• Title/Summary/Keyword: COLOR

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Color Image Analysis of Cosmetic Web-Site for Color Marketing

  • Lee, Jeongman;An, Jongsuk
    • Journal of Fashion Business
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    • v.16 no.6
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    • pp.127-143
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    • 2012
  • This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

A Study on the Color Image Evaluation of high-rise apartment on Urban Street (도시 가로변 고층 아파트 색채 이미지 평가 연구)

  • Jeong, Ga Young;Lee, Hyang Mi
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.2
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    • pp.67-74
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    • 2012
  • This study investigated that grasped the present state of high-rise apartment on Urban Street color, through the color image estimation effect of primary factor on color image preference. The range of study were high-rise apartment on Urban Street color of land for housing, Sangmu, Woonnam, Shinchang, Pungam, Ilgok, Moonheung district. The method of study put out a model of reference after photography a spot colorimeter BIB test. And the data analyzing was factor analysis, multi regression through Semantic Differential Method, questionnaire. The result of study, the present state of color was used predominate, support color is YR, Y, and stress color is YR, R. Predominate color showed distribution of high luminosity, low freshness and assistance, stress color is middle luminosity, low freshness. And effects of primary factor on color image preference were 'unification', 'comfortableness', 'sophistication'. The result of this study showed that need high luminosity color for comfortableness to improve of high-rise apartment on Urban Street color, harmony of color, harmony of vertical horizontality color scheme pattern, consult square rate of stress color.

A study on the practical color schemes based ont the use of color systems (표색계를 이용한 실용 색채배색 연구)

  • 김학성
    • Archives of design research
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    • no.16
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    • pp.89-98
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    • 1996
  • The purpose of this study is to offer proposals of the practical color schemes based on the use of color systems. This study focused on the .\lunsell color system, the Ostwald color system and the ISCC ~BS color names i and then selected the Ostwald color harmony and the Judd color hallTIOny in order to establish the general principles of color schemes. The method of color schemes is worked by' the 10 i hues circle of the .\Iunsell color system and the tone system of the ISCC :\BS color names, because our i country have been adopted the "vIunsell color system for the use of color education and the KS. This method is to make the balanced color schemes easily and effectively through color education ..olor education ..

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The Effect of the Contrast Color Coordination of Clothing and Makeup on Image Formation (의복과 메이크업의 대비색상 코디네이션이 이미지에 미치는 영향)

  • Jeong, Su-Jin
    • Journal of Fashion Business
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    • v.12 no.1
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    • pp.30-44
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    • 2008
  • The purpose of this study is to investigate the effect of eyeshadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark), clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 64 color pictures manipulated with the combination of eyeshadow color, lipstick color, lipstick tone, and clothing tone using computer simulation. The subjects were 384 female undergraduates living in Gyeongnam-do. Image factor of the stimulus was composed of 4 different components (attractiveness, visibility, gracefulness, and tenderness). In the 4 image components, eyeshadow color and clothing tone showed independent effect. Lipstick tone influenced independently on the visibility and tenderness. In the contrast color coordination of clothing and makeup, visibility image by the coordination of lipstick color with lipstick tone, lipstick color with clothing tone or lipstick tone with clothing tone, gracefulness image by the coordination of eyeshadow color with lipstick color, tenderness image can be produced by the coordination of eyeshadow color with lipstick color, eyeshadow color with lipstick tone or eyeshadow color with clothing tone.

Color conversion and downsampling scheme using color table and context buffer (Color table과 context buffer를 이용한 color conversion과 downsampling 기법)

  • 채희중;이호석
    • Proceedings of the Korean Information Science Society Conference
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    • 2000.04b
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    • pp.432-434
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    • 2000
  • 본 논문은 IJG(Independent JPEG Group) JPEG 부호기의 처리 과정중 color table 과 context 버퍼를 이용한 color conversion과 downsampling 방법에 대해 소개한다. IJG JPEG은 전처리 과정에서 context buffer 사용함으로써 각 컴포넌트(RGB)에 대한 color conversion과 downsampling을 효과적으로 수행한다. 또한 각 컴포넌트(RGB)에 대한 부동 소수점 연산의 처리 결과를 미리 계산하여 color table에 저장함으로써 color converter에서 이를 참조, 색차 변환 계산에 적용하도록 하여 처리 속도를 향상 시키고 있다. 이에 본 논문에서는 IJG JPEG의 부호화 과정에서 사용되는 context 버퍼의 구조와 필요성 그리고 color table의 구조와 효과에 대하여 소개한다.

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Evaluation of Surface Color of Apples and Tomatoes by Using Color Sensors (칼라 센서를 이용한 사과와 토마토의 색상 판정)

  • Bae, Y.H.;Joo, C.
    • Journal of Biosystems Engineering
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    • v.18 no.4
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    • pp.382-389
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    • 1993
  • In this research, the surface color of 'Fuji' apples and tomatoes were measured by using Sharp PD 151 semiconductor color sensors. The measurements were compared with color-difference-meter readings and with visual sensory test scores. A negative exponential function was developed which describe the relationship between the dominant wavelength of the surface color of 'Fuji' apples and the ratio of the photoelectric currents of the color sensor. Also a linear relationship was found for the surface color of tomatoes and the color sensor output. There were good correlations between the visual test scores and the color sensor output for both 'Fuji' apples and tomatoes.

