• 한국건축시공학회:학술대회논문집
• /
• 한국건축시공학회 2014년도 추계 학술논문 발표대회
• /
• pp.224-225
• /
• 2014

In recent years, the domestic construction business is continuously stagnated caused by housing depression, global financial crisis etc. To overcome these difficulties, the construction companies should reinforce the internal marketing like the service business. However, it is not easy to conduct active internal marketing reinforcement since the companies do not directly receive customers under special situation like construction. Therefore, it is necessary to resolve the urgent issue by selecting order of priority among internal marketing factors. To address this issue, the objective of this study is to analysis the internal marking factors by using Analytic Hierarchy Process.

• Journal of applied mathematics & informatics
• /
• 제9권1호
• /
• pp.197-211
• /
• 2002

In this paper, we propose a multi-Criteria decision making approach to address the problem of finding the best possible solution in credit unions. Sensitivity analysis on the priority structure of the goals has been performed to obtain all possible solutions. The study uses the Euclidean distance method to measure distances of all possible solutions from the identified ideal solution. The possible optimum solution is determined from the minimum distance between the ideal solution and other possible solutions of the Problem.

• Journal of Information Technology Applications and Management
• /
• 제28권3호
• /
• pp.127-135
• /
• 2021

This study aims to find the main factors to influence consumers' purchase of dairy products. To do so, we examined experts' opinions to verify the priorities of the factors. The four main factors were derived from the previous studies, product factor, marketing factor, quality factor, and social factor. Using analytic hierarchy process (AHP), we empirically analyzed and tested the results from survey. Based on the AHP analysis, the expert group recommended to improve the packaging, brand, and shelf lie of dairy products for the marketing factor, for instance. The results of this study can contribute to the development of the dairy products for the future to reveal the importance of the selecting factors.

• 대한안전경영과학회지
• /
• 제25권3호
• /
• pp.37-43
• /
• 2023

Since 2024, small business are also going to be ruled under the Serious Accident Punishment Act. As the scope of the law expands, the small logistics companies are required to pay more attention on preventing serious accidents on the field. Freight vehicle accidents can cause personnel accidents and cargo accidents which are the two serious accidents that the Serious Accident Punishment Act is trying to prevent. The purpose of this research are to study the factors that cause the serious accidents that happens in the small logistics companies and to suggest preventive. The results of the study shows that fall prevention is the top-priority and then driving experience, safety management, and cargo driving hours. However, the gaps between the evaluation values of each are not huge, which means all the preventives are significant.

• 한국컴퓨터정보학회:학술대회논문집
• /
• 한국컴퓨터정보학회 2022년도 제65차 동계학술대회논문집 30권1호
• /
• pp.199-202
• /
• 2022

본 연구에서는 소비자들이 모바일 패션 쇼핑 앱을 선택할 때 고려하는 요인들을 AHP를 활용하여 계층적으로 분류하고 가중치를 계산함으로써 선택요인들의 우선순위를 도출하였다. 현재 모바일 패션 쇼핑 앱을 사용하고 있는 소비자들을 대상으로 설문자료를 수집하여 분석하였다. 본 연구 결과, 모바일 패션 쇼핑 앱의 1단계 선택요인들은 경제성, 정보성, 편의성, 신뢰성, 부가서비스로 구성되었고, 이들 중에서 경제성이 가장 중요한 요인으로 나타났다. 또한 1단계 요인과 2단계 요인의 가중치를 종합화한 결과에서는 쿠폰 발급 및 할인이벤트가 가장 중요한 요인으로 나타났다.

• 통상정보연구
• /
• 제7권3호
• /
• pp.195-212
• /
• 2005

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

• 한국건설관리학회논문집
• /
• 제20권3호
• /
• pp.77-85
• /
• 2019

1970년대 중반 이후 건설된 노후아파트의 재건축(재개발) 사업의 일환으로 재건축과 리모델링이 도입되었고, 각 사업의 활성화를 위한 정부의 정책도 지속적으로 변화하고 있다. 정책의 빈번한 변화는 사업체들 간의 사업방식 선택에 있어 갈등을 야기시켰다. 사업 초기단계의 갈등은 전체 사업 과정에 심각한 문제를 일으켰다. 따라서 본 연구는 재건축과 리모델링 사업의 비교분석을 통해 두 사업 선정 시 특정 요인이 어떤 영향을 미치는지에 대한 사업선정 요인을 분석하였다. 분석에 기초하여 네 개의 범주와 26개의 요인들을 도출하였다. 그 후 사업 선택과 관련된 상대적 중요도와 영향 값의 분석에 사용된 AHP 방법 및 PROMETHEE 방법을 통해 각 선정 요소의 우선순위를 도출하였다.

