• 제목/요약/키워드: Business Model Approach

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Note on Debate over Relationship Between Business Model and Strategy

  • PARK, Kyoo-Ho
    • 동아시아경상학회지
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    • 제10권4호
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    • pp.39-45
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    • 2022
  • Purpose - This short paper reviews the debate dealing with the relationship between strategy and traditional strategy approach on the one hand, and business models and new business model approach on the other hand and tries to offer useful direction to be more helpful to theoretical discussions. Research design, data, and methodology - This paper makes a theoretical analysis to explain the confusion surrounding the debate, reviewing mainly literature survey papers and finds theoretical conjecture and its limitations in order to present useful direction to the future theoretical work. Result - In order to comprise its diversity, business model studies should consider the characteristics of each firm, sector, and market. Adding further elements which are related to each sector or market, theoretical studies can capture the diverse phenomena related to business model and business model innovation. Conclusion - The traditional strategy perspective can be utilized to the Business model phenomenon in the case of incumbent firms and non-digital sector and existing markets. Meanwhile the new business model perspective can be utilized to business model phenomena in case of start-ups and digital sector and emerging markets. Reconciling two perspectives, the studies dealing with the business model should focus on the characteristics of firms, markets, and knowledge from the perspective of business model innovation.

프로젝트 환경요인을 고려한 Data Warehouse 구축방법의 선택모형 (A Model to Decide the Approach to Build Data Warehouse considering Project′s Environmental Factors)

  • 노규성;윤재희
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 1999년도 춘계공동학술대회: 지식경영과 지식공학
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    • pp.403-413
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    • 1999
  • Today's businesses are experiencing intensive global competition and the most accelerating pace of change ever. Competitors have sprung up that were not even on the business's radar. This environment impacts all decisions and strategies as business try to dominate their market or their industry merely to survive. So recently most of organizations are considering on building the data warehouse system to pursuit the business intelligence. We need the proper model to guide the approach to plan building data warehouse system when we want to plan it in considering the organizational status. Therefore we suggest a model to decide the approach to build data warehouse considering the project's environmental factors. First we review Ronald S. Swift(1998)'s five environmental factors that we have to consider when planing to build data warehouse. Then we propose a model to decide DW approach by the degree of those factors to be measured. DW approaches in this model are classified in conservative approach, technological approach, increasing approach. enterprise- wide approach, and ideal approach.

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프로젝트 환경요인을 고려한 Data Warehouse 구축방법의 선택 모형 (A Model to Decide the Approach to Build Data Warehouse considering Project's Environmental Factors)

  • 노규성;윤재희
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 1999년도 춘계공동학술대회-지식경영과 지식공학
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    • pp.403-413
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    • 1999
  • Today's businesses are experiencing intensive global competition and the most accelerating pace of change ever. Competitors have sprung up that were not even on the business's radar. This environment impacts all decisions and strategies as business try to dominate their market or their marker or their industry merely to survive. So recently most of organizations are considering on building the data warehouse system to pursuit the business intelligence. We need the proper model to guide the approach to plan building data warehouse system when we want to plan it in considering the organizational status. Therefore we suggest a model to decide the approach to build data warehouse considering the project's environmental factors. First we review Ronald S. Swift(1998)'s five environmental factors that we have to consider when planing to build data warehouse. Then we propose a model to decide DW approach by the degree of those factors to be measured. DW approaches in this model are classified in conservative approach, increasing approach, enterprise wide approach, and ideal approach.

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A Conceptual Framework for Determination of Appropriate Business Model in e-Learning Industry in Iran

  • Salehinejad, Abbas;Samizadeh, Reza
    • Asian Journal of Business Environment
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    • 제7권4호
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    • pp.17-25
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    • 2017
  • Purpose - The purpose of this study is to present a framework for determining the most appropriate business model for e-learning. Research design, data, and methodology - The Electronics Branch of Azad University has been elected as a case study in this research. This study conducted using a descriptive method. The information was obtained using interviews with experts including managers, faculty and students at the Electronics Branch of Azad University. Results - Three service-product system (product oriented system, use an oriented and result oriented system) approaches determined a framework for the formation of a portfolio. This portfolio is including three types of e-learning business models. Examining the relevant characteristics, correspondence of behaviorism learning theory with a product-oriented approach, correspondence of cognitivism theory with a user-oriented approach and in finally match correspondence of constructivist learning theory with a results-oriented approach which is evident. Conclusions - After reviewing the literature on the fields of e-learning, business model and product - service systems, we have achieved three types of e-learning business models. Then the variables in any of the business models were defined by using business model canvas tool and thus a portfolio consisting of three types of e-learning business model canvas was obtained.

비즈니스 프로세스 패밀리 모델을 위한 가변성 분석 방법 (Variability Analysis Approach for Business Process Family Models)