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A Study on Color Coordination of Fashion Design by Color Proportion (패션 디자인에서 색채 비례에 의한 배색 연구)

  • Moon, Young-Ae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.2
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    • pp.1-10
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    • 2009
  • The purpose of this study is to investigate harmonious color schemes based on a length proportion of upper and lower parts of a body by; understanding of the harmonious length proportion of a square measure of a color in color coordination of fashion design, and presenting a mutual relation of the length proportion of a square measure of a color according to the various way of color schemes and proportions. For this study, monochromatic scheme, analogous scheme and complementary scheme were adapted as the color schemes, and each color scheme was coordinated by analogous tone and contrast tone. Also, 1:1 symmetry proportion, 1:2 harmonic proportion, 1:1.618 golden section, 1:3 and 1:5 contrast proportion were used as the square measure of a color. For the survey, 12 sets of color sample were organized. The survey was conducted 182 of university students majored in fashion design, and 143 responded samples were analyzed using SPSS 12. The result of the study is as follows: 1:5 contrast proportion is most inharmonious in general, and 1:1 symmetry proportion is followed. It is thought that too much or same length of the square measure of colors has less attractive effect of coloring. On the other hand, 1:1.618 golden section and 1:2 harmonic proportion are accepted to be harmonious in all color schemes. The length proportion of the square measure of a color had more influence on harmony of color coordination in fashion design rather than color schemes. Though, on the assumption that people have a similar perception about the color image of fashion design, it will play an important role in strengthening or diminution of color in cloth if the coloring effect of the length proportion of the square measure of a color is used in fashion design and wearing of clothes.

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Working Clothes Design and Production in the Mechatronics Machinery Industry with the Application of Faber Birren's Color Harmony Theory

  • Park, Hye-Won;Yang, Jung-Hee
    • Journal of Fashion Business
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    • v.16 no.3
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    • pp.32-44
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    • 2012
  • This study proposed a color scheme that is harmonious with the working environment of industrial sites using Birren's color harmony theory for color planning. To apply the Birren's color harmony theory to working clothes, the basic colors were chosen, and six of the eight harmony formulas of Birren excluding achromatic colors (white + grey + black) and solid color harmony (solid colors + white + black) were used to form a palette for each case. For the basic colors, the color chips of four dominant colors (yellow-green, sky-blue, blue, and violet), which were chosen from a field survey for preferences in the first step, and the production of materials in the second step were collected through the PANTONE color chips. The selected color chips were PANTONE 13-0550 TPX, PANTONE 15-4105 TPX, PANTONE 18-3949 TPX, and PANTONE 19-3720 TPX. These color chips were scanned and their RGB values were extracted through Photoshop CS. Then the colors were arranged in accordance with the Birren's color harmony formulas (Color+Tint+White, Color+Shade+Black, Tint+Tone+Shade, Shade+Tone+Black, Shade+Tone+White, and Tint+Shade+Tone+Gray). In addition, the proposed palette color schemes were applied through Birren's color harmony formulas using Texpro V 10.1 textile to the schematization of working clothes that were designed in the previous study. Palette formation in line with Birren's color harmony formulas provided scientific color arrangement results. Visually presenting the color scheme of working clothes will help the color selection of working clothes in tune with the circumstances of industrial sites.

Integrated 3D Skin Color Model for Robust Skin Color Detection of Various Races (강건한 다인종 얼굴 검출을 위한 통합 3D 피부색 모델)

  • Park, Gyeong-Mi;Kim, Young-Bong
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.1-12
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    • 2009
  • The correct detection of skin color is an important preliminary process in fields of face detection and human motion analysis. It is generally performed by three steps: transforming the pixel color to a non-RGB color space, dropping the illuminance component of skin color, and classifying the pixels by the skin color distribution model. Skin detection depends on by various factors such as color space, presence of the illumination, skin modeling method. In this paper we propose a 3d skin color model that can segment pixels with several ethnic skin color from images with various illumination condition and complicated backgrounds. This proposed skin color model are formed with each components(Y, Cb, Cr) which transform pixel color to YCbCr color space. In order to segment the skin color of several ethnic groups together, we first create the skin color model of each ethnic group, and then merge the skin color model using its skin color probability. Further, proposed model makes several steps of skin color areas that can help to classify proper skin color areas using small training data.

The Comparison of Cultural Color in Traditional Performance of Korea and Japan (한.일 전통극의 색채문화 비교)

  • Kim, Ji-Eon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.10
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    • pp.1629-1639
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    • 2008
  • The purpose of this study is to research the similarity and difference of color application in the culture of Korea and Japan. The subject of this research is the costume color of Changgeuk and Kabuki. This survey analyzes Munsell's 3 attributes(Hue, Value, Chroma), tone, and 3D color analysis by extracted color data. And representative color according to Obangsaek is proposed. The results of this study are as follows: 1. High chroma red in Kabuki costume is more used as symbolic color(passion and luxurious) in order to show character's personality than that in Changguek costume. 2. Low chroma YR color(no-dyeing color) in Changgeuk costume much more used because of Korean white robe preference and eco-friendly thinking. But high chroma yellow is restrictive color for symbolic color of emperor in Korea and Japan. 3. Blue is most frequently used in both costumes because blue is encouraging color by the theory of exponents of the five elements doctrine. 4. White in Korean Changguek costume is more used for white robe preference thinking, but black in Kabuki costume is much more used for symbol of power in Japan. The similarity of Korean and Japanese cultural color is to use much Obangsaek, less Ogansaek by the theory of exponents of the five elements doctrine, but the difference of Korean and Japanese cultural color is to use color differently according to preference thinking system.