• 감성과학
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• 제9권1호
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• pp.19-26
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• 2006

본 연구에서는 향기섬유제품에 대한 향기감성반응이 제품에 대한 태도와 구매의도에 미치는 영향에 관한 연구모형을 제시하고 530명의 소비자를 대상으로 온라인 설문을 실시하여 연구모형에 대한 성별비교를 하였다. 연구결과에서 제시된 연구모형은 남녀 간에 유의한 차이를 보였다. 여성의 경우 향기섬유제품에 대한 태도에 영향을 미치는 감성반응은 유쾌성, 자극성, 친숙성, 적합성으로 나타났으며, 남성의 경우 유쾌성만이 태도에 영향을 미치는 요인으로 나타났다. 또한 남녀모두에서 향기의 유쾌성이 향기섬유제품에 있어 가장 중요한 요인이었으며 남성은 향기섬유제품에 대하여 더 높은 구매의도를 보였다.

• 유통과학연구
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• 제10권9호
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• pp.23-29
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• 2012

Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

• 유통과학연구
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• 제16권8호
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• pp.39-50
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• 2018

Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.

• 한국지역사회생활과학회지
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• 제28권4호
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• pp.547-559
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• 2017

This study was conducted to investigate the perception about the construct in the Theory of Planned Behavior using In-depth interview for 24 housewives with elementary school children. Most housewives did not have an intention to buy organic vegetables more in the future than in the present. They showed positive attitudes toward organic vegetables in terms of non-use of pesticides and fertilizers, taste, nutrient content, freshness, mental health, and protection of the environment. They showed negative attitudes toward organic vegetables in aspect of price, credibility of organic vegetables, differences in nutrients, appearance, size, perishability, and accessibility. Children, especially those with diseases, were the most influential persons to their mothers for buying organic vegetables. Housewives' negative attitudes toward organic vegetables were barriers for buying more organic vegetables and they were not willing to overcome these barriers actively. Therefore, government policy and nutrition education to change attitudes is needed to increase consumption of organic vegetables.

• 한국유기농업학회지
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• 제32권1호
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• pp.1-24
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• 2024

Considering the continuous growth in the production and consumption of Gastrodia elata, it's crucial to accurately understand the consumer demand for Gastrodia elata products and develop health products tailored to consumer preferences. In this study, we surveyed 400 consumers each from South Korea and China to gauge their perceptions and buying intentions concerning Gastrodia elata products. The results revealed that Korean consumers predominantly evaluate Gastrodia elata products based on health consciousness, whereas Chinese consumers emphasize the product's external characteristics. In Korea, Gastrodia elata products are mainly promoted for their health benefits and are primarily consumed in ingestible forms. In contrast, in China, Gastrodia elata is frequently used as a culinary ingredient. These findings underscore that consumer perceptions and buying intentions can differ depending on how a product is advertised and presented. Future studies should take into account the evolving international Gastrodia elata market and the surging demand, incorporating diverse countries and cities. It will also be imperative to maintain ongoing monitoring, drawing insights from the industrial growth drive model.

• 복식문화연구
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• 제10권3호
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• pp.248-260
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• 2002

본 연구는 심미적, 상징적, 감정적 제품으로 특징지워지는 의류는 구매행동에 있어서 의류소비 과정에서 경험하는 느낌은 의사결정에 중요한 영향을 미칠 것이라는 가정하에 인지적 요소와 아울러 감정적 요소도 소비자 행동연구에 포함되어야함을 주장하고자 시도되었다. 이를 위하여 본 연구는 최근 상징적 제품으로 소비자들 사이에 커다란 호응을 얻고 있는 유명브랜드 의류를 중심으로 하여 1) 여대생들의 유명브랜드 의류구매행동에 영향을 미치는 인지적 측면과 의복착용 시 경험하는 감정적 측면의 내용을 알아보고, 2) 이 두 요인의 유명브랜드 의류구매의도 예측력을 파악함으로써 의류소비자행동연구에서 소비감정에 대한 연구의 중요성을 부각시키고자 하였다. 이러한 목적을 위하여 본 연구는 덕성여자대학교 여대생들을 대상으로 설문지법을 통하여 자료를 수집하여 요인분석, t-test 및 회귀분석을 하였다. 분석결과는 다음과 같다. 1 여대생들의 유명브랜드에 대한 평가기준(인지적)은 디자인/브랜드 명성, 의복의 구성적 측면 그리고 실용성의 3차원으로 분류되었다. 2. 유명브랜드 구매의도집단은 비구매의도집단에 비하여 유명브랜드 의류에 대해 전반적으로 좀더 호의적인 태도를 갖고 있으며 특히 브랜드 명성과 스타일에 좀 더 긍정적 태도를 갖고 있다. 3. 여대생들의 유명브랜드 의류 착용 시 경험하는 느낌들은 즐거움/자신감, 능동적인, 후회의 3차원으로 밝혔다.

