• Design Convergence Study
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• v.15 no.2
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• pp.333-345
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• 2016

Recently, an intelligent product in which information and robotic technologies are applied to an existing common product, called a mother product has been developed. In order to develop intelligent products which could be accepted by users, various intelligent product design methods have been introduced considering various interaction aspects or intelligent parts to be made. However, as an intelligent product is originated in a mother product, intelligent product design methods based on product attributes need to be explored. In this study, the impact of intelligent product types by product attributes on users' acceptance was investigated by comparing hedonic intelligent products and utilitarian intelligent products. An experiment was executed with child slippers as a case. As a result, participants evaluated utilitarian intelligent products more positively than hedonic intelligent products. They showed higher purchase intention and willingness to pay toward utilitarian intelligent products than hedonic intelligent products. In the case of child slippers, even though the hedonic attributes could be expected as they are child products, utilitarian attributes were perceived as much more important than hedonic attributes as the child slippers are related to the floor noise which is a severe social problem.

• The Research Journal of the Costume Culture
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• v.17 no.3
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• pp.484-498
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• 2009

The purpose of this study is to explore the applicability of QFD to product development of clothes by empirically applying it to development of a specific clothes, middle and elderly women’s formal knitwear. The voices of customers(VOCs) for formal knitwear was collected through in-depth interviews with 25 customers, shop masters, and designers. Also, questionnaires of which respondents were 230 customers were used to rank the importance of the items of VOC. A QFD team of 10 knitwear experts implemented the task of translating VOCs into design attributes and measuring the values of the relationships between VOCs and design attributes. Importance ranking of the items of design attributes was obtained based on Lyman's method. The results of this study were as follows. First, the customer requirements for formal knitwear were classified into five dimensions, that is, symbolism, aesthetic, fitness, usefulness, and maintenance. Second, the descending order of the necessity of improving the quality was maintenance, aesthetic, fitness, usefulness, and symbolism. Third, three-staged design attributes were obtained as a result of translating of VOCs into design attributes. Lastly, the descending order of the importance of design attributes was "sorts of yarn", "sorts of color jacquard", "color", "tone", "ease", etc.

• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.181-194
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• 2012

The purpose of this study is to examine the attributes and internal structure of fashion brand authenticity, a new concept of brand association. For qualitative research, a total of 22 samples of consumers and professional groups were selected to implement in-depth interviews and focus group interviews. The results of this study were as follows: 1) the authenticity of fashion brand included various sub-dimensions. Attributes that constituted the authenticity of fashion brand, consisted of these following 8 dimensions: heritage, authority, relationship to place, consistency, non-popularity, trend-leading, originality and sustainability. 2) sub-dimensions of the fashion brand authenticity were once again categorized into core attributes and promoted attributes. Dimensions such as heritage, authority, relationship to place, consistency and non-popularity dimensions were inherent attributes of the brand, formed at a comparatively long time. Subsequently, these were categorized as core attributes of the authenticity of fashion brand. The trend-leading, originality and sustainability can form in a relatively short period of time by accepting the change, so it was categorized as promoted attributes which were created at the front stage with the consumers.

• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1167-1180
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• 2008

The purpose of this study was to take the gauge of the importance-performance of the clothing store attribute in the department store. The survey was administered to customers of department stores in Deajeon city and frequency analysis, factor analysis, reliability analysis, and importance-performance analysis were used to analyze the data of 37 clothing store attributes. The findings of this study were as bellows: 1. 8 factors were distracted from 37 clothing store attributes by factor analysis (Factor 1: goods, Factor 2; store's facility and environment, Factor 3; salesman and service, Factor 4; brand, Factor 5; price, Factor 6; store's atmosphere, Factor 7; convenience of the transportation and access, Factor 8; promotion and advertisement) 2. as results of importance-performance analysis, 10 attributes were shown in area I (high importance and high performance) which needed a strategy of Keep Up the Good Work, 6 attributes in area II (low importance but high performance) fitted a strategy of Possible Overkill, 12 attributes in area III (high importance but low performance) corresponded to a strategy of Concentrate Here, and finally a strategy of Low Priority was needed to 9 attributes in area IV (low importance and low performance).

• Journal of Distribution Science
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• v.13 no.10
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• pp.57-63
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• 2015

Purpose - This study investigates the effects consumer perceptions of wine attributes have on repurchase intention. It examineshow wine purchase channels (online or offline) influence perceptions about wine attributes and repurchase intention. Research design, data, and methodology - A total of 390 responses from Florida residents over 21 were collected using online surveys. Responses were analyzed using exploratory factor analysis to identify the underlying wine attribute factors. Multiple regression and multi-group analysis were employed to test the hypotheses. Results - Results revealed that consumer perceptions of wine attributes (sensory, origin, reputation, and price point) significantly influence their repurchase intention. Additionally, the effects of wine attributes on repurchase intentions were found to be significantly different based on the channel used. Findings indicated that wine attributes pertaining to reputation and price point strongly influenced repurchase behavior of online consumers, while offline wine consumers were influenced more by sensory and origin attributes. Conclusions - Study findings provide useful information for wine industry sales channels for developing new marketing strategies to effectively attract wine consumers to repurchase wine.

