• 패션비즈니스
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• 제21권1호
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• pp.32-44
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• 2017

The purpose of this study is to investigate the effects of preferred images of school uniform and free clothing on preferred images of hair among high school girls. The data were collected between November and December 2014 from 300 high school girls in their's, living in Changwon province. The data have been analyzed by using SPSS program. The methods of factor analysis, reliability analysis, and multiple regression have been adopted for the data analysis. The results of this study are as followings: The factors of preferred images of school uniform consist of six dimensions of attention, neatness, vividness, visibility, practicality, and trend. The factors of preferred images of free clothing consist of six dimensions of neatness, practicality, attention, vividness, visibility, and trend. The factors of preferred images of hair consist of six dimensions of concentration of attention, convenience, elegance, attention, trend, and cuteness. Preferred images of school uniform and free clothing resulted in a correlation with preferred images of hair. Preferred images of school uniform and free clothing had an influence on preferred image of hair. It is highly expected that this study is used as the useful sources of marketing plans of fashion industries targeting high school girls.

• 패션비즈니스
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• 제21권3호
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• pp.80-92
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• 2017

Fashion trend is more than a social phenomenon that multitudes of people accept as popular styles of clothing. The purpose of this study was to understand the influence of fashion trend over time and distance. Geographically thousands of miles apart, the U.S. has strongly influenced fashion in Korea, revealed by references and historic depictions collected from literature and web sites. Results of the study are summarized as five issues: First, emergence of female missionaries from the U.S. American missionaries working in the late Great Korean Empire performed a significant role importing Western culture to Korea. Second, as opportunities of education increased, women studying abroad introduced Western fashion to Koreans when they returned to Korea. They were more open to Western culture than other Koreans and moderately harmonized their Korean sentiment and Western culture, mitigating cultural shock and enabled other Koreans to accept Western culture. Third, the effect of fashionistas on media. Singers working for U.S. armies stationed in Korea and movie stars appearing in Hollywood movies profoundly affected Korean pop culture and fashion trends in Korea. Fourth, following First Lady Jacqueline Kennedy of the U.S. She was an influential figure in those days and a fashion leader as well. Lastly, acceptance of working girl fashion depicted in American television shows. American working girls depicted on American TV shows were highly admired by young Korean women, so the fashion of American working girls became a major fad among young Korean women.

• 수산경영론집
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• 제13권1호
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• pp.63-84
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• 1982

This study is an analysis of the growing trend from 1971 to 1980 on the four major fisheries in Korea; large powered purse seine, anchovy drag net, two boats large trawl and one boat large trawl. The main purpose of this study is to find some solutions against the problems which these fisheries are faced with, through the analysis of the growing trend of income, capital structure and main ratios of finance. According to the result of the analysis, the problems are as following: \circled1 Revenues per vessel was decreased when catches per vessel was decreased in 1979, 1980. therefore the increase ratio of the revenues per vessel was weakened from 1979. \circled2 Catches per vessel was decreased from 1979 in spite of the increase of gross cathes in its field. \circled3 Production costs in fishing, such as the cost of wages, fuels and repairs, was steadily up year by year. \circled4 Profitability was deteriorated from 1978. \circled5 productivity was lower from 1978. \circled6 Stability was lower from 1978. The solutions out of the above problems are as follows; \circled1 Fisheries resources must be fostered. \circled2 The numbers of vessels should be reduced according to the fisheries resources. \circled3 The precise amount of resources should be dynamically estimated. \circled4 The fishermen must be educated to reduce fishing cost such as the cost of fuels and repairs, etc. \circled5 The old vessels should be replaced. \circled6 The production efficiency should be promoted. \circled7 The rate of interest should be cut down to reduce financial cost.

• 한국의류산업학회지
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• 제6권3호
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• pp.285-296
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• 2004

Fashion business must reflect the seasonable fashion trend because fashion has change always, and therefore fashion business has a big risk at the attribute. Careful consideration should be given to the selection of a particular color code to meet the purpose of marketing research in various color products. It must be designed to grasp systematically and comprehensively the current trend of colors. The most suitable color code for meeting this proposition would be one based on the designation by color ranges. The ISCC-NBS method of designating colors, published in 1955, was established by dividing the color solid into 267 color name blocks. The detailed classification like the ISCC-NBS system is very appropriate to serve the purpose of giving all color names according to color ranges. But it is somewhat too complicated to answer the purpose of surveying the trend of colors and of comparing and evaluating the ups and downs in the popularity of the range of each individual color. I have worked out the most convenient method of designating colors in accordance with the type of investigation needed. It is the classification which involves four classification system in itself, fundamental, gross, medium, and minute. The fundamental classification system classifies hues and neutrals into 16ranges. The gross classification system divides the above 16 ranges into 30. The medium classification divides the above 30 ranges into 103 in terms of tones. The minute classification divides the above 103 ranges into 207 in terms of specipic hues.

