• The Journal of the Korea Contents Association
• /
• v.7 no.10
• /
• pp.211-220
• /
• 2007

This study aims at suggesting marketing policies for the postal business to accommodate itself to the rapidly changing business environment. Especially according to the development of Internet, the decrease of the market that is the basis of postal business enables the reason for the existence of postal business to be lost. In this environmental change, this article is a study that explained the survival policies of postal business in terms of marketing. This study, as a theoretical research, examined the current situations of postal business by means of the environment analysis of universal services and postal business, and as a practical research, this study suggested the new paradigm of postal business, the strengthened universal services, and the marketing policies in viewpoint of the diversified businesses by means of the practical investigation of the course of postal business focusing on the postal service users.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.42 no.3
• /
• pp.131-141
• /
• 2019

Recently the business environment surrounding the financial investment industry is changing rapidly, and the demands of customers (diversity and the cycle of change etc.) are getting shorter. In this context, it can be said that companies are forced to adopt an agile management environment. In particular, non-face-to-face channels, including MTS, is adopting the agile system into the digital finance sector from a company-wide and strategic perspective. This study analyzed the effects of MTS services' environment quality on customer satisfaction and continuous intention to use for MTS users who are rapidly increasing under the agile management environment in the financial investment industry. This study surveyed the quality of service environment (accessibility, convenience, design, security), customer satisfaction, and continuous intention to use for 350 MTS users. First, accessibility, convenience, and security of MTS service environment quality had a positive effect on customer satisfaction, and design was rejected Second, customer satisfaction has a positive effect on continuous intention to use. Third, convenience and security of MTS service environment quality have positive effects on continuous intention to use, and accessibility and design were rejected. The results of this study, together with demographic analysis, are expected to provide useful implications for MTS activation studies and securities firms' strategies.

• Journal of Fashion Business
• /
• v.18 no.5
• /
• pp.99-115
• /
• 2014

This thesis aimed examine the relationship between the health characteristics (musculoskeletal, respiratory, skin, digestive, nervous mental system) of cosmetologists and their demographic, health management, and working environment characteristics to help cosmetologists maintain a healthy work life while solving health problems. These research was carried out via survey and statistics analysis. A total of 279 cosmetologists living in Seoul, Kyeongkido, and Choongchungdo from 8 July to 30 August, 2014 were surveyed. Frequency, mean, factor, and regression analysis were carried out on the data with SPSS(V. 14). The results were as follows; (1) a relationship between health & the demographic characteristics of gender was found;- (2) health and the health management characteristics of interest in health problem prevention, active exterior health support, muscular exercise, interior health support, and stress management were found to be related;- (3) health and working the environment characteristics of working time per day, and work days per week were related.

• Knowledge Management Research
• /
• v.24 no.3
• /
• pp.127-148
• /
• 2023

Traditional Business Intelligence environment is limited to support the rapidly changing businesses and the exponential growth of data in both volume and complexity of data. Companies should shift their business intelligence environment into Self-Service Business Intelligence (SSBI) environment in order to make smarter and faster decisions. However, firms seem to face various challenges in implementing and leveraging the effective business intelligence system, and academics do not provide sufficient studies related including the success factors of SSBI. This study analyzes the three cases of Korean companies in depth, their development process and the assessment of business intelligence, based on the theoretical model on the key success factors of business intelligence systems. The comparative analysis of the three cases including project managers' interviews and performance evaluations provide rich implications for the successful adoption and the use of business intelligence systems of firms. The study is expected to provide useful references for firms to fully leverage the effects of business intelligence systems and upgrade towards self-service business intelligence systems.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.8
• /
• pp.3457-3472
• /
• 2020

The rapid change in the financial market has led to a shift to relationship marketing, which emphasizes relationships with existing customers rather than creating new ones. Therefore, to achieve competitive advantage in the market, assessing service quality and relationship quality has become an important tool for financial institutions. The widely applied five dimension model has shown problems of dimensions overlapping and blurring with each other, which results in the lack in providing the marketer with practical administrative implications. Therefore, a three dimensional model, composed of interaction quality, physical environment quality and outcome quality, that could be applied in general to various service industries and, at the same time, categorized into service quality dimensions that are not ambiguous for marketers to manage has been utilized. As a result, in the case of Korean consumers, interaction quality, physical environment quality, and outcome quality were shown to have positive effects on customer satisfaction and customer loyalty. For Brazilian consumers, physical environment quality and outcome quality were shown to have positive effects on customer satisfaction and customer loyalty. Also, a median effect of customer satisfaction was found. This paper reviews the concept and dimensions of service quality and relationship quality, as well as verifying the structural relationship between the two variables through empirical analysis. Through the results of the analysis, the paper compares the differences between two distinctive countries and present theoretical and academic implications.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.5
• /
• pp.293-302
• /
• 2021

