• Journal of East Asia Management
• /
• v.4 no.2
• /
• pp.19-38
• /
• 2023

With the progress of information technology and the rapid development of the gamification marketing, corporate marketing through virtual CSR co-create as customer acquisition, customer retention strategy has become the hot topic, but the reality results show that the effect of virtual CSR co-create fails to reach an enterprise's marketing purposes. Based on the success model of D&M information system, from the perspective of customer engagement, this study analyzes how enterprises achieve customer engagement and bring gameful experience to customers through gamification marketing in the context of virtual CSR co-create. The empirical results show that the quality of game information -- social interaction and sense of achievement in the context of virtual CSR co-create have a significant positive impact on consumers' gameful experience, and customer engagement plays a partial mediating role between social interaction, sense of achievement and consumers' gameful experience.

• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.129-137
• /
• 2012

Entering $21^{st}$ Century, the most critical keyword for companies is change and innovation. To achieve it, Obtaining right person becomes more and more important to those companies. It is not only supported by managers in business world but also by academia. However it is not easy to obtain right persons who have right experiences and knowledges. Therefore, the purpose of this study is to build strategic system which support help to hire and manage human resource. In this study, the suggested system is a type of strategic simulation game and job seeker can get several opportunities to be hired by joining the game. this system would help for companies to manage and hire right persons and there will be extra business opportunities. In conclusion, this system based on strategic simulation game would help human resource management and also promote job market and exchanging and trading companies' information and knowledge as well.

• Journal of Korea Game Society
• /
• v.16 no.2
• /
• pp.51-60
• /
• 2016

The incidents of massive personal information being leaked are occurring continuously over recent years. Personal information leaked outside is used for an illegal use of other's name and account theft. Especially it is happening on online games whose virtual goods, online game money and game items can be exchanged with real cash. When we research the real identity theft cases that happened in an online game, we can see that they happen massively in a short time. In this study, we define the characteristics of the mass attacks of the automated identity theft cases that occur in online games. Also we suggest a system to detect and prevent identity theft attacks in real time.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.4
• /
• pp.2520-2526
• /
• 2015

This study investigated the effects of sports game outcomes on spectators' Ad recall, and the sports game induced suspense was also investigated for its moderating effects between the variables. On the day after the 2012 London Olympic soccer games, university students (N=257) from the Busan area completed questionnaires and MANOVA was utilized for data analysis. Results of this study revealed that outcome of sports game have significant effects on recall of both brand name and contents which aired during a halftime break. In addition, significant moderating effects of sports game induced suspense were found on brand name and contents recall. Based on the results, some suggestions for marketing practitioners are discussed and future research directions are outlined.

• Journal of Internet Computing and Services
• /
• v.6 no.4
• /
• pp.37-46
• /
• 2005

Computer are being used in an increasingly wide variety of application areas, and their correct operation is often critical for business success and humasn safety. Developing high quality software products is therefore of prime important. The recent game software become popular, so we are interest in the game software testing. According to the kinds of game software, because it has the different characters, so game software testing is very difficult. According to enviroment change, Recently, online game is popular, so online game trade in the world market. In the company, developers try to develop the reliable game software. But we can experience many fault of game software in spite of the beta testing. Especially, Testing is very difficult on the game software because of various environment and functionality. We tried the survey for game user. In this paper, we study the quality testing metric of game software fault basis on the ISO/IEC 9126. Also, we consist of the check list of game software a point of view user. It apply for the reliability testing metrics of ISO/IEC 9126.

• Journal of Korea Game Society
• /
• v.7 no.3
• /
• pp.89-96
• /
• 2007

The domestic game industry is diversifying itself in terms of game contents. The existing contents have limits when it comes to satisfy various needs and tastes of users. A scenario which successfully absorbs the players and users of a game may affect the whole game structure. Companies also introduce new contents to seize new customers. Thus, contents are considered more important than the past. Now that companies are able to produce various forms of contents and products out of one specific content, the development of new, user-satisfying contents can affect other fields of the industry. Thus, they are now found in one of the top positions in the business hierarchy. But game developers and experts concentrate more on other factors and environments of games, slowing down the growth of contents development. Therefore, this study focuses more on contents as an essential attribute to game production, especially scenario making. How changing results of a synopsis, as a part of a scenario, affect the preference of game users was the main focus of the study. The result of the study should suggest a positive direction for contents and scenario development.

• Journal of Korea Multimedia Society
• /
• v.7 no.11
• /
• pp.1630-1638
• /
• 2004

The ultimate purpose of game production is to make a game which satisfy game players and to sell maximum of products. In this paper, we suggest an assessment system model which can evaluate game satisfaction degree quantitatively, for preparing foundations that can make games which the suppliers and demanders of game business want. For it, we computed weight of constituent factors for game with AHP method based on survey, and quantified degree of satisfaction for genre of games to score. Also we analyzed affective factors for game satisfaction by SEM using LISREL software. In result, the greatest affective factor for game satisfaction is fun. For making the game with high degree of satisfaction, we propose that constructive investment and enough technology for fun are needed.

• Journal of Korea Game Society
• /
• v.10 no.1
• /
• pp.93-103
• /
• 2010

Game industry has been grown up with invigorating online game since 1990s and increased in the spending side by focusing on commercial business. Game, however, has displayed a role that can producing cyber culture with Machinima that is a kind of movie made by a game engine. It should be discussed that non-linear activity of game is disclosed being closely connected with the environment of online space. Accordingly, there are three ways for this study. The first, characteristics of game environment taken non-linear effect related to hypertext space is researched. The second, Machinima is discussed as expansion of hypertext literature. And the last, considering game as consumption of just playing, game is able to become the subject role that can create virtual culture with making a variety of Machinima. consequently, through dichotomy and a liner form between consumption and production in hypertext space leaded to non-liner situation, positive and active features of game that has taken the activity of virtual reality into the multimedia literature would be delivered.

• Journal of Korea Game Society
• /
• v.6 no.2
• /
• pp.33-44
• /
• 2006

This article examines cultural content distribution system, particularly of game industry based on the development of digital technology. In this period of convergence and fusion, some phenomenon leads the cultural content distribution system change like value transfer from platform to content. In relation to it, especially in the game industry, three types of distribution is categorized by the industrial structure (offline, online, mobile game) through the case studies and it is expected to be evolve into a base for development of distribution integration model in the future. In conclusion, the article suggest the policy subject for the promotion of cultural content that hold so much competitiveness for long-lasting development by the improvement of distribution structure, blowing off the conflict between companies and publishers, and global business, etc.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.12 no.2
• /
• pp.626-642
• /
• 2018

Recently, a number of studies have drawn attention to purchasing online game items. Most of the studies are based on the assumption that consumers behave rationally. Accordingly, TRA- or value-based approaches have been mainly employed to understand the online purchases of game items. However, the purchasing behavior of consumers involves not only making rational decisions, but also making irrational decisions. Hence, their purchase behavior is affected by propensities for conspicuous consumption, impulsive consumption, and habitual consumption. Playing games can be highly addictive, and players often display such addictive behaviors. Our study explored both the rational and irrational factors in purchase behavior to understand how they are associated with purchasing game items. A total of 366 pieces of data were collected from Korean online game users through a survey. Regression analyses of the collected data showed that the behavior of buying game items was influenced not only by the intention to purchase which is a rational factor in consumption, but also by such irrational factors as habit, impulse, and ostentation which should be further emphasized in future studies.