• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.195-203
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• 2019

The study aims to identify Service Quality factors that affect purchase decision on Click and Collect service through the mediating variable of customer emotions at Mobile World stores in Ho Chi Minh City. This study employs a mixed methods research design. Data were collected through online self-completion questionnaire distributed to 316 customers who used to experience Click and Collect service at the Mobile World stores in Ho Chi Minh City, Vietnam. The theoretical model was tested through two-stage regression analysis (PATH model). The findings show that factors of service quality such as Reliability, Responsiveness, Assurance, Empathy, Tangibility, and Emotions affect the decision to purchase online and receive products directly at Mobile World stores in Ho Chi Minh City. Responsiveness and Assurance have a significant positive impact on the customer's emotions. Consequently, these factors should be considered and addressed when conducting multi-channel services. Obviously, employees must first be trained to be able to deliver the promise of the retailer to their customers. Based on the results of the study, the authors provide managerial implications for retailers in Vietnam in the multi-channel retail environment to develop Click and Collect at retail stores across the country and the world.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.393-400
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• 2020

Banking service is provided by a bank that allows its customers to conduct banking transactions and so the purpose of this study was to identify the factors that influenced the behavioral intention to accept and use banking services in Vietnam. The research methodology was implemented through two steps: qualitative research and quantitative research. Qualitative research was conducted with a sample of 30 people. Quantitative research was carried out as soon as the question was edited from the test results with a sample of 217 customers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intentions to accept and use banking service. The reliability and validity of the scale were evaluated by Cronbach's Alpha, Average Variance Extracted (Pvc), and Composite Reliability (Pc). The model selection of AIC showed that the behavioral intention to accept and use banking service was impacted by four components. The outcomes showed that the model of research intended to accept and use banking services in Ho Chi Minh, Vietnam showing the effects of 4 scales is built as perceived ease of use, trust, social norm, and innovation about banking services.

• 한국문헌정보학회지
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• 제47권2호
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• pp.265-291
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• 2013

건강 및 의료, 그리고 웰빙에 대한 관심의 증가로 이와 관련된 정보원의 이용률, 특히 인터넷상의 건강정보원의 이용률이 급증해 왔다. 또한 공공도서관에서의 건강 및 의료관련 참고질문 건수도 지속적으로 증가하고 있는 가운데, 공공도서관사서는 이러한 유형의 참고서비스를 수행하는데 많은 한계를 느끼고 있다. 이에 본 연구에서는 공공도서관, 의학도서관, 의료기관, 건강 및 의료관련 커뮤니티, 기타 의료정보서비스를 제공하는 모든 관련기관들이 협력하여 건강정보서비스를 제공하는 CHI서비스 활성화를 위한 협력네트워크시스템 구축모형을 제안하였다. 협력모형의 핵심 요소에 해당되는 것으로 협력의 주체, 협력대상 정보원, 협력의 내용, 건강정보원 사이트의 운영, 협력센터의 운영과 역할, 그리고 상업기관과의 협력방향까지 구체적으로 제시하고 있다.

• 보건의료산업학회지
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• 제7권2호
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• pp.37-52
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• 2013

The purpose of this study was to compare the differences of attitude to death and perception on HPC between nursing and medical students. The data was collected by questionnaires and the period of data collection was from September 17 to October 12, 2012. The results were as followings. Statistically significant differences were found course of knowing HPC(${\chi}^2$=24.29, p<.001), reason of unactive introduction(${\chi}^2$=15.92, p=.003), having to CPR in irresponsive terminal situation to you(${\chi}^2$=4.62, p=.032) and to your family(${\chi}^2$=5.64, p=.018), decision-making about DNR(${\chi}^2$=12.28, p=.002), awareness to medical authority legal representative(${\chi}^2$=14.75, p<.001), awareness (${\chi}^2$=11.01, p=.001) and subject(${\chi}^2$=24.73, p<.001) of AD, addiction(p<.001), tolerance(p<.001), taking a point(${\chi}^2$=23.28, p<.001) of narcotic analgesics and control of pain(p=.532). The findings of the study provides the basis for expanding practice and education to hospice-palliative care for nursing and medical students.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.177-185
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• 2021

The purpose of this paper is to examine whether service quality, student satisfaction, and university image mediate the relationship between university sustainability practices and student loyalty of the students in Ho Chi Minh City, Vietnam. To analyze the data, this study used a structural equation model to explore the relationships existing between constructs. A structured questionnaire comprising of 22 questions was used with 5 constructs. A total of 465 students from Ho Chi Minh City universities filled in the newly developed questionnaires using five points Likert scales. Consistent with the existing result, the study reveals a valuable insight on university sustainability practices toward student loyalty of the university. According to the findings, university sustainability practices have a positive direct impact on service quality, student satisfaction, university image, and student loyalty. And also service quality has a positive strong impact on student loyalty. Furthermore, service quality, student satisfaction, and university image play the mediating role in the relationship between university sustainability practices and student loyalty. Thus, the loyalty of students seems to reflect quite well from university sustainability practices, service quality, and university image. The findings indicate that universities should be more concerned about university sustainability practices, service quality, and university image in attracting student loyalty.

