• 유통과학연구
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• 제20권12호
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• pp.89-98
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• 2022

Purpose: Due to the rapid growth of e-commerce in Thailand, the operational excellence of distribution service providers has been elevated. Thus, this research investigated the key drivers of operational performance of e-commerce distributors in Thailand. The research contains key variables: the analytics capabilities of an organization, supply chain disruption orientation, innovation capability, and operational performance. Research design, data, and methodology: An online survey is administered to top managers and key personnel (N=425) employed for at least one year in Thailand's top five e-commerce distributors. The sampling methods were conducted using purposive sampling, quota sampling, and convenience sampling. Confirmatory Factor Analysis and Structural Equation Model were applied to analyze and confirm the model's goodness-of-fit and hypothesis testing. Results: The findings reveal that an organization's analytics capabilities significantly affect supply chain disruption orientation and supply chain resilience. Furthermore, operational performance is affected by supply chain disruption, supplier quality management, and innovation capability. Nevertheless, supply chain resilience and digital supply chain have no significant effect on operational performance. Conclusions: The results imply that supply chain digitalization could drive higher operational performance. Distribution businesses are encountering transformation and disruption, which should address the high level of a digital supply chain, innovation, and quality management to maximize their profit margin and delivery service quality.

• 농촌계획
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• 제18권3호
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• pp.1-11
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• 2012

This study postulates a study model to examine the effect on the local economy revitalization of a selection of local resources, the local innovation capability strengthening, the establishment of promotion system and the creation of revenues for the participant groups of the local industry promotion project. To accomplish study purposes, 169 response samples from 85 project groups which drive the local industry promotion project were verified using SPSS 12.0 and AMOS 5.0. The results showed that firstly, the selection of local resources had a significant effect on the local innovation capability strengthening. Secondly, the local innovation capability strengthening had a significant effect on the establishment of promotion system. Thirdly, the establishment of promotion system had a significant effect on the creation of revenues. Fourthly, the selection of local resources didn't have an effect on the revitalization of local economy. Fifthly, both the local innovation capability strengthening and the establishment of promotion system didn't have an effect on the revitalization of local economy. Sixthly, the creation of revenues had a significant effect on the revitalization of local economy. According to the verifications of study model, the revitalization of local economy is achieved by inducing creation of revenues through the local innovation capability strengthening and the establishment of promotion system after the selection of local resources. From these results, this study presents suggestions, limits of study and directions in the future study.

• 유통과학연구
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• 제18권11호
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• pp.69-77
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• 2020

Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.

• 지식경영연구
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• 제11권4호
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• pp.21-39
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• 2010

Recommender system is a core component of e-commerce. Correspondingly, metrics to evaluate the system performance have been developed and applied. However, even though we have lots of applications that have tried to adopt recommender systems, the dearth of successfully installed recommender systems for more than a decade leads us to a skeptical thinking that current metrics do not sufficiently indicate the recommender system success in business viability point of view. Hence, the purpose of this paper is to reconfigure measures for recommender system success. Adopting DeLone and McLean's amended model of information system success as the underlying framework, content analysis with intellectual properties on recommender systems was conducted to modify the currently used metrics. Then a model of recommender system success is proposed based on the newly identified metrics are compared with traditional metrics.

• International Journal of Quality Innovation
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• 제4권2호
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• pp.1-15
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• 2003

This paper examines the use of the EFQM Model in H.E. Institutions in the UK and offers a case study of how one University used the Excellence Model as a means to change the way it operated. It identifies and discusses the critical success factors for a university utilizing the Model, in particular Leadership (criteria 1), People Management, particularly with regard to performance evaluation (criteria 3), having key processes in place (criteria 5) and the identification of the correct key performance results for its various stakeholders (criteria 9).

• International Journal of Quality Innovation
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• 제4권2호
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• pp.73-100
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• 2003

The most successful companies today are said to have strong brands. But what is a strong brand\ulcorner What makes a brand strong\ulcorner How do we build a strong brand\ulcorner This paper develops a customer-based brand equity model to help address these important questions. The developed model is a cause-and-effect model linking customer-brand relationships to rational and emotional brand associations, as well as rational and emotional brand evaluations. The customer-brand relationships are characterized by loyalty, based on both behaviour and attitude. As branding is a very complex concept, it is important to determine which of the many branding elements should be included in the model. This paper discusses why a given aspect is important for a brand's equity and which relations exist between the included variables from a theoretical perspective. The model provides insight into the creation of a brand's equity and can thus be used in the brand management process to achieve brand excellence.

