• Journal of Digital Convergence
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• v.11 no.12
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• pp.113-120
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• 2013

The victory of Barack Obama in the presidential reelection, in which he got closer to voters by scientific election strategy based on data, is making a new paradigm of this scientific election mechanism. But it is within bounds to say that Korean election has developed based on emotional confrontation, rather than on the confrontation of policy or personal qualification. This study suggests a Big data-based election campaign strategy in an effort to reduce the harmful consequences of Korean election and to settle down a desirable campaign culture. To do so, this study examines the actual status and problems of Korean politics and election campaign. And then it designs a Korean election strategy model using Big data as an alternative to break through the problems. Last, it discusses the plan to utilize Big data.

• International Journal of Contents
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• v.17 no.4
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• pp.52-61
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• 2021

The 2020 US Presidential Election was a highly-anticipated moment for our global society. During the election period, the most intriguing issue was who would be the winner-Trump or Biden? Among the possible main themes of the 2020 election, from the COVID-19 pandemic to racism, this study focused on feminism ('women') as a main component of Biden's victory. To explore the character of Biden's supporters, this paper focused on internet spaces as a source of public opinion. To guide the data analysis, this study employed four indices from empirical studies on Big Data analytics: issue salience, attention diversity, emotional mentioning, and semantic cohesion. The main finding of this study was that the representative keyword 'women' appeared more prevalently within content related to Biden than Trump, and the keyword pairs indicated that female voters were the main reason for Trump's failure but the root cause of Biden's victory. The results of this study indicated the role of the internet as a forum for public opinion and a fountain of political knowledge, which requires more rigorous investigation by researchers.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.104-110
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• 2022

This paper aims to analyze discourse metaphors by paying attention to Seoul mayoral by-election, mainly focusing on election campaign and its related news articles. The 2021 Seoul mayoral by-election was held because the former mayor died in an apparent suicide after he was accused of years of sexual harassment to a former secretary. But in the run-up to the by-election, the newly coined word 'alleged victim' from the ruling party caused a big controversy because the party attempted to deny the authenticity of the secretary's claim by calling her "an alleged victim," instead of "a victim" to defend the former mayor who is a member of the ruling party, implying that the woman's claim is just an allegation with no proof. Thus, this paper has analyzed how news stories were reported with regard to the word 'alleged victim' poser on news stories in two Korean quality newspapers, a conservative newspaper (Chosun Ilbo) and a liberal newspaper (Hankyoreh) from March 1 to April 1, 2021 and analyzed them with the framework of Lakoff and Johnson's Conceptual Metaphor Theory(1980). The findings are as follows: (i) the conservative newspaper reports this issue much more than the liberal newspaper; (ii) both quality newspapers follow the metaphor principles by Conceptual Metaphor Theory; (iii) the conservative newspaper is more likely to follow the Strick Father model (a conservative model) while the liberal newspaper is to follow the Nurturant Parent model (a liberal model), thus indicating that each newspaper's ideology is well represented by the models of Conceptual Metaphor Theory

• Proceedings of the Korean Association for Survey Research Conference
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• 2001.04a
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• pp.1.2-35
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• 2001

On the election day of the 16th Korea national Assembly, nationwide TV stations such as KBS, SBS and MBC broadcasted election forecasting based on telephone surveys and exit polls. The result turned out to be significantly wrong, undermining general audience's confidence on the 'ientific'surveys. The purpose of this study consists of the followings. I) What form of telephone surveys and exit polls were adopted by survey institutions in real field\ulcorner ii) What were the problems\ulcorner iii) What can we do to make it straight\ulcorner Major findings of the study include the ignorance of call-back rules in telephone survey and the inadequate number of sampled election posts to make satisfactory forecasting. It is pointed out that it is necessary to amend election laws related to election opinion polls to make a substantial progress.

