• Product Safety
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• s.210
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• pp.40-43
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• 2011

고객에게 최고의 신뢰와 특별한 가치를 제공하는 세계 최고의 온라인 마케팅 & Merchandising Company CJ오쇼핑! 한번 찾은 고객은 늘 다시 찾는 탁월한 쇼핑서비스를 제공하기 위하여 노력하고 있는 CJ오쇼핑의 이해선 대표이사를 찾아가 인터뷰해 보았다.

• Asia Marketing Journal
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• v.13 no.4
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• pp.253-264
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• 2012

A growing number of Korean companies are trying to expand their business area into global market due to saturation in the Korean domestic market. Home shopping industry arriving on mature stage is faced with less growth recently. CJ O Shopping which is a top ranked home shopping company in Korea, has been showing meaningful performances by earlier moving to global market with thorough preparations. CJ O Shopping's global marketing strategy focused on asian countries including China, India, Vietnam, and Japan is going successfully, which enables top ranked on-line retailing company in asia as well as in Korea. CJ O Shopping effectively penetrated into overseas market with both core competence based on Korean home shopping model and rigorous preliminary study on target market. Especially shoppertainment (Shopping+Entertainment) that is unique feature of globally competitive Korean home shopping created huge differentiations in target market. Also choosing the influential local partner, sharing the business goals, and building the joint venture could make stable operations, thereby easily earning of well-established awareness from target consumers. A step ahead entry of competitors and intensive localization of CJ O Shopping's core competence for arriving safe in target market were additional key factors for global marketing success. We can extract above key factors for success as implications of case study on CJ O Shopping's global marketing, and expect those factors to be spread into lots of Korean companies and utilized as successful strategies for global marketing.

• Asia Marketing Journal
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• v.12 no.3
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• pp.81-97
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• 2010

CJ O shopping performs well in the mature home shopping market as they develop differentiated product assortments, valuable program and platforms, and enhance the customer service. This case examined the reason why CJOShopping needed to change their strategy and how they implement the strategy. Specifically, this case investigated how they established their new vision, why they changed their name, how they differentiated themselves in retail mix perspective, and how good their performance were. Future challenges and suggestions are discussed at the end.

• Journal of the Korea Society of Computer and Information
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• v.14 no.7
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• pp.73-80
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• 2009

Internet accidents have skyrocketed every year. It always has been threatened by the methods such as hacking and Spyware. The majority of security accident is formed of the loss of authentication information, and the internal user who is not authorized. The importance of security is also emphasized when someone tries to do something accessing to the main information system. Accordingly, Biometrics has been used in many ways. OTP, however, must have a few devices accessing to several systems, and Biometrics involve some risk of mis-recognition rate and mis-denial rate. It also has the risk possible to access to the main information system when losing OTP. This research reduced risks about the loss as separating RFID leader for mobile, Tag and the accessor's cellular phone, and is about pseudo random validation key generated from the administration system through contact with RFID leader for mobile and Tag. As sending the key to user's cell phone which is already registered, security is strengthened more than existing connection methods through the ID and password. RFID for mobile not generalized to the present has been studied as a tool accessing to the main information system.