• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.125-148
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• 2004

It is quite sure that e-commerce through internet has significant impacts on consumer behavior and marketing activities as well. In this context, the concept of 'Internet Community' has been emerged and highlighted in consumer marketing. Internet community means social relationships and linkages which can be established through continuous and iterative internet-mediated communications among people with homogeneous interests and concerns. It has been a current trend to exchange product information among consumers by forming internet communities, which would affect sales performance directly or indirectly. It, therefore, is necessary to study the community's behavior and its impact on its marketing performance. This article focuses on the following points : ① the structural concept and factors of forming traditional consumer community and internet community : ② the role of trust and commitment as mediating variables between the internet community formation and marketing performance : ③ the performance and implications of the internet community on marketing.

• 한국주거학회논문집
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• 제16권6호
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• pp.93-100
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• 2005

Turning into the 21st century, there are great demands for the diversification of housing style and amenity of housing, which include enhancing community life through proper collective environment. To solve these problems, cohousing has been introduced in Scandinavian countries. A primary goal of cohousing is the desire of residents to live in a socially supportive setting. People can do housework together and also can promote active mutual relationship among residents in the community. Physical feature of cohousing, in combination with social organization factors, nay serve to enhance or support the sense of community sought by residents. In this point of view, the purpose of this study is to consider the characteristics of planning factors applied to the community concept in cohousing. First consideration is to figure out the planning skills on community concept in housing community. Then, by making clear the planning factors on community concept in cohousing through case study, this paper could suggest a possibility of application of cohousing in Korea.

• 가정과삶의질연구
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• 제23권5호
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• pp.145-159
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• 2005

The purpose of this study focused on community role about Integrated child edu-care services. First, this study was carried out to determine the needs of teachers, parents about Community members. Second, this study was to examine community members' perception and support intention about Integrated child care services. The subjects were 124 teachers in child care center, 88 preschoolers with disabilities' parents, 172 community members. The major findings were as follows: (1) The result revealed parents and teachers's needs for community members support. (2) Community members' perception about Integrated child care services revealed greatly positive on every fields, (3) community members' support intention for the integrated chid care revealed very positive.

• 한국주거학회논문집
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• 제13권3호
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• pp.33-43
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• 2002

The purpose of this paper is to develop a space program of the new community center in multi-family housing. The community center defined in this study is a communal facility which integrate cultural and welfare facilities and activity programs into a complex. Through the analysis of the community programs and spaces for multi-family housing community, a new community center program is proposed. And basic area guidelines are proposed through the making of the space modelling of the important area of the center. According to the guidelines, more spaces compared to the present standards and conditions are needed for a new community center. However, the adjustment of area regulation is essential, considering the fast changing trend of resident's social needs. A new regulation system that controls the total area of function spaces of a community center, rather than controlling each function and area, is required. This kind of system makes it possible to decide programs freely within the limit of total floor area regulation by neighborhood's characteristics and residents'preference.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.39-42
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• 2003

A community can have a physical presence or can be formed from a group of people who communicate remotely via a conference call, a fixed Internet chatroom or instant message solution and most recently, a mobile handset. The mobile handset gives community members the advantage over fixed line or physical communities that they are not constricted by time or place as to when they can communicate with any members of their community. Operators, riding on the back of the SMS boom, are deploying community applications to increase both average revenue per user and customer loyalty. The purpose of this study is to find the effects of the characteristics of mobile community on the consumers'satisfaction and loyalty so that operators'participation in mobile community could be enhanced. A general model for the study was proposed with three independent variables. The variables are community usability(dialog and social support, information design, navigation, access), community sociability (purpose, people, policies), and mobile community content(location, personalization, immediacy, availability).

• 한국지역사회생활과학회지
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• 제13권1호
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• pp.15-23
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• 2002

There are a few alternatives to support the ‘Saeng-hwal-ji-do-sa’(Home Improvement Extention Specialist:community welfare specialist) ‘Family Welfare Specialist’(Ga-jeong-bok-ji-sa) are recommended to inhance the family life. Saeng-hwal-gwa-hak(human ecology) which is anticipated to lead the social empowerment and social movement applies to the community welfare. 1. Education program and data of Saeng-hwal-gwa-hak are to be based to community information welfare. 2. Community level workshop is to be practiced. 3. Education program and counseling are to be served in advance and the cure level. So research must be followed as community level and the result of it ought to be flown community welfare policy and administration.

• 지식경영연구
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• 제9권2호
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• pp.15-34
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• 2008

The firm leading community that is built to achieve firm's ad hoc purpose has two interested parties, operator and user. The success of the firm leading community, therefore, can be driven by meeting the needs of both parties. Most studies of the community, however, have focused not on operator but on user so far. This study identifies two variables-operating activities and organizational support-as success factors of firm leading community based on prior studies and analyzes them in term of the operator of firm leading community through 2nd in-depth interview. The result of study shows that organizational support affects operating activities and then both operating activities and organizational support affect the success of the firm leading community.

• Journal of Information Technology Applications and Management
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• 제12권1호
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• pp.69-90
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• 2005

Online community as a business model has gotten much attention in online market. And it has been recognized as an increasingly important tool for better understanding and relationships with customers. Thus, There are needs for conducting researches, such as those being performed in social psychology area. Due to the lack of current researches on online community, variables that have been considered in social science and factors in relationship marketing are adopted in this study. The primary purpose of this research is to develop and test a model that explains the process of how sense of online community through relationship quality influences customer loyalty. The major findings of this study are as follows: First, sense of online community was found to have a positive influence on relationship quality. Second, relationship quality was found to have a strong positive effect on customer loyalty. Finally, relationship quality was found to have a mediation effect between the sense of online community and the customer loyalty. Implications of these findings are discussed for researchers and practitioners.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.167-184
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• 2009

New internet trend, such as Web 2.0, has brought about new roles of users and changes in the web ecosystem. In the age of information overload like nowadays, activities in the brand community sites help to make more reasonable decisions in choosing certain brands and products. In order to examine organizational strategic aspects of brand community, this study examine (1) what difference exists in user satisfaction according to the brand community types (the user-initiated type and the corporate-established type), and (2) which dimensions of service quality affect brand community users' satisfaction. Research findings show that types of brand community influence perceived user satisfaction, and tangibility, reliability, interactivity, and stability dimensions of service quality make a positive influence on user satisfaction as well. Practical implications for managing brand community sites in marketing perspectives are further discussed.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2004년도 추계학술대회 논문집
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• pp.419-423
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• 2004

Community is on the group of people who live in same area and share same life style. The purpose of this study is to suggest Improvement of the Community Facilities for the Community activation and Management in Public Rental Housing. It focuses on the planning methods through observation and survey with residents of Public Rental Housing. The result of the study are summarized as follows: Frist, the community demand will increase significantly in the near future for development of Public Rental Housing. Thus, it should be accomplished by Preparing Practical Planning direction, Second, this study suggest that improvement direction for system, planning and application of the Community Facilities for the Community activation and Management in Public Rental Housing.