• Journal of the Korea Safety Management & Science
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• v.13 no.4
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• pp.171-177
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• 2011

This paper reviewed the relationship between internal marketing and incremental innovation, and the moderating effect of firm size. The results of hierarchical multiple regression analysis, based on the responses from 322 employees in small business, showed that almost internal marketing factors effects positively on incremental innovation. All internal marketing factors(CEO support, compensation system, education & training, internal communication, authority delegation) appeared to be related positively with process innovation and service innovation. And all other factors(compensation system, education & training, internal communication, authority delegation) except CEO support showed to have positive relationship with operation innovation. In the moderating effects, internal communication effects more positively on incremental innovation in large firm-size than in small firm-size. But delegation effects more positively on incremental innovation in small firm-size than in large firm-size.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.2
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• pp.1-6
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• 2021

For competitive hotel business, the hotel must have a sound prediction capability to balance the demand and supply of hospitality products. To have a sound prediction capability in the hotel, it should be prepared to be equipped with a new technology such as quantum computing. The quantum computing is a brand new cutting-edge technology. It will change hotel business and even the whole world too. Therefore, we study the impact of quantum computing on supply chain management (SCM) and hotel performance. Toward the goal we have developed the research model including six constructs: quantum (computing) prediction, communication, supplier relationship, service quality, non-financial performance, and financial performance. The result of the study shows a significant influence of quantum (computing) prediction on hotel performance through the mediating role of SCM in the hotel. Quantum prediction is highly significant in enhancing the SCM in the hotel. However, the direct effect between the quantum prediction and hotel performance is not significant. The finding indicates that hotels which would install the quantum computing technology and utilize the quantum prediction could hugely benefit from the performance improvement.

• Asia-Pacific Journal of Business
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• v.9 no.3
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• pp.1-9
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• 2018

Despite a wide practice of e-market sellers communicating with their consumers, little attention is given to how the practice affects consumers' purchase decision process. Based on the text analysis of 10,479 accommodation cases obtained from Airbnb, we empirically examine the relationship between the sellers' communication efforts and the wish-listing behaviors of guests. We find that the wish-listing is positively associated with the communication efforts of a host, such as (1) the feedback volume, (2) tailored messages and personalized contents, and (3) contingent responses to guest reviews. We discuss the theoretical and practical implications of the study.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• Korean Institute of Interior Design Journal
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• no.28
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• pp.3-10
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• 2001

The purpose of this study is to identify the cognition differences of home interior remodeling and preference of mass media among consumers and analyze relationship between remodeling perception and mass communication. The data are collected through questionnaire surveys, which included demographic information and preference of remodeling, mass communication from adult consumers who live in Seoul. 223 samples are collected, and are analyzed by using SPSS-WIN program. The major results are as follows: Most of the media are preferences above the average. TV media is a leading mass communication, which has an effect of most consumers. Internet business preference is found at young, male, white color business group and small family. Remodeling has been a strange word with consumers, but now on its needs are spread among the public that is provide to solve the problem which were found in their home on the influence of mass communication.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.61-64
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• 2001

We propose a message-based communication protocol for software agents. An emphasis is placed on the problems of sharing and exchanging information through agent communication. We adopt the Resource Description Framework (RDF) schema for information modelling in business domain. The eXtensible Markup Language (XML) serialization is used to generate messages for agent communication. The use of XML and RDF enables software agents to understand the contents of messages correctly and consistently. We believe that the approach can provide a promising way to the automation of business processes through seamless communication among the partners.

• Journal of Korea Multimedia Society
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• v.17 no.5
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• pp.631-639
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• 2014

Recently, research on Media Access Control (MAC) techniques for underwater acoustic communication has been conducted actively. For successful acoustic communication in underwater conditions, development of environmentally adaptive MAC techniques, which is taking narrow bandwidth, distance, depth, noise level, salinity, multipath and etc into account, is an especially important work. In this paper, knowledge based system is introduced not only to obtain adaptive and optimal communication parameters but also increase network efficiency and availability by requesting change of MAC techniques based on decisions from knowledge-based system Smart Decision Block (SDB). Computer simulations were also conducted to verify the performance of the proposed system in underwater conditions.

• Journal of Appropriate Technology
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• v.7 no.2
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• pp.172-187
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• 2021

In remote villages without access to modern IT technology, simple devices such as smartcards can be used to carry out business transactions. These devices typically store multiple business applications from multiple vendors. Although devices must prevent malicious or accidental security breaches among the applications, a secure communication channel between two applications from different vendors is often required. In this paper, first, we propose a method of establishing secure communication channels between applications in embedded operating systems that run on multi-applet smart cards. Second, we enforce the high assurance using an intransitive noninterference security policy. Thirdly, we formalize the method through the Z language and create the formal specification of the proposed secure system. Finally, we verify its correctness using Rushby's unwinding theorem.

• International Journal of Contents
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• v.2 no.1
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• pp.1-4
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• 2006

E-business is not like e-commerce. E-business is more comprehensive than e-commerce. In the near future, it is expected that ebusiness prevails in the fields of wireless, peer-to-peer networks, streaming media and biometrics technologies. In this paper, we discuss the past and current of e-business, and then research topics of e-business, including new technology and the directions.

• Journal of the Korean Home Economics Association
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• v.40 no.3
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• pp.115-136
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• 2002

The purpose of this study was to find out job description and necessary abilities for Consumer Affairs Department Service in business. This study was done using survey by mail to the representatives in Consumer Affairs Department in business. 354 representatives were used for the sample. The business was selected 32 among 107 in OCAP(Organization of Consumer Affairs Professionals in Business), from September 25 to October 5, 2000. The results were analyzed from 96 representatives, 23 business. The results of this study are as follows: 1. The degree of importance and participation on the job description in Customer Service Department was analyzed. The most important job was related to consulting. Consumer management and information collect & provision were next important job in consumer affairs. 2. When the degree of participation on the job description compared to the degree of importance, we found that the general level of participation on the job was a little lower than the degree of importance on the job. Especially, the biggest difference was found in the formation of focusing customer. The smallest difference was found in the field of consulting. 3. The most necessary ability for the representative of consumer affairs department in business was responsibility and sincerity, communication skill. The big difference of present ability and necessary ability of representative was persuasive power and communication skirt.