• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.441-453
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• 2021

This study seeks to examine the effect of attitude, subjective norm, and perceived behavioral control on the purchase behavior of students enrolled in a private higher education establishment in Tangerang, Indonesia. This is a quantitative study and it employs samples by simple random sampling of 410 university students. The returned and valid questionnaire results totaled 261 samples. Data processing used the SEM method with SmartPLS 3.0 software. The findings of this study reveal that attitude, subjective norm, and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working students' purchase behavior, and halal awareness had a moderating effect of purchase intention on purchase behavior. Purchasing interest has a positive effect on purchasing behavior, and this study proves that halal awareness is able to moderate the effect of purchase intention on purchasing behavior toward halal food products. The higher the awareness of halal products, the greater the relationship between buying interest and buying behavior of halal food. The results of this study also show the importance of paying attention to halal awareness factor in the form of increasing the relationship between buying interest and buying behavior of halal food products.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1733-1741
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• 2007

Consumers nowadays spend more time using computers and are getting used to buying products through the Internet(Park, 2002), and therefore, understanding consumers' impulse buying behavior in an online shopping context is also important for retailers. The purpose of this study was to examine the relationship between online apparel impulse buying behavior and the two risk dimensions of apparel involvement(i.e., risk importance, risk probability). The data were collected using an online survey with a structured questionnaire. A total of 339 college students were used in the study. The results of MANOVA showed that the impulse buyer group perceived the risk importance and risk probability of apparel involvement significantly lower. Based on the results, the two hypotheses were supported. From the results of the present study, it is concluded that the two risk dimensions of apparel involvement are negatively related to online impulse buying behavior of apparel products. From the results of the present study, it is concluded that the risk dimensions of apparel involvement are closely related to the online apparel impulse buying behavior.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.246-261
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• 2000

The purpose of this study was to investigate the apparel purchasing behavior of adult women consumer groups divided by materialism. The specific objects of this study were ; 1) to examine the degree of materialism, impulsive buying, and conspicuous consumption. 2) to examine the correlation between impulsive buying, materialism, and conspicuous consumption, and to examine the relative influences of impulsive buying, materialism affecting conspicuous consumption. 3) to classify groups according to the level of the propensity for materialism, and to examine the clothing purchasing behavior of the divided groups. Data were administered to 357 adult women living in Sunchol from June to July 1999. For analysis of the data, factor analysis, one-way ANOVE, duncan's multiple range test, frequency and χ²-test were employed. The results of this study were summarized as follows. 1. Materialism and impulsive buying have shown higher than middle score, and conspicuous consumption has shown similar to middle score. 2. The correlation between materialism, impulsive buying, and conspicuous consumption has shown similar to middle score. The higher the materialism and experience of impulsive buying was, the higher was the conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption, the relative importance of the variables were in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, impulsive buying and their explanatory power totalled 35.2%. 3. Evaluating attributes of product, the type of purchasing store, the place of purchasing, the need of high class department store, purchasing price range, and accompanying people when purchasing were the factors influencing the apparel purchasing behavior.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.113-125
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• 2019

Mobile social commerce is one of the fastest growing distribution channels in recent years. Therefore, it is important to understand customer's buying behavior in mobile social commerce in order to continuously grow in the competitive mobile social commerce market. To achieve the purpose of this study is to investigate how impulsive buying behaviors are applied in mobile shopping and how factors affect impulse purchasing in online shopping. In order to verify the hypothesis, we surveyed the customers who have experiences of using mobile social commerce and analyzed 280 valid data by Smart PLS 3.0. As a result, it was confirmed that consumers' innovation and purchasing experience influenced impulse purchase in mobile social commerce, and scarcity messages among information attributes affect impulse buying. Through this study, impulsive buying behavior which is a frequently analyzed variable in an online shopping context will be extended to the mobile shopping context. and it will provide practical implications for customer strategy establishment in mobile social commerce market.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.873-883
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• 2000

The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis of variance, t-test and discriminant analysis. The results were as follows: First, The purchase situation influenced on the impulse buying behavior consisted of the Pre-purchase condition and the Point-of-purchase state. The in-store situation consisted of the Salesman/store atmosphere, the Low price and the Possibility of out of stock. And the consumption values of apparel are divided into four factors ; Emotional/aesthetical value, Epistemic value, Functional value and Social value. The clothing shopping orientation as consumer variable extracted six factors ; Recreational orientation, Economical orientation, Brand/store loyalty orientation, Careful orientation, Apathetic orientation and Positive orientation. Consumers were classified by the cloting shopping orientation into the Convenience shopper, the Recreational shopper, the Economical shopper and the Careful shopper. Second, In comparison with the unimpulse-buyin groups, the impulse-buying group is more effected by in-store situation than purchase situation, and were more effected by Emotional/aesthetical value, Social value and Epistemic value of the consumption value. In consumer types, the more was the Recreational shopper and the Convenience shopper, the more showed impulse buying behavior. And the important factor distinguished between the impulse buying group and the unimpulse buying group was the Salesman/store atmosphere of the in-store situation.

