• Title/Summary/Keyword: Call Service

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Measuring the Technical Efficiency of service Operation with DEA : An Application to Call Center service (DEA 기법에 의한 서비스 운영의 기술적 효율성 분석 : 콜센터 서비스 사례연구)

  • So, Sun-Hu;Lee, Gyeong-Jae;Jo, Geon
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.316-321
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    • 2008
  • In the present emerging global economy, as the focus is shifted from manufacturing to service sector, the efficiency of service operations is crucial for the county's sustainable growth and development. As one of the fastest growing service sector industries in South Korea, the call center has become an inevitable part of customer service for most companies. Despite of the strategic importance of the call center, there has been no empirical study on the efficiency of call center service operations in the literature. The main purpose of this study is to evaluate the technical efficiency of call center services so as to not only identify the current status of call center service operations, but also suggest ways to improve service operations efficiency. For this purpose, we apply a non-parametric efficiency measurement method, DEA (Data Envelopment Analysis), to domestic call centers in order to compare their relative efficiency. Based on DEA evaluations, we provided specific directions for the inefficient call centers to possibly improve their operation efficiencies. It is expected that the measurement methods suggested in this study can be applied to various issues such as service KS certification, service operations management, and the productivity analysis of service personnel.

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The Effects of the Perceived Call Center Service Quality on Service Loyalty - Focused on Mediating Effects of the Perceived Brand Personality - (콜센터 서비스에 대한 인지된 품질이 서비스 로열티에 미치는 영향 - 인지된 브랜드 개성의 매개효과를 중심으로 -)

  • Lee, Myeong Sik;Kim, Gyoung Suk
    • Journal of Korean Society for Quality Management
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    • v.40 no.4
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    • pp.531-542
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    • 2012
  • Purpose: This study examines the causal relationship among perceived call center service quality, perceived brand personality, and service loyalty. Methods: This study employs call center services in mobile phone, credit card, and internet shopping, to collect data from respondents via on-line survey, and analyzes causal relationship among above-mentioned three constraints. Results: Perceived call center service quality has a positive impact on perceived brand personality and service loyalty. Perceived brand personality has a positive impact on service loyalty. Cognitive loyalty has a positive influence on attitudinal loyalty. Attitudinal loyalty has a positive impact on behavioral loyalty. Perceived brand personality has a mediating effect towards perceived call center service quality and service loyalty. Conclusion: In order to improve service loyalty, it is necessary to understand diverse variables. Call center service companies are required to find the ways to improve their service quality, while positively applying the techniques of differentiating the brand personality used by manufacturing companies.

A Study on the Design of CTI/VoIP Based Internet Call Systems (CTI/VoIP 기반 인터넷 콜시스템의 설계에 관한 연구)

  • Lee, Kang-Seok;Yum, Chang-Sun;Hwang, Gee-Hyun
    • IE interfaces
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    • v.15 no.4
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    • pp.391-400
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    • 2002
  • The internet call systems using CTI(Computer Telephony Integration) functions are designed with system configuration, DFD(Data Flow Diagram) and ERD(Entity Relationship Diagram) in this paper. The internet call systems are constructed to cooperate with conventional CTI call center. The internet phone calls occurred from the web browser of customer can be connected throughout VoIP gateway and PBX to many counselors. The internet call systems can provide various services; customer information service, escorted browsing service, text chatting service, text sharing service, conference service, and statistical analysis service.

A Study on the Impact of Multi-Skilled Agents on the Service Quality of Call Centers (멀티스킬 상담 인력이 콜센터 서비스 품질에 미치는 영향에 관한 연구)

