• 제목/요약/키워드: Business Environment Analysis

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A Study on the Effects of Quality Characteristics of Online Environment-Friendly Agricultural Products Shopping Malls affecting Customer Trust and Purchase Intention

  • PARK, Duk-Gun;SHIN, Choung-Seob
    • 동아시아경상학회지
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    • 제8권1호
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    • pp.1-19
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    • 2020
  • Purpose - This study is to classify quality characteristics of online environment-friendly agricultural products shopping malls into 6 categories and to empirically test their relationship with customer trust, perceived manageability, perceived utility and purchase intention. Research design, data, and methodology - This study targeted adults who have purchased ecofriendly agricultural production online malls for 4 weeks from September 3 to September 30, 2019. The survey type used was a structuralized self-report survey questionnaire made to meet the research purpose in 2019 as the time range. Out of 800 questionnaires, 500 copies are used after excluding surveys with insincere responses. Results - First, results to hypothesis 1, which was about independent variables and customer trust. Analysis showed that health, familiarity, platform reputation, reviews and product quality were found to have significant effect on customer trust; the hypothesis was adopted. On the other hand, system security did not affect customer trust significantly; it was rejected. Second, customer trust was shown to have significant effect on perceived manageability and perceived utility, so the hypothesis was adopted. Third, the hypothesis that perceived manageability moves onto perceived utility was adopted. Moreover, the hypothesis that perceived manageability moves onto purchase intention and the hypothesis that perceived utility moves onto purchase intention were adopted as well. Conclusions - Furthermore, the results of the study imply that it's imperative for online environment-friendly agricultural products shopping malls to consider their characteristics as the means to increase purchase intention of customers.

제조기업의 기술혁신활동과 영향요인의 구조적 관계에 관한 연구 (A Study on the Structural Relations between Technological Innovation Activities of Manufacturers and Factors of Their Effects)

  • 나상균
    • 대한안전경영과학회지
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    • 제13권3호
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    • pp.133-143
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    • 2011
  • It seems required to determine what might affect the technological innovation activities of manufacturing companies and what kind of role they could play for them to carry out technological innovation activities in an effective way. The objective of the present study is thus to conduct a depth empirical analysis of the structural relations among business environment, technological innovation activities and performance of manufacturing companies. From the analysis, following outcomes could be drawn: First, with regard to the relationship between business environment and technological innovation activities of manufacturing companies, it has become clear that the external environment is a factor that can influence technological innovation activities such as management of technical property, technological innovation system as well as technical network, while it exercises no impact upon adaptation of manufacturers to new technologies. The internal environment, on the other hand, turns out to have influence on such overall factors of technological innovation activities as management of technical property, technological innovation system, adaptation to new technologies and technical network; and Second, as for the relationship between technological innovation activities and their performance, it has been obvious that management of technical property and technological innovation system, both factors of technological innovation activities, affect the performance of product development and financial achievements of manufacturing companies. Their adaptation to new technologies will also affect their performance of product development as well as financial achievements. These findings suggest that it is important for manufacturing companies to set up an operating system that may be able to upgrade the practical applicability of their technological development activities in an attempt to promote performance of their technological innovation activities.

Determinants of Business Education on Student Satisfaction in Higher Education: A Case Study in Cambodia

  • LONG, Sovang;DUANG-EK-ANONG, Somsit;VONGURAI, Rawin
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1405-1416
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    • 2021
  • The study uses an innovative management perspective to investigate the environment of higher education institutions to ensure the survival of universities in Cambodia. This has led Cambodian universities to expand their educational offerings to students in Years 2, 3 and 4. The data was collected through a Google Forms survey to facilitate and accelerate data collection. The sample of 500 students come from three higher education institution by employing multi-stage sampling technique of probability and non-probability sampling methods to ensure representation of the research population. The data were analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) to investigate the impact of these determinants on students' satisfaction and loyalty, via answering 54 questions. The results showed that the three Cambodian universities perform well in terms of satisfactory conditions such as transformative quality and university image. There are four issues to which universities need to pay attention, namely, teaching methods, infrastructure facilities, learning material, and academic environment that are yet to meet the needs of students. This study contributes to the principle of innovative management in the context of Cambodian academic environment. The results help to fathom the depth of enhancing quality and institutional survival.