• The Journal of Natural Sciences
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• v.9 no.1
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• pp.131-143
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• 1997

The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

• Journal of the Korean Home Economics Association
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• v.39 no.11
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• pp.107-128
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• 2001

The objectives of this study were to classify the consumer group based on the lifestyle traits of cortege women, to examine the demographic characteristics of each group, and to find out the differences of buying and using behavior of cosmetics among each group. The survey was conducted and 392 samples were analyzed by SPSS package program. The results of this study were as follows; 1. The lifestyle types were clasified 4 groups. They were named 'Progressive fashion pursuing type' 'Reality adaptable living-satisfaction type','Traditional frugal faithful type','Passive living-unconcern type'. 2. The demographic characteristics of each lifestyle group showed meaningful differences according to the following variables ; major, average monthly pocket money, religion, living standard, educational level and occupation of the head of a family. 3. The buying behavior of cosmetics(the degree of product involvement, information search behavior, product choice criteria, store choice criteria) showed meaningful differences among each lifestyle group. 4. The using behavior of cosmetics( the motive of make-up, the extent of make-up, average monthly cosmetics expenditure) showed meaningful differences among each lifestyle group.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.3
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• pp.416-425
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• 1995

The purposes of this study were to identify buyers' need criteria on product/vendor selection criteria of apparel buyers in department store and to investigate the relatonships among buyers' need criteria, information search behavior, types of buying task and influential factors on buying behavior of buyers(individual characteristics, organizational characteristics, and customer perception characteristics). A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 159 apparel buyers of 11 department stores in Seoul. The results of empirical studies were summarized as follows. 1. The need criteria of buyers on product/vendor selection criteria were classified into five types : vendor characteristics; quality characteristics; price characteristics; brand characteristics; product characteristics and the need criteria differed significantly by influencing factors on buying behavior of buyers. 2. There were no relationships between information types and amounts of information search but information types differed significantly by need criteria and individual characteristics 3. Types of buying task were significantly different according to need criteria of buyers and organizational characteristics. 4. Buying policy of department store was significantly different according to organizational characteristics.

• The Journal of Industrial Distribution & Business
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• v.5 no.2
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• pp.21-28
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• 2014

Purpose - This study aims to understand the brand marketing of agricultural products and redefine their status in South Korea by analyzing impacts on consumer buying behaviors. Research design, data, and methodology - Products, with independent variables, were divided into agricultural brand products and generic products. Dependent variables were limited to expanding sales of a specialty brand through consumer awareness, consumer buying behavior, and confidence in agricultural products' quality. Control variables were based on characteristics of products such as freshness, safety, quality, and their category. Moderating effects were examined on consumer characteristics, including income levels and age. Results - Consumers increasingly purchased agricultural brand products rather than generic agricultural products because of the general reliability of quality assurance. Conclusions - Large agricultural specialty stores have enhanced the perceptions of quality assurance, freshness, safety, and diversity. Through a critical analysis of the domestic consumer income levels and age, gender, and demographic factors, such as agricultural consumer buying behavior not affecting consumers' health and life, this study proposes positive changes in quality perception.

• Journal of Distribution Science
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• v.20 no.2
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• pp.1-9
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• 2022

Purpose: The online distribution channel has attracted the attention of retailers by potential impact on consumers' purchase intention. The objectives of this study are to provide an insight into how to encourage consumers' impulse buying behavior on commercial website as well as attempts to reveal factors that influence consumers' impulsive buying behavior in the online shopping environment. Research design, data and methodology: The research framework is based on the stimulus-organism-response (S-O-R) framework. The Meta-analysis method carried out the research, gathering data from 37 published studies. Results: The research findings suggest that intrinsic motivations such as perceived ease of use, perceived enjoyment, and online flow experience play a significant role in boosting consumers' hedonic value when buying and online. In addition, these findings help online retailers use appropriate marketing stimuli such as offering pricing incentives, promotion tactics, and improved communication effectiveness. Also, obtaining a better grasp of how to build a website to improve the consumer experience generally helps consumers feel the urge to buy impulsively and act without hesitation. Conclusions: This research confirms a direct positive relationship between marketing stimuli and hedonic shopping value, which may support an applied theoretical framework for future research and provide managerial implications for retailers in online distribution channels.