• Title/Summary/Keyword: Business Communication

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The Effect of Beauty Influencer Characteristics on Relationship Continuation Intention and Purchase Intention - Focusing on Mongolian Consumers -

  • GANTUMUR, GANTSEND;Min Jung, Kang
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.33-39
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    • 2023
  • Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.

A Development of the Business processing unit for visually-handicapped persons (시각 장애인을 위한 사무 자동화 보조 장치 개발)

  • Kim, Song-Min
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.1
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    • pp.141-147
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    • 2012
  • Blind persons are information alienation class in spite of development of an Information-Communication technology. Need dog's paw of a business automation technology that apply Information-Communication know-how to do these in white-collar job go to work. I wish to develop VI 05 that can improve computer practical use ability by developing integration solution that can analyze know-how that need in transaction of business and overcome this technologically. Because developed VI 05 reserves and handles work that require screen spread, function that convert data of screen including character into voice, accuracy by integration solution that is necessary in transaction of business the process simplificaton make function that need in Secretariat state process such as knowing function have.

Impact of Teamwork on Employee Engagement in Primary and Secondary schools: The Nigerian Experience

  • SHODEINDE, Adekunle Daniel;KUSA, Nanfa Danjuma;ODUMU, Ato Victor;IJEPE, Eleojo Anna
    • Fourth Industrial Review
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    • v.2 no.2
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    • pp.47-60
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    • 2022
  • Purpose - The purpose of this study is to investigate the role of Teamwork on Engagement among employees of private primary and secondary schools in Plateau State, Nigeria using the dimensions of Teamwork, which are Communication, Leadership, Team Structure, Situation Monitoring, and Mutual Support on Employee Engagement. Research design, data, and methodology - To analyze the relationship among the variables, the study adopted the descriptive and explanatory research design, and a cross-sectional survey method using a survey questionnaire containing 29 items, with a 5-point Likert scale. The samples of 274 employees (both academic and non-academic) were selected using a simple random probability sampling technique. Multiple Regression was used to analyze data with the aid of the statistical package for social sciences (SPSS version 23.0). Result - This shows that Communication, Leadership, and Situation Monitoring have a positive and significant relationship on Employee Engagement, while Team Structure and Mutual Support show a negative direction but still maintained a significant relationship. Conclusion - The management of private primary and secondary schools should pay attention to Communication, Leadership, Team Structure, Situation Monitoring, and Mutual Support among their employees to promote Employee Engagement in the workplace. It also recommends that future studies should be carried out in other sectors.

Labor market forecasts for Information and communication construction business (정보통신공사업 인력수급차 분석 및 전망)

  • Kwak, Jeong Ho;Kwun, Tae Hee;Oh, Dong-Suk;Kim, Jung-Woo
    • Journal of Internet Computing and Services
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    • v.16 no.2
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    • pp.99-107
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    • 2015
  • In this era of smart convergent environment wherein all industries are converged on ICT infrastructure and industries and cultures come together, the information and communication construction business is becoming more important. For the information and communication construction business to continue growing, it is very important to ensure that technical manpower is stably supplied. To date, however, there has been no theoretically methodical analysis of manpower supply and demand in the information and communications construction business. The need for the analysis of manpower supply and demand has become even more important after the government announced the road map for the development of construction business in December 2014 to seek measures to strengthen the human resources capacity based on the mid- to long-term manpower supply and demand analysis. As such, this study developed the manpower supply and demand forecast model for the information and communications construction business and presented the result of manpower supply and demand analysis. The analysis suggested that an overdemand situation would arise since the number of graduates of technical colleges decreased beginning 2007 because of fewer students entering technical colleges and due to the restructuring and reform of departments. In conclusion, it cited the need for the reeducation of existing manpower, continuous upgrading of professional development in the information and communications construction business, and provision of various policy incentives.

Effect of Salesperson's and Customer's Nonverbal Communication at Service Encounter (서비스 접점에서 판매원과 고객의 비언어적 커뮤니케이션의 효과: 성별의 조절효과를 중심으로)