  • Chen, Taoyuan;Park, Chan-Kyoo
    • Journal of Information Technology Services
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    • v.18 no.3
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    • pp.17-35
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    • 2019
  • Call centers do not simply play a role of responding to customers' calls, but they have developed into a core unit for maintaining competitiveness through services, marketing, or sales. Since the service quality of call centers heavily affects customer satisfaction, organizations have focused on enhancing it by reducing waiting time and increasing service level. One of the techniques, which improve the service quality of call centers, is to employ multi-skilled agents that can handle more than one type of calls. This study deals with three issues relevant to multi-skilled agents. First, we analyze how the way of allocating a specific group of agents to a set of skills affects the performance of call centers. Secondly, we investigate the relationship between the number of multi-skilled agents and the performance of call centers. Finally, we examine the impact of agent selection rules on the performance of call centers. Two selection rules are compared : the first rule is to assign a call to any available agent at random while the other rule is to assign a call preferably to single-skilled agents over multi-skilled agents when applicable. Based on simulation experiments, we suggest three implications. First, as the length of cycles in the agent-skill configuration network becomes longer, call centers achieve higher service level and shorter waiting time. Secondly, simulation results show that as the portion of multi-skilled agents increases, the performance of call centers improves. However, most of the improvement is attained when the portion of multi-skilled agents is relatively low. Finally, the agent selection rules do not significantly affect the call centers' performance, but the rule of preferring single-skilled agents tends to distribute the workload among agents more equally.

Cost-Benefit Analysis of Electrical Safety Speed-call Service Using Electrical Fire Statistics Analysis and Outcome Analysis Logic Model (전기화재 통계 및 성과 분석 모델을 이용한 전기안전 긴급출동 고충처리 서비스의 비용 편익 분석)

  • Jeon, Jeong Chay;Yoo, Jae-Geun
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.65 no.11
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    • pp.1943-1947
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    • 2016
  • Korea Electrical Safety Cooperation(KESCO) have provided the electrical safety speed-call service from 2007 year. Purpose of the service is to reduce discomfort of electricity use and to prevent electrical accident like as electrical fire and shock accident by providing emergency treatment service on fault of the residential electrical facilities notified in the specific house like as a lower-income group and a social welfare facility. But efficiency and economic evaluation of the electrical safety speed-call service is impossible because analysis on the quantitative effect of the service is difficult. This paper presents cost-benefit analysis method and result of the electrical safety speed-call service. The presented cost-benefit analysis method has a two-step process: the first step is to measure quantitative electrical fire prevention effect of the service by using electrical accident statistics and developing outcome analysis logic model of the service effect, and the second step is to analysis cost-benefit(B/C)of the service by calculating quantitative benefit analysis on the measured quantitative electrical fire prevention effect. The results showed that cost-benefit(B/C)of the electrical safety speed-call service is over 4 after 2010 year.

U-complaints call center agents organization fairness impact on job performance through organizational commitment and job satisfaction (U-민원 콜센터 상담원 조직 공정성이 조직몰입과 직무만족을 통해 직무성과에 미치는 영향)

  • Nam, Sangmin;Hwang, Changyu;Kwon, Dosoon;Hong, Soongeun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.3
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    • pp.125-143
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    • 2015
  • As improving the life quality of citizen because of development of Urbanization and Information, civil application service of public institutions has been changed. The government provides a 24-hour civil service of e-government, public institutions operate U-complaints call center to pursue a personalized service to customers. As customer service are diversified, the inconvenience of service is increased. Therefore, public institutions instituted U-complaints call center to solve increased complaints. In early days, public institutions operated simple call center. However, it became intelligent U-complaints call center by SNS. The more increase the importance of agents' contact customer service, the more increase Job Performance considered by Organizational Commitment & Job Satisfaction of call center agents. This study analyzed that applied to Fairness Theory with Organizational Commitment, Job Satisfaction and analyze U-complaints call center agents' role and job performance of public institutions. Proposed a research model applied to job satisfaction with key variables, organizational commitments, job satisfaction. It's expected to impact on job performance of U-complaints call center agents in public institutions. For empirical study of research model, conducted a survey of the U-complaints call center agents of public institutions. 170 samples were collected from the survey and analyze relationship between the factors. Procedural justice, distribution fairness, fairness interaction are significant influence on organizational commitment of parameters by analysis U-complaints call center agents. Procedural justice and fairness of interaction was found not to effect on parameters of job satisfaction. Also, parameter, organizational commitment have significant influence on job satisfaction. However, have no influence on job performance. Therefore, the parameters of job satisfaction have significant influence on job performance. Public institutions should adopt to improve the quality of citizen services through U-complaints call center agents.

