• The Korean Journal of Franchise Management
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• v.13 no.2
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• pp.53-66
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• 2022

Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

• Journal of the Korean Institute of Gas
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• v.26 no.4
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• pp.41-57
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• 2022

The global demand for carbon neutrality in response to climate change is in a situation where it is necessary to prepare countermeasures for carbon trade barriers for some countries, including Korea, which is classified as an export-led economic structure and greenhouse gas exporter. Therefore, digital transformation, which is one of the predictable ways for the carbon-neutral transition model to be applied, should be introduced early. By applying digital technology to industrial gas manufacturing facilities used in one of the major industries, high-tech manufacturing industry, and hydrogen gas facilities, which are emerging as eco-friendly energy, abnormal detection, and diagnosis services are provided with cloud-based predictive diagnosis monitoring technology including operating knowledge. Here are the trends. Small and medium-sized companies that are in the blind spot of carbon-neutral implementation by confirming the direction of abnormal diagnosis predictive monitoring through optimization, augmented reality technology, IoT and AI knowledge inference, etc., rather than simply monitoring real-time facility status It can be seen that it is possible to disseminate technologies such as consensus knowledge in the engineering domain and predictive diagnostic monitoring that match the economic feasibility and efficiency of the technology. It is hoped that it will be used as a way to seek countermeasures against carbon emission trade barriers based on the highest level of ICT technology.

• Journal of the Korean Society for information Management
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• v.39 no.3
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• pp.165-193
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• 2022

It can be said that digital technology is at the center of the change in the modern work environment. In particular, in general public institutions that prove their work with records produced by business management systems and document production systems, the record management system is also the work environment itself. Gimpo City applied for the 2021 public cloud leading project of the National Information Society Agency (NIA) to proactively respond to the 4th industrial revolution technology era and implemented a public cloud-based AI-OCR technology enhancement project with 330 million won in support of 330 million won. Through this, it was converted into data beyond the limitations of non-electronic records limited to search and image viewing that depend on standardized index values. In addition, a 98% recognition rate was realized by applying a new technology called AI-OCR. Since digital technology has been used to improve work efficiency, productivity, development cost, and record management service levels of internal and external users, we would like to share the direction of enhancing expertise in the record management and implementation of work environment innovation.

• Knowledge Management Research
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• v.23 no.2
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• pp.277-299
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• 2022

The massive card transaction data generated in the tourism industry has become an important resource that implies tourist consumption behaviors and patterns. Based on the transaction data, developing a smart service system becomes one of major goals in both tourism businesses and knowledge management system developer communities. However, the lack of rating scores, which is the basis of traditional recommendation techniques, makes it hard for system designers to evaluate a learning process. In addition, other auxiliary factors such as temporal, spatial, and demographic information are needed to increase the performance of a recommendation system; but, gathering those are not easy in the card transaction context. In this paper, we introduce CTDDTR, a novel approach using card transaction data to recommend tourism services. It consists of two main components: i) Temporal preference Embedding (TE) represents tourist groups and services into vectors through Doc2Vec. And ii) Deep tourism Recommendation (DR) integrates the vectors and the auxiliary factors from a tourism RDF (resource description framework) through MLP (multi-layer perceptron) to provide services to tourist groups. In addition, we adopt RFM analysis from the field of knowledge management to generate explicit feedback (i.e., rating scores) used in the DR part. To evaluate CTDDTR, the card transactions data that happened over eight years on Jeju island is used. Experimental results demonstrate that the proposed method is more positive in effectiveness and efficacies.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.25 no.4
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• pp.49-65
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• 2022

Since trees in the city are green assets that create a healthy environment for the city, systematic management of trees improves urban ecosystem services. The sporadic urban tree information centered on the site is vast, and it is difficult to manage the data, so efforts to increase efficiency are needed. This paper summarizes tree data inventory based on data constructed by Seoul Green Trust activists and constructs and discloses online database maps using Tableau Software. In order to verify the utilization of the map, we divided into consumer and supplier aspects to collect various opinions and reflect feedback to implement tree database maps for each area and species of Seoul Forest. As a result, the utilization value of tree database in urban parks was presented. The technical significance of this study is to systematically record the process of constructing and implementing a dashboard directly using the Mapbox platform and Tableau Software in the field of landscaping for the first time in Korea. In addition, the implications and supplements of landscape information were derived by collecting user opinions on the results. This can be used as an exploratory basis in the process of developing online-based services such as web and apps by utilizing landscaping tree information in the future. Although the visualization database currently constructed has limitations that ordinary users cannot interact in both directions because it utilizes business intelligence tools in terms of service provision it has affirmed both the database construction and its usability in web public format. In the future it is essential to investigate the assets of the trees in the city park and to build a database as a public asset of the city. The survey participants positively recognized that information is intuitively presented based on the map and responded that it is necessary to provide information on the overall urban assets such as small parks and roadside trees by using open source maps in the future.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.205-211
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• 2023