  • Kim, Kyung-Ae;Kim, Sang-Hee;Park, Man-Suck;Park, Jae-Bum
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.45-71
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    • 2011
  • This study aims at reviewing the effect of the non-verbal communication of salespersons at service encounter on customers' non-verbal communication and responses. The previous studies overlooked the correlation between salespersons' non-verbal communication and customers' non-verbal communication at service encounter, although non-verbal communication of salespersons has potentialities evoking customers' non-verbal communication and emotional responses in various ways. If it is a salesperson who a customer first encounters within a shop, the non-verbal communication of salesperson affects his/her non-verbal communication and these non-verbal communication affect his/her emotional responses, and these emotional responses affect his/her behavior. This phenomenon is based on the theory of emotional contagion, mimic, and face feedback. Therefore the non-verbal communication such as greetings, postures and eye-contact manners through the personal interactions between salespersons and customers, can be said to be an antecedent variable which affects the positive responses of customer. As a result of the study, the kinesic of salesperson's non-verbal communication was found to affect customers' non-verbal communication, and customers' non-verbal communication affect emotional responses experienced at service encounter, and customers' positive emotion affect customers' behavior responses. This result provides an opportunity which makes one turn eyes on salespersons' non-verbal communication at sales encounter both practically and scientifically, through introducing salespersons' non-verbal communication as an important factor which can enhance customers' positive responses but has been passed over by the previous studies.

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A Study on the application of Architectural Business Model Canvas of Urban Single Houses on the Viewpoints of Prosumers (프로슈머관점에서의 단독주택 건축비즈니스모델 캔버스 적용에 관한 연구)

  • Hwang, Jun-Ho;Han, Hee;Hwang, Chan-Gyu
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.10
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    • pp.1505-1514
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    • 2013
  • This paper aims to applying the architectural business model canvas to urban single houses business based on the prosumer concept of knowledge-based economy. For that purpose, current status of housing market are reviewed to compare the characteristics of urban single houses with general apatments, Second, from the viewpoints of prosumers which means the client as both producer and consumer, single house business problems were investigated. Third, for the purpose of improving current business problems, new architectural business model with the help of business model canvas is developed to give the improvement measures.

Rules Authoring Tool and Template Definition of Business Rules (비즈니스 룰의 룰 이용 저작도구와 템플릿 정의)

  • Cho, Kyung-Jin;Ra, Young-Gook;Woo, Wonseok
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.237-243
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    • 2014
  • In this paper, we have proposed a system for creating business rules efficient in the market the SI industry. It has implemented a system that will have to be able to than to create a rule using the PPT and word simply, to proceed more smoothly communication of civil service staff and between developers. The system used in this paper, it was an object of the invention is to present a template, so as to create a document to match this template. The presented combined input tools to present a template for creating a document themes business rules to allow explicitly enter text in response to the template user.

The Effects of Economic Uncertainty on Multi-National Companies (MNCs) Investment in Malaysia

  • MARIADAS, Paul Anthony;MURTHY, Uma;SUBRAMANIAM, Muthaloo;SELVANATHAN, Mahiswaran;LUN, Ng Han
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.1-9
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    • 2021
  • The purpose of this study is to examine the effects of economic uncertainty on MNC investment in Malaysia from 2009 to 2019 by employing an ARDL method. The results revealed that Economic Policy Uncertainty (EPU) has a positive association with the capital expenditures of Nestle, British American Tobacco, and Public Bank in the long run. In a similar period, the Gross Domestic Product (GDP) is positively significant with the capital expenditures of British America Tobacco and Heineken. However, inflation is negatively related to the capital expenditures of British America Tobacco and Heineken. Additionally, the exchange rate has a significant and negative relationship with the capital expenditures of Nestle and Petronas, while the ECT value is negative and significant in the short run, hence confirming that co-integration exists. In view of this, it is imperative that the government plays a prerogative role to support MNC operations, as MNCs foster the developing countries' economic development through facilitating full employment. This study sets to enhance the personal knowledge of those with a strong interest in the Malaysian financial market. As long as MNCs believe that the Malaysian market has the potential to grow, they will continue to invest for the benefit of the country.

Core Factors Influencing the Perceptions of Adolescenses in Higher Education Relating to The Impact of Technological Innovations on Human Interaction

  • Gurola, Mehmet Ali;Ozgurb, Ergun
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.69-83
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    • 2014
  • This paper aims to reach the perceptions, ideas and intentions of the higher education adolescences on the effects of technological innovations over interrelation/communication between individuals. While advances in technology commonly works for the welfare and benefit of humankind, paradoxically in some instances could have negative outcomes on interrelations among individuals, minimizing face-to-face communication. The perceptions, so ideas of the individuals on the matter could differ depending on their age, gender, race and the culture beyond their relative intimacy and closeness to ICT tools. In order to penetrate the basic initiatives leading the perceptions of adolescents on the effects of technological improvements on human interrelations/ communication, a survey is conducted with 157 students in high education consisting of Asian, African, Cypriot, Turkish nationals. Results indicate that participants use technological tools for communication which lessens their face-to-face interaction. However they prefer social media more than face-to-face communication during conflict or undesirable situations.