• Journal of the Korea Safety Management & Science
• /
• v.15 no.1
• /
• pp.303-315
• /
• 2013

The purpose of this study is to explore the mediator effect of the presidential candidate brand affiliated to the certain party toward enhancing the party brand equity and the presidential candidate brand value. In detail, firstly, the study attempts to identify the determinants of the party brand equity. Secondly, we clarify the factors of presidential candidate brand value. Finally, the paper testifies the proposed mediator model of the presidential candidate brand with respect to the impact of the belonging party brand equity in voting intention. Results show that the mediator effect of candidate brand exists between the affiliated party and the voting intention. In voting intention, the perceived quality of the party brand equity significantly influences on the candidate brand. Brand loyalty and Brand association of the party brand equity don't impact on the candidate brand significantly. In addition, the result proposes the all components of candidate brand value have significant impacts on voting intention. This paper is an initial attempts to regard the political parties and affiliated candidates in terms of brand marketing as the party brand equity and the candidate brand value respectively. With respect to better enhancing an approval rating, the study is proposed to the parties and candidates to-do list and direction of brand equity management.

• Korean Journal of Organic Agriculture
• /
• v.12 no.2
• /
• pp.197-207
• /
• 2004

Identification of animals has been used with an e ar tag with dummy code and blood typing has been used for paternity and individual identification in live animals. Various genetic markers are different for breeds of pig and hence, it is necessary to identity the discrete genetic marker in korean native pig. A total of 240 pigs were used to find korean native pig population specific markers that expressed in population of korean native pigs. To identify the individual traceability, 20 animals were randomly chosen and tested for a whole process from being live to slaughter stages. The candidate genetic marker used in the study were 18 DNA microsatellites which were identified in pig genome. The number of alleles of those DNA microsatellites ranged form a minimum of 3 to maximum of 6. The heterozygote frequency rang6d from 0.44 to 0.69. Effective number of alleles for each DNA microsatellotes were 2 to 4. By choosing 6 candidate genetic markers among all, the traceability of individual identification was estimated as accurate as 99.99%(p>0.0014), nearly.

• Journal of Information Technology Services
• /
• v.10 no.2
• /
• pp.177-188
• /
• 2011

This paper proposes a DEA model for the performance evaluation of each brand of coking coals in an integrated steel mill. The performance is defined as the efficiency which is the ratio of two linear combinations of the output factors to the input factors. There is only one input factor considered in the model : unit price of each brand based on CIF. Five output factors are chosen in consideration of their impact to the quality of cokes such as Ash, VM, LMF, TD, and Rm. Some of the output factors are treated as undesirable in DEA model because the quality criteria are given by the range. The CCR and BCC efficiencies are derived by the DEA model, and the scale efficiency is calculated, too. Each brand of coking coal is classified into four categories according to the CCR and BCC efficiencies, and the most inferior brands are identified as a result. The impact of the input and output factors to the efficiency is analyzed using a multiple regression, then the unit price is revealed as the most critical among them. Also, ANOVA results show that there exist efficiency differences among the coal types and the countries imported, respectively. Finally, the quantitative projection for the inefficient brands is performed if they are to be efficient. The result could be utilized in selecting the good or bad brands of coking coal based on the efficiency in an integrated steel mill. Also, this model will be used to assess the relative efficiency of a new brand of coking coal if it is a candidate to be imported.

• The Bulletin of The Korean Astronomical Society
• /
• v.37 no.1
• /
• pp.98.2-98.2
• /
• 2012

It has been speculated that there could be dormant or extinct comets in the list of known asteroids, which appear asteroidal but are icy bodies originating from outer solar system. However, little is known about the existence of such objects not only because of their complicated chaotic orbits but also because of the limited physical and chemical information. AKARI infrared space mission gave us brand-new albedo catalog of Near Earth Objects, which clues in a better understanding of dark asteroids using both albedo data and dynamical models could be possible. Dark Asteroids with low () albedos are thought to be dormant or extinct comet candidates due to its similar albedo values with comet nucleus. In addition to this, dynamical models indicate that candidate cometary objects have Tisserand parameter. Based on both observational and dynamical criteria, we obtained 196 dark asteroids lists. We numerically integrated backward their orbits using the N-body code Mercury6 (Chambers 1999) during 10 million years to track the past orbits of bodies. We picked out 14 comet candidates that show abnormal orbits in the past by analyzing orbital elements among 196 candidates. From the dynamical evolution simulations, we finally obtained 3 most-likely comet candidates; 944Hidalgo,2006QL39,andP/SidingSpring.Twoofthemareconsistent with past research; P/Siding Spring is a known comet and 944 Hidalgo is a most-likely comet candidate in asteroid populations. Since they all have stable orbits in nowadays although they have unstable orbit in the past, we could conclude that they may be not active comets but dormant or extinct comets.

• Journal of the Korean Data and Information Science Society
• /
• v.20 no.5
• /
• pp.879-886
• /
• 2009

The purpose of this article is to present the application of Least Squares Support Vector Machine in analyzing the existing structure of brand. We estimate the parameters of the Market Share Attraction Model using a non-parametric technique for function estimation called Least Squares Support Vector Machine, which allows us to perform even nonlinear regression by constructing a linear regression function in a high dimensional feature space. Estimation by Least Squares Support Vector Machine technique makes it a good candidate for solving the Market Share Attraction Model. To illustrate the performance of the proposed method, we use the car sales data in South Korea's car market.

• Korean Journal of Organic Agriculture
• /
• v.12 no.4
• /
• pp.451-461
• /
• 2004

In an animals, identification system has been widely used by ear tag with dummy code and blood typing for parernity. Also, genotyping methods were using for useful mean of individual identification for live animals. In the case of genotyping estimation of gene in population of korean native chicken. In this study, we tested for development of genetic markers used it possible to determination of individual identification system. The candidate genetic markers were used already bow 10 of microstalite DNA sequence information in chromosome No. 1 and 14. Result of analysis for genotyping, the number of alleles of those microstatelites DNA was shown minimal 3 to 12 and the heterozygote expression frequency range was shown from 0.617 to 0.862. In our result, effective number of allele for each microsatellites DNA was shown 3~7, and the accuracy of individual identification was shown nearly 100%, when used with 6 genetic marker. This study was about genotyping method for identification used specific genetic marker form microsatellite DNA in the brand marketing of korean native chicken. Our results suggest that genotyping method used specific genetic marker from microsatellite DNA might be very useful for determination of individual identification.