• Asian Journal for Public Opinion Research
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• v.1 no.2
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• pp.73-89
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• 2014

Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political communication is seen as crucial for the building of a society where the state and its people feel they are connected. Thus, this is a study on how social media (e.g., Facebook, blogs, and YouTube) were used in the domain of Malaysian politics during the 13th general election campaigning period in order to set the agenda to form public opinion. The study found that Facebook was the most popular social media tool that political parties actively engaged with during the 13th general election campaign period. Apart from that, issues pertaining to the election were significantly highlighted by the political parties in social media, especially Facebook. However, other issues that were also important to the people such as the economy, crime, and education were not sufficiently highlighted during the election campaign period. This indicates that the political parties influence the public on what to think about using social media.

• Survey Research
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• v.2 no.1
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• pp.1-35
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• 2001

On the election day of the 16th Korea National Assembly. nationwide TV stations such as KBS. SBS and MBC broadcasted election forecasting based on telephone surveys and exit polls. The result turned out to be significantly wrong. undermining general audience's confidence on the “scientific” surveys. The purpose of this study consists of the followings. i) What form of telephone surveys and exit polls were adopted by survey institutions in real field\ulcorner ii) What were the problems\ulcorner iii) What can we do to make it straight\ulcorner Major findings of the study include the ignorance of call-back rules in telephone survey and the inadequate number of sampled election posts to make satisfactory forecasting. It is pointed out that it is necessary to amend election laws related to election opinion polls to make a substantial progress.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.9
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• pp.454-463
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• 2017

Advancement of science and technology have led to development of the media, which has evolved election campaign strategies. Nowadays, media development has made communication more important, and it is a growing trend where smart-device applications are widely used to facilitate communication with electors. Based on Google's Fire base Cloud Messaging (FCM) push service, which keeps up with the fast-changing election trends and supports election campaigns systematically, this research aims to help accomplish the goals of an election campaign by developing an information system and performing empirical analysis of the variables that the information system affects. The system consists of an elector's application and a management system. The management system includes browsing and management of received-and sent-message history, and direct management of the application. By managing the push system in more progressive ways, this system will help to improve the effectiveness of election campaigns and accomplish election goals.

• Survey Research
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• v.10 no.1
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• pp.57-72
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• 2009

In Korea, telephone surveys have been used in election forecasting since 1992. In some elections, predictions were excellent, but in some elections, the predictions based on telephone surveys were not good. So, exit polls have been used along with the telephone surveys in predicting election outcomes since 2001 by the major broadcasting networks. Though telephone surveys, in general, have been less accurate than exit polls in election forecasting from 2000 to 2003, they were more accurate in the 2004 General Election than the exit polls. All predictions on the winners by the telephone surveys turned out to be accurate. But such success has not persisted. In the 2008 General Election, the telephone surveys was less accurate than the exit polls and actually its accuracy fell clown to the level of the 2000 General Election. This paper tried to find out. the factors responsible for the fluctuation of the accuracy of telephone polls.

• The Journal of Korean Association of Computer Education
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• v.8 no.4
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• pp.97-105
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• 2005

In this study, the undeniable digital multi-signature scheme based on the discrete logarithms is proposed. The proposed multi-signature scheme satisfies undeniability and is secure against active attacks such as fabrication and denial of multi-signature by signers. It is suitable for electronic election scheme in which several administrators are required. Especially in case of dispute among voters and administrators, the proposed scheme can resolve it due to the undeniable property. It can provide fair electronic election by minimizing the role of voting center, and can enable user-oriented electronic election.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.171-179
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• 2013

During 19th general election the customized LBSNS(Location Based SNS) application for some candidates of the National Assembly planned and developed based on the object identification, ePosition, comprising the candidate's name have been applied for an election campaign. The approval rating change before and after 19th election campaign period for each candidate was quantitatively studied how it would be affected by the candidate custom LBSNS application. Only 3 out of 24 candidates in 6 local electorates in the Daejon Metropolitan City have adopted the customized LBSNS application and the rest 21 candidates have not, whose approval rating change before and after an election campaign has been analyzed comparatively candidate by candidate. The approval rating for 3 candidates adopting LBSNS application went up by 12.6%, 11.4%, 11.2% respectively, but those for the rest 21 candidates all changed within 3%.