• 유통과학연구
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• 제21권6호
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• pp.1-11
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• 2023

Purpose: As a modern distribution channel, the growth of e-commerce has brought more competitive pressures on e-marketplace, making trust and loyalty become top priority. As one of many sources of trust and loyalty issues, understanding the effect of careless marketing communications on consumers' perception is critical. This study examines the effect of careless marketing communications (e.g. misspellings, incomplete information) in website on consumers' trust toward and confidence in purchasing a product from an e-commerce. Research design and methodology: An experimental research design (with two experimental studies) was used in to test the hypotheses. Study 1 employs a single-factor design and study 2 employs a 2x2, full-factorial, between-subjects design. Results: Results of the two experimental studies (Study 1, n = 60; Study 2, n = 140) demonstrate that simple mistakes significantly decrease consumers' trust toward an e-commerce and their confidence to purchase from the e-commerce. The effect is found to be significant in the case of high-involvement products; whereas no effect is found in low-involvement products. Conclusions: E-commerce relies heavily on carefully crafted marketing communications to establish consumers' trust and confidence. These studies confirm the equal importance of distribution and communication in maintaining consumers' trust and sustainability of the business.

• 경영정보학연구
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• 제17권2호
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• pp.157-177
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• 2015

웹사이트의 사용성은 정보시스템 설계와 전자상거래 영역의 연구자 및 실무자들의 지속적인 관심의 대상이다. 높은 사용성을 가진 웹사이트는 사용자의 생산적 활동을 자극하고 사이트 내의 콘텐츠 소비량을 증가시키는 등 바람직한 결과를 낳을 수 있다. 항행성은 사용성을 평가하는 가장 중요한 지표 중 하나로 항행성의 개선은 사용성의 증가와 직결된다. 본 연구는 시선 분석을 바탕으로 대한민국 정부의 보건복지부 웹사이트의 항행성 개선을 통해 사용성을 증진시키기 위한 노력을 담고 있다. 실행 연구 방법론을 적용한 다년간의 연구 결과 홈페이지의 항행성을 개선시키고자 디자인을 바꾸었고 그 결과를 시선 분석법을 적용하여 추적하고 평가했다. 본 연구는 시선 분석 방법과 실행 연구법을 접목함으로써 전자정부의 서비스 개선을 항행성 측면에서 진단하여 사용성 개선 연구에 관한 이론적 시사점 및 실무적 교훈을 획득하였다.

• 농촌지도와개발
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• 제19권3호
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• pp.551-579
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• 2012

This case study aims to explore how RDA PLA model affects the agri-SMEs' empowerment. As an agri-business management renovation program from main workshop it was conducted on March to December 2011 with agri-SMEs and extension officials nationwide by RDA. Especially, as a packaged action learning process in the model used participatory action research. This study collected data with participants observation, interviews, situational analysis and systematic review of discourse in qualitative method. For the validity and identifying empirical results, this study used statistic analysis as a mixed method. Further including various pedagogic methods and business coaching skills, this model was conducted from workshop in RDA, in turn, on-farm business coaching as follow-up, CoPs' activities, and local ATCs extension services by each actors. The dynamic process and effects of each process led some change for farmers' innovative knowledge, skills, attitude, practice and aspiration on their farm business. RDA PLA model development based on the previous practices and research, which provided a configurated picture in the holistic action learning process. In statistic research, this study focused on 279 farmers as respondents who had participated in the program. It shows that their income and benefits increased from their renovative practices on farm business. Following the sampling group, it was surveyed by four indicators - products, customer, quality and cost. The level of contribution of education on economic impact 15% is quoted from previous paper. Even in some limitations of public sector, RDA PLA model actively suggests the paradigm shift of agricultural HRD and development of alternative extension-service system.

• 유통과학연구
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• 제9권3호
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• pp.65-71
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• 2011

There is a growing concerns for startups and management issues in the small business sector. In the Korean unique condition, female-owned small business seemed to play a crucial role in stimulating domestic demands and replacements for workforce reductions in the time of reduced birth rates and export-driven economy. Despite importance of female-owned small businesses, domestic statistics about female small businesses are not well recognized and defined. To design the current entrepreneurship training programs for female entrepreneurs more female-friendly, we need to improve overall environments surrounding training systems. We can classify the environmental improvement for women-friendly entrepreneurship training into three types as follows: First, it is needed to conduct regular surveys on difficulties female entrepreneurs may have. To develop a program for women-friendly entrepreneurship training, extensive and thorough survey is required for entrepreneurship training goals. To design women-friendly entrepreneurship training for women entrepreneurs henceforth, preliminary surveys should be carried out to detect problems within the course of the program and women's expectation regarding entrepreneurship training. Second environmental improvement is to overcome the lack of information on entrepreneurship training for women. Difficulties that women entrepreneurs experience are different from their counterparts, male. Last is about overcoming the lack of follow-up management after opening a business. To surmount the issue, we need to organize a management improvement consulting systems focused on female entrepreneurs. Establishing networks connecting female businesses should be the most urgent measure. With this regard, if follow-up services for female entrepreneurs are provided for at least three years from the time a business is opened, it may produce even more desirable results.

