• 품질경영학회지
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• 제44권4호
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• pp.813-831
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• 2016

Purpose: The purpose of this study is to assess the service quality attributes of Korean airlines service for Chinese passengers and suggest revised model to count potential improvement. Methods: Using the Kano and Timko models based on survey questionnaire to classify the quality attributes and to calculate the customer satisfaction index for each service attributes. And the revised potential customers satisfaction index(R-PCSI) are used to access the improvement possibilities by Kano model's attributes. Results: The attributes by Kano model, the relative importance, and the priorities for improvement for 30 airline service quality characteristics are identified. The most important item for improvement is 'Loses and delays compensations service'. Conclusion: According to the PCSI calculation results, this paper can help for Korean Airlines to improve customer satisfaction for Chinese passengers. And R-PCSI model suggested by this paper can be used for other service quality analysis.

• 한국의상디자인학회지
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• 제14권2호
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• pp.113-125
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• 2012

This study aims to understand the evaluation of importance, satisfaction and repurchase intention after dividing the attributes of environment-friendly fashion product in details. Out of 400 surveys, 328 were used in the final analysis of this study, with 113 respondents having experience of buying Environment-friendly fashion products. The analysis of this study is done by SPSS 18.0(ver.). Through the literature review, the objective attributes were subdivided into seven factors, including brand, environment-friendly materials, quality, environment-friendliness when using/managing, environment-friendliness when discarding, color/pattern, and environment-friendly design. Though an empirical study, the subjective attributes were subdivided into three factors, including innovation/individuality, practicality, and dignity/popularity. In the analysis results of the importance of the attributes of environment-friendly fashion products, it was shown that it was considered as importance as above average. The effect of the satisfaction of the objective attributes on the repurchase intention was measured. In the results, the regression model was significant while it was understood that the satisfaction of environment-friendly materials, environment-friendliness when discarding, color/pattern and environment-friendly design had positive effect on the repurchase intention. The effect of the satisfaction of the subjective attributes of environment-friendly fashion products on the repurchase intention was measured. In the results, dignity/popularity and innovation/individuality factors had positive effect on the repurchase intention.

• 대한영양사협회학술지
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• 제16권2호
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• pp.83-99
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• 2010

The purposes of this study were to analyze the quality attributes and customer satisfaction in school foodservice by distribution place and to suggest an improvement plan. The survey was distributed to different respondents (students, parents, and faculty) at different types of schools (elementary school, middle school, and high school) on September 2008 in 16 cities and provinces. The statistics were analyzed using descriptive analysis, t-test, and ANOVA by SPSS 12.0. All foodservice quality attributes were significant different by school type and the students in elementary schools had higher scores than students in middle and high school. A comparison of scores by school type and distribution place demonstrated that elementary schools had a higher score for quality attributes and in middle and high school dining halls had a higher score for quality attributes. The overall customer satisfaction with school foodservice was higher for dining halls than classrooms for all respondents (students, parents, and faculty). For students, the overall customer satisfaction score was 69.1 for schools using dining halls and 66.4 for schools using classrooms. The overall customer satisfaction for classrooms was higher in elementary school but, this score for middle and high school was higher for dining halls. Therefore, students prefer dining halls to classrooms. Especially, as the students grow, they have an increased preference for dining halls.

• International journal of advanced smart convergence
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• 제8권4호
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• pp.130-137
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• 2019

We conducted this study to identify the composition factors for consumers' selection attributes of accommodation applications and to identify the differences in the selection attributes perception of accommodation applications based on demographic characteristics and use status. According to the study, 6 factors were derived as the components of the selectivity of accommodation application and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. And the respondents differed in their selection attributes perception of the accommodation application they used. In particular, it was found that the highest perception of informativeness and interactivity, and the lowest perception of product reliability. Finally, there were differences in the selection attributes perception of the accommodation application they used by demographic characteristics and use status. Based on the results of this study, we should strive to derive the effective marketing strategy needed for travel industry-related companies.

