• Asia Marketing Journal
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• 제15권3호
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• pp.97-115
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• 2013

This paper was motivated by two gaps in the extant literature on brand portfolio planning. First, research has shown that, as the number of products connected to a brand increases, the extended product receives more favorable evaluations. However, this result was obtained by comparing two brands with different number of products while controlling the brands' breadths. Hence one may question if the above result would hold when the brand is narrow as well as broad. Second, the literature has investigated the effect of brand breadth on the perceived fit and evaluations of an extended product within a relatively limited range ("narrow vs. broad") and not considered the case of a "very broad" brand. To address these gaps, we propose two hypotheses: 1) the effects of the number of products associated with a brand on the perceived fit and evaluations of a moderately far brand extension are moderated by the brand's breadth (H1); and 2) the relationship between a brand's breadth and a moderately far extension's perceived fit and evaluations looks like an inverse-U shape (H2). Study 1 was conducted to test H1. Study 1 employed a 2 × 2 within-subjects design in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow or broad). We measured brand breadth as the perceived similarity among products associated with a brand. Participants provided the perceived fit and evaluations of an extended product. Study 2 was conducted to test H2 as well as to replicate Study 1 in a more general setting and with different products. It employed a 2 × 3 within-subjects design, in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow, broad, or very broad). The results from two experiments support both hypotheses. This paper contributes to the literature on brand extensions in two ways. First, it broadens our understanding of the effects of product number and brand breadth on extended product evaluations by considering the two factors jointly. Second, we believe this study to be the first to present evidence that brand breadth can exert an inverted U-shape effect on the perceived fit and evaluations of an extended product. The results also offer implications for marketers. First, marketers should heed the finding that adding similar products to a narrow brand does not help the brand's extension launch. Second, the finding that the relationship between brand breadth and extended product evaluations might not be linear provides practical implications. While a narrow brand should not keep launching close extensions, nor should a broad brand continue producing far extensions to broaden its breadth. A firm with a broad corporate or family brand might want to consider introducing a new brand instead of adding dissimilar products under the brand umbrella.

• Journal of Applied Biological Chemistry
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• 제66권
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• pp.467-476
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• 2023

오미자(Schisandra chinensis)는 오미자과에 속하는 낙엽활엽덩굴식물로 한국, 일본, 중국, 대만 등 동아시아에 널리 분포한다. 오미자에 함유된 주요 성분에는 리그난 화합물뿐만 아니라 트리테르페노이드 화합물도 포함되어 있는 것으로 보고되었다. 한국 산지별 오미자의 특성을 구별하기 위해 대사산물 프로파일링과 다변량 통계 분석 기법인 PCA을 수행하여 판별식을 설정하였고, 그 결과 triterpenoids 16종, lignan 9종, flavonoid, phenylpropanoid, fatty acid 각 1종을 동정하였다. 또한 다변량 통계분석을 통해 OPLS-DA의 s-plot 모델을 적용하여 단양, 문경, 거창, 평창의 4개 그룹을 구분하는 것을 확인하였고, lanostane, cycloartane, 그리고 schiartane triterpenoid, dibenzocyclooctadiene lignan 이 각각 화학적마커로 동정하였다.

• 한국CDE학회논문집
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• 제1권3호
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• pp.203-214
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• 1996

An information sharing system, namely World Design View, is developed for browsing product design data on the World Wide Web environment. For the last few years information sharing has been rapidly emerging as an important research issue in the areas of concurrent engineering, product data management, virtual manufacturing, and so on. Since we are mainly concerned with product development, the key information that needs be communicated and shared is product data. The developed system puts the major advantages of STEP, OODB, and VRML together. The STEP standard provides a consistent data exchange format and application interfaces among different CAD/CAM systems. OODB is efficient and effective in dealing with complex data structures often found in engineering applications. Virtual worlds for 3-D product models can be created by VRML which is networked via the global Internet and hyperlinked with WWW. The World Design View system can support for members of virtual design teams, possibly distributed all over the world, to share 3-D shape information quickly and easily.