• Korean journal of food and cookery science
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• v.32 no.3
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• pp.353-362
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• 2016

Purpose: This study examined the influence of restaurant quality attributes on customers' satisfaction and their intention to revisit by investigating the moderating effects of customers' electronic word of mouth evaluation about ethnic restaurants. The study was based on a total of 215 samples obtained from social networking service users in a metropolitan area from July 10 to 25, 2015. The major findings are as follows. Methods: The data were analysed using frequency, factor analysis, regression analysis and hierarchical regression analysis. Results: According to the results of factor analysis, quality attributes were separated into three factors: food, service, and atmosphere. According to the results, food attributes, service attributes and atmosphere attributes had an affect on customers' satisfaction, between quality attributes and revisit intention, only food attribute had an affect on revisit intention. It showed also that customers' satisfaction had an affect on revisit intention. Customers' electronic word of mouth (eWOM) evaluation was found to moderate the relationships between service quality attributes and satisfaction. Conclusion: Implications and future research were also discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.6
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• pp.1053-1069
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• 2020

This study examined the sales pattern relationship with respect to product attributes to propose sales forecasting for fashion products. We analyzed 537 SKU sales data of T-shirts in the domestic sports brand using SAS program. The sales pattern of fashion products fluctuated and were influenced by exogenous factors; therefore, we removed the influence of exogenous factors found to be price discounts and holiday effects as a result of regression analysis. In addition, it was difficult to predict sales using the sales patterns of the same product since fashion products were released as new products every year. Therefore, the forecasting model was proposed using sales patterns of related product attributes when attributes were considered descriptive variables. We classified sales patterns using K-means clustering in order to explain the relationship between sales patterns and product attributes along with creating a decision tree classifier using attributes as input and sales patterns as output. As a result, the sales patterns of T-shirts were clustered into six types that featured the characteristic shape of peak and slope. It was also associated with the combination of product attributes and their values in regards to the proposed sales pattern prediction model.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.361-366
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• 2015

The objective of this paper was to establish the attributes that determines neighbourhood satisfaction in South Africa lowincome housing subsidy scheme ultilising the Delphi approach. This is because the perception and housing satisfaction of lowincome housing beneficiaries toward their housing condition can be studied by examining their satisfaction toward s the neighbourhood factors. The Delphi method was used where the views of housing experts were solicited on 26 potential attributes as identified from li terature. Consensus was achieved after three iterative rounds. The expert"s scored each attributes on a 10-point ordinal scale of impact significance, where 1-2=No impact and 9-10= very high impact. The scales adapted for consensus were: strong consensus, median 9-10, inter quartile deviation (IQD) ≤1; good consensus, median 7 ≤ 6.99and IQD≥2.1≤3. The key findings indicate that there was a good to strong consensus of 19 attributes which were key attributes that the experts perceived as determinants of neighbourhood satisfaction; while 6 other attributes had weak consensus, as they were considered to have a le sser impact in determining residents" neighbourhood satisfaction. However, attributes with weak consensus were the attributes that are highly regarded as core neighbourhood factors in other housing settings. The study contributes to the body of knowledge on th e subject where no consensus has been reached pertaining to indicators for measuring neighbourhood satisfaction in subsidised low-income housing in South Africa.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.2
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• pp.159-178
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• 2009

The purpose of the current study was to evaluate the importance-performance levels for the selection attributes of spa destination and to analyze the gap between importance levels of the selection attributes. The data were collected from the spa visitors to Yuseong spa complex. The findings of the current study were as belows: 1. as the results of factor analysis of 32 selection attributes, five factors were generated, such as "spa and supporting facilities", "surrounding conditions around spa resort", "friendship and the intention of recommendation", "spa water" and "fees of spa entry". 2. the mean analysis showed the statistically significant difference among the selection attributes for importance-performance levels and the mean levels of five factors were rank-ordered as in "spa and supporting facilities", "friendship and the intention of recommendation", "fees of spa entry", and "surrounding conditions around spa resort", "spa water". 3. as the results of IPA, the selection attributes were distributed as belows: 9 attributes were located in I (Keep up the Good Work), 4 attributes were located in II (Possible Overkill), 7 attributes were located in III (Concentrate Here). and 12 attributes were located in IV (Low Priority).

• Journal of Distribution Science
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• v.18 no.11
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• pp.69-77
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• 2020

Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.