• 수산경영론집
• /
• 제50권1호
• /
• pp.17-37
• /
• 2019

The purpose of this study is to estimate the resource recovery effect and the economic effect of the fishermen by the fisheries vessel buy-back program. First, this study standardizes the fishing efforts of coastal gill net, coastal trap, and coastal composite fisheries using Gavaris general linear model. Second, the resource evaluation is performed by using vessel buy-back program data, and also the CYP model based on exponential growth function is applied. In order to derive the effect of the vessel buy-back program, the MSY with the vessel buy-back program is compared with the MSY without the vessel buy-back program. Finally, we compare and analyze producer surplus under the equilibrium of the MEY and the OA using bioeconomic model. In conclusion, the vessel buy-back program has shown an increase in resource growth and economic improvement for the remaining fishermen. The result shows that the remaining fishermen are able to obtain an increase in producer surplus of about 53% due to the vessel buy-back program under equilibrium levels of the open access and the maximum economic yield.

• International Journal of Advanced Culture Technology
• /
• 제8권4호
• /
• pp.110-118
• /
• 2020

It is important to have an appropriate amount of inventory for effective operations. This study seeks to develop a sustainable newsvendor model by incorporating environment-related costs into the existing well-known (single-period) newsvendor model. Since leftovers do more harm to environments than stockouts, the optimal order amount tends to be lower than the traditional quantity. However, this is not the case when a second buy is allowed. A second order opportunity is prevalent in industries where it improves demand forecast despite incurring extra costs. In this study, we conduct an extensive numerical analysis for a newsvendor situation with a permitted second buy. The results show that we can reduce inventory costs by considering sustainability concerns. The research idea of including sustainability considerations into existing inventory models can be extended to a more general case and provides managerial insights for better inventory decisions.

• 수산경영론집
• /
• 제40권1호
• /
• pp.113-132
• /
• 2009

The purpose of this study is to derive the factors for the general consumers to choose the store to buy seafood. Survey on 414 general consumers by questionnaires was conducted to find out the factors for them to choose the stores in the traditional market and large supermarket, and through the analysis on the results the factors for general consumers to choose large supermarkets were derived when they buy seafood and at the same time the degree of its importance was analyzed. The results of the survey showed that the general consumers chose large supermarkets to buy seafood despite the fact that they recognized the seafood prices are lower in the traditional markets than in the large supermarkets. Particularly, the results of analyzing the sixteen criteria for choosing the store in which to buy seafood were grouped into four: the 'assortment of goods and high quality', 'service', 'price and promotion' and 'convenient accessibility.' The results of examining the order of priority based on the four factors showed that the 'assortment of diverse seafood and high quality' was found to be given the first priority, followed by 'convenient accessibility' and 'prices and promotion factors', with 'service' being statistically insignificant. Based on these results, Monroe (1975)'s consumers' store choice process is summarized as follows. Before buying seafood, the consumers who use large supermarkets have the desire for buying seafood and then judge the properties of the store which they will use. In this process, consumers were satisfying their needs in large supermarkets in the criteria of 'assortment of diverse seafood and high quality', convenient accessibility', and 'prices and promotion factors' which were found to be statistically significant in this research. Accordingly, the general consumers choose to buy seafood in large supermarkets rather than in the traditional markets. The general consumers were more satisfied with using large supermarkets than using traditional markets, so after they have initially bought seafood in the large supermarkets, they habitually buy seafood in the large supermarkets without going through Monroe (1975)'s 'eight stage process for the store choice.' When such habitual store choice behavior continues for a long time, it results in becoming structural.