• 산업공학
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• 제20권3호
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• pp.339-352
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• 2007

Beyond SERVQUAL-based service quality research, we develop a measurement model of public service quality that would provide researchers and practitioners in the public sector with a foundation for systematic investigation and implementation. Firstly, we explore the attributes of public service quality that lead to customer satisfaction by using the critical incident technique (CIT). We identified four dimensions of public service qualities. We also found that the critical attributes of service quality differ according to the types of customers. Secondly, to achieve a high degree of empirical confidence, we conduct statistical tests and analyses on the classification scheme and on the attributes of service quality that we derived from the CIT analysis. Through these analyses, we could remove the redundancy among attributes and group the attributes into new constructs, which are mutually exclusive and exhaustive; we built a more sophisticated measurement model of service quality.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제2권3호
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• pp.210-214
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• 2002

Association rule mining is an exploratory learning task to discover some hidden dependency relationships among items in transaction data. Quantitative association rules denote association rules with both categorical and quantitative attributes. There have been several works on quantitative association rule mining such as the application of fuzzy techniques to quantitative association rule mining, the generalized association rule mining for quantitative association rules, and importance weight incorporation into association rule mining fer taking into account the users interest. This paper introduces a new method for generalized fuzzy quantitative association rule mining with importance weights. The method uses fuzzy concept hierarchies fer categorical attributes and generalization hierarchies of fuzzy linguistic terms fur quantitative attributes. It enables the users to flexibly perform the association rule mining by controlling the generalization levels for attributes and the importance weights f3r attributes.

• Journal of Information Technology Applications and Management
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• 제9권1호
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• pp.27-44
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• 2002

Performance evaluations of database algorithms are usually conducted on a set of queries for a given test database. For more detailed evaluation results, it is often necessary to use different query workloads several times. Each query workload should reflect the querying patterns of the application domain in real world, which are non-uniform in the usage frequencies of attributes in queries of the workload for a given database. It is not trivial to generate many different query workloads manually, while considering non-uniform distributions of attributes'usage frequencies. In this paper we propose a technique to generate non-uniform distributions, which will help construct query workloads more efficiently. The proposed algorithm generates a query-attribute usage distribution based on given constraints on usage frequencies of attributes and qreries. The algorithm first allocates as many attributes to queries as Possible. Then it corrects the distribution by considering attributes and queries which are not within the given frequency constraints. We have implemented and tested the performance of the proposed algorithm, and found that the algorithm works well for various input constraints. The result of this work could be extended to help automatically generate SQL queries for various database performance benchmarking.

• 한국인쇄학회지
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• 제30권2호
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• pp.69-78
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• 2012

This research attempts to analyze how attributes of ad model influence on brand familiarity, personality, and preference among consumers. Attributes of ad model was classified into three; attractiveness, professionalism, and reliability. One hundred of consumers who lived in Daejeun City were selected as respondents for this research. The result of hypothesis I showed that attributes of ad model significantly influenced on brand familiarity. it was the result of hypothesis II that both Attractiveness and professionalism of ad model affected brand personality. It was also found that attractiveness and professionalism are significantly brand preference from the result of hypothesis III. In conclusion, findings showed that attractiveness of ad model mostly influenced on brand familiarity, personality, preference.

• 농촌계획
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• 제20권4호
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• pp.243-252
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• 2014

This study strengthens importance of farm land has possessed rurality. Thus the amenities of farm village were offered to the symbolical attributes of rurality and it was extracted four amenities attributes for valuing the amenities. Possessing the importance of rurality for agricultural and rural development and rural tourism evaluated each attribute by Choice Experiment(CE) for sustainable development make full use of rurality. Applying for Conditional-Logit model estimated the value of attributes then consumer's benefit feeling form each attributes was offered to the value of a unit change. Through this study, I wish to apply for the direction of rural development as important material and the compensation in the operation of agricultural output offering social benefit as political reference materials.

• International journal of advanced smart convergence
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• 제12권2호
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• pp.1-16
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• 2023

Influencer advertising, which has gained significant attention in academia and industry, is widely adopted as a digital marketing strategy. This study empirically analyzes the impact of perceived influencer channel attributes and ad attributes on the suitability of advertisements and their effects on consumers' positive and negative advertising behaviors. The research aims to identify various factors that can enhance the effectiveness of influencer advertising. The results reveal that among the influencer channel attributes, informativeness and intimacy have a positive impact on ad suitability, while ad clutter has a negative impact. Additionally, ad-influencer fit positively affect ad attention and negatively influences ad avoidance. Based on these findings, companies can enhance the effectiveness of influencer advertising by first selecting influencers who align well with the advertisement and emphasizing informativeness and emotional bonding to improve ad suitability. Moreover, the study suggests that influencer advertising strategies can be effective as long as they avoid excessive ad clutter, as it diminishes ad suitability. Marketing practitioners and advertising planners can utilize these insights to formulate more effective influencer advertising strategies.