Being able to survive during the Covid19 pandemic is a big task for a company, as such, empowerment of employees is a must. The sample in this study was 300 employees who worked in Spas throughout Bali. The sampling technique was purposive sampling. Data analysis was using SEM and SMARTS as data processing. The results showed that green communication, namely communication that occurs between employees, superiors, and the environment, has a very good influence on the sustainability of employee performance. To become green management, a green organizational commitment that cares about the safety of employee health and the environment is an important factor as motivation in green dedication or positive employee productivity, but communication between work actors and justice is also a motivating factor. Work safety and job security for employees empower employees (which is a green line), especially for freelance work organizations so that further research in subsequent studies can make samples in a more varied industrial sector.

• Asian Journal of Business Environment
• /
• v.2 no.2
• /
• pp.5-11
• /
• 2012

Purpose - This research examined the relationship between business orientation and business goals and satisfaction of Korean-American business owners. Research design/data/methodology - Entrepreneurial Orientation (EO) and Small Business Orientation (SBO) were the theoretical constructs underlying this research. The responses from 200 Korean-American business owners who participated in the 2005 National Minority Business Owner Surveys were used for data analysis. Results - Noneconomic business goal was positively related to business owners' SBO tendency, and those with a SBO tendency had the higher business satisfaction than those with EO. Conclusions - The findings suggest that policy makers should develop business assistance programs that correspond with owners' business orientation.

• Journal of Korean Society for Quality Management
• /
• v.50 no.1
• /
• pp.139-151
• /
• 2022

Purpose: This study aims to delve into the empirical implications in management efficiency by analyzing the relation between management efficiency and debt ratio in public institutions. Methods: Based on 165 public institutions published in public business information system from 2016 to 2020, Data Envelopment Analysis(DEA) for estimating management efficiency was performed. This study analyzed the relationship between management efficiency and debt ratio using multi-regression analysis. It also examines how the relationship varies depending on the type of public institution. Results: The results of this study are as follows; We find that there is no significant relation between management efficiency and debt ratio. However, we find that this relationship can be different depending on the type of public institution. Management efficiency is negatively associated with debt ratio for quasi-market type public institutions. This negative relation tends to mitigate for market type public institutions, which suggests that management efficiency may convey differential implications depending on the type of business environment represented by the type of institution. Conclusion: The overall results suggest that the government needs to due caution in establishing a policy plan to reduce debt by increasing management efficiency, taking the specific business environment, particularly with regard the type of institution.

• 한국경영정보학회:학술대회논문집
• /
• 2007.11a
• /
• pp.343-348
• /
• 2007

In a customer-driven economy, single-business level analysis may not be sufficient. A large number of loosely interconnected participants who depend on one another for their mutual effectiveness and survival make up a business ecosystem. A business ecosystem is a holistic view of vital flows and relationships that sustain business activity. Businesses need to understand their physical condition in a business ecosystem to evaluate their capabilities. This paper defines the healthiness of business ecosystems in order to understand their competitiveness. It can give business an actionable guide. Healthy ecosystem means a business environment that has had four capabilities to survive. IT plays a leading part in healthy business ecosystem. It looks into business strategies and the role of IT in business ecosystems.

• Korean Journal of Human Ecology
• /
• v.18 no.4
• /
• pp.869-878
• /
• 2009

The purpose of this study was to review university students' attitudes towards value-based consumption and their influences on it to the types of LOHAS lifestyle. The statistical analysis was based on a questionnaire survey by 275 subjects. Several attitude variables included in the study such as 'attitudes toward LOHAS lifestyle', 'environment', 'charity', 'need of business ethics', 'investment into socially responsible business', and 'good consumption'. By the results of the study, first, students' attitudes and concerns about the environment were positive, however, not expanded to the absolutely positive attitudes for their future society. Second, there is no clear relationship between their participation in the community and their attitudes to the LOHAS lifestyle. Third, university students' consumption was not based on the values of LOHAS, but on the attitudes to their own well-being. Fourth, groups with lower income and with no religious tendency revealed more positive attitudes toward LOHAS lifestyle than other groups. Fifth, there are some relations between LOHAS lifestyle and the individual's economic role performances such as the attitudes to 'environment', 'charity', 'need of business ethics,' 'investment into socially responsible business', and 'good consumption'.