• 경영정보학연구
• /
• 제18권2호
• /
• pp.23-38
• /
• 2016

지금까지 수행된 연구들은 온라인 주식게시판 정보가 주식시장 활동에 미치는 영향의 유무만을 보이는 것에 초점을 맞추었으며, 온라인 주식게시판 정보가 주식투자자에게 매수 의도를 갖도록 하는지, 혹은 매도 의도를 갖도록 하는지에 대해서 연구되지 않았다. 따라서 본 연구의 목적은 온라인 주식게시판 정보가 주로 주식투자자의 어떠한 거래행태를 불러일으키는지 확인하는 것이다. 본 연구의 목적을 달성하기 위하여, 온라인 주식게시판 정보로서 주식 게시물 수를 온라인 구전활동 정도로 보았으며, 매수 및 매도 거래행태로서 주문불균형을 주식투자자의 거래방향성으로 보았다. 그리고 이를 기반으로 온라인 주식게시판의 장내 및 장외 주식게시물 수와 주문불균형 간의 상관관계를 확인하였다. 실증분석을 위하여, KOSPI에 상장된 40개 주식종목에 대한 온라인 주식시판으로부터 3개월 동안의 전체 게시물 46,077개를 수집하였고, 코스콤 데이터베이스로부터 해당 주식 종목에 대한 매수 및 매도 주도거래 데이터를 수집하여 절대 거래횟수 주문불균형 데이터를 설정하였다. 수집한 모든 데이터는 종목 및 시간에 따른 균형 패널데이터(balanced panel data)로 구성하였고, 패널 벡터자기 회귀 분석을 수행하였다. 본 연구의 분석결과를 살펴보면, 온라인 주식게시판의 1, 2일 전(t-1, t-2) 장내 게시물 수는 당일 주문불균형에 양의 영향을 미치는 것으로 나타났다. 그리고 온라인 주식게시판의 1일 전(t-1) 장외 게시물 수는 당일 주문불균형에 양의 영향을 미치는 것으로 나타났다. 즉, 온라인 주식게시판 정보는 주식투자자에게 주로 주식매수 결정에 영향을 미치는 것으로 보여 졌으며, 온라인 주식게시판 정보는 주로 해당 주식을 매수하도록 하는 감성(strong buy or buy sentiment)의 속성을 가진 것으로 추정되었다. 이러한 실증분석 결과를 바탕으로 정보시스템 및 재무행태학 부문의 학술적, 실무적 기여점을 제시한다.

• 유통과학연구
• /
• 제15권4호
• /
• pp.15-23
• /
• 2017

Purpose - This research aims to determine whether the consumer affinity and ethnocentrism as well as the image of a foreign country (Japanese product as the most popular product in Indonesia) are able to influence behavior related to the perceived risk and willingness to buy foreign products from the affinity country. Research design, data, and methodology - Using survey techniques with 164 respondents, the study uses structural equation model with confirmatory factor analysis (CFA). To ensure the research objective and appropriate respondent, then we select an individual who have interest on Japanese culture & language. The primary and secondary data used in this study. Primary data refers to information collected directly from respondent by questionnaires dissemination while secondary data is provided from well-established literatures. Results - The results show us that the ethnocentrism has dominant affection role compared to affinity in order to influence consumer behavior meanwhile, the product country image has cognition role to evoke consumer desire to consume foreign products. Conclusions - From a theoretical perspective, the study contributes to international marketing literature by refining the conceptualization of the consumer affinity construct and highlighting its multidimensional nature. The consumer affinity research need to enrich in term of the context and the different culture and situation.

• 복식문화연구
• /
• 제3권1호
• /
• pp.109-124
• /
• 1995

This study is purposed to analyze the degree of content and wearing style of fur cloths in order for women to buy them effectively and to wear them contentedly. So scrutinized buying style and wearing condition of fur clothes. To show whether women's buying fur clothes are suitable for their body or not, this study was examined characteristics, sorts, method of fabrication and manufacture, buying pattern and trends of fur clothes. The conclusion from this study examining the degree of possession, decision making of buying and recognition of fur clothes are as followings: 1. When women wears fur clothes, style of fur clothes have nothing to do with their body and height, and women who are 150∼160cm tall content to fur clothes commonly. 2. Condition of buying fur clothes, many 40's women whose only husband earns family's bread belong to fur clothes, and buy them, talking with a husband. Also, according to income a month, and to the ind of a job, in case of a couple's earning family's bread together, women whose whose income is 800,000 to 1,000,000￦ level. 3. Condition of wearing fur clothes, the cause that women feel like wearing fur clothes is as following: economic stability their own pride, and contentment to wear them. Women want to wear those different from fur clothes that they possess, and half coat, because of working conveniently. As the above mention, purchasers recognite the conception of fur clothes for themselves, and buy economically them, and must wear those of which design and style are suitable for body.

• 한국의류학회지
• /
• 제30권11호
• /
• pp.1618-1625
• /
• 2006

The purposes of this study were 1) to identify dimensions of fashion lifestyles of men of digital generation and online shopping mall service attributes, and 2) to find factors affecting general satisfaction and intention to purchase at online shopping malls. Data were obtained from 632 men aged between 15 and 39 who were using the internet. Fashion lifestyles produced five factors, fashion leadership, shopping enjoyment, brand pursuit, personality pursuit, and practicality pursuit. Internet service attributes included three factors, check-out service, after delivery service, and product presentation service. Significant determinants of general satisfaction were after delivery service, check-out service, product presentation service, and purchase experience in order. For intention to buy, after delivery service, check-out service, product presentation service, purchase experience, practicality, and household income level in order were significant. Finally, general satisfaction of purchase was a useful determinant of intention to buy. Implications were given for improving internet shopping mall services from the perspective of online fashion mall marketers.