• 수산경영론집
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• 제41권1호
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• pp.93-112
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• 2010

The purpose of this study is to understand general perception of utilizing whale resources and preference for implementing whale watching tourism. This article examines perception of whale resources and identifies preferred types of the whale watching program in the feasibility of a whale watching tourism. And also analyzing the causal effect between perception of the whale resources and intention for participating in regarding the types of whale watching tourism. The results of this study showed that there are high interest in protecting and preserving of whale resources and low intention to resume the operation of commercial whale hunting. For utilizing of whale resources, we need to consider developing whale watching tour as ecotourism. The interest and watching for whale resources have a high level of relation with participating intention in whale tourism. Participation of whale tourism will be induced by developing new types of whale tourism to meet the interests for whale resources, This approach is hoped by authors to provide useful data for implementation of whale tour program and establishing improvement plan of whale tourism.

• 한국의류학회지
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• 제26권6호
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• pp.923-934
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• 2002

The aim of this study is to suggest a Sizing System which has following points:- 1. In order to satisfy children of diverse figure shapes, we developed sizing system for three different figure type. Figure types are categorized into slim, normal, fat type based on the Rohrer Index. 2. For each figure types, we developed size chart using height bust circumference and hip circumference as basic measurements. The size codes are presented as the height-bust circumference or height-hip circumference. The size interval of height is 5cm for all figure types, such as 120,125,130 ‥‥ we developed a size allocation program, which is helpful when a customer doesn't know exact measurement of some body dimension. If a customer input measurements as much as he/she hows, the program allocates the nearest. At the end of the study, the sizing interaction sites were developed to present the results of the study clear.

• Management Science and Financial Engineering
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• 제13권2호
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• pp.117-139
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• 2007

This paper contributes by incorporating works addressing supply chain coordination and investing in setup reduction program. Consider a two-echelon, EOQ-like inventory system consisting of a supplier and a buyer. We assume that both the supplier and the buyer can invest in setup cost reduction programs in order to benefit from small order sizes. However, the costs of investing in setup cost reduction programs are different for the two parties, leading to mismatches in individually optimal setup costs and order cycle times. We propose a supply chain coordination contract that makes use of quantity discount as an incentive transfer scheme for supply chain coordination.

• 디지털융복합연구
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• 제2권2호
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• pp.89-99
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• 2004

공공부문 정보화사업의 효율적인 관리를 위해서는 정보화사업의 특성을 반영한 관리방법론이 필요한 상황이다. 그러나 기존의 유사한 프로젝트관리의 경우 그 내용이 시스템공급자 위 주로 되어 있을 뿐만 아니라 추상적이고 다양한 해석을 가질 수 있어 공공부문에서는 적용하기에는 어려움이 많았다. 따라서 본 연구에서는 공공부분에서 정보화사업이 갖는 특성을 반영하여 개별 사업에 따라 관리를 용이하게 하고, 성과측정 기반의 관리 모델을 제시하였다. 제시한 관리방법론 프레임웍은 실증분석과 보완을 거쳐 최종적으로 국내의 다양한 정보화 사업 프로그램과 각 부처의 독자적인 사업관리에 적용될 수 있을 것으로 판단된다. 이러한 사업관리방법론의 적용을 통해서 사업관리의 과학화 및 체계화를 이루어 궁극적으로 정보화사업의 성공적인 추진 및 관리를 도모를 기대한다.

• International journal of advanced smart convergence
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• 제7권2호
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• pp.86-94
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• 2018

This study focuses on presenting the IT program module provided by real - time forecasting and database of the voluntary disclosure quality measure in order to solve the problem of capital cost due to information asymmetry of external investors and corporate executives. This study suggests a model of the algorithm that the quality of real - time voluntary disclosure can be provided to all investors immediately by IT program in order to deliver the meaningful value in the domestic capital market. This is a method of generating and analyzing real-time or non-real-time prediction models by transferring the predicted estimates delivered to the Big Data Log Analysis System through the statistical DB to the statistical forecasting engine.

• 무역상무연구
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• 제61권
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• pp.249-272
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• 2014

The purpose of this study is to seek the revitalization plans of export platform for supporting export enterprise of the domestic public services. To activate the export platform, alternatives to two aspects are required as follows. First of all, a governance plan of export platform should be established. At present, an operation entity of export platform, which is still developing stage, is not yet established. In this situation, even though export platform developed, it will faced with inefficient operation. Therefore, an operation entity and appropriate business model are important to the platform activation. second, to activate platform, it is necessary to support export process of life cycle. In particular, the service, which can support the business strategies setting and project implementation stage, is required. In addition, in order to activate the export platform is need to operate with he government's support program.