• Title/Summary/Keyword: Business Rule

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Rule extraction from trained neural network using NofM algorithm with improved clustering step (개선된 군집화 단계의 NofM 알고리즘을 이용한 훈련된 신경망으로부터의 규칙추출)

  • Lee, Han-Yul;Ra, Jong-Hei;Kim, Moon-Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2001.10a
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    • pp.581-584
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    • 2001
  • 신경망이 만들어내는 출력에 대한 정보는 수치적으로 분산되어 신경망에 저장되므로, 인간이 직접 해석하기가 힘들다. 본 논문에서는 LRE(link rule extraction)기법인 NofM 알고리즘의 6단계 중에서 초기 단계인 가중치 군집화 단계를 개선하여 추출되는 규칙들의 전제부에 들어가는 규칙 조건들의 수를 조절함으로써, 추출된 규칙이 입력 특성에 대한 정보를 과잉 일반화하거나, 과잉 구체화하는 것을 피할 수 있음을 실험을 통해 보였다. 일반적으로 NofM 알고리즘에서 가중치들을 군집화한 때는 Join 알고리즘을 사용하는데, 본 논문에서는 Join 알고리즘의 Join condition을 0.05부터 0.25까지 0.05씩 점진적으로 확대하여 클러스터링을 하여줌으로써 신경망의 출력에 중요한 역할을 하는 가중치들을 효과적으로 군집화함을 보였다.

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A methodology for Internet Customer segmentation using Decision Trees

  • Cho, Y.B.;Kim, S.H.
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2003.05a
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    • pp.206-213
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    • 2003
  • Application of existing decision tree algorithms for Internet retail customer classification is apt to construct a bushy tree due to imprecise source data. Even excessive analysis may not guarantee the effectiveness of the business although the results are derived from fully detailed segments. Thus, it is necessary to determine the appropriate number of segments with a certain level of abstraction. In this study, we developed a stopping rule that considers the total amount of information gained while generating a rule tree. In addition to forwarding from root to intermediate nodes with a certain level of abstraction, the decision tree is investigated by the backtracking pruning method with misclassification loss information.

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Effect of Market Basket Size on the Accuracy of Association Rule Measures (장바구니 크기가 연관규칙 척도의 정확성에 미치는 영향)

  • Kim, Nam-Gyu
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.95-114
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    • 2008
  • Recent interests in data mining result from the expansion of the amount of business data and the growing business needs for extracting valuable knowledge from the data and then utilizing it for decision making process. In particular, recent advances in association rule mining techniques enable us to acquire knowledge concerning sales patterns among individual items from the voluminous transactional data. Certainly, one of the major purposes of association rule mining is to utilize acquired knowledge in providing marketing strategies such as cross-selling, sales promotion, and shelf-space allocation. In spite of the potential applicability of association rule mining, unfortunately, it is not often the case that the marketing mix acquired from data mining leads to the realized profit. The main difficulty of mining-based profit realization can be found in the fact that tremendous numbers of patterns are discovered by the association rule mining. Due to the many patterns, data mining experts should perform additional mining of the results of initial mining in order to extract only actionable and profitable knowledge, which exhausts much time and costs. In the literature, a number of interestingness measures have been devised for estimating discovered patterns. Most of the measures can be directly calculated from what is known as a contingency table, which summarizes the sales frequencies of exclusive items or itemsets. A contingency table can provide brief insights into the relationship between two or more itemsets of concern. However, it is important to note that some useful information concerning sales transactions may be lost when a contingency table is constructed. For instance, information regarding the size of each market basket(i.e., the number of items in each transaction) cannot be described in a contingency table. It is natural that a larger basket has a tendency to consist of more sales patterns. Therefore, if two itemsets are sold together in a very large basket, it can be expected that the basket contains two or more patterns and that the two itemsets belong to mutually different patterns. Therefore, we should classify frequent itemset into two categories, inter-pattern co-occurrence and intra-pattern co-occurrence, and investigate the effect of the market basket size on the two categories. This notion implies that any interestingness measures for association rules should consider not only the total frequency of target itemsets but also the size of each basket. There have been many attempts on analyzing various interestingness measures in the literature. Most of them have conducted qualitative comparison among various measures. The studies proposed desirable properties of interestingness measures and then surveyed how many properties are obeyed by each measure. However, relatively few attentions have been made on evaluating how well the patterns discovered by each measure are regarded to be valuable in the real world. In this paper, attempts are made to propose two notions regarding association rule measures. First, a quantitative criterion for estimating accuracy of association rule measures is presented. According to this criterion, a measure can be considered to be accurate if it assigns high scores to meaningful patterns that actually exist and low scores to arbitrary patterns that co-occur by coincidence. Next, complementary measures are presented to improve the accuracy of traditional association rule measures. By adopting the factor of market basket size, the devised measures attempt to discriminate the co-occurrence of itemsets in a small basket from another co-occurrence in a large basket. Intensive computer simulations under various workloads were performed in order to analyze the accuracy of various interestingness measures including traditional measures and the proposed measures.