• 한국의류학회지
• /
• 제22권4호
• /
• pp.442-451
• /
• 1998

The purpose of this study was to investigate the current brand of mail-order clothing, consumers' attitude over importance of brand and the effectiveness of brand when consumers purchase clothing by mail-order shopping. for this study, mail order catalogs were analyzed and the samples were collected through the questionaire distributed to 214 women. It was analyzed by SAS package. The results are as follows; 1. As a result of mail-order catalog analysis, domestic clothing included few famous brand except foreign brand. 2. The users of mail-order purchasing were old and married women comparably. They were also high clothing-expense users and housekeepers. Item that consumers wanted to buy using mail-order shopping were home-wear, night-wear, accessories and scarves which were involved low risks comparably. 3. Consumers regard brand significantly as a means of credit in purchasing mail-order shopping clothing. In analysis between importance of mail-order clothing brand and demographics, degree of education and clothing expense per month showed significant difference.

• 복식문화연구
• /
• 제7권4호
• /
• pp.99-110
• /
• 1999

In order to help the marketers of the men\`s casual wear brands establish the marketing strategies to their target consumers, it is the purpose of this study to investigate on the variables affecting the casual wear purchase behavior of men in twenties, thirties and forties, and to clarify the differences of casual wear purchase behavior according to their age, The subjects were 429 men in their twenties, thirties and forties living in Seoul and data were analyzed by frequency, percentage, mean and standard deviation, x², ANOVA and Duncan\`s test. The results were as follows : (1) Significant differences were found among men in twenties, thirties and forties according to the self-image. Men in forties favored the conservative and not-noticeable image of casual wear, however, men in twenties and thirties favored those of the active, sexy, and distinctive image. (2) Significant differences were found among men in twenties, thirties and forties according to the importance of the store attributes such as convenience of transportation and parking place, clothing in vogue, and various merchandise. Men in thirties and forties put more importance on convenience of transportation and parking place. Men in forties put more importance on various merchandise than men in twenties and thirties. (3) Significant differences were found among men in twenties, thirties and forties according to general purchase behavior of casual wear. * Differences of the use of information according to age Majority of the men consulted the T.V., radio and people in their boundaries * Differences of the clothing purchase frequency according to age Men in twenties buy more clothing than other age groups. Men in twenties buy the clothing every one month and every three months and men in thirties and forties buy the clothing every three months and every six months. * Differences of the shopping day according to age Majority of the men buy the clothing on Saturday and Sunday. However men in twenties buy the clothing more on weekdays than other age groups. * Differences of the shopping place according There were not significant differences among three different age groups and majority of the men found out to utilize the department store. * Differences of the influence of the partners according to age Men in twenties found out to rely on their own decisions but men in thirties and forties found out to depend on their wives(loves). * Differences of the selection standards of casual wear according to age There were not significant differences according to age and adult males found out to select the casual wear by design, quality price in sequence.

• 한국의류산업학회지
• /
• 제16권5호
• /
• pp.785-790
• /
• 2014

This study was performed to investigate purchasing practice and size satisfaction in order to establish marketing strategy and produce free-size clothes for the male and female in their 20s. Results were as follows; first, regarding the size selection method, it has been found that 71.5% of subjects answered that they buy clothes as a sales clerk chooses for them without knowing the old size name or notation. Second, 47.5% of subjects answered that free size is the size, which fits well to 55~66 size. Meanwhile, 36.1% answered that free size fits well to any body type; while 4% answered that free size fits well to 77 size. Third, regarding the clothes kind, which consumers buy most as free size, consumers buy shirts and sportswear by free size. Fourth, they were observed to purchase free-size clothes "free-size clothes what I want" and to not purchase clothes "due to the lack of right sizes." The size notation of clothes products is basic information, by which consumers can tell whether the clothes fit to self or not before the consumer would wear the clothes and confirm its fitness. Therefore, it is suggested that all clothes products would be manufactured by having KS clothes size as basic data and they would use standard size notation so that consumers would not have confusion. Standardized size notation by proper education and utilization on new KS notation method and attitude change of companies and consumers on size are suggested.