• 디지털융복합연구
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• 제11권10호
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• pp.189-201
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• 2013

정보통신기술의 급속한 발전으로 시장의 경계가 불분명해지고 있으며, 미래의 불확실성과 위험성 증가로 인해 글로벌 기업간 경쟁이 격화되고 있는 실정이다. 기업들은 이러한 경영환경의 변화에 적극적으로 대처하기 위한 방안으로 자사와 관련성이 높은 협력 기업만이 아닌 경쟁 관계에 있는 기업들과도 협력전략을 고려하고 있거나 이미 협력전략을 취하고 있는 실정이다. 이에 협력 전략은 기업의 생존뿐만 아니라 기업의 경쟁력 강화를 위한 중요한 요소라고 할 수 있으나 지금까지 협력전략과 관련한 대부분의 선행연구들은 협력 기업들의 특성이 협력 파트너 기업선정과 기업의 경영성과에 미치는 연구에만 초점을 맞추고 있다. 이에 본 연구에서는 선행연구와 델파이 조사를 통해 협력전략 구축의 동기와 목적 그리고 파트너 선택 시 중요요인들을 도출하였다. 또한 AHP 기법을 활용하여 대 중소기업 규모별, 전자 화학 산업별로 어떠한 차이를 보이는지에 대하여 분석을 하였다.

• Asia pacific journal of information systems
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• 제7권3호
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• pp.39-59
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• 1997

This study presents the growth strategy of outsourcing service by finding out the differences of importance between user firms and system integration(SI) firms in Korean outsourcing business, The result of data analysis reveals that there are siginificant differences between user firms and SI firms in some components of information systems(IS) outsourcing services. User firms regarded integation of distributea data centers as the prominent issue of IS environment changes. Meanwhile, SI firms chose management of IS/VAN center, office automation(OA), and management of global network, as the more important issues in the application area of outsourcing. Among the merits of outsourcing, both of them considered cost reduction and IS flexibility as the most important factors, However, they chose the difficulty of management control and the lack of operation knowledge among the demerits of outsourcing, Also, they commonly selected overall IS consulting among the components of outsourcing diffusion. In the question of future outsourcing services, user firms chose the adoption of client/server architecture, while SI firms selected the application of multimedia. These results show that there are some differences of preference between user firms and SI firms. Most of user firms consider the outsourcing to maximize information utilization, while the service suppliers focus on new IT adoption and its application to organization. For the strategic use of outsourcing services, SI firms are required to establish the diffusion strategy to meet the outsourcing needs of user firms.

• 경영과정보연구
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• 제6권
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• pp.205-226
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• 2001

Under the pressure of competition and efficiency in the 21st century, many firms need to adapt the system of new labor relationship, labor management' innovation. In global economy and information time, country and company have become a business imperative core strategy. Industrial and Labor management culture is more innovation and sustain, development. Therefore, This paper review, the new era of 21st century of knowledged based information society, new labor management culture's shape and the possibility of strong corporate culture's impact. This study suggested several improvement ways of Labor Management. The directions of participation in decisions in labor relation as follows: A manager and employee cope with partnership each other, open management is to successfully operate. Then investment enlarge human resource development, career development, education & training's enforcement etc. Employee are creativity and innovation task centered interested in the working conditions. First of all, employee has to not only effort to productivity improvement, but also voluntarily capacity improvement. These changes are hot issues to employee as well as to manager. Also, Government role is very important. They provide to constructive infra and human resource management should be develop as well as supported to knowledge based employee in socially responsible management. Finally, new labor relations culture' practice can effort the growth to improve upgrading strategy the sound labor-manager.

• 산경연구논집
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• 제14권11호
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• pp.27-35
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• 2023

Purpose: China's economy has changed considerably in recent decades. By delivering a comprehensive knowledge of the elements that support successful foreign direct investment (FDI) in China and practical insights for multinational firms operating in this dynamic environment, this research offers a new perspective and sets itself apart from previous studies. Research design, data and methodology: It is necessary to give a thorough overview of the body of information on successful FDI in China, which justifies the adoption of a systematic literature review. The study may use a wide range of studies because of this methodology, which guarantees that inferences have a solid and supported basis in data. Results: The findings in the present study have clarified how China's government policies and regulatory framework affect foreign direct investment (FDI). Previous studies have indicated that regulatory changes can significantly impact FDI. For instance, more foreign direct investment (FDI) has been drawn to liberalized industries such as technology and finance. Conclusions: In conclusion, for foreign direct investment (FDI) to be successful in China, it is essential to consider these four factors: local partnerships and cultural adaptation, market research and entry strategy, regulatory environment and policy support, and risk management and contingency planning.

