• Asia Marketing Journal
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• v.14 no.3
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• The Journal of the Korea institute of electronic communication sciences
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• v.14 no.4
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• pp.679-684
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• 2019

We propose a method to measure the number of specific species of class using CAFFE model and a method to measure length and width of object using stereo vision. To obtain the width of an object, the location coordinates of objects appearing on the left and right sensor is compared and the distance from the sensor to the object is obtained. Then the length of the object in the image by using the distance and the approximate value of the actual length of the object is calculated.

• KIPS Transactions on Computer and Communication Systems
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• v.7 no.4
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• pp.99-102
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• 2018

Caffe is a neural net learning software which is widely used in academic researches. The GPU memory capacity is one of the most important aspects of designing neural net architectures. For example, many object detection systems require to use less than 12GB to fit a single GPU. In this paper, we extended Caffe to allow to use more than 12GB GPU memory. To verify the effectiveness of the extended software, we executed some training experiments to determine the learning efficiency of the object detection neural net software using a PC with three GPUs.

• Journal of Advanced Navigation Technology
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• v.24 no.5
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• pp.430-437
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• 2020

The proposed model implements a model that improves the face prediction rate and recognition rate through learning with an artificial neural network using face detection, landmark and face recognition algorithms. After landmarking in the face images of a specific person, the proposed model use the previously learned Caffe model to extract face detection and embedding vector 128D. The learning is learned by building machine learning algorithms such as support vector machine (SVM) and deep neural network (DNN). Face recognition is tested with a face image different from the learned figure using the learned model. As a result of the experiment, the result of learning with DNN rather than SVM showed better prediction rate and recognition rate. However, when the hidden layer of DNN is increased, the prediction rate increases but the recognition rate decreases. This is judged as overfitting caused by a small number of objects to be recognized. As a result of learning by adding a clear face image to the proposed model, it is confirmed that the result of high prediction rate and recognition rate can be obtained. This research will be able to obtain better recognition and prediction rates through effective deep learning establishment by utilizing more face image data.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.33 no.8
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• pp.49-54
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• 2015

• Journal of the Institute of Electronics and Information Engineers
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• v.54 no.5
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• pp.35-41
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• 2017

In this paper, we analyze the performance of the recently introduced Hint-knowledge distillation (KD) training approach based on the teacher-student framework for knowledge distillation and knowledge transfer. As a deep neural network (DNN) considered in this paper, the deep residual network (ResNet), which is currently regarded as the latest DNN, is used for the teacher-student framework. Therefore, when implementing the Hint-KD training, we investigate the impact on the weight of KD information based on the soften factor in terms of classification accuracy using the widely used open deep learning frameworks, Caffe. As a results, it can be seen that the recognition accuracy of the student model is improved when the fixed value of the KD information is maintained rather than the gradual decrease of the KD information during training.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.63-75
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• 1997

The purposes of this study was to identify the differences between fashion opinion leaders and followers in the characteristics oriented New Young Generation and the types of fashion advertising involvement. The data were collected via a questionnaire from 431 college students(female=218 male=213) living in Seoul, Korea and analyzed by factor analysis and t-test. The results of this study were as follows: First, eight factors of the characteristics oriented New Young Generation were identified: Fashion, individuality, preference of caffe with affective mood, expression of emotion, indivisualism, preference of tastes oriented Western Europe, activity of pan club and chatting by personal computer. The significant differences between fashion opinion leaders and followers in fashion, individuality, preferences of the caffe with affetive mood, and expression of emotion were found in the data collected from female. There were significant differences between fashion opinion leaders and followers in fashion, individuality in the data collected from male. Second, three factors of fashion involvement advertising were identified: The hedonic involvement, social involvement, utilitarian involvement. The significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement, utilitarian involvement and the levels of involvement were found in the case of female's data. There were significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement and levels of involvement except for utilitarian involvement in the case of male's data.

• KIISE Transactions on Computing Practices
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• v.23 no.7
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• pp.417-423
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• 2017

Recently, many embedded devices that have the computing capability required for deep learning have become available; hence, many new applications using these devices are emerging. However, these embedded devices have an architecture different from that of PCs and high-performance servers. In this paper, we propose a method that improves the performance of deep-learning framework by considering the architecture of an embedded device that shares memory between the CPU and the GPU. The proposed method is implemented in Caffe, an open-source deep-learning framework, and is evaluated on an NVIDIA Jetson TK1 embedded device. In the experiment, we investigate the image recognition performance of several state-of-the-art deep-learning networks, including AlexNet, VGGNet, and GoogLeNet. Our results show that the proposed method can achieve significant performance gain. For instance, in AlexNet, we could reduce image recognition latency by about 33% and energy consumption by about 50%.

• IEIE Transactions on Smart Processing and Computing
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• v.6 no.3
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• pp.193-199
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• 2017

Instead of using only spatial features from a single frame for person re-identification, a combination of spatial and temporal factors boosts the performance of the system. A recurrent neural network (RNN) shows its effectiveness in generating highly discriminative sequence-level human representations. In this work, we implement RNN, three Long Short Term Memory (LSTM) network variants, and Gated Recurrent Unit (GRU) on Caffe deep learning framework, and we then conduct experiments to compare performance in terms of size and accuracy for person re-identification. We propose using GRU for the optimized choice as the experimental results show that the GRU achieves the highest accuracy despite having fewer parameters than the others.

• Electronics and Telecommunications Trends
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• v.33 no.4
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• pp.14-22
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• 2018

Deep neural networks (DNNs) are widely used in various domains such as speech and image recognition. DNN software frameworks such as Tensorflow and Caffe contributed to the popularity of DNN because of their easy programming environment. In addition, many companies are developing neuromorphic processing units (NPU) such as Tensor Processing Units (TPUs) and Graphical Processing Units (GPUs) to improve the performance of DNN processing. However, there is a large gap between NPUs and DNN software frameworks due to the lack of framework support for various NPUs. A bridge for the gap is a DNN software platform including DNN optimized compilers and DNN libraries. In this paper, we review the technical trends of DNN software platforms.