• Title/Summary/Keyword: Call centers

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Enhancing the Customer Service Process through Information Technologies and Customer Knowledge in Call Centers : The Moderating Role of Computer Self-Efficacy (콜센터에서 정보기술과 고객지식을 이용한 고객서비스 프로세스 향상 : 컴퓨터 자기효능감의 조절역할)

  • Choi, Sujeong
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.185-203
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    • 2017
  • Call center service is enabled by the use of a firm's various information technologies (IT) and accumulated knowledge. IT and knowledge resources have been considered a fundamental infrastructure for developing a firm's business capabilities. Recognizing this, this study examines whether a firm's IT and customer knowledge resources enhance its customer service process capability and thereby contribute to creating superior customer service, at the level of customer service representatives (CSRs). That is, constructs in this study were measured on a basis of CSRs' perception. Moreover, this study verifies the moderating role of CSRs' computer self-efficacy on the relationships between IT and customer knowledge resources and customer service process capability. To test the proposed hypotheses, this study conducted partial least squares (PLS) analysis with a total of 234 data which were collected on CSRs working at four call centers. The key findings are as follows: first, IT infrastructure integration and customer knowledge integration are positively associated with customer service process capability. Second, customer service process capability is a key determinant of customer service performance. Finally, CSRs' computer self-efficacy has a moderating effect on the relationship between IT infrastructure integration and customer service process capability. The details of the findings and implications are presented.

A Computationally Efficient Optimal Allocation Algorithms for Large Data

  • Kwon, Il-Hyung;Kim, Ju-Sung
    • Journal of the Korean Data and Information Science Society
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    • v.18 no.2
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    • pp.561-572
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    • 2007
  • In this paper, we describe various efficient optimization algorithms for obtaining an optimal customer allocation in the telephone call center. The main advantages of the proposed algorithms are simple, fast and very attractive for massive dataset. The proposed algorithms also provide comparable performance with the other more sophisticated linear programming methods. The proposed optimal allocation algorithms increase the customer contact, response rate and management product and optimize the performance of call centers. Simulation results are given to demonstrate the effectiveness of our algorithms.

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The Impact of Severe Weather Announcement on the Korea Meteorological Administration Call Center Counseling Demand (기상 특보 발표가 기상청 콜센터 상담 건수에 미치는 영향 분석)

  • Ji, Youngmi;Park, Taeyoung;Lee, Yung-Seop
    • Atmosphere
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    • v.27 no.4
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    • pp.377-384
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    • 2017
  • The effective management of call centers under special circumstances is critical to improve customer satisfaction. In order to effectively respond to call center counseling demand, this paper aims to identify factors having the greatest impact on the number of Korea Meteorological Administration (KMA) call center counseling. To do so, we propose to combine call center data with severe weather announcement data and investigate how the severe weather announcement affects the number of KMA call center counseling. A time lag analysis is conducted and it is found that the severe weather announcement takes about an hour to be reflected in the number of KMA call center counseling. Based on the result of the time lag analysis, we conduct a comparative analysis according to time and season using the data collected from 1 January 2012, to 29 June 2016. The results show that the number of KMA call center counseling increases at lunchtime and decreases during nighttime, and the average rate of change in call center counseling demand tends to be larger under the severe weather announcement. For the comparative analysis according to the season, there are significant differences in the effect of severe weather announcement on the number of KMA call center counseling in spring, fall and winter.

Development of a Call Center System using CTI : A Proxy Driving System (CTI를 이용한 콜센터 시스템 개발 : 대리운전 시스템)

  • Park, Sang-Sung;Jung, Won-Gyo;Shin, Young-Guen;Jang, Dong-Sik
    • IE interfaces
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    • v.20 no.3
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    • pp.309-314
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    • 2007
  • By an explosive increase of proxy driving, customers require the quick and correct services of call center. But because most call centers have an unsystematic management system, grievance of customers is continually increasing. To solve these problem, we constructed a call center system of proxy driving that is based on CTI (Computer Telephony Integration) in this paper. The proposed system is constructed using CID (Caller Identify Display) terminal, SMS (Short Message Service) and call center management program etc. Customer service level could be improved through efficient customer management by using the proposed system. Also it could be convenient and easy to implement customer management, order management, staff management, SMS and settlement of accounts.

APPROXIMATE ANALYSIS OF AN N-DESIGN CALL CENTER WITH TWO TYPES OF AGENTS

  • Park, Chul-Geun;Han, Dong-Hwan;Baik, Kwang-Hyun
    • Journal of applied mathematics & informatics
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    • v.26 no.5_6
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    • pp.1021-1035
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    • 2008
  • In this paper, we analyze an N-design call center with skill-based routing, in which one pool of agents handles two types of calls and another pool of agents handles only one type of calls. The approximate analysis is motivated by a computational complexity that has been observed in the direct stochastic approach and numerical method for finding performance measures. The workforce staffing policy is very important to the successful management of call centers. So the allocation scheduling of the agents can be considered as the optimization problem of the corresponding queueing system to the call center. We use a decomposition algorithm which divides the state space of the queueing system into the subspaces for the approximate analysis of the N-design call center with two different types of agents. We also represent some numerical examples and show the impact of the system parameters on the performance measures.

