• Journal of Korea Trade
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• v.26 no.3
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• pp.1-22
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• 2022

Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

• SUVANNABHUMI
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• v.11 no.2
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• pp.25-57
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• 2019

The paper addresses Erik Cohen's pioneering work on tourism in Thailand, specifically his publications on the relations between Thai women and foreign (farang) men in tourist-oriented encounters. Of sociological-anthropological interest is his conceptualization of these relations as "open-ended prostitution as a skilful game of luck" based on his study of a Bangkok soi (lane) in 1981-1984, and his exploration of Thai culture in terms of ambiguity and contradiction. On the basis of recent ethnographic research in the northern Thai tourist hub of Chiang Mai and wide-ranging observations on tourism development in Thailand, we examine continuity and change in these male-female engagements since Cohen's research, especially in the context of the increasing availability of such electronic agencies as social media, messaging, video chat, and internet dating. Whereas Cohen's concept of ambiguity and illusion has tended to disappear from physical spaces, it seems to have resurfaced in virtual space. The complexities of host-guest relations, and particularly the interactions both within the variegated category of "guests" themselves and then between their "hostesses" are explored in terms of sites of tourism-oriented encounters in both physical and virtual space so as to deconstruct these oppositional categories which have been formative in studies of tourism.

• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.558-562
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• 2023

최근 ChatGPT의 등장으로 텍스트 생성 모델에 대한 관심이 높아지면서, 텍스트 생성 태스크의 성능평가를 위한 지표에 대한 연구가 활발히 이뤄지고 있다. 전통적인 단어 빈도수 기반의 성능 지표는 의미적인 유사도를 고려하지 못하기 때문에, 사전학습 언어모델을 활용한 지표인 BERTScore를 주로 활용해왔다. 하지만 이러한 방법은 사전학습 언어모델이 학습한 데이터에 존재하는 편향으로 인해 공정성에 대한 문제가 우려된다. 이에 따라 한국어 사전학습 언어모델의 편향에 대한 분석 연구가 필요한데, 기존의 한국어 사전학습 언어모델의 편향 분석 연구들은 사회에서 생성되는 다양한 속성 별 편향을 고려하지 못했다는 한계가 있다. 또한 서로 다른 언어를 기반으로 하는 사전학습 언어모델들의 속성 별 편향을 비교 분석하는 연구 또한 미비하였다. 이에 따라 본 논문에서는 한국어 사전학습 언어모델의 속성 별 편향을 비교 분석하며, 영어 사전학습 언어모델이 갖고 있는 속성 별 편향과 비교 분석하였고, 비교 가능한 데이터셋을 구축하였다. 더불어 한국어 사전학습 언어모델의 종류 및 크기 별 편향 분석을 통해 적합한 모델을 선택할 수 있도록 가이드를 제시한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.656-659
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• 2023

정서적 지원 대화를 위한 챗봇 개발 시, 사용자의 챗봇에 대한 사용성 및 대화 적절성을 높이기 위해서는 사용자 감정에 적합한 지원 콘텐츠를 제공하는 것이 중요하다. 이를 위해, 본 논문은 사용자 입력 텍스트의 감정 강도 예측 모델을 제안하고, 사용자 발화 맞춤형 정서적 지원 대화에 적용하고자 한다. 먼저 입력된 한국어 문장에서 키워드를 추출한 뒤, 이를 각성도 (arousal)과 긍정부 정도(valence) 공간에 투영하여 키워드가 내포하는 각성도-긍정부정도에 가장 근접한 감정을 예측하였다. 뿐만 아니라, 입력된 전체 문장에 대한 감정 강도를 추가로 예측하여, 핵심 감정 강도 - 문맥상 감정강도를 모두 추출하였다. 이러한 통섭적 감정 강도 지수들은 사용자 감정에 따른 최적 지원 전략 선택 및 최적 대화 콘텐츠 생성에 공헌할 것으로 기대한다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.6
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• pp.109-117
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• 2023

Recently, interest in metaverse, which creates new value in the real world, has increased. In order to make it easy to experience such a metaverse, we have developed an experiential metaverse AR game in which users take the lead in exploring the environment and enjoying content based on landmarks. Important features of the metaverse include connectivity with the real world, interactivity, and digital currency. The game seeks to extend daily life through AR and satisfies interaction through real-time chat and team competition. Finally, digital currency is built through a store system. It is implemented as a mobile game and can be accessed at any time if there is a smartphone, increasing accessibility.