Estimation Method for Reasonable Running Royalty Rate Based on Classic 25% Rule and Royalty Influential Factors (로열티 상관행법과 영향요인에 근거한 합리적 경상로열티 추정방법)

  • Sung, Oong-Hyun
    • Journal of Korea Technology Innovation Society
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    • v.16 no.4
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    • pp.1090-1108
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    • 2013
  • Recently national technology commercialization policy using the outcomes of public R&D has been promoting the activities of technology transfer and licensing. Firms also are considering licensing strategies to make great strides and strengthen their future competitiveness. In the licensing deals, objective and reasonable royalty determination is required to be accepted for both negotiation parties. This study analyzed the appropriate royalty range for various types of business and established three royalty influential factors with ten valuation items to explain royalty difference. This study suggested new method to estimate rationally reasonable running royalty rate, combining the appropriate royalty range from classic 25% rule and the result evaluated from royalty influential factors. The adequacy of royalty range from classic 25% rule is confirmed because its range is similar to that of royalty of transfer cases. The final estimate of running royalty can be made from linear function for royalty determination using the results of royalty range and royalty influential factors. This method suggested here is expected to practically useful to determine an appropriate running royalty rate for licensing negotiation.

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A Historical Analysis on the Limitation of Carriers' Liability (운송인(運送人)의 손해배상책임제한(損害賠償責任制限)에 관한 역사적(歷史的) 고찰(考察))

  • Oh, Soo-Geun
    • The Korean Journal of Air & Space Law and Policy
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    • v.5
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    • pp.171-205
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    • 1993
  • On the contrary to the general principle of private law, carriers' liability for passengers and cargo owners have been quantatively limited in some cases. The author traces the rule of liability limitation in the law of Korea and United States to verify two hypotheses. The first hypothesis is that the rule of liability limitation has been introduced to motivate investment when new technology with high risk has been adopted in business. The second hypothesis is that the rule of liability limitation can be maintained only when damages have been fully compensated. The former is a necessary condition for liability limation, and the latter sufficient condition. There are strong evidences for the first hypothesis. Navigation or aviation, artificial satellite lauching, urban transportation system are good examples. The second hypothesis is supported by the fact that there have been continuous controversies on the Warsaw System, including the failure of ratification of Montreal Additional Protocols No.3 & 4 by the U.S. Senate and voluntary removal of liability limitation by the Japanese airline companies. Loss of cargo can be compensated fully, but damages from personal injury and death not. The value of human body and life is not easy to be estimated. Passengers, moreover, do not usually buy insurance for accidents in travel. Passengers do not accept insurance premium as the cost of being whole and alive. They do not accept accident rates realistically. They have no bargaining power in dealing with insurers. The rule of liability limitation in personal losses would not be supported in future because damages have not fully compensated.

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Design of Serendipity Service Based on Near Field Communication Technology (NFC 기반 세렌디피티 시스템 설계)

  • Lee, Kyoung-Jun;Hong, Sung-Woo
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.293-304
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    • 2011
  • The world of ubiquitous computing is one in which we will be surrounded by an ever-richer set of networked devices and services. Especially, mobile phone now becomes one of the key issues in ubiquitous computing environments. Mobile phones have been infecting our normal lives more thoroughly, and are the fastest technology in human history that has been adapted to people. In Korea, the number of mobile phones registered to the telecom company, is more than the population of the country. Last year, the numbers of mobile phone sold are many times more than the number of personal computer sold. The new advanced technology of mobile phone is now becoming the most concern on every field of technologies. The mix of wireless communication technology (wifi) and mobile phone (smart phone) has made a new world of ubiquitous computing and people can always access to the network anywhere, in high speed, and easily. In such a world, people cannot expect to have available to us specific applications that allow them to accomplish every conceivable combination of information that they might wish. They are willing to have information they want at easy way, and fast way, compared to the world we had before, where we had to have a desktop, cable connection, limited application, and limited speed to achieve what they want. Instead, now people can believe that many of their interactions will be through highly generic tools that allow end-user discovery, configuration, interconnection, and control of the devices around them. Serendipity is an application of the architecture that will help people to solve a concern of achieving their information. The word 'serendipity', introduced to scientific fields in eighteenth century, is the meaning of making new discoveries by accidents and sagacity. By combining to the field of ubiquitous computing and smart phone, it will change the way of achieving the information. Serendipity may enable professional practitioners to function more effectively in the unpredictable, dynamic environment that informs the reality of information seeking. This paper designs the Serendipity Service based on NFC (Near Field Communication) technology. When users of NFC smart phone get information and services by touching the NFC tags, serendipity service will be core services which will give an unexpected but valuable finding. This paper proposes the architecture, scenario and the interface of serendipity service using tag touch data, serendipity cases, serendipity rule base and user profile.