• 벤처창업연구
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• 제11권2호
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• pp.89-100
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• 2016

본 연구는 사회 혁신분야의 문제해결도구로 활용 비중이 커지고 있는 디자인 씽킹과 액션러닝 방법론을 비교분석하고 통합모델을 제시하는데 목적이 있다. 구체적으로 두 방법론의 프로세스 측면에서 유사점과 차이점을 비교, 분석하고, 두 방법론의 장점을 기반으로 통합된 방법론을 제시하고자 한다. 비교 분석 연구를 통해 제시된 통합모델은 디자인 씽킹 방법론의 완성도를 높이기 위하여 액션러닝의 팀빌딩과 성찰 프로세스 부분을 중점적으로 보완하였다. 또한 통합모델을 검증하기 위한 사례 연구를 통해 디자인 씽킹 방법만을 활용하는 경우보다 액션러닝이 가미된 통합모델이 더욱 우수한 성과 도출이 가능하다는 것을 통계적으로 검증하였다. 본 연구결과는 사회혁신 도구로 활용할 수 있는 디자인 씽킹과 액션러닝 방법론을 이해하는데 기여할 수 있으며, 두 방법론을 기반으로 수정된 통합모형을 제시함으로써 디자인 씽킹을 이용한 사회 혁신 전략의 질적 수준과 만족도를 향상시킬 수 있을 것이다.

• 디지털융복합연구
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• 제18권7호
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• pp.177-188
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• 2020

디지털 세계가 도래하면서 산업차원에서 디지털 트랜스포메이션이 가장 활발하게 이루어지고 있는 영역은 음악, 영화, 드라마와 같은 창작산업이다. 이들 창작물이 0과 1로 이루어진 디지털 포맷으로 전환되면서 비즈니스 모델이 변화하고 그 결과 시장에서 경쟁의 룰이 바뀌었다. 애플과 스포티파이, 넷플릭스는 창작산업에서 디지털 트랜스포메이션을 통해 시장 리더가 된 기업들이다. 본 연구는 창작 산업의 사례연구를 통해 디지털 기술을 활용한 시장재편에 필요한 중요한 요소를 파악하는 것이다. 사례 연구 결과, 디지털 기술을 활용해 시장을 재편한 기업들의 전략적 특성은 비전, 플랫폼, 그리고 개방적 혁신이라는 세 가지 요소임을 발견하였다. 반면 이러한 전략을 구사하지 못해 디지털 혁신의 기회를 놓친 기업들은 디지털 다위니즘의 희생양으로 몰락의 길을 걸었다. 본 논문은 4차산업혁명 시대의 디지털 트랜스포메이션은 세 가지 전략요소를 최대한 활용함으로써 플랫폼을 구축하고, 가급적 많은 파트너들이 플랫폼에 동참할 수 있도록 개방적인 혁신으로 초기에 크리티컬 매스를 확보하는 것이 무엇보다도 중요하다는 시사점을 제시하고 있다.

• International Journal of Quality Innovation
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• 제9권2호
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• pp.91-98
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• 2008

Social Enterprise (SE) has a vital role to play in helping meet some main commitments for Korea-growing economy; supporting stronger communities; closing opportunity gap-together with the developing a vibrant third sector. The Strategy and action plan is intend to grow and develop us of social enterprise business model in Korea. The sustainable strategy and action plan will be useful for Korea's Social enterprise. This paper will suggest that from the sustainable strategy to action plan of social enterprise in Korea.

• International Journal of Quality Innovation
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• 제10권2호
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• pp.19-27
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• 2009

This paper considers the short term fleet scheduling problem as described by Keskinocak and Tayur (1998). Fleet scheduling may directly affect the service quality of fractional jet aircraft business. The contributions of this paper are two: (i) we show how their model is easily implemented in a standard modeling language, LINGO, and (ii) an alternate formulation is given which is expected to perform better on large, difficult problems.