• Title/Summary/Keyword: By Attributes

Search Result 3,901, Processing Time 0.028 seconds

Investigation of the Relative Importance and Optimal Utility on Choice Attributes of Fermented Milk (국내산 발효유 선택속성의 상대적 중요도 및 최적효용 도출)

  • Park, Moon-kyung
    • Journal of the Korean Society of Food Culture
    • /
    • v.34 no.6
    • /
    • pp.719-725
    • /
    • 2019
  • This study examined the relative importance and the effective utility of fermented milk by consumers. The questionnaire was developed by an in-depth interview and literature review and was surveyed on-line. Statistical analysis was carried out descriptive analysis, ANOVA, paired t-test, and conjoint analysis using the SPSS package. First, an analysis of the consumption status of fermented milk found that the consumption frequency was 1-2 times/week (36.2%), 3-4 times/week (26.5%). The product choice attributes of fermented milk were found to be the same with 'taste' (3.93) and 'manufacturing date/expired date' (3.92), rated the highest, followed in order by, 'sanitary quality' (3.82), 'origin of ingredient' (3.81). Comparative analysis of the importance and satisfaction level of the choice attributes of fermented milk showed that the choice attributes with lower satisfaction compared to importance were 'taste', 'nutrients', 'manufacturing data/expired date', 'sanitation quality', 'price', 'manufacturing method' and 'certification of quality' (p<0.001, p<0.01). 'Price' and 'certification of quality' were the choice attributes of fermented milk classified as 'Focus Here' because of its high importance and low satisfaction. The preferred combination of relative importance in choice attributes of the fermented milk was 'domestic resource', 'Eat with spoon', and 'none additives'. Therefore, it is believed that sales will increase if dairy companies can improve the 'price' and 'certification of quality'. In addition, the use of domestic ingredients in the development of new fermented milk products in the future could be an important marketing factor in consumer choice.

Considerations for BIBFRAME Acceptance of Expression and Representative Expression Attributes in LRM (BIBFRAME에서 LRM 표현형 및 대표표현형 속성 적용시 고려사항)

  • Lee, Mihwa
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.30 no.2
    • /
    • pp.33-50
    • /
    • 2019
  • Cataloging principles, cataloging rules, and encoding formats should considered LRM acceptance because LRM replaced FRBR as the conceptual model. This study identifies considerations for BIBFRAME acceptance of expression and representative expression attributes in LRM by using literature reviews and expert interviews. Primarily, work in BIBFRAME without expression as entity could map to work and expression of LRM and sustain expression by linking 2 works (work and expression). Second, BIBFRAME must consider association between representative expression attributes and specific expressions whose values can be transferred to the representative expression attributes. Third, representative expression attributes are different according to work types in LRM, and language, media, intended audience, and scale, that can be used as representative expression attributes in BIBFRAME, should be changed in class. Fourth, relation properties should be articulated for expanding networks between expressions originated from work in BIBFRAME. This study analyzes LRM and BIBFRAME by focusing on expression entity and representative expression attributes. More LRM study is needed on cataloging principles and cataloging rules.

Analysis on Preference Values for Reward Services of FFPs by Intention of Mileage Accumulation (항공사 마일리지 적립의도에 따른 FFPs 보상서비스 선호가치 분석)

  • Park, Kwang-Sik;Yoon, Moon-Gil
    • Korean Management Science Review
    • /
    • v.27 no.3
    • /
    • pp.149-160
    • /
    • 2010
  • This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

Testing of Disconfirmation of Expectation Paradigm among Apparel Consumers

  • Ko, Eun-Ju
    • Journal of Global Scholars of Marketing Science
    • /
    • v.4
    • /
    • pp.197-211
    • /
    • 1999
  • The purpose of the research is (1) to identify the usage of Quick Response technologies (QRT) by apparel retailers and the improvement of store attributes by QRT, and (2) to test a conceptual model which examines Consumer Satisfaction(CS) with apparel retail stores. A convenience sample of 32 retailers and 200 apparel consumers participated in the survey research. The most used technology is sales captured at the item level and the store attribute most improved by QRT is fast turnaround of goods. Disconfirmation(DC) (i.e., QRT based, non-QRT based attributes) had significant effects on CS with apparel retail stores. DC of QRT based attributes (e.g. reduced stockout) have more influence on CS than DC of non-QRT based attributes (e.g., location of store).

  • PDF

A Comparison Study between Korean and Foreign Shipping Lines on Logistics Service Attributes and Capability (국적선사와 외국적선사의 물류서비스 속성과 역량에 관한 비교 연구)

  • Lee, Sang-Yun;Go, Hyeon-Jeong
    • Proceedings of the Korea Port Economic Association Conference
    • /
    • 2006.08a
    • /
    • pp.291-309
    • /
    • 2006
  • In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

  • PDF

Agenda Setting between the Public and Government on Weibo: The Case of Shanghai Lockdown during the COVID-19 Epidemic

  • Weiwen Yu
    • Journal of Contemporary Eastern Asia
    • /
    • v.22 no.2
    • /
    • pp.39-58
    • /
    • 2023
  • This study examined China's public and government agenda setting in response to the Shanghai lockdown due to the COVID-19 pandemic. It employed content analysis, correlation, and Granger's causality tests to analyze 1,717 Weibo posts published by the public and the Shanghai Municipal Government from March 12 to June 1, 2022. The results showed that (1) pandemic statistics were the central attribute in the government agenda, while civil life, community management, and government and policies were the central attributes in the public agenda; (2) the government's agenda unidirectionally influenced the public agenda in terms of government policy attributes; and (3) the government and public agendas reciprocally influenced each other in terms of economic attributes. This study contributed to the existing literature by examining agenda-setting dynamics in a city closure event during the COVID-19 epidemic. It also extended existing methods by modeling implicit relationships between attributes in the public and government agendas.