• 한국의상디자인학회지
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• 제25권1호
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• pp.49-63
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• 2023

The purpose of this study is to investigate the current status and motives of buying second-hand clothing among university students and to suggest a plan to activate second-hand clothing transactions. In order to discover the effect of the buying motives on the purchasing of second-hand clothing, 112 university students who have purchased second-hand clothing over the past six months were surveyed and their responses were used for analysis. As a result of the analysis, it was found that design differentiation, habitual use, and economical factors had a meaningful effect on the purchase of second-hand clothes. Second-hand clothes have a positive environmental perception, but that perception did not impact the purchasing of second-hand clothes. It is necessary to raise the awareness and social movement around second-hand clothing and teach consumers the environmental benefits and sustainability of second-hand clothing. An activation plan for the second-hand clothing market is: 1. Proposes various market subdivisions that meet the characteristics and tastes of consumers that lead to the purchase of used clothing. In this study, two economic factors were found among the buying motives. The first is purchasing second-hand clothing at a very low price, and the second is finding luxurious expensive items or unique values at a lower price. Therefore, it is necessary to find various markets segments that suit consumer tastes by checking consumer characteristics and detailed factors. 2. Nurture second-hand clothing processing brands for the diversification of the second-hand clothing market. 3. There is an urgent need for quality classification, quality assurance, and the standardization of second-hand clothing. This study is meaningful in that it explored the possibility of having a positive effect on activating the second-hand clothing market.

• 유통과학연구
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• 제14권5호
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• pp.97-106
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• 2016

Purpose - Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products. At present, China market has some problems due to its rapid growing. However, empirical research or academic approach to social commerce has not been made enough. So, it is important for Chinese social market to develop and enlarge the customers with stability under the reliability and satisfaction. Also it is important for them to have repurchase intention. Nowadays, it is necessary to find the factors on customer satisfaction and trust, whereas consumers' dissatisfaction and unreliability are increasing on social commerce recently. In addition, researches on social commerce have been actively pursued by a variety of domestic and foreign scholars. However, researches on social commerce and Chinese market are short of, and they have some limitations because of the rapid growth of the market even though it is the early stage. The current situation requires researches on consumers' repurchase intention for continuing growth in the future according to the growth of Chinese social commerce. Research design, data, and methodology - The literature and the empirical studies are combined in order to achieve the purpose of the study. Deriving social commerce features and consumer properties as factors affecting the repurchase intention through the literature, and these factors have modeled a series of assumptions about the impact on satisfaction and trust, and have established hypotheses to verify them. The survey which is conducted to test the hypothesis and questionnaires are derived based on the variables discussed in the previous study. Appropriate measures were developed and tested on 227 respondents in China with a cross-sectional questionnaire survey. The path relationships of the research model were analyzed by SPSS 23.0 and Amos 23.0. Results - Research results about social commerce characteristics and factors affecting the repurchase intention are presented to Chinese market companies that adopt business models and consumer characteristics. In addition, this study focuses on the characteristics of social commerce, from two-dimensional characteristics of the consumer satisfaction, trust and the impact on the repurchase. Therefore, social commerce features and consumer properties based on the results of this study may lead the strategic implications that may increase the repurchase intention. Conclusions - The classification reviewing the previous findings related to social commerce and social commerce features affects social commerce repurchase (price discount, interactivity) and consumer characteristics (impulsivity, innovation, collectivism). It affects repurchase on factors and analyzes empirically. The empirical results identify major characteristics (social commerce characteristics, attributes) that affect the repurchase intention, and give the practical implications as well as the business strategies that are able to enhance social commerce repurchase consumers. Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products.

• International Journal of Human Ecology
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• 제4권2호
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• pp.39-53
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• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• 한국유통학회지:유통연구
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• 제13권3호
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• pp.1-25
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• 2008

본 연구는 Schmitt (1999)가 제시한 전략적 경험 모듈을 기반으로 하여 사전 쇼핑 경험, 점포 내에서의 선호경험, 그리고 점포분위기에 대한 반응으로 구성된 변수들을 중심으로 시간적인 관점에서 백화점, 대형마트, 인터넷점포의 3개 점포를 대상으로 점포별 쇼핑의 사전경험의 정도와 이에 따른 선호 쇼핑경험에 대한 관계, 그리고 선호 쇼핑경험과 충동구매행위와의 관계를 검증하려는 목적을 가진다. 또한 쇼핑경험의 공간적 특성을 고려하여, 조명, 실내색상, 실내장식, 제품진열과 같은 점포내 분위기에 대한 감성적 반응과 충동구매간의 관계를 검증하고 경험적 차원에서 선호경험과 충동구매간의 조절역할에 대해서 조사한다. 세부적 연구결과는 다음과 같다. 첫째, 대형마트에서는 사전쇼핑경험수준에 따라 인지적 쇼핑경험이 감성적 경험보다 더 선호되었으나, 백화점의 경우에는 사전 경험이 많을수록 감성적 경험을 선호하는 것으로 판명되었다. 둘째, 고객이 선호하는 쇼핑경험과 충동구매간의 관계에 대한 가설 검정결과 감성적 쇼핑경험은 충동구매에 긍정적인 영향을 미쳤으며, 반면 인지적 쇼핑경험은 충동구매에 부정적인 영향을 미쳤다. 셋째, 점포분위기에 대한 감정반응이 감성적 (인지적) 쇼핑경험과 충동구매간 관계를 조절한다는 가설은 부분적으로 지지되었는데 백화점에서는 제품진열이 감성적 경험과 충동구매와는 부(-)의 조절역할을 보였으며, 실내장식은 인지적 경험과 충동구매 간에 부(-)의 조절역할을 하였다. 대형마트에서는 실내색상이 감성적 경험과의 부(-)의 조절역할을 하였고, 제품진열은 정(+)의 조절 역할을 하였다.