• 제목/요약/키워드: Business Feasibility

검색결과 560건 처리시간 0.028초

Effects of Price Attitude toward Apparel Products on Shopping Values and Consumption Behavior

  • Park, Eunhee;Lee, Sangjoo
    • 패션비즈니스
    • /
    • 제16권6호
    • /
    • pp.109-126
    • /
    • 2012
  • The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

Effects of Omnichannel on Pleasure, Resistance, and Repurchase Intention

  • JUNG, Eun-A;KIM, Jung-Hee
    • 유통과학연구
    • /
    • 제20권3호
    • /
    • pp.95-106
    • /
    • 2022
  • Purpose: This study aims to verify the effects of omnichannel characteristics on pleasure, resistance and repurchase intention in the omnichannel situation in order to provide the innovative commercial business. Research design, data and methodology: The study examined relations between research concepts centered on previous studies, set hypotheses, developed a research model, and verified the model through a questionnaire survey. A total of 297 questionnaires were used for the final analysis, excluding the questionnaires showing insincere or outliers. Results: First, Omnichannel showed multi-dimensional characteristics consisting of consistency, innovation, economy, and integration. Second, innovation and economic feasibility had a positive effect on pleasure. Third, only economic feasibility had a negative effect on user resistance. Fourth, consumers' shopping pleasure had a negative effect on user resistance. Fifth, repurchase intention of consumers was positively affected by innovation. Conclusions: This research contributed to extend academic framework of distribution research by examining causal relationship through adoption of economic and innovation factors as new characteristics from the integrated perspective beyond the research frame of the existing omnichannel distribution environment. Companies should provide meaningful experiences by resolving concerns about side effects caused by human-computer interaction and providing smart information that matches the products most suitable for consumer needs.

시스템 반도체산업 기반조성사업의 타당성 분석 연구 (A Feasibility Study on the Research Infrastructure Project of System Semi-Conductor Industry)

  • 김대호
    • 벤처창업연구
    • /
    • 제9권2호
    • /
    • pp.87-95
    • /
    • 2014
  • 시스템 반도체 개발을 위해서는 고가의 설계 및 검증 툴, IP구축 등이 필요하나, 영세한 중소기업이 부담하는 데에는 한계가 있다. 최근 반도체 공정의 미세화 및 고도화에 따라 반도체 개발 비용이 증가하는 추세에 있으며, 기 구축된 설계 툴도 시장 환경과 기술진보에 따라 지속적 업그레이드를 요하고 있다. 반면에 경쟁국들은 이러한 시스템 반도체 산업분야에 대하여 활발한 지원정책을 펼치고 있다. 대만, 일본, 중국, 미국, EU 등 시스템반도체 선진국은 예외 없이 적극적인 지원 정책을 추진하고 있다. 이에 우리나라도 설계인프라 투자 비용절감과 시스템반도체 개발 기업에 대한 지원 및 팹리스 창업육성을 목표로 연차별 예산을 투입하여 시스템 반도체 산업기반 조성사업을 추진하려 하고 있다. 본 연구에서는 이 사업에 대하여 AHP 분석을 이용하여 사업타당성을 분석하였으며, 그 결과 AHP 종합평점이 0.840으로 평가되어 사업이 타당성이 있는 것으로 분석되었다.

  • PDF

A case study on the economic feasibility of different patterns of green care and healing complexes

