• Journal of the Korean Society of Clothing and Textiles
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• v.12 no.2 s.27
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• pp.249-257
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• 1988

The purposes of the study were to define the clothing evaluative criteria concept as an internal evaluative criteria and buying evaluative criteria based on the Engel-Kollot-Blackwell's consumer behavior model, and to explore the differences between internal evaluative criteria and buying evaluative criteria imprically. The study also aimed to find out the differences between internal evaluative criteria and buying evaluative criteria according to clothing items(underwears, pajama, jeans, blouse, two-pieces, coat) The questionnaires were administered to college female students living in Seoul. Means and Standard Deviations were calculated, and Discriminant Analysis were used for statistical inferences. The results were as follows: In underwears, internal evaluative criteria were comfort and fiber, while toying evaluative criteria was color. In pajama, internal evaluative criteria was comfort and fiber, while buying evaluative criteria was good buy. In jean, internal evaluative criteria was fit and suitability to individual, while buying evaluative criteria was suitability to individual and price. In blouse, internal evaluative criteria was beauty and harmony with other clothing. In two-pieces, internal evaluative criteria was color and beauty, while buying evaluative criteria was suitability to individual. In coat, internal evaluative criteria was textile and color. In conclusion, as shown in the results above, the evident differences between internal evaluative criteria and buying evaluative criteria and buying evaluative criteria were testified, therefore evaluative criteria should he defined as internal evaluative criteria and buying evaluative criteria, and study of evaluative criteria should be explored according to clothing items.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.3
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• pp.416-425
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• 1995

The purposes of this study were to identify buyers' need criteria on product/vendor selection criteria of apparel buyers in department store and to investigate the relatonships among buyers' need criteria, information search behavior, types of buying task and influential factors on buying behavior of buyers(individual characteristics, organizational characteristics, and customer perception characteristics). A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 159 apparel buyers of 11 department stores in Seoul. The results of empirical studies were summarized as follows. 1. The need criteria of buyers on product/vendor selection criteria were classified into five types : vendor characteristics; quality characteristics; price characteristics; brand characteristics; product characteristics and the need criteria differed significantly by influencing factors on buying behavior of buyers. 2. There were no relationships between information types and amounts of information search but information types differed significantly by need criteria and individual characteristics 3. Types of buying task were significantly different according to need criteria of buyers and organizational characteristics. 4. Buying policy of department store was significantly different according to organizational characteristics.

• Journal of Fashion Business
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• v.21 no.2
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• pp.91-104
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• 2017

This study analyzed the difference of selection criteria when buying socks and wearing satisfaction related to socks according to demographic characteristics and fashion interest degree for the adults in their from 20s to 40s. Factor analysis, t-test, ANOVA, and Duncan multiple range test were used for data analysis. The result of factor analysis for selection criteria when buying socks showed that the drawn factors were design and coordination, hygiene and wearing comfort and practicality. The difference analysis results about selection criteria when buying socks showed that design and coordination, hygiene and wearing comfort, and practicality were significantly different according to gender, age, and occupation, and that design and coordination and practicality were significantly different according to marital status. The result of difference analysis for selection criteria when buying socks according to fashion interest degree showed that design, coordination, hygiene, wearing comfort and practicality were significantly different. The result of factor analysis for wearing satisfaction of socks showed that the drawn factors were wearing comfort, hygiene, durability, and design. The difference analysis results about wearing satisfaction of socks showed that design was significantly different according to gender and marital status, wearing comfort and design significantly different according to age, wearing comfort, hygiene, and design were significantly different according to occupation. According to fashion interest degree, wearing comfort and design showed the significant difference.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.99-113
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• 2015

The purpose of the study was to explore differences in perceived importance among factors of motives for participating in outdoor sports, product selection criteria of outdoor sportswear and store selection criteria, and in buying frequencies among store types and store locations. Another purpose was to find differences in importance of product selection criteria of outdoor sportswear and store selection criteria and in buying frequencies according to store types and store locations among groups according to motives for participation in outdoor sports. The questionnaire was developed by the researcher and was collected by 221 women aged between 40 and 59. The questionnaire was composed of four parts including participation motives, store selection criteria, and product selection criteria measured by Likert type scale, and demographic characteristics measured by nominal scale. Data were analyzed by frequency test, factor analysis, repeated measure ANOVA, Bonferroni adjusted t-test, cluster analysis by Ward method, ANOVA and Tukey's test as a post-hoc test. The results of the study showed that middle-aged women rated health improvement motive as the most important factor for participating in outdoor sports. Among product selection criteria, comfort was the most important, and among store selection, personal selling was the most important. Among store types, buying frequency in off-price store was the highest and among store locations, buying frequency in stores in a residential area was the highest. Moreover, three groups were classified according to motives for participation in outdoor sports: the health improvement motive group, the conspicuous/sociable motive group, the lower motive group The health improvement motive group rated comfort as the most important factor for product selection criteria, and showed the highest buying frequency in downtown stores. Conspicuous/sociable motive groups valued design and utilization for an everyday wear and shopped more frequently in specialty store and/or in downtown stores.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.343-356
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• 2001

