• Korea Journal of Hospital Management
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• v.16 no.1
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• pp.101-123
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• 2011

In this study, we examined the effects of high-performance work system(HPWS) on healthcare staffs' patient orientation and perceived service quality. To investigate the causalities of the factors such as HPWS, patient orientation, and perceived service quality, we collected national wide samples of 721 healthcare staffs from 144 hospitals. We deployed reliability analysis(Cronbach ${\alpha}$) and confirmatory factor analysis(CFA) for the factors. With 4 proposed hypotheses, we fabricated a structural equation model with AMOS 7.0 and examined the validity of the hypotheses. Followed were findings of this study. First, the healthcare staffs' perceptions of HPWS in hospital settings were positively linked to the perceived service quality. Second, the intensity of HPWS also influenced the healthcare staffs' patient orientation. Third, the perceptions of patient orientation were positively linked to the perceptions of service quality. Fourth, HPWS were linked to healthcare staffs` perceptions of service quality both directly and indirectly through their perceptions of patient orientation. These findings implied that HPWS would be a way of survival in drastically changing hospital environments.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.901-913
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• 2021

This study examines the factors that influence the actual usage of mobile shopping applications among Generation Y (Gen Y) users in Thailand, determined by behavioral intention, compatibility, perceived cost, perceived ease-of-use, perceived usefulness, perceived risk, and personal innovativeness. The researcher carried out the analysis based on a quantitative approach and used a non-probability sampling as the convenience sampling tool. A total of 502 Gen Y respondents who experienced using the top-four ranking mobile shopping applications in Thailand were invited to participate in the study. The Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were used to analyze the model fit, reliability, and validity of the variables. The primary result revealed that perceived usefulness has the strongest positive significant effect on behavioral intention, followed by personal innovativeness and compatibility. Conversely, the perceived cost has a significant negative influence on behavioral intention. Besides, perceived ease-of-use has a significant positive effect on perceived usefulness. The direct relationship between perceived usefulness and behavioral intention is, however, insignificant. Similarly, the result showed no effect of perceived risk towards behavioral intention. Finally, the result also revealed that behavioral intention determined the actual usage of mobile shopping applications of Gen Y users in Thailand.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.225-234
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• 2021

This research aimed to investigate the key factors affecting student satisfaction and loyalty in selected private universities in Cambodia. The study implemented a quantitative survey designed and guided by seven hypotheses to test the causal relationships among variables, such as academic experience, faculty services, campus life, social integration, student support facilities, student satisfaction, university image, and student loyalty. The research applied a multi-stage sampling technique of probability procedures to guarantee the presence of the research population. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were applied for data analysis to test the hypotheses model. The collected survey totaled 543 from three universities. The purposive sampling methods were used to select the three target universities, based on their reputation, the number of students, year of establishment, and the recognition from the Ministry of Education, Youth, and Sport. The stratified random sampling method was employed to select target respondents for data collection by dividing the population into subgroups to ensure a random sample. The results showed that student support facilities, campus life, and social integration, faculty services, and university image play very important roles in the satisfaction and loyalty of the students in three universities.

• Journal of Distribution Science
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• v.21 no.5
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• pp.31-41
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• 2023

Purpose: Electric vehicle (EV) technology started in 2015 in Thailand. The Thai Government has indicated that 30% of all cars produced in Thailand by 2025 will be EVs. Using EVs in Thailand will reduce road pollution and increase energy efficiency, especially in major cities. Hence, the adoption of EVs in the country has been promoted. This study pointed out that social influence, facilitating conditions, perceived enjoyment, environmental concern, attitude, and perceived behavioral control are key factors affecting the behavioral intention to adopt EVs among logistic and distribution firms in Thailand. Research design, data, and methodology: 500 top management, middle management and purchasing managers of logistic and distribution firms in Thailand are surveyed. The study employed judgmental, convenience, and snowball sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are the main statistical tools for data analysis. Results: The results show that all determinants impact customers' willingness to adopt EVs, except perceived enjoyment and environmental control. Conclusions: The study proposes to promote the incentives by decreasing electricity prices and endorsing EVs purchase to accelerate the adoption of EVs in Thailand. Therefore, future policies should focus on behavioral intention toward EVs amongst logistic and distribution firms for enhancing the future of mobility in Thailand.

• Asia-Pacific Journal of Business
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• v.14 no.2
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• pp.17-31
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• 2023

Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

• Journal of Distribution Science
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• v.22 no.5
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• pp.117-129
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• 2024

Purpose: This research aims to explore the ramifications of job stress on cabin crews within the air service distribution sector, specifically examining its impact on service quality through mediating variables such as job satisfaction and engagement during the pandemic era. Research design, data and methodology: The study is based on a sample size of 312 individuals, exclusively comprising cabin crews employed in the airline industry. Methodologically, Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were employed for statistical analysis. Results: The findings reveal that both performance evaluation and job responsibility exerted a significant impact on both job satisfaction and job engagement. Furthermore, job engagement demonstrated a substantial influence on service quality. However, in contrast, factors like unstable employment and the working environment showed no significant impact on either job satisfaction or engagement. Additionally, job satisfaction did not exert a significant influence on service quality. Conclusions: These insights will offer the valuable guidance to the airline industry in preparing for unforeseen external environments that may affect the industry. As the aviation sector navigates the challenges posed by the pandemic, understanding and addressing the intricate relationships among job stress, satisfaction, engagement, and service quality will be crucial for effective industry resilience and adaptation.