A Study on Trends for Reforming the Rule of Warranty in English Insurance Contract Law (영국 보험계약법 상 담보법원칙의 개혁동향에 관한 연구)

  • Shin, Gun-Hoon
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.55
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    • pp.209-240
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    • 2012
  • Since the age of Lord Mansfield, who laid the foundation of the modern English insurance contract law in the second part of the 18th century, English insurance law has developed a unique rule of warranty. Lord Mansfield adopted very different approach and afforded such a strict legal character to insurance warranty, because the promise, given by the insured, played an important role for the insurer to assess the scope of the risk insured at that time. It is still important that the insured keep his promises strictly to the insurer under the insurance contract, but legal environments have changed dramatically since the times of Lord Mansfield. English Law Commission proposed some proposals for reforming the warranty regime to reflect the changes of legal environment in CP 2007. This article is, therefore, designed to examine the proposals and consider their legal and practical implications. The proposals of Law Commission is summarized as following. First, in CP 2007, Law Commission made two principal proposals for reform of the law on warranty. The first is that the insurer should not be entitled to rely on a breach of warranty unless the insured has been provided with a witten statement of what they have undertaken under warranty. The second is that the insurer should not be entitled to reject a claim on the ground that the insured has breached a warranty unless there was a causal connection between the breach and the loss. Secondly, for consumer insurance, the rule requiring a causal connection would be mandatory, whereas for business insurance, it would be possible for the parties to agree on the effect a breach of warranty should have, provided they use clear language to express their intentions. Thirdly, where the insured contracted on the insurer's written standard terms of business, some statutory controls would be afforded to the contract to ensure that the cover was not substantially different from what the insured reasonably expected. Finally, Law Commission propose that a breach of warranty give the insurer the right to terminate the contract, rather than automatically discharging it from liability, but (unless otherwise agreed) only if the breach has sufficiently serious consequences to justify termination under the general law of contract. Having evaluated the proposals of the Law Commission and considered their legal and practical implications, it is quite clear that the proposed rule interfere with freedom of contract and create legal uncertainty. But change can not made without any victims, so Law Commission's attempt to change severe and injust aspects of the warranty regime would be very welcomed and respected.

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A Research on the Suit Wearing Conditions for Korean Adult Men (성인(成人) 남성(男性)의 신사복(紳士服) 착용(着用) 실태(實態) 조사(調査))

  • Park, Jin-Young;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.4 no.3
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    • pp.35-45
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    • 2000
  • The purpose of this research is to offer basic data for the study of men's suit by investigating the wearing conditions of men’s suit. For data collection, a questionnaire was composed of the number of times and the reason of wearing the suit and the number of suits they possessed etc. The subjects were male who aged 25-39 and resided in Seoul, kyunggi and Chungnam region. The results of the research are summarized as the following : 1. The mean age of wearing the suit for the first time is 22.3 years old. 2. A number of times of suit wearing for a week is less than 2 days mostly. In the case of job, office men is wearing suit many times more than others. Most of the adult men is wearing the suit as a ceremonial costume. 3. As a general rule, men have about 1.5 business suits for spring/fall/winter, and few character suit.. Korean adult men like character suit more than business suit. Also their favorite suit brand is Gallaxy and Intermezo.

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A User Interface Prototype Generation Technique Supporting Usage-Centered Design (사용성 중심설계를 지원하기 위한 사용자 인터페이스 프로토타입의 생성기법)

  • 김정옥;유철중;장옥배
    • Journal of KIISE:Software and Applications
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    • v.31 no.1
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    • pp.29-42
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    • 2004
  • According to rapid growth of a web environment, usage-centered design is being highlighted. This paper suggests the development step and algorithm to generate a user interface prototype automatically on the basis of usage-centered design. For this purpose, The transition object of the user interface is modeled from requirement analysis, and an modeling rule as well as algorithms of business events are made for the creation of the user interface. Through these processes, visual cohesions of business events become strong and unskilled designers can develop the qualified user interface prototypes. A user's understanding of business tasks can also be improved and prototype iterations reduced.

Requirement-Oriented Entity Relationship Modeling

  • Lee, Sang-Won;Shin, Kyung-Shik
    • Journal of Information Technology Applications and Management
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    • v.17 no.3
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    • pp.1-24
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    • 2010
  • Most of enterprises depend on a data modeler during developing their management information systems. In formulating business requirements for information systems, they widely and naturally use the interview method between a data modeler and a field worker. But, the discrepancy between both parties would certainly cause information loss and distortion that lead to let the systems not faithful to real business works. To improve or avoid modeler-dependant data modeling process, many automated data design CASE tools have been introduced. However, since most of traditional CASE tools just support drawing works for conceptual data design, a data modeler could not generate an ERD faithful to real business works and a user could not use them without any knowledge on database. Although some CASE tools supported conceptual data design, they still required too much preliminary database knowledge for a user. Against these traditional CASE tools, we proposed a Requirement-Oriented Entity Relationship Model for automated data design tool, called ROERM. Based on Non-Stop Methodology, ROERM adopts inner systematic modules for complete and sound ERD that is faithful to real field works, where modules are composed of interaction modules with a user, rules of schema operations and sentence translations. In addition to structure design of ROERM, we also devise detailed algorithms and perform an experiment for a case study.

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