• Title/Summary/Keyword: CIP-충성도

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A Study on the perception and improvement for the CIP of the public librarians (CIP에 대한 공공도서관 사서들의 인식과 개선방안)

  • Oh, Dong-Geun;Yeo, Ji-Sook;Park, Sang-Hoo
    • Journal of Korean Library and Information Science Society
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    • v.47 no.2
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    • pp.157-173
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    • 2016
  • This study investigates 185 public librarians' perceptions, satisfactions score and loyalty for CIP program operated by the National Library of Korea. The 172 (93.0%) librarians have perceived about the CIP, and 98(57.0%) librarians make use of the CIP at their works. They were relatively high perceptions on the service quality (3.50), satisfaction (3.71), and loyalty (3.72) for the CIP on the Likert 5-point scale. This study also tested the quality of service, satisfaction and loyalty using Structured Equation Model(SEM) models. Research findings show that CIP data quality had a statistically meaningful positive impact on user satisfaction and user satisfaction had a meaningful positive impact on loyalty.