• 수산경영론집
• /
• 제40권1호
• /
• pp.113-132
• /
• 2009

The purpose of this study is to derive the factors for the general consumers to choose the store to buy seafood. Survey on 414 general consumers by questionnaires was conducted to find out the factors for them to choose the stores in the traditional market and large supermarket, and through the analysis on the results the factors for general consumers to choose large supermarkets were derived when they buy seafood and at the same time the degree of its importance was analyzed. The results of the survey showed that the general consumers chose large supermarkets to buy seafood despite the fact that they recognized the seafood prices are lower in the traditional markets than in the large supermarkets. Particularly, the results of analyzing the sixteen criteria for choosing the store in which to buy seafood were grouped into four: the 'assortment of goods and high quality', 'service', 'price and promotion' and 'convenient accessibility.' The results of examining the order of priority based on the four factors showed that the 'assortment of diverse seafood and high quality' was found to be given the first priority, followed by 'convenient accessibility' and 'prices and promotion factors', with 'service' being statistically insignificant. Based on these results, Monroe (1975)'s consumers' store choice process is summarized as follows. Before buying seafood, the consumers who use large supermarkets have the desire for buying seafood and then judge the properties of the store which they will use. In this process, consumers were satisfying their needs in large supermarkets in the criteria of 'assortment of diverse seafood and high quality', convenient accessibility', and 'prices and promotion factors' which were found to be statistically significant in this research. Accordingly, the general consumers choose to buy seafood in large supermarkets rather than in the traditional markets. The general consumers were more satisfied with using large supermarkets than using traditional markets, so after they have initially bought seafood in the large supermarkets, they habitually buy seafood in the large supermarkets without going through Monroe (1975)'s 'eight stage process for the store choice.' When such habitual store choice behavior continues for a long time, it results in becoming structural.

• 벤처창업연구
• /
• 제9권1호
• /
• pp.177-186
• /
• 2014

FMEA는 실패로 인한 위험을 최소화하기위해 실패의 요인과 그로인한 영향을 사전에 평가하는 체계적인 방법이다. 이 방법은 제품의 신뢰도 문제를 해결하기 위해 제조산업 분야에서 주로 사용되어 왔으나, 서비스의 역할과 중요성이 커지면서 최근에는 이를 서비스의 신뢰도 문제에도 사용하고 있다. 하지만, 서비스에서는 고객이 서비스 전달 프로세스에 참여하며 고객마다의 이질성 등으로 인해 제조업을 위해 개발된 FMEA를 직접 사용할 수은 없다. 이러한 이유로 인해, FMEA를 서비스에 적용하기위한 여러 연구가 이루어지고 있다. 본 논문에서는, 심각도, 발생빈도, 검출력으로 우선순위를 평가하던 기존의 RPN 대신에, 서비스 특성을 고려하여 심각도, 발생빈도, 회복력 3가지로 평가하는 새로운 지수 S-RPN을 제시하였으며, 기존연구의 사례를 통해 제시된 방법의 효용성을 평가하였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.583-591
• /
• 2020

Employability has recently become the first target of the national higher education. Its model has been updated to catch the new trend of Industry 4.0. This paper aims at analyzing and ranking the determinants of undergraduate employability, focusing on business and economics majors in Ho Chi Minh City, Vietnam. In-depth interviews with content analysis have been primarily conducted to reach an agreement on a key group of factors: human capital, social capital, and identity. The Stochastic Fractal Search Algorithm (SFSA) is then applied to rank the sub-factors. Human capital is composed of three major elements: attitude, skill, and knowledge. Social capital is approached at both structural and cognitive aspects with three typical types: bonding, bridging, and linking. The analysis has confirmed the change of priority in employability determinants. Human capital is still a driver but the priority of attitude has been confirmed in the contemporary context. Then, social capital with the important order of linking, bridging, and bonding is emphasized. Skill, knowledge, and identity share the least weight in the model. It is noted that identity is newly proposed in the model but a certain role has been found. The findings are crucial for education strategies to enhance university graduate employability.