• Journal of Distribution Science
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• v.21 no.9
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• pp.67-79
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• 2023

Purpose: To investigate the intensity of bilateral international trade of the Silk Road Economic Belt (SREB) countries with Kazakhstan, its relationship with logistics (LPI), to assess their contribution to economic growth and distribution of commodity flows. Research design, data, and methodology: The method of analyzing the bilateral trade flow was applied by using the trade intensity index (TII) and a multidimensional regression model describing the relationship between LPI and its components, TII, the volume of exports and imports, GDP. Results: The nature and directions of the relationship between TII and the key components of logistics, the positive impact of LPI on the intensity of trade are established. It is revealed that the intensity of trade between the countries in the direction of the EAEU-Kazakhstan has a greater impact on the growth of LPI than in the opposite direction. At the same time, the higher the level of trade integration and the volume of GDP, the stronger their impact on the efficiency of logistics and distribution of commodity flows. Conclusions: Effective distribution of commodity flows will require the development of logistics components based on the direction of bilateral trade and the size of countries, the intensification of state reforms in the field of international trade and distribution logistics.

• Journal of Information Technology Applications and Management
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• v.30 no.6
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• pp.53-68
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• 2023

Through the COVID-19 pandemic, the demand for non-face-to-face communication systems has surged, leading to an increased prevalence of virtual interactions across various domains, such as tasks, meetings, orders and deliveries, and even student education. Against this backdrop, interest in the metaverse platform has been on the rise, with metaverse services like Zepeto, Roblox, and Minecraft expanding beyond gaming to encompass educational fields as well. This study aims to identify authenticity factors influencing metaverse platform-based educational services and examine their impact. The authenticity components are defined as integrity, empathy, interactivity, presence, and uniqueness. The study investigates the effects of these authenticity components on both service value and service satisfaction. To achieve this, a survey involving 320 metaverse users was conducted, and the model was subjected to statistical validation. The findings of this research underscore that perceiving metaverse education services, still in the early stages of introduction, as authentic educational methods for learners positively influences satisfaction with the educational service.This study holds significance as it lays the theoretical groundwork for enhancing the authenticity of educational services in virtual space. It defines and proposes authenticity elements for customer satisfaction in metaverse educational services, which are still in their nascent stages. Moving forward, it is anticipated that various studies will be conducted to enhance the value of metaverse education services and achieve higher customer satisfaction as customer experiences evolve and deepen.

• Journal of Korean Port Research
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• v.14 no.3
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• pp.279-290
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• 2000

The purpose of this study is to suggest the analytical framework for a spatial structure of a tourism destination master plan by the two types of the tourism development models: Tourist attraction System Model and Tourism Destination Region Design Model. The resort development plan is introduced as a planning tool for regenerating the eastern Pusan regions, but the economic and environmental impacts and the sociocultural dilemma accompanied by the development should be fully considered before launching the business. The development plan announced currently is traced and examined in comparison with the upper-leveled and related plans. The Tourist Attraction System Model based on the systems theory is applied to the designated regions. The Tourism Destination Region Design Model then is applied for analyzing the components of each region on the master plan. The results of the findings suggest that the tourism destination plan is basically different from a general master plan on the physical comprehensive plan, the destination is recognized as a subsystem of the whole tourism system, and thus tourism destination plan is considered as a spatial arrangement of tourism facilities and the inter- and intra-circulation.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.201-207
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• 2022

In this paper, we propose a movie recommendation model that uses the users' ratings as well as their reviews. To understand the user's preference from multicriteria perspectives, the proposed model is designed to apply attribute-based sentiment analysis to the reviews. For doing this, it divides the reviews left by customers into multicriteria components according to its implicit attributes, and applies BERT-based sentiment analysis to each of them. After that, our model selectively combines the attributes that each user considers important to CF to generate recommendation results. To validate usefulness of the proposed model, we applied it to the real-world movie recommendation case. Experimental results showed that the accuracy of the proposed model was improved compared to the traditional CF. This study has academic and practical significance since it presents a new approach to select and use models in consideration of individual characteristics, and to derive various attributes from a review instead of evaluating each of them.

• Journal of Fashion Business
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• v.27 no.1
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• pp.16-35
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• 2023

The advent of Omni Channel has changed the fashion business model and the role of fashion sales persons. In such situation, internal marketing can become an important organizational management strategy for fashion companies. Therefore, the purpose of this study is to identify the components of internal marketing of fashion companies for fashion shop masters in an omni channel environment. To achieve the purpose of this study, To achieve the purpose of this study, a qualitative study was conducted to investigate the internal marketing sub-factors of fashion companies. In-depth interviews were conducted for qualitative study. Seven respondents to the in-depth interview were fashion shop masters who had at least 10 years of field work experience. As a result of the qualitative study, internal marketing was derived from five factors, including empowerment, education and training, rewards, internal communication, and management supports. Empowerment factors consist of initiative, encourage creativity, and problem solving. Education and training factors consist of the degree of education and training opportunities, the value of education and training, and the scope of education and training. Rewards factors consist of diversity of rewards, fairness of rewards, and source of rewards. Internal communication factors consist of communication flexibility, diversity of communication and receptivity of communication. Management support factors consist of headquarters support and department store support.