• 디지털융복합연구
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• 제13권10호
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• pp.235-243
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• 2015

현대인들이 브랜드와의 관계에 선호하는 것은 전통과 공동체가 무너짐에 따라 안정적인 대상이 없기 때문이며, 대중들은 이때 발생하는 심리적인 공허함을 소비자와 브랜드의 관계를 통하여 채워나감으로써 빠르게 변화하는 세상에서 안정된 심리상태를 유지할 수 있게 되는 것이다. 본 연구는 융복합 아파트 브랜드가 브랜드 애호도에 미치는 영향관계에서 관계품질의 매개효과를 분석하는 것이다. 분석의 결과는 다음과 같다. 첫째, 브랜드의 이미지가 애호도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 브랜드의 이미지가 관계품질에 정의(+)의 영향을 미치는 것으로 나타났다. 셋째 관계품질 소비자-브랜드가 브랜드 이미지와 애호도에 매개될 것이다. 연구결과로 아파트 건설사들이 소비자에게 느끼는 브랜드 이미지와 애호도와의 영향관계와 소비자 관계품질의 매개효과 결과로 마케팅 전략을 효율적으로 집행할 수 있고 이에 따른 전략도 추구할 수 있다.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2008년도 추계학술대회
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• pp.285-334
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• 2008

2002년 제조물책임법이 시행된 이후 정부에서는 종합시책을 확정하고, 업종별 PL센터를 설립하여 소비자 상담과 분쟁에 적극 대응하고 있다. 그러나 아직 많은 기업들이 제품고유의 안전성 확보를 위한 철학과 기술을 가지고 있지 못하여 제조물책임법에 대한 대응체계가 미흡한 것이 사실이다. 본 연구의 목적은 제조물책임 관련 안전사고와 리콜실태, 소비자 위해실태, Pl보험사고 소송사례 등을 실증적 사례중심으로 검토 분석하여 이를 토대로 제조물책임이 기업가치에 어떠한 영향을 미치는지 상호관계를 연구하고, 기업의 제조물책임 대응전략을 제시하는데 그 의미가 있다.

• 경영과학
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• 제32권4호
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• pp.57-67
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• 2015

It is a familiar Wall Street adage that "It takes volume to make prices move." Numerous researches have found the positive correlation between trading volume and price changes. Recent studies have documented that informed traders have strong influences on stock market prices through their trading with distinctive information power. Ever since 1992 capital market liberalization in Korea, it is said that foreign investors make consistent profits with their superior information and analytical skills. This study aims at whether we can make a profitable trading strategy by using the foreign investors' trading information. We analyse the relation between the KOSPI index returns and the foreign investors trading volume using GARCH models and VAR models. This study suggests the profitable trading strategies based on the documented relation between the foreign investors' trading volume and KOSPI index returns. We simulate the trading system with the real stock market data. The data include the daily KOSPI index returns and foreign investors' trading volume for 2001~2013. We estimate the GARCH and VAR models using 2001~2011 data and simulate the suggested trading system with the remaining out-of-sample data. Empirical results are as follows. First, we found the significant positive relation between the KOSPI index returns and contemporaneous foreign investors' trading volume. Second, we also found the positive relation between the KOSPI index returns and lagged foreign investors' trading volume. But the relation showed no statistical significance. Third, our suggested trading system showed better trading performance than B&H strategy, especially trading system 2. Our results provide good information for uninformed traders in the Korean stock market.

• 패션비즈니스
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• 제5권2호
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• pp.87-104
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• 2001

The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

• 패션비즈니스
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• 제22권5호
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• pp.64-82
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• 2018

As sustainability of fashion brands is becoming more important in the prolonged depression, the fashion market is also seeking ways to create new value through convergence with various fields. In the fashion market, convergence marketing is engaged with diverse technologies combined with advanced technologies and strategies. This study established the conceptual characteristics of convergence and divergence from a market perspective. Convergence can be summarized as Borderless, Compounding, Diversification, Recombination and Affiliation. The conceptual characteristics of the divergence can be summarized as de-fusion, individualization, differentiation, specialization, and segmentation. The characteristics of convergence revealed through the case of fashion market include the expandability of the new category, the expandability of the consumer, the brand experience, and the expandability of time and space. Divergence is the differentiation of brand value, target customer, and product nature. Through this study, we could understand the differentiation of the fashion market and the direction of the marketing strategy by looking at the characteristic of the convergence marketing - oriented research that has the contrary conceptual characteristics from the extended viewpoint. Based on this, it is possible to see the changes and patterns of brand marketing strategies and techniques in recent fashion market. In the future, it is expected that the systematic study of the marketing strategy of the domestic fashion brand based on the convergence and change characteristics of the fashion market proposed in this study will continue.

• 벤처창업연구
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• 제8권1호
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• pp.37-50
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• 2013

본 연구는 최근 정보기술 변화의 대표적인 트렌드라 할 수 있는 그린&스마트IT 환경에 대응하기 위한 정부출연 연구기관의 정보전략계획의 수립을 주목적으로 하였다. 이를 위해 국내 과학기술 정보 유통 분석 분야의 대표적인 정부출연 연구기관이라 할 수 있는 K연구원을 대상으로 관련 정책동향 및 유관기관 사업추진 현황에 관한 분석 결과를 종합하여 그린&스마트IT 환경에 적합한 정보전략계획을 수립하였고, 이의 효과적인 추진을 위한 이행과제의 도출 및 중장기 로드맵을 개발하였다. 그리고 도출된 이행과제들을 대상으로 사업중요도와 실행가능도를 기준으로 한 우선순위 평가를 통해 총 12개의 중점 이행과제를 선정하였고, 개별 중점 이행과제 별로 목표시스템과 구체적인 실행계획을 개발하여 제시하였다. 본 연구의 결과를 토대로, 정부출연 연구기관의 성공적인 그린&스마트IT의 도입과 추진을 위한 올바른 방향성 수립에 관한 유용한 시사점을 제공하고자 하였다.