The purpose of this study is to identify what factors actually affect the turnover intentions of social workers. It is an important task to grasp the factors of turnover of the social worker through empirical analysis because the high turnover rate of social welfare workers in Korea has a negative influence on their organization and ultimately impedes the stable delivery of social welfare services. This study used the results of analyzing 100 social workers in social service companies. In fact, the data used in this study were statistically analyzed only for 82 subjects, except for 18 subjects who did not respond to the variables used. As a result, the general effects of job stress on job turnover and job exhaustion were examined as much as possible. We examined the effect of job stress, an independent variable, on the turnover and exhaustion of social workers. Specifically, job stress was divided into role, organizational, and relationship, and it was found that role - related factor job stress only affected social workers' turnover intention significantly. In addition, the relationship-related affected the exhaustion of the social worker. Therefore, in order to reduce the exhaustion of the social worker, the desirable direction to reduce the stress of the relationship-related factor should be sought.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.43 no.2
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• pp.219-230
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• 2023

Cities are continued to be highly advanced and metropolitanized. Lands adjacent to road make entry/exit connection increase along with construction of facilities for various purposes. However, in the absence of specific installation standards of entry and exit connection, inappropriate access location, types of access, and operation methods are deteriorating the level of traffic services at existing roads and intersections. Therefore, in order to minimize the traffic impact from entrances connected to minor arterial roads and colletor roads, first, this study re-established the waiting length in the intersection of upstream and downstream and length required for changing lanes and between entrance/exit and connection, considering the road and traffic environment in contact with the entrance. Second, it is suggested that the operation method depending on the connection type and whether to install left turn lane and acceleration and deceleration lane can be determined quantitatively by relation with the service level of nearby intersection after calculating the threshold amount of business site through negative social cost, which is the difference between the installation cost of the left turn lane and the acceleration and deceleration lane according to the type of access to the entrance and exit.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.1
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• pp.233-251
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• 2023

Metropolitan buses are managed as either a direct seat type or a metropolitan express type according to the 「Passenger Transport Service Act」. However, a management system that reflects the characteristics of metropolitan buses is not currently established. Therefore, in this study, the driving characteristics of metropolitan buses, dangerous driving behavior characteristics of metropolitan bus drivers, metropolitan bus accident characteristics, and the safety management system of domestic and foreign buses and other means were investigated. Through this, a plan for strengthening the safety management of metropolitan buses suitable for Korea was presented by dividing it into short-term and mid to long term. The short-term plan is a plan that can be carried out through consultation between metropolitan bus agencies and transportation companies, and the mid to long term plan is a plan that can be implemented only when related laws are revised. Through this study, it is expected to serve as an opportunity for in-depth discussions by the government, business operators, and related experts to strengthen the safety management of metropolitan buses.

• Knowledge Management Research
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• v.24 no.1
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• pp.73-97
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• 2023

Recently, the MyData market has been growing as the importance of data and issues related to personal information protection have drawn much attention together. MyData refers to the concept of guaranteeing an individual's right to personal information and providing and utilizing one's data according to individual consent. MyData service providers can combine and analyze customer information to provide personalized services. In the early days, the MyData business was activated mainly by private companies and the financial industry, but recently, public institutions are also actively taking advantage of MyData. Meanwhile, the importance of an individual's intention to provide MyData for the success of MyData businesses continues to increase, but research related to this is lacking. Moreover, existing studies have been mainly conducted on individual benefits of MyData; there are not enough studies in which both public benefit and perceived risk factors are considered at the same time. In this regard, this study intends to derive factors affecting the intention to provide MyData based on the privacy calculus model, examine their influencing mechanism, and further verify the moderating effects of individual capabilities and institutional type. This study can find academic significance in that it expanded and demonstrated the privacy calculus model in the context of MyData providing intention. In addition, the results of this study are expected to offer practical guidelines for developing and managing new services in MyData businesses.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.27-33
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• 2023

Countries around the world are calling for stronger law enforcement to combat the production and distribution of child sexual exploitation images, such as child grooming. Given the scale and importance of this social problem, it requires extensive cooperation between law enforcement, government, industry, and government organizations. In the wake of the Nth Room Case, there have been some amendments to the Enforcement Decree of the Telecommunications Business Act regarding additional telecommunications services provided by precautionary operators in Korea. While Naver and others in Korea use Electronics and Telecommunications Research Institute's own technology to filter illegal images, Microsoft uses its own PhotoDNA technology. Microsoft's PhotoDNA is so good at comparing and identifying illegal images that major global operators such as Twitter are using it to detect and filter images. In order to meet the Korean government's testing standards, Microsoft has conducted more than 16 performance tests on "PhotoDNA for Video 2.0A," which is being applied to the Bing service, in cooperation with the Korea Communications Commission and Telecommunications Technology Association. In this paper, we analyze the cases that did not pass the standards and derive improvement measures related to adding logos. In addition, we propose to use three video datasets for the performance test of filtering against illegal videos.