The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.271-284
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• 1992

The purpose of this study is to clarify the change of important clothing evaluative criteria according to the clothing buying process and to bulid the flow chart of clothing buying process and clothing evaluative criteria. The study is carried out in two ways, they are, literature study and empirical survey. The results are as following; 1. the change of the important clothing evaluative criteria according to the clothing buying process is found out. 2. The clothing buying process is that problem recognition -1 decision of clothing wearing situation $\rightarrow$ search and evaluation of genaral Clothing information $\rightarrow$ decision of price limit $\rightarrow$ (search and evaluation of brand information 1 narrowing of brand range) $\rightarrow$ search and evaluation of store information $\rightarrow$ decision of store $\rightarrow$ search and evaluation of clothings in the store $\rightarrow$ narrowing of determinant clothing range $\rightarrow$ trial, trial evaluation and decision $\rightarrow$ buy-ing (or reject) $\rightarrow$ result evaluation. 3. The flow chart is built by the clothing buying process and the clothing evaluative criteria

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.603-614
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• 2004

The purpose of this study was to investigate the criteria of evaluating clothing and web service on internet shopping malls related to consumers' shopping behavior, This study surveyed consumers who have an experience of buying products on the internet shopping mall and the questionnaire and judgment sampling was used. The subjects were 305 men and women living in the metropolitan area. Method of data analysis were factor analysis, t-test, ANOVA, Duncan test and descriptive statistics. The results were as follows: the items buy from the internet were t-shirts, blouses, knits, skirts and pants. The reasons for buying clothing on the internet were good prices, time saving, door-to-door delivery, while the reasons for not buying on the internet were worries about differences between the product shown on the screen and the actual one, quality guarantee, delivery accident and inconvenience in exchange and refund. Among the differences of clothing evaluation criteria according to internet shopping behavior, significant differences were found in the esthetic criteria and the quality performance criteria according to internet using hours, and in the esthetic criteria according to buying experiences. Among the differences of web service evaluation criteria according to internet shopping behavior, the differences among the groups were found in the reliance criteria, the product reference criteria, the order processing criteria and the handling after purchase criteria according to internet using hours. The significant differences were found in the handling after purchase criteria and the promotion$.$policy criteria according to buying experience, and in the promotion$.$policy criteria according to times of purchase.

• Journal of Fashion Business
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• v.15 no.3
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• pp.1-21
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• 2011

This study is designed to identify how Demographic Factors affect Fashion Orientation(value), Fashion Response, and Buying Criteria. A total of 355 usable data was collected from housewives in three metropolitan cities(Seoul, Daejeon, Sungnam) in Korea. Young housewives who have one child are a market segment whose buying power is recognized by both the retailers and the market. The housewives' fashion orientation consists of four categories : social orientation, practical orientation, political orientation, and aesthetic orientation. The housewives' fashion response is classified into three areas : self conscious, self esteem, and self monitoring. The criteria of buying children's wear consists of nine components. As a result, the key reason for buying children' wear was 'attractive design'. Research result showed that POLITICAL ORIENTATION(SE beta=.229, p<.001) was more effective than AESTHETICS ORIENTATION(SE beta=.203, p<.001), for enhancing SELF-CONSCIOUS RESPONSE and SELF-ESTEEM RESPONSE. Therefore, this study suggests that the key factor for understanding trend can be a human self concept, consciousness, values, and orientation. The housewives' fashion orientation is responsible for 18.7% of BRAND ROYALTY(F = 20.172, p<.001) from among nine buying criteria. More poignantly, POLITICAL ORIENTATION covered 66.9% of selection of BRAND ROYALTY, and it explained 34.6% of selection of DESIGN among nine buying criteria. Thus, it showed that POLITICAL ORIENTATION(SE beta=.331, p<.001) is more effective than SOCIAL ORIENTATION(SE beta=.146), for upgrading BRAND ROYALTY. In addition, it showed that POLITICAL ORIENTATION(SE beta=.238, p<.001) is more effective than AESTHETICS ORIENTATION(SE beta=.040) for upgrading DESIGN evaluation. Housewives' fashion orientation, and fashion response are differentiated by demographic factors, such as occupation, women's career, husband' job, income, and location related to social status.

• The International Journal of Costume Culture
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• v.3 no.2
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• pp.136-146
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• 2000

The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

• Journal of Distribution Research
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• v.4 no.2
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• pp.75-91
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• 1999

This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.