• 한국신뢰성학회:학술대회논문집
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• 한국신뢰성학회 2001년도 정기학술대회
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• pp.376-383
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• 2001

This study reviewed the national standards for risk management to judge whether they are suitable for a product safety management program. Among the standards issued from Australia, New Zealand, Canada, Japan, and UK, the risk management guideline (AS/NZS 4360: 2000) issued jointly from both Australia and New Zealand have better features of product safety management program such as a broad definition of risk concept including opportunities of loss and gain, stepwise composition of processes applicable iteratively, and integrable composition of processes for the existing other management practice. Comparing the three product safety management programs suggested by several authors yielded common features of product safety management program model: (1) organization for product safety, (2) risk identification, (3) risk evaluation, (4) risk treatment, (5) monitoring/communication, and (6) documentation. All of these activities can be performed within risk management framework.

• 한국의상디자인학회지
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• 제4권1호
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• pp.19-33
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• 2002

Consumer involvement is one of the most important concepts in target marketing. Marketing managers seeking repeat business and a long term relationship with their consumers must understand the process underlying product evaluation. Therefore, the objective of this study was to find out the relationships between consumer involvement and product performance. Judgement sampling method through survey was utilized to collect the data and the subjects were 614 university students. Factor analysis, reliability test, and regression were used to analyze the data. The research results showed that there were three dimensions of product performance, so called, ‘aesthetic’, ‘utilitarian’, and ‘socio-interactive’. Consumer involvement was positively related to all dimensions of product performance. Understanding of the relationship between consumer involvement and product performance would contribute to build useful marketing strategies.

• Natural Product Sciences
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• 제23권2호
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• pp.146-150
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• 2017

Alnus sibirica (AS) geographically distributes in Korea, Japan, Northeast China and Russia. The bark of this plant had been used for antipyretic, expectorant, anti-phlogistic, antitussive, anti-asthmatic and as a health tea for alcoholism. Recently, we studied various biological activities of AS and the isolated diarylheptanoid. In present study, we conducted fermentation of AS (FAS) and isolated two diarylheptanoid (hirsutenone and muricarpone B). Moreover, we established the validation and contents determinations of the two compounds by HPLC on FAS.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.245-248
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• 2004

It is certain that the future manufacturing environment will be network-centric and spatially distributed based on Internet. Today, wide variety of distributed computing and communication technologies are available for implementing a system for product data exchange and sharing. One of the technologies that have been received most attentions for product data exchange and sharing is Product Data Management (PDM). PDM tries to integrate and manage process of data and technical documents that are connected to physical product components. In accordance to previous researches about PDM, it can be regarded as an integration tool of many different areas, which ensures that the right information is available to the right person at the right time and in the right form throughout the enterprise. PDM with Web-enabled CAD system is proposed in this paper in order to acknowledge the usefulness of the system mentioned. The system will use Web service on Visual Studio C#.Net to invoke the web application system.

• 대한수학회보
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• 제48권3호
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• pp.601-609
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• 2011

Tensor product immersions of a given Riemannian manifold was initiated by B.-Y. Chen. In the present article we study the tensor product surfaces of two Euclidean plane curves. We show that a tensor product surface M of a plane circle $c_1$ centered at origin with an Euclidean planar curve $c_2$ has harmonic Gauss map if and only if M is a part of a plane. Further, we give necessary and sufficient conditions for a tensor product surface M of a plane circle $c_1$ centered at origin with an Euclidean planar curve $c_2$ to have pointwise 1-type Gauss map.

• 대한수학회보
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• 제42권1호
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• pp.5-15
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• 2005

The conharmonic transformation is a conformal trans-formation which satisfies a specified differential equation. Such a transformation was defined by Y. Ishii and we have generalized his results. Twisted product space is a generalized warped product space with a warping function defined on a whole space. In this paper, we partially classified the twisted product space and obtain a sufficient condition for a twisted product space to be locally Riemannian products.

• 한국CDE학회논문집
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• 제4권3호
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• pp.238-246
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• 1999

The modeling method to support product development processes (PDP) must have certain characteristics including the ability to represent multiple viewpoints of the product development and integrate with currently available analysis and design methods based on CE concept. This paper describes the reference model to support multiple viewpoints (PPO: Products, Processes, and Organizations/Resources viewpoints) of the product development processes, from which each model (Products model, Processes model, and Organizations/Resources model) can be extracted, as well as produces PPO data schema. This reference model has associative relationships among the products, processes, and organizations/resources. To allow the extensibility to support design evolution, we propose structured dat representation methods using semantic network, which can be constructed through first-order logic. The product development processes is so represented by specifying entities and semantic relationships among them hat he appropriate information can be accessed and all of the relevant attributes about the entities can be retrieved simultaneously.