• Journal of Distribution Science
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• v.22 no.4
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• pp.79-89
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• 2024

Purpose: This study aims to enhance airport service quality by examining their impact on brand image, advocacy, and mediating brand trust in the aviation service distribution sector. Research Design, Data, and Methodology: Using existing literature, we propose a structural model exploring the relationships between key components which are service quality, brand trust, brand Image and brand advocacy. An online survey, based on prior literature, was administered to 287 Koreans who have experienced using facilities or services at Incheon International Airport (IIA). Statistical analysis employed confirmatory factor analysis (CFA) and structural equation modelling (SEM). Results: Research findings show significant impacts of airport service quality on brand trust. Increased brand trust positively influences airport brand image and advocacy. Conclusion: The study emphasizes the aviation industry's potential to boost brand trust through improved airport service quality via users' interactions. Service quality is critical factors in building brand trust. The findings emphasize the critical role of service quality in fostering brand trust. It underscores the importance of user's satisfaction with service quality in fostering brand trust which can lead to brand image and brand advocacy. The aviation industry should formulate policies and strategies to enhance brand trust improved service quality, thereby improving brand image and brand advocacy.

• Journal of Distribution Science
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• v.22 no.4
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• pp.23-35
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• 2024

This study investigates the organizational factors including firm size, adaptive capability, absorptive capability, innovative capability, and executive support to determine internet of things, production and services, and organizational performance. Research design, data, and methodology: A quantitative methodology was employed, involving the distribution of surveys to 460 employees occupying managerial and strategic roles. These individuals have accrued a minimum of one year of experience within 20 leading manufacturing and distribution companies in Thailand, each boasting a workforce exceeding 250 employees. Sampling techniques utilized encompass judgmental, quota, and snowball sampling. Furthermore, analysis of the data was conducted through Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The findings indicate that factors such as firm size, adaptive capability, absorptive capability, and innovative capability exert significant influence on the Internet of Things (IoT). In addition, IoT significantly impacts both production and services. Furthermore, the study highlights the significant influence of production and services on organizational performance. However, the anticipated relationship between executive support and IoT lacks support according to the results. Conclusions: This study highlights the transformative potential of IoT for the manufacturing and distribution sector, paving the way for enhanced efficiency, competitiveness, and sustainability in a rapidly evolving business landscape.

• Culinary science and hospitality research
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• v.21 no.2
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• pp.60-74
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• 2015

This study seeks to determine causal relationships between hotel internal marketing practices and job satisfaction, and ultimately on organizational commitment, to contribute information enabling hotel management to better understand employees working in hotel culinary departments. SPSS 18.0 and AMOS 18.0 were employed for the statistical analysis (e.g. frequency statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and structure equation model). Results revealed that the formulated model showed proper model fit (${\chi}^2=227.154$(df=179), p-value=0.009, CMIN/DF=1.269, RMR=0.013, GFI=0.931, AGFI=0.911, NFI=0.906, CFI=0.978, RMSEA=0.031), and confirmed construct reliability and convergent validity. Three factors (benefit package, educational training, work autonomy) were extracted based on the results of the factor analyses. Specifically, benefit package and work autonomy exhibited an effect on job satisfaction with benefit package asthe most significant factor (t-value 3.311, p<0.001), partially supporting the first hypothesis of this study. In addition, job satisfaction has found to have a positive influence in organizational commitment, confirming the second hypothesis of this study.

• Knowledge Management Research
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• v.22 no.2
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• pp.189-208
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• 2021

The purpose of this study was to identify the effect of education service quality (quality of professor service, quality of curriculum service) on career decision-making, self-efficacy, career decision level, and career preparation behavior. Appropriate measures were developed and tested on 426 respondents of Gyeongnam province in South Korea with a cross-sectional questionnaire survey. To ensure the reliability and validity of the questionnaire, frequency analysis, reliability analysis, and validity analysis were conducted. To ensure the reliability and validity of the measurement model, the CFA(confirmatory factor anlaysis) were conducted. The SEM(structural equation modeling) analysis was undertaken to perform the path analysis among the variables and to assess the suitability of the model. MCFA(multi group CFA) and MSEM(multi group SEM) were performed to confirm the moderation effect. Results of the study are summarized as follows: Firstly, education service quality has positive effects on career decision-making self-efficacy. Second, career decision-making self-efficacy has positive effects on career decision level and career reparation behavior. Third, career decision level has positive effects on career reparation behavior. Finally, it was found there exists a moderating effect of freshman/registered student between education service quality, career decision-making self-efficacy, career decision level, career preparation behavior. As a result of this study, it is suggested that investigation of extraneous variables which help to improve career preparation behavior and career decision level as for career of university student will contribute to university education.