  • 문미경;염근혁
    • 정보처리학회논문지D
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    • 제15D권5호
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    • pp.621-628
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    • 2008
  • 오늘날 대부분의 기업들은 외부상황에 신속하게 비즈니스를 바꿀 수 있도록 하는 온디맨드 비즈니스 (On-demand business)를 구현하기 위해 IT 시스템의 유연성을 필요로 한다. 서비스 지향 아키텍처(Service Oriented Architecture: SOA)는 온디맨드 운영환경에서의 비즈니스 유연성을 가능하게 하는 인프라스트럭처 (infrastructure)를 제공한다. 오늘날의 이러한 요구사항을 충족시키기 위하여 SOA 애플리케이션 개발에 맞게 비즈니스 프로세스의 유연성을 확보하고 재사용을 증진시키기 위한 접근법이 필요하다. 그러므로 본 논문에서는 소프트웨어 프로덕트 라인 방법의 가변성 분석 기법을 사용하여 비즈니스 프로세스 패밀리 (family)에서 나타날 수 있는 가변성을 분석하고 이를 명시적으로 비즈니스 프로세스 패밀리 모델 (Business Process Family Model: BPFM)로 표현하는 방법을 제시한다. 또한 이 방법의 사용을 지원하기 위해 개발한 도구에 대해 설명한다. 이는 BPFM을 모델링하고 BPFM으로부터 가변성 결정과 가지치기 과정을 거쳐 자동 비즈니스 프로세스 모델 (Business Process Model: BPM)을 생성하는 기능들을 가지고 있다. 본 논문에서 제시하는 비즈니스 프로세스 패밀리의 가변성 분석을 통하여 비즈니스와 이를 지원하는 IT 시스템은 비즈니스 환경의 변화에 신속하게 대응할 수 있게 된다.

유비쿼터스 기반 스포츠비즈니스모델 설계과정 (Designing Processes for Ubiquitous-based Sport Business Model)

  • 인상우
    • 한국IT서비스학회지
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    • 제10권4호
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    • pp.47-65
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    • 2011
  • Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

Extended Technology Acceptance Model for Enhanced Distribution Strategies to Online Learning: Application of Phantom Approach

  • Izzat ISMAIL;Asyraf AFTHANORHAN;Noor Aina Amirah MOHAMAD NOOR;Nurul Aisyah Awanis A RAHIM;Sheikh Ahmad Faiz Sheikh Ahmad TAJUDDIN;Muhammad Takiyuddin Abdul GHANI
    • 유통과학연구
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    • 제22권4호
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    • pp.1-10
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    • 2024
  • Purpose: This study is aimed to introduce the application of phantom approach with structural equation modelling method for online learning. By integrating these innovative methodologies, the research seeks to advance the understanding of how the phantom approach can effectively complement and augment structural equation modeling techniques. Research design, data and methodology: A theoretical framework of Technology Acceptance Model (TAM) was modified and updated. A questionnaire was developed and used to extract information from 189 instructors who used online learning as their primary medium. The Covariance Based Structural Equation Modelling (CBSEM) was applied to test the direct effects and the phantom approach is used to handle the 2 mediators in the model. Results:social influence, perceived usefulness, and perceived ease of use exerted discernible impacts on instructors' intentionsto engage in online learning. These findings illuminate the intricate dynamics influencing instructor behavior within the realm of online education, underscoring the significance of various factors in shaping their intentions. Conclusions: In additions, the perceived usefulness and perceived ease of use had mediated the effect of social influence and instructor intention using phantom approach. Therefore, one can have concluded that this modified model was also confirmed, thereby reinforcing distribution strategies to online learning and overall education presence.

Business Blogging e-Hub:An Innovative Approach to e-Business

  • Wang, Guo-An
    • 통상정보연구
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    • 제7권4호
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    • pp.23-36
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    • 2005
  • With the rapid development of the Internet, e-business has been entering a new phase. However, there're still some problems to be settled and needs for breakthrough. The paper proposes an innovative approach to e-business models with the aim to resolve the problems. The paper reviews the exiting e-commerce models and points out some of the common weaknesses of the models, and presents the "Business Blogging e-Hub"model for e-business. With the characteristics of all-sided information, multi-dimensional interactivity and trans-model e-commerce platform, the proposed model is created and derived from the integration of the "classical"e-commerce models as B2B, B2C and C2C with the technology and essence of blogging, and is thus sure to meet rapidly changing business needs.

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비즈니스 모델을 기반으로 서비스 시스템 모델 개발에 관한 연구 (A Development of Service Systems Model from Business Model Approach)

  • 임명성;정태석;문용은
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권4호
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    • pp.1-24
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    • 2010
  • Over the past three decades, services have become the largest part of most industrialized nations' economies but it is the least-studied part of the economy. One approach is to develop a general theory of service with well-defined questions, tools, methods, and practical implications of society. The purpose of this study was to propose a service systems model to systematically approach a service research. For this purpose, we conducted literature review about business model and extant service systems researches. Based on a literature review, we propose a service systems model that comprises value proposition, participants, shared information/knowledge, organizational capability, value network, and technology. Implications for practice and recommendations for additional research were discussed.

심층강화학습 기반의 경기순환 주기별 효율적 자산 배분 모델 연구 (A Study on DRL-based Efficient Asset Allocation Model for Economic Cycle-based Portfolio Optimization)

  • 정낙현;오태연;김강희
    • 품질경영학회지
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    • 제51권4호
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    • pp.573-588
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    • 2023
  • Purpose: This study presents a research approach that utilizes deep reinforcement learning to construct optimal portfolios based on the business cycle for stocks and other assets. The objective is to develop effective investment strategies that adapt to the varying returns of assets in accordance with the business cycle. Methods: In this study, a diverse set of time series data, including stocks, is collected and utilized to train a deep reinforcement learning model. The proposed approach optimizes asset allocation based on the business cycle, particularly by gathering data for different states such as prosperity, recession, depression, and recovery and constructing portfolios optimized for each phase. Results: Experimental results confirm the effectiveness of the proposed deep reinforcement learning-based approach in constructing optimal portfolios tailored to the business cycle. The utility of optimizing portfolio investment strategies for each phase of the business cycle is demonstrated. Conclusion: This paper contributes to the construction of optimal portfolios based on the business cycle using a deep reinforcement learning approach, providing investors with effective investment strategies that simultaneously seek stability and profitability. As a result, investors can adopt stable and profitable investment strategies that adapt to business cycle volatility.