Analysis on the innovation pattern by major industry in Korea

  • PARK, Kyoo-Ho
    • 동아시아경상학회지
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    • 제7권4호
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    • pp.51-58
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    • 2019
  • Purpose - This paper aims to analyze the difference of technological innovative pattern by industry. Research design and methodology - we try to identify the major factors which can exert an effective influence on actual innovation output, utilizing the result of Korean Innovation Survey. By doing so, this work can make a comparison with Pavitt (1984) and succeeding discussion on sectoral pattern of innovation Results - Analysis on major industry in Korea shows that there are substantial differences in terms of the source of innovation, organization-related factor, and appropriation mechanism among each industry, and differential strategy to be proper for the nature of each industry is needed. There is some variation within industries which deemed as same type of sector defined by Pavitt. Conclusions - This analysis call for elaborate analysis on sectoral pattern of innovation, considering the change and difference of innovative environment as well as differential business strategy and way to do innovate, which is proper considering the nature of innovative pattern in each industry for successful technological innovation in Korea. At the same time, proper policy measure considering the differential pattern of technological innovation is needed.

계층적 온톨로지 기반의 SOA서비스 식별 모델 (A SOA Service Identification Model Based on Hierarchical Ontology)

  • 박세권;최고봉
    • 한국IT서비스학회지
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    • 제12권1호
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    • pp.323-340
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    • 2013
  • As the importance of collaboration becomes critical in today's open and complex business environment network, the issues and solutions on compatibility and reusability between different kinds of applications are being increasingly important as well in systems analysis and design. And therefore, service-centered SOA is receiving attention in such business environment as a strategic approach that makes possible for prompt action according to the needs of users and business process. Various implementation methodologies have been proposed for SOA, however, in practical aspects most of them have some problems since they fail to propose specific policies in definition and identification of services for the exact user requirements and business situations. To solve or alleviate those problems, this paper suggests a new service identification model based on hierarchical ontology, where three different ontologies such as business ontology, context ontology and service ontology are proposed to define the relationship and design the link between user requirements, business process, applications and services. Through a suggested methodology in this paper, it would be possible to provide proactive services that meets a variety of business environments and demands of user. Also, since the information can be modified adaptively and dynamically by hierarchical ontology, this study is expected to play a positive role in increasing the flexibility of systems and business environments.

A Study on the Effects of Small Business Management Result by the Korean Government: Focus on SEMAS

  • Choi, Dong-Rack;Suh, Geun-Ha
    • Asian Journal of Business Environment
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    • 제7권3호
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    • pp.33-43
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    • 2017
  • Purpose - It is necessary to identify the level of marketing activities of the businesses that are recognized and carried out by the small and midsize businesses that have been supported by the government's small-business policy Research design, data, and methodology - The method of data analysis of this study was conducted by the researcher's acquaintances and center staffs who visited small business owners in a small - scale company operating a business. Results - It is found that the financial support part of the support programs for the small business owners is not related to the center affection among the support programs for the small business owners of the government. This is a fact-finding process that can be regarded as a forming process that has a significant effect on. As a result of the analysis, both marketing activity and center attachment were found to be possible parameters which have significant influence on business performance. Conclusions - Developing a variety of contact and customer management programs with small business owners in the field has enabled the government's policies to effectively penetrate the site, and these efforts eventually resulted in more business results for small business owners.

