• Management & Information Systems Review
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• v.32 no.5
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• pp.101-117
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• 2013

This study compares the relative effectiveness of affective factor(Ad attitude) and cognitive factor(candidate cognition) on candidate attitude among three ad types - direct comparative, indirect comparative, and noncomparative ads. The results showed that in direct comparative advertising context the candidate cognition is dominant in determining candidate attitude. In indirect comparative advertising context candidate cognition is also dominant in determining candidate attitude, but the difference is less than direct comparative advertising. In noncomparative advertising context the ads attitude is dominant in determining candidate attitude. According to research outcomes, it could be said that direct comparative advertising is more effective than indirect comparative advertising in political advertising area.

• 제어로봇시스템학회:학술대회논문집
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• 1998.10a
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• pp.53-57
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• 1998

Star tracker placement configuration is proposed and the properness of the placement configuration is verified for star tracker's sun avoidance angle requirement. Precision attitude determination system is successfully designed using a gyro-star tracker inertial reference system for a candidate LEO spacecraft. Elaborate kalman filter formulation for a spacecraft is proposed for covariance analysis. The covariance analysis is performed to verify the capability of the proposed attitude determination system. The analysis results show that the attitude determination error and drift rate error are good enough to satisfy the mission of a candidate spacecraft.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.49-54
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• 2015

This study carried out a survey targeting sample of 609 audience panel voters of 15 regions including Seoul during the campaign period of Korean presidential election on December 19, 2012. It was analyzed that how the attitude to the candidate, the support to the policy and the voters'variables affected the vote-getting in the engagement attributes. The analysis shows that high participation of the engagement attributes does not always mean that the political candidate is satisfactory at the political campaign. The fact that high engagement attribute does not always affect the other attributes is interpreted that engagement attributes do not have correlation at the political campaign. And the candidate should approach the voters more carefully as there are differences among the engagement attributes in the attitude to the candidate and the support to the policy. In the engagement attributes, voters show little difference according to gender, region, income and marriage but show much difference according to age and education level. So it will be a principal index in the future political campaign.

• Korean Journal of Legislative Studies
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• v.24 no.3
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• pp.5-28
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• 2018

The recent changes in Korean elections are mainly characterized as the downfall of the Conservative party. It is surprising, considering that the conservative party gained the historical support from the electorate in 2012, just several years ago. This paper claims that the downfall of the Conservative party is mostly derived from the perceptual conflicts and inconsistencies in the mind of the conservatives. The findings show clearly both attitude conflicts for the conservatives and its effect of asymmetrical (in)activation of participation. As their preferences to the conservative candidate and party became weaken, the conservatives remained to be inactive participants in elections. On the other hand, the liberals could make political decisions easily, having popular candidate and preferable political party. It suggests that, in order to participate, the electorate needs attractive candidate as well as parties to support in election. To revive as an active political actor, the conservative party should focus on the search of attractive candidates for the conservative electorate and reform the party in accordance with ideological preference of the electorate.

• Journal of Korean Clinical Nursing Research
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• v.15 no.3
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• pp.95-105
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• 2009

Purpose: This study was conducted to investigate the knowledge and attitude about organ donation and organ transplantation among the organ donation candidates. Methods: The subjects were 91 candidates who are enrolled in organ transplantation center in general hospitals for organ donation or transplantation. The knowledge and attitude instruments about organ donation and transplantation by Matten, et al. (1991) were utilized. The collected data were analyzed by SPSS/WIN 14.0: descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test and Pearson correlation coefficient. Results: The mean score of knowledge was relatively low ($9.61{\pm}3.47$, out of 21.0). The mean score of attitude was relatively high ($4.24{\pm}0.97$, of max score 5). There was significant difference (p<.05) in knowledge according to academic career, registered period as a candidate, the intention to participate in an organ donation education. There was significant difference (p<.05) in attitude according to occupation, family's consent, and recommendation to family. The relationship between knowledge and attitude was not stylistically significant (r=.043, p=.683). Conclusion: These findings suggest that nurses should develop educational programs to increase knowledge and positive attitude toward the organ donation and transplantation.