  • Koo, Seungmo;Kim, Dae Sik;Koo, Hee Dong;Lee, Han Joon;Park, Bum Jin;Kim, Kyoung-Chan
    • 농업과학연구
    • /
    • 제44권3호
    • /
    • pp.451-461
    • /
    • 2017
  • Korean agriculture has recently focused on the 6th dimension of industrialization, which includes the functions of healing and care. The green care and healing business is one of the most representative models, satisfying modern consumers' needs for care or healing in rural agricultural environments. Many studies have shown physical and social benefits from green care and healing, but studies regarding economic performance are rarely found. The present study aimed to analyze the economic feasibility of different green care and healing farm complexes proposed in recent domestic research, with various possible combinations of business scenarios. The results show that most of the scenarios are economically feasible as B/C (benefit-cost ratio) and IRR (internal rate of return) are 1.19 and 8.53%, respectively, under scenario 1. This study also performed a break-even analysis for providing more flexible decision-making information. Overall, scenario 1 from green care and healing site and scenario 4 from green care and healing cluster are found to be superior to the other scenarios in terms of B/C and IRR. The scenarios in this study reflect the domestic farms or complexes which have similar functions of care or healing. Therefore, the results of this study provide information on practical policies and business implications in making decisions on the specific size and operational patterns when adopting green care and healing complexes by central or local governments and private sectors in the future.

근해 수산자원 증대사업의 경제적 타당성 평가 (Economic Valuation of the Off-Shore Fisheries Stock Enhancement Project)

  • 강석규;류정곤;심성현;오태건;임병권
    • 수산경영론집
    • /
    • 제52권2호
    • /
    • pp.1-31
    • /
    • 2021
  • This study is to evaluate the prior economic feasibility of the off-shore fisheries stock enhancement project. The main findings of this study can be summarized as follows: first, offshore fisheries stock enhancement project shall be implemented by dividing them into 1st·2nd·3rd projects for efficient promotion. The 1st·2nd·3rd projects will be conducted in a total of 50 locations (the eastern sea, the western sea, the southern sea, and the jeju sea areas), and the project period per unit will be five years, which will cost 1 trillion won. Second, according to the results of the survey on public awareness, the most consumed marine species in Korea over the past year were analyzed in the order of mackerel, hairtail, squid, yellow corvina, blue crab, and cod. The dominant response to the reason for consuming marine products in Korea was healthy well-being food and safe food. In addition, 67.9% of them have hesitated to purchase offshore fish species over the past year due to high prices, indicating that they are burdened by high prices. On the other hand, 79% of the respondents said that the government's policy was insufficient, according to a survey on whether the government's coastal marine resource creation policy was sufficient. Third, as a result of preliminary economic analysis of offshore fisheries stock enhancement project, the benefit-cost ratio is 4.01, net present price is 1,283.7 billion won, and internal rate of return is 91.7% per year, which means that the economic analysis ensures the feasibility of the projects. The results of this study provide useful information on securing or organizing budgets for offshore fisheries stock enhancement project by securing economic feasibility as a national infrastructure project that increases fishery income and public benefits such as consumption of marine products.

시뮬레이션 기반 배전반 검사장비 교체의 타당성 분석에 관한 사례연구 (A Case Study of Simulation-based Feasibility Analysis of Replacement of Inspection Equipment for Switchboards)

  • 한영진;이도윤;홍준표;주성호;김기민;박재훈
    • 산업경영시스템학회지
    • /
    • 제45권1호
    • /
    • pp.83-90
    • /
    • 2022
  • This study deals with replacement analysis of deteriorated equipment for improving productivity of production system. Frequent breakdown of the deteriorated equipment causes a situation that reduces productivity such as low product quality, process delay, and repair cost. However, the replacement of new equipment will be required a high initial investment cost, so it is important to analysis the economic feasibility. Therefore, we analyze the effect of the production system due to the aging effect of the equipment and the feasibility of equipment replacement based on the economic analysis. The process flow, working time, logistics movement, etc. are analyzed in order to build the simulation modeling for a ship and land switchboard production system. Using numerical examples, the economic feasibility analysis of equipment replacement through replacement of existing deteriorated equipment and additional arrangement of new facilities is performed.