• Fashion & Textile Research Journal
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• v.25 no.5
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• Journal of Digestive Cancer Research
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• v.12 no.1
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• pp.38-43
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• 2024

Artificial Intelligence (AI) is the intelligence of machines or software, in contrast to human intelligence. Generative AI technologies, such as ChatGPT, have emerged as valuable research tools that facilitate brainstorming ideas for research, analyzing data, and writing papers. However, their application has raised concerns regarding authorship, copyright, and ethical considerations. Many organizations of medical journal editors, including the International Committee of Medical Journal Editors and the World Association of Medical Editors, do not recognize AI technology as an author. Instead, they recommend that researchers explicitly acknowledge the use of AI tools in their research methods or acknowledgments. Similarly, international journals do not recognize AI tools as authors and insist that human authors should be accountable for the research findings. Therefore, when integrating AI-generated content into papers, it should be disclosed under the responsibility of human authors, and the details of the AI tools employed should be specified to ensure transparency and reliability.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.110-118
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• 2024

This study was conducted to analyze the metaverse usage behavior of college students through in-depth interviews and to explore the characteristics of the major metaverse platforms with a focus on keywords. This study derived elements such as metaverse participation activities, real-world order, metaverse system, presence, and self-expression from previous research. This study examined how college students who use the metaverse perceive these variables. We present the following research results: First, the college students who participated in the study showed interest in content with many interactive elements on the metaverse platform and appeared to participate more actively in such content. Second, college students cited the ability to engage in economic activities in the metaverse as their greatest strength. It was expected that social norms applied in the real world would also be applied in the metaverse. Third, the Metaverse system, such as the Metaverse UI, UX, and servers, was found to be a factor that needs to meet users' expectations and hinders immersion. In this study, the characteristics of the metaverse platform were analyzed, focusing on essential keywords from in-depth interviews. The analysis results are as follows: It was expressed with keywords such as Zepeto has 'avatar' and 'personality expression,' Ifland has 'free decoration' and 'communication convenience,' Gathertown has 'movement convenience' and 'video chat.' Roblox has 'game-based' and 'dynamic.'

• Journal of Advanced Navigation Technology
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• v.28 no.3
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• pp.369-374
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• 2024

This study aims to improve the accessibility and efficiency of sign language education for both hearing impaired and non-deaf people. To this end, we developed VR realistic sign language education content that integrates hand tracking technology and conversational AI. Through this content, users can learn sign language in real time and experience direct communication in a virtual environment. As a result of the study, it was confirmed that this integrated approach significantly improves immersion in sign language learning and contributes to lowering the barriers to sign language learning by providing learners with a deeper understanding. This presents a new paradigm for sign language education and shows how technology can change the accessibility and effectiveness of education.

• Safety and Health at Work
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• v.14 no.4
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• pp.431-437
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• 2023

Background: Depressive symptoms (DS) can erode physical and mental health; social support (SS) is considered a buffer for DS and a promoter for improving coping and recovery abilities. However, there is almost no research on the mediating role of negative coping (NC) in SS and DS, especially among firefighters. Methods: A cross-sectional survey was conducted among firefighters in Chongqing, China, and the valid data of 407 firefighters were collected through questionnaires distributed on the WeChat platform in 2020. Statistical Product and Service Solutions (SPSS) 26.0 is used for descriptive statistics and correlation analysis. Structural equation modeling was adopted to analyze the association among SS, NC, and DS. The mediation effect is also evaluated. Results: Firefighters' detection rate of DS is 23.3%, and when they receive more SS were less likely to develop DS. NC was positively correlated with DS (β = 0.54, p < 0.001) after controlling for SS. Besides, the results of structural equation modeling showed that NC partially mediates the relationship between SS and DS (standard error = 0.039, indirect effects = 0.109, 95% confidence interval: 0.047-0.200 p < 0.001). Conclusion: NC has a partial indirect effect between SS and DS among firefighters. SS could not only affect DS directly but also indirect work on it by affecting NC. This discovery will be a novel and meaningful part of the research on the firefighter population.