Call admission scheme for low speed multimedia services in CDMA mobile communication systems (CDMA 이동통신시스템에서의 저속 멀티미디어 서비스를 위한 호 수락 방식)

  • 최경수;권수근;전형구;유영갑
    • Journal of the Korean Institute of Telematics and Electronics S
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    • v.35S no.7
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    • pp.14-21
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    • 1998
  • In providing with low speed multimedia services, a call blocking rate is greatly varied according to the transmission rate, and thereofr, the call blocking rate is remarkably increased for a service having a high transmission rate compared to a service having a low transmission rate. This paper presents three methods of solving this problem; Packing Scheme in which available channels distributed to each frequency channel are concentrated on one frequency channel and a call having a high transmission rate is assigned to the frequency channel; Queuing Scheme in which queuing is assigned to calls under service is temporarily reduced and a call having a high transmission rate is allowed. The result of performance analysis for 13 Kbps and 128 Kbps service through computer simulation showed that the call blocking rate for 128 Kbpx service was reduced by tens of percent accoring to loads.

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A Study of the Relationship between the Outbound Call Center Service Quality and Service Recovery Customer Royalty (아웃바운드 콜센터 서비스품질과 서비스회복 고객충성도 관계 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.163-176
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    • 2015
  • The purpose of this research is to find out the service quality dimensions and detailed elements of a call center, and to study what relationship the service quality dimensions have with service recovery and customer royalty. This research set up the hypothesis and the research model to verify the relationship between the call center service quality and the service quality customer royalty for 139 people surveyed who experienced dissatisfactions. The result of the hypothesis verification shows that it has an influence on the counselors' service quality and service recovery processes of 3 call centers. The service recovery has en influence on the customer royalty. The result quality as a result remained for a customer after counseling can be called the ultimate purpose of using the call center for a customer, and the research shows that it has the largest influence on the service recovery of 3 dimensions of the call center service quality. In the relationship between the service recovery and the customer royalty, the service recovery has a meaningful influence on the customer royalty.

A Study on the Valuation of Call Quality in Korean Mobile Communication Industry

  • Kim, Mincheol;Lee, Hyungseok
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.26 no.7A
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    • pp.1275-1283
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    • 2001
  • The purpose of this paper is to test whether prices of mobile communication service reflect their varying degrees of call quality, controlling for other service attributes. As, in fact, service is intangible goods difficult to measure its value, this paper makes use of econometric model, hedonic price analysis. Hedonic price analysis, has ever been applied in public or environmental economics, is employed and produces estimates of the prices (or the contributions toward the total price) for each characteristic. This paper applied hedonic technique to the value measurement of a service property for the use of Korean mobile communication. This paper uses actual transaction prices of mobile communication service to determine whether or not the market functions in pricing call quality of mobile communication service. Finally, this show that the willingness to pay of consumer increases as call quality increases and so market makes prices on call qualities. Thus, major concern in this paper is about value measurement o service quality, and also suggest of the possibility to determine call quality value (or price) of mobile communication service.

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Methods for Call Distribution Service Feature of Service Control Logic in Intelligent Network (지능망에서 서비스 제어 로직의 호 분배 서비스 특성을 위한 방법)

  • Tae-Gyu Kang;Su-Ki Paik
    • Journal of Internet Computing and Services
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    • v.2 no.4
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    • pp.1-10
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    • 2001
  • In this paper, we define requirements for call distribution of service control logic in Intelligent Network, Also, we propose call distribution mechanism for every subscriber with different call distribution rates, The call distribution mechanism had been developed as a function of Premium-rate Service in Intelligent Network. Our call distribution mechanism applies to percentage distribution instead of circular or hierarchical distribution. The call distribution mechanism consists of call input. output. call distribution processing logic part, random number generator, and customers database. We propose the practical implementation of a call distribution mechanism and call distribution decision indicating number computation method. We show three methods, the rand() function in C language, microsecond by system clock, and proposed algorithm, to get call distribution decision indicating number. In order to optimal call distribution mechanism, we estimated the results of three methods on occurrence values and the number of occurrences.

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