• 기본간호학회지
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• 제22권2호
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• pp.158-168
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• 2015

Purpose: The purpose of this study was to investigate knowledge of cervical cancer, HPV and intention for vaccination in Korean soldiers on active duty. Methods: Participants were 494 army men aged 18 to 26 serving in D area. Knowledge of cervical cancer was measured using the 8 item scale developed by Han et al. (2007) and knowledge of HPV was measured using the 13 item scale developed by Pitts et al. (2009). Collected data were analyzed with t-test, $x^2$-test, and ANOVA. Results: Mean scores for cervical cancer and HPV knowledge were $6.03{\pm}1.52$ and $8.15{\pm}1.75$ respectively and vaccination intention was 75.6%. HPV vaccination intention had significant differences depending on knowledge about cervical cancer (${\chi}^2=12.76$, p=.001), and HPV (${\chi}^2=9.00$, p=.003), education (${\chi}^2=12.24$, p=.002), sexual intercourse after first meeting (${\chi}^2=11.79$, p=.003), and sexual education in the military service (${\chi}^2=12.27$, p=.001). Conclusion: When planning education program for men in military service, it is necessary to consider include content to increase knowledge of cervical cancer and HPV.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.1057-1066
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• 2021

Servant leadership has been noticeable in the last decade in the leadership literature on account its focus on serving others first. The target of servant leadership is not the organization, but rather the followers and their development and also the ability to motivate others to become servant leaders. Serving leadership has been recognized as a leadership philosophy that addresses ethical concerns, which is linked to ethical leadership. This study aims to investigate the relationship between dimensions of servant leadership and public service motivation of civil servants. Data were collected from civil servants working in public organizations at district level in Ho Chi Minh City of Vietnam through survey forms. The research hypotheses are tested by factor analysis and regression. The results report that 7 dimensions of servant leadership positively affect public service motivation in the following ascending order: Empowerment, standing back, forgiveness, humility, integrity, accountability, and courage. On the other hand stewardship has an insignificant impact on the role of leading and supervising. Our study contributes to the existing literature on servant leadership as well as public service motivation by throwing light onto a so-far neglected transitional country like Vietnam. Thereby, this study proposes a number of implications for the leaders to improve leadership style to enhance public service motivation of civil servants.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.585-593
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• 2021

The service industry has become the driving force of economic development in recent years. With the current fierce competitive situation, competing businesses have continually provided a superior quality of service, and an excellent perceived brand image to gain customer satisfaction and customer loyalty. This study's current purpose is to empirical research the linking between service quality, brand image, customer satisfaction, and customer loyalty. We collect research data from 299 consumers who bought goods at supermarkets in Ho Chi Minh City, Vietnam, using a convenient sampling technique. We proposed the conceptual model from prior studies and considered it in Vietnam's context. PLS-SEM was conducted to test the relationships in the conceptual model. We have estimated the scale's reliability by Cronbach's alpha values and composite reliability values. Moreover, we have evaluated discriminant validity by the Fornell-Larcker standard. The findings showed that service quality positively affects the brand image, customer satisfaction, and customer loyalty. Likewise, the results also confirmed brand image had a positive impact on customer satisfaction and customer loyalty. Moreover, the outcomes also disclosed that customer satisfaction had a positive relationship with customer loyalty. The research suggested implications for managers, limitations, and directions for future research from the above findings.

• 한국조리학회지
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• 제19권5호
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• pp.11-22
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• 2013

본 연구는 고등학생을 대상으로 한 학교급식의 서비스 품질속성, 급식 이미지 및 급식만족에 대한 영향관계를 규명하고 배식형태의 조절효과를 알아보았다. 연구 가설을 검증하기 위하여 통계 프로그램 SPSS 18.0, AMOS 18.0을 활용하여 빈도분석, 요인분석, 신뢰도 분석, 요인분석, 경로분석 및 카이제곱 적합성 검증을 실시하였다. 분석결과, 요인적재값이 0.4이상이고, ${\chi}^2$=258.831, d.f.=98, RMR=0.059, GFI=.884, AGFI=.839, NFI=0.908, IFI=0.941, CFI=0.940으로 척도가 타당도와 신뢰도가 있음을 보여 주었다. 가설검증을 위하여 구조 모형분석을 실시, 첫째, 급식 서비스품질은 급식이미지에 유의한 영향을 미칠 것으로 나타나 4개의 하위가설 모두 채택되었다. 둘째, 급식이미지는 급식만족에 유의한 영향을 미치는 것으로 나타났고 셋째, 급식이미지와 급식만족과의 관계에서 배식형태에 따른 조절효과가 있는 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.251-258
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• 2021

In recent years, there have been several studies on service quality in higher education, however, research on service quality and sustainable activities affecting student loyalty has been largely ignored in previous studies. This paper investigates the role of service quality in creating student loyalty, and how university sustainability practices and student satisfaction mediate the relationship between service quality and student loyalty. The paper draws attention to university sustainability practices and understanding its impact on student satisfaction and loyalty in Vietnamese public universities. A quantitative methodology is explored, and data was collected through an online structured questionnaire. Responses are gathered from 278 students of public universities in Ho Chi Minh City, Vietnam. Structural equation modeling is used to examine the associations between the constructs by using the PLS-SEM approach. The results show that service quality has a significant effect on university sustainability practices, student satisfaction, and student loyalty. In addition, university sustainability practices and student satisfaction also mediate the relationship between service quality and student loyalty. The author's findings may guide the key decision-makers in universities to incorporate service quality and universities' sustainability practices in their strategy and thereby improve student satisfaction and student loyalty.