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The Relationship between Emotional Dissonance and Intrinsic Motivation: Focusing on Work-Family Conflict (감정부조화와 내재적 동기간의 관계: 고객 콜센터 기혼 여성들의 일-가정 갈등을 중심으로)

  • Jeon, Moo-Kyeong;Yoon, Hyunjoong
    • Journal of Distribution Science
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    • v.15 no.6
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    • pp.65-76
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    • 2017
  • Purpose - The quality of customer service has been importantly considered as a way of retaining current customers. Recent development of service industry which based on Information & Communication Technology allows firms to utilize different employees for their businesses. Although it is regarded as important to consider emotional labor of employees working for customers in ICT service industry, little was known the role of emotional dissonance. Thus, current paper focused on emotional labor and tried to identify the factors which influence on employees' intrinsic motivation for married women working in call centers. This study highlighted the influence of the emotional dissonance on the employees' intrinsic motivation, and the moderating influences of work-family conflict on the relationship between emotional dissonance and intrinsic motivation. Research design, data, and methodology - The research samples were gathered from seven call centers of Korean financial institutions located in South Korea. The model of emotional dissonance was developed, which emphasizes the influence of emotional dissonance as a predictor on intrinsic motivation, and then the other model was also introduced to explain how employees' intrinsic motivation were aggravated by work-family conflict. To examine these research models, samples were collected from 468 married women working in call centers of Korean financial institutions located in Seoul. A total of 468 samples were used in the analysis after deleting data of missing value. SPSS 22.0 were utilized for data analysis. Results - The results of current study showed that emotional dissonance is negatively related to intrinsic motivation, and there are significant differences in work-family conflict. Those results generally support the proposed hypotheses. Conclusions - These results suggest that the relationship of intrinsic motivation of married women working in call center for customers' service were influenced by emotional dissonance, which outcomes were interacted not by face-to-face contact with their customers, but by emotional contacts. Managerially, these findings suggest the one who emphasize the quality of customer's service of call center need to introduce the programs for minimizing both of emotional dissonance and work-family conflict. These findings also suggest that the service quality via intrinsic motivation of married women working in call center is hard to be accomplished without considering the factors of emotional dissonance and work-family conflict.

A Study on the Omni-Channel Contact Center Agent Staffing Optimization Using Simulation (시뮬레이션을 활용한 옴니채널 컨택센터의 상담사 배치 최적화 연구)

  • Ryu, Ki-Dong;Jang, Seong-Yong;Kim, Woo-Je
    • Journal of the Korea Society for Simulation
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    • v.27 no.2
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    • pp.91-100
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    • 2018
  • Recently, the traditional call center, which has an important role as the customer's primary contact point, has been transformed into the omni-channel contact center which supports an additional variety of access channels in addition to phone calls in order to improve customer accessibility and convenience. The omni-channel contact center has agents on each channel which are vital in determining the response rate and waiting time for the customer. In traditional call centers, agents can be assigned to a call based on the characteristics of the call, however in omni-channel contact centers, the characteristics of issues vary and come in through multiple channels, each with their own characteristics, making it difficult to assign the appropriate agent for the issue. Customers must also be processed at the same time, adding an additional layer of complexity to the issue. This paper analyzes and simulates an omni-channel contact center that accommodates email, chat, voice calls and video consultation, and investigates how to optimize the allocation of agents.

Leveraging Accumulated Customer Knowledge in Electronic Knowledge Repositories for Superior Customer Service

  • Choi, Sujeong;Ryu, Il
    • Asia pacific journal of information systems
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    • v.25 no.3
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    • pp.519-539
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    • 2015
  • Customers are now demanding ever better service from customer service representatives (CSRs) to create superior customer service. Accordingly, CSRs are required to have more specialized knowledge and abilities of customer service. This study examines the roles of accumulated customer knowledge in electronic knowledge repositories (EKRs), which a firm has developed for customer service over time to enhance CSRs' work capabilities and work performance, in the context of call centers. To test the proposed research model and hypotheses, we conducted LISREL analysis using 261 responses collected on CSRs working for inbound call centers. The key results are as follows. First, accumulated customer knowledge in EKRs enhances CSRs' knowledge utilization and service expertise during the customer contact. Second, CSRs' knowledge utilization reinforces service expertise. Finally, service quality depends on CSRs' knowledge utilization and service expertise, but it is not directly related to accumulated customer knowledge. Overall, the findings suggest that accumulated customer knowledge in EKRs enhances CSRs' knowledge utilization and service expertise, and thereby leading to superior service quality.

The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers (기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로)

  • Whang, Jaehoon;Lee, Dahoon;Shin, Taeksoo
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.