• 패션비즈니스
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• 제17권6호
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• pp.76-87
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• 2013

The purpose of this study is to understand how the silhouette changed throughout 1970s and assess how US women express their identities through their dress, which may explain societies' attitudes through the way women dresses. US Vogue fashion magazines were used to explore all the information on fashion and style trends, social trends, beauty, and travel. A content analysis was performed on the issues of the March and September for the years 1970 to 1979. The findings for this study about the 1970s were all about perpetual change, constantly moving forward with innovation. The color ranged from bright, cheery and bold to deep and passionate to subtle neutrals. There were a few constant colors through the decade like white, black and navy. Occasionally the trend would completely change from one season to the next within the same year. They would be full and oversized and then be slim and body conscious. The one trend that stayed true for the entire decade was wrapping. Skirts, pants, dresses, tops, shoes and jewelry; everything wrapped in one-way or another. Clothes steadily became more revealing as the years progressed. Fabrics over all were soft and knitted. Casual and comfortable was the phase heard most often. In the 1970s there was constant change in prints. They were bold and large or subtle and small, ethnic or floral. Hair was mostly smooth and sleek however towards the style moved to a fuller look.

• 패션비즈니스
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• 제5권2호
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• pp.1-14
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• 2001

The purpose of this research is for confirming the aesthetics of 'little black dress' as one of the important items in contemporary women's fashion lives. Through the work, what is the aesthetic value that women really needed can be found. This research was processed by literal material with fashion photos, fashion books and articles which were related fashion trend from 1920 to 1990. The results are as follows ; The birth period of little black dress was 1920s to 1930s. Freedom and modernity was represented by little black dress. European elegance and American smartness were expressed on this item through 1950s to 1960s. In the end of 20th century, 'little black dress' has diversity just like fashion trend. As the aesthetics characteristics of little black dress, (1) contemporary woman's identity through chic and modernity (2) strong power of passing image (3) dual values of temptation and tatoo were found. Therefore this research can be useful to extent the meaning of little black dress in fashion study and to recognize contemporary women's needs.

• 아태비즈니스연구
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• 제10권2호
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• pp.27-41
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• 2019

Following the methodology of Ben-Rephael, Kadan and Wohl (2015), this paper examines whether firm-level liquidity premium exists and whether the premium exhibits a long-term trend in the Korean stock market. The results show that over the whole sample period (1998-2018), a liquidity premium of 0.083% exists in the cross-section of stocks. Interestingly, the pricing of liquidity declines significantly over the sample period. Sub-period analysis indicates that liquidity is priced mainly in the first sub-period (1998-2004) with a significant monthly premium of 0.304%, while the pricing of liquidity becomes weaker or insignificant in the second (2005-2011) and the third (2012-2018) period. I also find that the significance of the liquidity premium in the first period is attributed to small stocks. To explore underlying reasons that might affect the decline in the liquidity premium, I decompose liquidity premium into the product of firm-level liquidity and the sensitivity of expected stock returns on liquidity. The results reveal that the long-term decline is explained by both an increase in firm-level liquidity and a decrease in the sensitivity of expected returns on liquidity.

• 패션비즈니스
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• 제27권1호
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• pp.36-49
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• 2023

This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased avatar fashion items from 'Zepeto'. A total of 363 responses were analyzed in this study. Results are as follows. First, four factors of metaverse experience were derived: 'entertainment experience', 'escape experience', 'adventure experience', and 'relationship experience'. Four factors of avatar fashion item benefit sought were derived: 'trend/brand sought', 'situation suitability sought', 'individuality sought', and 'ideal appearance sought'. Second, all four factors of metaverse experience were found to significantly affect the benefit of trend/brand sought. It was found that entertainment, adventure, and relationship experiences, excluding escape experiences, had significant effects on situational suitability sought. In addition, it was confirmed that entertainment and adventure experiences had significant effects on individuality sought and ideal appearance, respectively. Third, it was found that the trend/brand sought had a significant effect on metaverse usage time and purchase amount and that the situational suitability sought influenced the number of avatar fashion items purchased.

• 한국전자거래학회지
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• 제22권4호
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• pp.71-101
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• 2017

미국 무역위원회(United States International Trade Commission)는 불공정 무역으로 인해 무역 질서를 해치는 경우 상계 관세(Countervailing Duties)와 반덤핑 관세(Antidumping Duties) 등을 징수하고 있다. 본 연구에서는 상기 연구 목적을 달성하기 위하여 상계 관세 및 반덤핑 관세와 관련된 데이터를 수집해 양적 분석을 수행하였다. 몇 가지 데이터 마이닝(Data mining) 기법을 활용한 본 연구의 양적 분석 결과, 미국의 상계 관세 및 반덤핑 관세 부과 경향이 우리나라의 중공업 산업의 성장률에 유의한 영향을 미친다고 잠정적으로 결론 내릴 수 있었다. 본 연구의 가장 큰 기여점은 '미국의 보호주의 무역기조가 울산지역의 주력산업의 경영성과에 부정적인 영향을 미칠 수 있다'는 직관적인 명제를 과거 데이터를 가지고 객관적으로 검증해보고 그 영향 정도를 계량화해 측정할 수 있도록 한 것이라고 할 수 있다.

• 패션비즈니스
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• 제15권1호
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• pp.34-49
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• 2011

This study is the design case analysis of seamless knitwear in order to suggest a new direction of high value-added seamless knitwear and seek for its possibility. Seamless knitwear is the up-to-date knit product that is made by a knitting machine without sewing, and it maintains elasticity of a material itself and is the closest type to the essence of knitwear. The seamless knitwear can satisfy satisfaction of customers with more elegance and individuality and become a method to develop a high value-added design. This study suggests a new direction for the 21st century knitwear design through a practical approach of seamless knitwear designs, pursues a high value fashion, and contributes to improving national competitiveness of fashion industries in order to be a practical research data for seamless knitwear designs.