• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.1-30
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• 2005

Currently, attentions toward the Chinese market have been growing rapidly. Economical values of China are highly appreciated. The current shift of economical environments in China leads to changes in the way of consumers' consumption. The purpose of this study is to identify the Chinese consumers' brand purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 118 Chinese consumers living in metropolitan areas of China. In research, five different lifestyles were identified; which are the vogue pursuing group, the social intercourse group, the traditional conservative group, the achievement pursuit group, and the passive stagnated group. These groups differed in the perception of cosmetic prices, purchase motivations, post-acquisitional satisfaction, and their demographics. For example, the vogue pursuing group consumers turned out to consider price as the most important element when they purchase cosmetics, while the social intercourse group valued recommendation from others more. Meanwhile the traditional conservative group and the achievement group each used past experience and attributes as their criterion.

• Korean journal of food and cookery science
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• v.30 no.5
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• pp.620-630
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• 2014

Traditionally, the persimmon Gojongsi (Diospyros kaki Thunb) is peeled to make dried persimmons and the skins are thrown away. In this study, the quality characteristics of cookies containing persimmon peel powder were tested for recycling of the persimmon peels. The amounts of persimmon peel powder added to the cookies were about 0, 5, 7, 9 and 11%. The densities of the cookies of the control group and the persimmon peel powder containing experimental group were 1.25 and 1.25~1.37 respectively. The pH was 6.02 for the control group and 5.95~6.01 for the experimental group. Significant differences in the moisture content were observed between groups at 3.34 and 2.16~3.31 for the control and experimental groups, respectively (p<0.05). The spreadabilities and loss rates of the cookies increased with increasing amounts of persimmon peel powder (p<0.05). In contrast, the loss rates and leavening rate of the cookies decreased significantly with decreasing amounts of persimmon peel powder (p<0.05). The lightness of the cookies showed significant decrease (p<0.05), while the redness and yellowness increased with increasing amounts of persimmon peel powder. The hardness (kg) of the control group was 0.847 while that of the experimental group was 0.904~1.110. In the QDA, the results of sensory characteristic analysis showed that the experimental group earned 11% higher scores for color, flavor, taste, and bitterness, 7% higher for appearance and 9% higher for after taste. The consumer acceptance test revealed the experimental group to have a 7% more positive evaluation for color, favor, taste and texture than the control group. On the grounds of the experiment above, the optimal mixture ratio from the sensory test was found to be 7% persimmon peel powder in the cookies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.1
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• pp.29-38
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• 2016

The purpose of this study is to review the relationship between transformational leadership(charisma, individual consideration, intellectual stimulation, inspiration) and knowledge management, and the moderating effect of social(trust and interaction) in small business. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 311 subjects in Kangwon-do province. Multiple regression and multiple hierarchical regression analysis were applied to test these hypotheses: 1) the relationship between transformational leadership and knowledge management, 2) the moderating effect of trust on the relationship between transformational leadership and knowledge management, 3) the moderating effect of interaction on the relationship between transformational leadership and knowledge management. Empirical survey's findings are as follows; First, individual consideration and inspiration leadership appeared to be positively related with all knowledge management(knowledge creation, transfer, application). Second, charisma was verified to be positively related with knowledge creation only. Third, charisma and inspirational leaderships were more positively with knowledge creation in higher trust group than in lower trust group. Fourth, intellectual stimulation and inspirational leaderships were more positively with knowledge creation in higher interaction group than in lower interaction group. Fifth, individual consideration was more positively with knowledge application in higher interaction group than in lower interaction group.

• Knowledge Management Research
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• v.21 no.3
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• pp.1-25
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• 2020

This study analyzed key success factors of Korean car-sharing enterprises, Socar and Greencar, and the responsive strategies of Korean car-manufacturing company, Hyundai Motor Group, in the face of emerging sharing economy under the specific economic and regulatory system in Korea. The outcomes of the analysis are as follows. 'Timely market entry' in early startup phase and 'use of external resources' in early growth phase were key success factors common to both Socar and Greencar. However, the differences in the eventual business directions of the two companies also resulted in different key success factors in the expansion phase of their business. For Socar which focused on maintaining its independence and the external growth of B2C business, customer relation marketing and sufficient capital raising were key success factors. For Greencar which became a part of a business group and focused on improving the efficiency of business operations, timely market entry (B2B market) was key success factor. The use of external resources and cooperation with large corporations emerged as key success factors common to both companies in the rapid growth phase. The responsive strategies of the Hyundai Motor Group were collaboration, investment and direct management of DeliveryCar. The short-term goal of the responsive strategy was the operation of test-bed in collaboration with car-sharing company while the mid/long term goal was planning new mobility services by utilizing collected data. Securing opportunities for early market dominance for autonomous car industry was also found to be an important goal.

• Proceedings of the Korean Magnestics Society Conference
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• 2007.05a
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• pp.177.1-177.1
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• 2007

• The Korean Journal of Air & Space Law and Policy
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• v.6
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• pp.367-375
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• 1994

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1999.12a
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• pp.41-54
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• 1999

• The Korean Journal of Air & Space Law and Policy
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• v.7
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• pp.299-320
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• 1995

• Proceedings of the Korean Society Of Semiconductor Equipment Technology
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• 2008.05a
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• pp.5-14
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• 2008

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.70-70
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• 2003