• Survey Research
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• v.12 no.1
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• pp.1-30
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• 2011

The purposes of the present study were to analyze correlation of vote behavior and attitude and vote intention in the pre-survey, and to investigate the efficient method of predicting the voting result from the pre-surveys. The previous attitude is measured by the support for the candidate, political self-confidence, self-efficacy and opinion on present issues. The vote intention is surveyed by the past election participation and degree of election interest. Real voting behavior is surveyed by the post enumeration, and the pre-survey and both post-survey are conducted to the same person to analyze the correlation of voting behavior and pre-survey. The real election participation is highly correlated with vote intention, election interest and past election participation. Almost respondents did not change the supporting candidate from the poll survey to the election vote. It is shown that the voting behavior at election of the nonrespondent of pre-survey can be predicted with the demographic charater and attitude of present issues.

• International Journal of Aeronautical and Space Sciences
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• v.11 no.3
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• pp.206-220
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• 2010

This paper proposes optimal control techniques for determining translational and rotational maneuvers that facilitate proximity operations and docking. Two candidate controllers that provide translational motion are compared. A state-dependent Riccati equation controller is formulated from nonlinear relative motion dynamics, and a linear quadratic tracking controller is formulated from linearized relative motion. A linear quadratic Gaussian controller using star trackers to provide quaternion measurements is designed for precision attitude maneuvering. The attitude maneuvers are evaluated for different final axis alignment geometries that depend on the approach distance. A six degrees-of-freedom simulation demonstrates that the controllers successfully perform proximity operations that meet the conditions for docking.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.43 no.9
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• pp.799-804
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• 2015

The purpose of this study is to analyse the dynamic disturbances(disturbed forces and disturbed torques) due to attitude control thruster's plume impingement on the solar arrays. To produce database of the dynamic disturbances a sweep analysis was done, in which the two parameters are used; the distance between the thruster and solar arrays and the thruster tilt angle. Based on the database, a third order polynomial approximation is computed to represent the characteristics of the disturbed forces and torques. The final results are the coefficients of the approximation for each solar array angle position. These results as input data are used to optimize the configuration of the attitude control thrusters. This analysis is appled to the two candidate solar arrays for Geo-Kompsat-2 satellite and the results of the disturbed forces and disturbed torques are compared and analysed.

• Korean journal of communication and information
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• v.59
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• pp.138-161
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• 2012

This study is designed to explore the function of Twitter as a campaign platform during election campaign. For exploring the function of Twitter the form of tweet, the type of information on tweet and the way of opinion expression via Twitter were discussed by content analysis. This study finds, first, that, netizens express their opoinion of candidates without foundation and with emotional reactions. Second, they showed somewhat conflictive reactions according to their supporting candidates. This study conceptualized various kinds of public as 'blindly support public,' and 'blindly opposition public' in case of Park's supporters, 'rational support public,' and 'critical opposition public' in case of Na's supporters. Third, Park's supporters debated Na candidate's attitude of debate and her appearance blindly without foundation. Na's supporters argued Park's attitude of debate and his ignorance of Seoul Metropolitan government's policy blindly without foundation. Finally, this study discussed the relationship between the political discourse according to netizens' supporting via Twitter and the results of election. Park whose supporters attacked the opposing candidate by blaming her appearance and her attitude of debate won the election. Na didn't overcome her negative images. For her Twitter functioned as a media which is spreading negative factors about her. In conclusion, Twitter as a campaign platform during election times plays a key role in discussing candidates. However, netizens need to express their opinions with foundation and the candidates have to consider negative issue management. This study highlights the importance of peripheral factors which have a decisive effect on the results of election. The results of this study is useful for building political campaign strategy by candidates.

• Journal of Institute of Control, Robotics and Systems
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• v.21 no.6
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• pp.547-552
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• 2015

In this paper, an ARS-EKF based motion counting algorithm for repetitive exercises such as calisthenics is proposed using a smartwatch. Raw sensor signals from accelerometers and gyroscopes are widely used for conventional smartwatch counting algorithms based on pattern recognition. However, generated features from raw data are not intuitive to reflect the movement of motions. The proposed motion counter algorithm is composed of navigation based feature generation and counting with error correction. The candidate features for each activity are velocity and attitude calculated through an ARS-EKF algorithm. In order to select those features which reveal the characteristics of each motion, an exercise frame from the initial sensor frame is introduced. Counting processes are basically based on the zero crossing method, and misdetected counts are eliminated via simple classification algorithms considering the frequency of the counted motions. Experimental results show that the proposed algorithm efficiently and accurately counts the number of exercises.