비즈니스 인텔리전스와 빅데이터 분석의 비즈니스 응용 (A Business Application of the Business Intelligence and the Big Data Analytics)

  • 이기광;김태환
    • 산업경영시스템학회지
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    • 제42권4호
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    • pp.84-90
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    • 2019
  • Lately, there have been tremendous shifts in the business technology landscape. Advances in cloud technology and mobile applications have enabled businesses and IT users to interact in entirely new ways. One of the most rapidly growing technologies in this sphere is business intelligence, and associated concepts such as big data and data mining. BI is the collection of systems and products that have been implemented in various business practices, but not the information derived from the systems and products. On the other hand, big data has come to mean various things to different people. When comparing big data vs business intelligence, some people use the term big data when referring to the size of data, while others use the term in reference to specific approaches to analytics. As the volume of data grows, businesses will also ask more questions to better understand the data analytics process. As a result, the analysis team will have to keep up with the rising demands on the infrastructure that supports analytics applications brought by these additional requirements. It's also a good way to ascertain if we have built a valuable analysis system. Thus, Business Intelligence and Big Data technology can be adapted to the business' changing requirements, if they prove to be highly valuable to business environment.

BRE 활용을 통한 조직민첩성 창출: "W" 투자증권 사례를 중심으로 (The Creation of Organizational Agility Through BRE Introduction: A case of "W" Investment and Securities Co., Ltd.)

  • 옥정봉;이정민;차상민;갈희;곽기영
    • 경영정보학연구
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    • 제12권1호
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    • pp.131-144
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    • 2010
  • 급변하는 경영 환경 속에서 기업이 생존하기 위해서는 환경변화에 대하여 효과적이고 신속하게 대응하는 것이 매우 중요하다. 환경변화에 적절하게 대응하기 위한 접근방안의 하나로서 기업은 다양한 비즈니스 룰과 관련지식을 개발하여 활용하여 왔으며 정보시스템을 통해 이를 구현하고자 노력하고 있다. 하지만 기업이 사용하고 있는 기존의 정보시스템 대부분은 기업이 보유하고 있는 비즈니스 룰을 적시에 적절하게 활용하거나 체계적으로 관리하는데 있어서 한계를 지니고 있다. 본 연구에서는 이러한 한계를 극복하기 위한 솔루션으로서 비즈니스 룰 엔진(BRE: Business Rule Engine)의 도입을 제안하며 "W" 투자증권의 실제 구현사례를 통해 조직민첩성에 미치는 효과를 분석한다.

Key Account Management: Towards a Multidimensional Definition

  • Ahmmed, Kawsar;Noor, Nor Azila Mohd.
    • Asian Journal of Business Environment
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    • 제2권1호
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    • pp.5-13
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    • 2012
  • The aim of this paper is to propose an integrative definition of key account management (KAM) at the organizational level through a content analysis of the existing definitions of KAM available in the business literatures. A representative pool of definitions of key account management was generated through literature review from twenty three journals that covers the divergence of name variety like global account management, strategic account management, national account management, international key account management, key client management, major account management, key customers management and key account management. Relating to the definition of key account management various attributes are identified through content analysis and according to the relevance, profile for each attributes are developed. On the basis of these attributes a diagrammatic and textual definition is proposed that covers the different standpoints and aspects of key account management approach and captures its essence as well. Eventually, several strategic implications are derived that create the field for further empirical investigation.

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국제기업가지향성과 디지털지향성이 비즈니스 네트워크, 혁신적인 제품개발 및 국제화 성과에 미치는 영향 - 국제신생벤처기업을 중심으로 - (The Impacts of Entrepreneurial Orientation and Digital Orientation on Business Network, Development of Innovative Product and Internationalization Performance - Focused on International Venture Firms -)

  • 김미정;채명수
    • 무역학회지
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    • 제46권3호
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    • pp.227-245
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    • 2021
  • This study aims to examine how entrepreneurs' international entrepreneurial orientation and digital orientation affect business networks, innovative product development, and internationalization performance in a digital environment. For this purpose, data were collected from the CEOs of 192 domestic start-up venture companies. The causal relationship between the variables was analyzed through confirmatory factor analysis and structural model analysis using AMOS(18.0 version) for the collected data. It was confirmed that international entrepreneurial orientation and digital orientation have a positive effect on business networks. And the business network was found to have a positive effect on innovative product development and internationalization performance