• Title/Summary/Keyword: CIP-Loyalty

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A Study on the perception and improvement for the CIP of the public librarians (CIP에 대한 공공도서관 사서들의 인식과 개선방안)

  • Oh, Dong-Geun;Yeo, Ji-Sook;Park, Sang-Hoo
    • Journal of Korean Library and Information Science Society
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    • v.47 no.2
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    • pp.157-173
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    • 2016
  • This study investigates 185 public librarians' perceptions, satisfactions score and loyalty for CIP program operated by the National Library of Korea. The 172 (93.0%) librarians have perceived about the CIP, and 98(57.0%) librarians make use of the CIP at their works. They were relatively high perceptions on the service quality (3.50), satisfaction (3.71), and loyalty (3.72) for the CIP on the Likert 5-point scale. This study also tested the quality of service, satisfaction and loyalty using Structured Equation Model(SEM) models. Research findings show that CIP data quality had a statistically meaningful positive impact on user satisfaction and user satisfaction had a meaningful positive impact on loyalty.

A Study on Building of City Image through the Design System for Public Transportation - Focus on the Design Case for Seoul Public Transportation - (대중교통 디자인시스템을 통한 도시이미지 형성에 관한 연구 - 서울시 대중교통 디자인의 아이덴티피케이션 개념적용과 시스템화 방안 -)

  • Yang, Seung-Ju;Kim, Byung-Jin
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.89-98
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    • 2006
  • As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

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