Vertical class fragmentation in distributed object-oriented databases (분산 객체 지향 데이타베이스에서 클래스의 기법)

  • 이순미;임해철
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.22 no.2
    • /
    • pp.215-224
    • /
    • 1997
  • This paper addresses the vertical class fragmentation in distributed object-oriented databases. In the proposed vertical fragmentation, after producing the attribute fragment by partitioning attributes, then the method fragment is produced by gathering methods referring the attribute in each fragment. For partitioning attributes, we define query access matrix(QAM) and method access matrix(MAM) to express attributes that method refers, and extend QAM, MAM and attribute usage matrix(AUM) to universal class environment for representing relationship among other classes through class hierarchy and class composite hierarchy.

  • PDF

Quality Characteristics of Cheese Analogs Containing Lipoxygenase-Defected Soymilk and ${\alpha}$-Chymotrypsin Modified Soy Protein Isolate

  • Ahn Tae-Hyun;Lee Sook-Young
    • KOREAN JOURNAL OF CROP SCIENCE
    • /
    • v.51 no.2
    • /
    • pp.154-162
    • /
    • 2006
  • Cheese analogs using lipoxygenase-defected soymilk and ${\alpha}$-chymotrypsin modified soy protein isolate (SPI) were prepared. Color, textural properties, sensory attributes and melting spreadability of cheese analogs were evaluated and compared with mozzarella cheese, and relationships between textural properties, sensory attributes and melting spreadability of cheese analogs were analyzed. Off-flavors were not mostly discriminated. Cheese analogs containing 10% SPI untreated and containing 6% and 8% SPI treated by ${\alpha}$-chymotrypsin in ${\Delta}E$ value of color were the most similar to mozzarella cheese. Quality characteristics and melting spreadability of cheese analogs were highly affected and improved by ${\alpha}$-chymotrypsin modification. Sensory attributes and melting spreadability of cheese analogs containing 6% SPI treated by ${\alpha}$-chymotrypsin were the most similar to mozzarella cheese, while in textural properties, cheese analogs containing 10% SPI were the most similar with mozzarella cheese. Hardness in sensory attributes was highly positively correlated with hardness (r>0.65), adhesiveness (r>0.56), chewiness (r>0.77) and gumminess (r>0.76) in textural properties, while it was highly negatively correlated with melting spreadability (r>-0.68).

Reservoir Characterization using 3-D Seismic Data in BlackGold Oilsands Lease, Alberta Canada

  • Lim, Bo-Sung;Song, Hoon-Young
    • 한국지구물리탐사학회:학술대회논문집
    • /
    • 2009.05a
    • /
    • pp.35-45
    • /
    • 2009
  • Reservoir Characterization (RC) using 3-D seismic attributes analysis can provide properties of the oil sand reservoirs, beyond seismic resolution. For example, distributions and temporal bed thicknesses of reservoirs could be characterized by Spectral Decomposition (SD) and additional seismic attributes such as wavelet classification. To extract physical properties of the reservoirs, we applied 3-D seismic attributes analysis to the oil sand reservoirs in McMurray formation, in BlackGold Oilsands Lease, Alberta Canada. Because of high viscosity of the bitumen, Enhanced Oil Recovery (EOR) technology will be necessarily applied to produce the bitumen in a steam chamber generated by Steam Assisted Gravity Drainage (SAGD). To optimize the application of SAGD, it is critical to identify the distributions and thicknesses of the channel sand reservoirs and shale barriers in the promising areas. By 3-D seismic attributes analysis, we could understand the expected paleo-channel and characteristics of the reservoirs. However, further seismic analysis (e.g., elastic impedance inversion and AVO inversion) as well as geological interpretations are still required to improve the resolution and quality of RC.

  • PDF

A Study of the Nursing Service Quality and Gap Perceived by Consumers (소비자가 지각하는 간호서비스 질과 괴리에 관한 연구)

  • 이미애
    • Journal of Korean Academy of Nursing
    • /
    • v.34 no.2
    • /
    • pp.225-234
    • /
    • 2004
  • Purpose: The purpose of this study was to develop a tool that measures the quality of nursing service, to measure the quality of nursing service perceived by consumers, and to identify the gaps between ideal and actual nursing services. Method: A questionnaire was developed and distributed to 300 people who had been hospitalized in one of six general hospitals with quality of nursing services in five provincial cities in Korea. For data analysis, the SPSS/WIN(ver 10.0) program was used. Result: The 20 attributes included in the instrument of quality of nursing service is abstracted into 2 factors: tangibility and intangibility. In quality analysis, 15 of 20 attributes are minus scores, meaning that those nursing services are perceived as generally low. However among the minus scores' attributes, only two attributes are significant statistically. Gaps between importance and performance of the nursing service exists in 19 among 20 attributes. Conclusion: Nursing service quality (performance-expectation) needs to be improved, and Gaps (importance-performance) reduced. In addition, a tool measuring nursing service quality has to be developed so nurses can deal successfully with the quality and gaps of nursing service perceived by consumers.