IT서비스 기반의 실버IT 비즈니스 모델 연구 (New IT Service Business Model for Silver Users)

  • 김태규;이주환
    • 한국IT서비스학회지
    • /
    • 제8권4호
    • /
    • pp.187-199
    • /
    • 2009
  • Content services for silver users on the ubiquitous technologies are getting attention as a new business model, monitoring users in real-time on the real-world and/or cyber-world. A lot of business and service model have been developed to apply silver or elder user. This study explained a state-of-the-art silver IT service to innovative services for users, ranging from home and finance to support for healthcare and living. Due to the variation of subtle terminologies, this study was conducted to restructure an adaptive terminology including some definitions. Current silver IT service model has been evaluated from the technical, functional, and business analyst, and its suitability has also been expressed in a proposed model and service. The purpose of this study was to propose a systematic approach of new IT service business model for silver users. A proposed model was described to explain the feasibility of the silver IT industry.

식물공장 사업타당성에 관한 전문가 인식 연구 (An Analysis of the Professional's Cognition Regarding the Plant Factory Feasibility)

  • 이지은;차운철
    • 디지털융복합연구
    • /
    • 제13권12호
    • /
    • pp.89-97
    • /
    • 2015
  • 1960년대에 유럽에서 출발한 식물공장은 종자학, 양액 기술, 환경제어 기술, 자동화시스템 등 관련 기술의 발전에 힘입어 완전인공광형 식물공장의 형태로 발전했으며, 최근에는 ICT 기술과의 융합을 통해 작물 재배의 효율성을 늘려가고 있다. 국내에서도 식물공장에 관한 성과가 도출되면서 식물공장에 대한 관심이 높아지고 있으나 산업 생명주기로 볼 때 여전히 도입기에 머물러 있으며 정부 투자는 점점 줄어들고 있다. 연구자는 식물공장과 관련한 정책, 기술, 사업 분야의 전문가를 대상으로 설문조사를 실시하여 식물공장의 투자 가치를 재분석하고, 식물공장의 경쟁력 강화 방안을 도출하고자 하였다. 본 연구는 식물공장 산업의 기회와 위험요인을 식별하고, 식물공장의 고부가가치 창출을 위한 전략을 제시했다는 점에서 연구 의미를 가질 수 있을 것으로 기대한다.

W시에서의 한방병원 창업타당성 평가 - S 한방병원 분원 사례를 중심으로 - (Feasibility study for the establishment of Oriental Medicine Hospital in W-city)

  • 이우천;차윤엽
    • 벤처창업연구
    • /
    • 제7권3호
    • /
    • pp.55-63
    • /
    • 2012
  • 본 논문은 강원도 W시 지역에서 한방병원 개원의 경제적 타당성 평가에 관한 사례를 연구한 결과이다. 먼저, 한방의료와 관련된 수요와 공급을 파악하기 위하여 진료권내 한방병원과 요양병원 현황, 그리고 S대학 부속 한방병원의 진료실적을 바탕으로 진료권으로 설정된 W시와 인근지역의 인구추이를 분석하였다. 그 결과, 진료권의 한방의료 수요는 이미 의료서비스를 제공하고 있는 S대 한방병원에 의해 충족되고 있음을 알 수 있었다. 따라서 수요측면에서 한방병원 병상규모의 적정성을 평가하는 것은 의미가 없다고 판단되어 "일반수련병원"과 "전문수련병원"지정기준에 적합한 50병상과 70병상 규모로 나누어 각각의 병상규모에 대한 경제적 타당성을 평가하였다. 각각의 병상규모를 운영하는데 필요한 진료과와 인력을 산정하고 인건비를 추정하였다. 그리고 경영수지분석을 위한 투자계획과 손익분석 결과, 50병상 및 70병상 규모로 운영하는 경우, 예상되는 환자수는 수련병원 인정기준을 초과하였지만 의료손익은 개원 1차년도 부터 매년 손실이 발생하는 것으로 분석되었다. 따라서 결과적으로 본 연구의 대상인 W시 지역에서의 한방병원 개원은 경제적 타당성이 없는 것으로 판명되었다.

  • PDF