• Journal of Distribution Science
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• v.11 no.6
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• pp.67-80
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• 2013

Purpose - This study aims to establish the relationships among brand equity, brand attitudes, and Visual Merchandising (VMD) in bakery stores. The results will help bakery franchisees and franchisers in devising appropriate strategies for successfully managing their bakery shops. Research design, data, and methodology - The VMD model for bakery shops comprises harmony, attractiveness, suitability, pandemic, functionality, and reliability. Further, brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of bakery shops are used as independent variables, while brand equity and brand attitude are used as dependent variables. This study aims to ascertain the extent of the influence VMD components of bakery shops have on brand equity and brand attitude. Regression analysis was used to verify those effects. The measurement items, deemed reliable and valid in a previous study, were modified for this study. Questionnaires were distributed to 500 consumers nationwide, of whom 340 were used for the sample. The SPSS 19.0 statistical program was used for the analysis. Results - First, among the VMD bakery shop components, harmony, attractiveness, and pandemic have a positive impact on brand equity (brand awareness and brand image). Second, amongst the VMD components of bakery shops, attractiveness, pandemic, and reliability have a positive impact on brand equity (perceived quality). Third, amongst the VMD components of bakery shops, harmony, attractiveness, and reliability have a positive impact on brand attitude. Fourth, brand equity (brand awareness, brand image, and perceived quality) have a positive effect on brand attitude. Conclusions - This study identifies the relationships between the VMD components of a bakery shop and brand equity and attitude in order to propose a new model. The study has several practical implications. First, the development of brand equity and management can be important components in bakery shops' determination of whether their VMD components have an impact on brand equity. Second, among VMD components, harmony and attractiveness have a positive influence on the choice of bakery shop, while reliability and pandemic have a partly positive influence on the choice of bakery shop. Therefore, store atmospheres should be attractively designed, and store menus and interiors should be reviewed periodically to conform to the latest trends. This study suggests marketing strategies for brand equity formation. First, providing collateral product quality, hygiene, and safety benefits as well as product offerings to complement the season and employees' services should be considered. Second, display methods, illumination designs, and new product ideas should be periodically reviewed. Third, these should complement the overall harmony of the interior and exterior and of the store atmosphere in order to be attractive. Funds should thus be dedicated specifically for the facilities and their interiors. Fourth, it is necessary to build a friendly and relaxed image that can be easily called to mind by the customers.

• Journal of Advanced Navigation Technology
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• v.12 no.2
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• pp.170-179
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• 2008

This study designed model that could scientifically and objectively evaluate a level of informatization of construction companies in consideration of informatization characteristics and limitations identified in researches related to the evaluation of informatization level of construction companies, so at to create the e-business environment for the construction companies including the enhancement of informatization consciousness and to improve capacity to carry out informatization. To do this, the study defined requirements to develop new model of construction informatization level and the characteristics of construction companies, and developed components of informatization level model and measuring methods that could meet the requirements based on theories and literature. The developed informatization level model were reviewed for validity and reliability through statistical method by carrying out the questionnaire survey on 200 companies along with an advisory group of experts. As the result of this study, we could suggest the directions for informatization to narrow the gap between the current level of informatization and the managerial goals in construction company.

• The Journal of Society for e-Business Studies
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• v.24 no.2
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• pp.165-178
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• 2019

In an environment transformed by smart factories, measuring the current level of the manufacturing system, deriving improvement targets and tasks and increasing the level of manufacturing competitiveness become the basic activities of the company. However, research on the component analysis and maturity assessment to ensure the future competitiveness of the company is in progress and in the early stages. This study analyzed the existing research on various models, development process, and framework for manufacturing system. In addition, we designed a structural model by deriving the components of future manufacturing system through smart factory related maturity assessment studies. We designed a meta-model that includes an assesment model and a transformation model, and derived the framework development process to propose an integrated framework for the maturity assessment of the future manufacturing system. We verified it by applying it into an actual evaluation project of smart factory.

• International Area Studies Review
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• v.15 no.3
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• pp.55-76
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• 2011

In this paper, we estimate a model that incorporates key features of business cycles, co-movement among economic variables and switching between regimes of expansion and recession, to aggregate quarterly data for the NAFTA region. Two common factors reflecting the permanent and transitory components of the business cycle in the region, along with the turning points from one regime to the other, were extracted from the data by using the Kalman filter and maximum likelihood estimation approach of Kim (1994). Estimation results confirm that a typical aspect of business cycles are also observed (i.e., recessions are steeper and shorter than recoveries) in the region, and that both co-movement and that regime switching are found to be important features of the business cycle. The two common factors produce sensible representations of the trend and cycle, and the estimated turning points are in line with independently determined chronologies. It also turns out that the degree of synchronization between the NAFTA region and Korea, has significantly increased since the entry into force of the NAFTA.

• Asian Journal of Business Environment
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• v.9 no.3
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• pp.11-20
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• 2019

Purpose - The study aims to substantiate the approaches and principles of forming a model of social and labor relations adequate to the modern conditions of economic development. Research design, data, and methodology - The article deals with the issues of legal regulation of social and labor relations in the labor market of Kazakhstan; describes the current model of labor relations and its basic parameters; determines the external and internal factors; specifically, the influence of the new labor law on its further development in the direction of democratization and the establishment of social partnership as a regulatory institution in the labor relations field. Result - Result is the model of the system of social and labor relations proposed by the author, which allows us to cover the multifaceted nature of this phenomenon, to unite the influence of the external environment and the internal complex of their mutual relations and interdependencies. Conclusion - The creation of an effective model of social and labor relations should proceed from the multifaceted nature of their manifestation. This means that the theoretical and methodological basis for their formation should be a comprehensive approach to solving the problems of transformation and interaction of social and economic components.