• 산경연구논집
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• 제8권6호
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• pp.7-16
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• 2017

Purpose - Today's world revolves around search engines which are the driving force behind any marketer. The thirst for marketing has led to the evolution of online 'Pay per click' over last few years and is the most widely used instrument. Research design, data, and methodology - Exploratory research design highlights many marketing variables getting affected by pay per click marketing. To analyze the said phenomenon, the data was gathered through questionnaire from the sample of 338 respondents which were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents was loaded on SAS base for exploratory factor analysis and multiple regression analysis. Results - Pay per click as a marketing tool has significant impact on the consumers. The most prominent factors of pay per click marketing identified in the research are Ad quality, Competition, Targeting, Trend and Budget. Conclusions - Organic as well as inorganic ads, keeping in mind the end goal to gage the exchange of these two postings in the marked look territory. Additionally, here we dissected supported pursuit promotions in all. It would be beneficial to break down the impact of promotion position on the pay per click marketing.

• 한국병원경영학회지
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• 제1권1호
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• pp.1-20
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• 1996

This study is purposed to compare PR activities among the 5 large hospitals in Seoul and Kyonggido. The research methods are used in interview survey for employees and Questionnaires survey for patients or their relatives. The 427 patients or their relatives(response rate: 85.4%) were surveyed. The hospital which is below, is more active than any others in special PR activities. 1. Distribution of hospital information books: E, P, A 2. Distribution of calendar: P 3. Broadcast in hospital: E 4. Education of employees about PR : E, A 5. Education of employees about service: all hospitals are active. The PR sectors are organized under the Department of planning(S,J,E) or CEO(P,A). And the budget of PR activities is almost a similar level among all. The degree of recognition and utilization for PR activities is not different among hopitals by the sociodemographic variables of patients. And the average of correlation ratio between recognition of each hopital's PR activities and its utilization is 62.01%(range:51.29%-67.98%) average.

• 산경연구논집
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• 제11권3호
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• pp.19-28
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• 2020

Purpose: As nonprofit organizations have made strides in international development, ensuring financial resources has become pivotal to determine what nonprofits strive for and how they perform with the budget generated without efforts for profit-making. The purpose of this research aims to investigate the determinants of donation intention that are affected by television fundraising campaigns in order to improve financial sustainability. This study applied the effects of emotional sympathy, economic value, accountability, relevance, and sustainability on donation intention. Research design, data, and methodology: This study collected data via an online survey by classifying respondents based on donation experiences and applied statistical analyses such as factor analysis, regression, and ANOVA. This study selected television fundraising campaigns aligned with criteria of the Sustainable Development Goals (SDGs). Results: The results of this study showed that emotional sympathy was a dominant variable regardless of previous donation experiences, while economic value was significant for inexperienced donors. Conclusions: The results provide implications to nonprofit organizations for fundraising as to what aspects need to be addressed in order to draw donors' motivation for giving behavior. Given efforts for successful implementation of development agenda, it is fundamental to establish financial sustainability of nonprofit organizations and build up public awareness.

• 유통과학연구
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• 제15권9호
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• pp.5-16
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• 2017

Purpose - This research is to provide new insights for policy makers in Korea, comparing South Korea and foreign countries such as Japan, UK, France, Germany, Netherlands, Sweden, Spain and the forth, in terms of the effects of retail regulations on a retail trade industry. Research design, data, and methodology - After introduction, the research begins with literature review on the background why advanced countries have introduced retail legislations, then, will present their effects. The fourth section will compare the South Korea with the above foreign countries. Finally, the authors will draw conclusions and mention not only research limitations but also future research directions. Results - Based on the previous research, the authors compared Korea and advanced countries, in terms of how retail regulations influence retail employment, retail productivity, retail price, and the protection of independent retailers. The authors found that industrialized countries have made a significant effort to protect small shops for social stability with many different regulations and/or budget. With regard to results, however, the degree of its achievement is lower than expected. Conclusions - In order to protect small- and medium-sized retailers efficiently and effectively, policy makers need to develop better sophisticated retail regulations than those of advanced countries.

• 한국건설관리학회논문집
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• 제6권2호
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• pp.69-79
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• 2005

The Purpose of cost Planning at the early Phase of construction Projects is to provide the clients with the appropriate cost information during the design decision-making process. Therefore, the cost planning process is expected not only to predict projects' cost accurately but also closely to coordinate with the design decision-making activities. This paper proposes a new cost planning method for the effective and efficient directions relating a design decision-making process. Strategies for this method are i ) to utilize elemental cost breakdown system, and ii ) to apply probabilistic distribution theories. Based on these strategic direction, this paper proposed a probabilistic cost planning model for high-rise office building projects. The suggested model provides appropriate cost information to meet clients limited budget and various project' requirements during the design decision-making process. This study is based on probabilistic distribution variables theories and the range estimating technique. This study also develops a web-based software program in order to apply the proposed cost planning model effectively in high-rise of office building construction practices.

• 한국전자파학회논문지
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• 제8권4호
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• pp.403-414
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• 1997

각종 원인에 기인하는 궤도별 우주폐기물의 분포는 우주환경에 있어서 위성통신 방송 및 통신신호의 전파전파 에 방해요소로 작용하게 된다. 본 논문에서는 수치해석적 접근에 의해 우주폐기물의 공간분포밀도와 사용 주파 수의 변화에 따른 EM파의 정규화 산란계수를 계산하고 우주폐기물에 의한 감쇠도 및 위상변화를 구하였다. 그 결과 우주폐기물에 의한 위성통신 방송선호 전파에 었어서 감쇠도는 베셀함수에 의해 표현된 전계 요소의 진폭 함수의 실수부에 의해 가장 큰 영향을 받게 되고 위상 변화량은 허수부에 의해 주로 결정됨을 분석하였다. 본 논 문의 결과는 우주폐기물의 기하급수적 증가에 따른 우주환경의 새로운 인식과 우주폐기물을 고려한 위성통신망 의 링크버짓 설계의 활용에 적합하다.

• 상하수도학회지
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• 제25권5호
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• pp.707-717
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• 2011

Replacement of old water distribution pipes for protecting water quality induced by pipe corrosion requires enormous budget. Even after the replacement, however, corrosion can occur again at any times and, therefore, inhibitive measure of the corrosion will be not only economical but needed to diminish the consumers' distrust on tap water quality. In 2008, National Environmental Research Institute did a survey on 8 major drinking water source and proposed to establish the Langelier Saturation Index(LI) as a corrosion index in Drinking Water Quality Criteria. Among the water industries of Korea, K-Water is the only one that set up the level of pH over 7.0 and LI above -1.5 on yearly average basis. However, no systematic regulation including LI to inhibit the corrosive tendency has been established yet. In this paper, LI values out of 31 drinking water treatment plants were analyzed and two-stage control of LI value as a measure of corrosive tendency of water is proposed. Primarily, water treatment facilities may operate the system at a target LI value below -1.5. Following the investigation on the effect caused by adjusting the LI value on water quality and corrosiveness, it will be desirable to improve LI value below -1.0 in the long run. In addition to the LI, supplemental use of Larson's modified ratio (LMR) which incorporates hydraulic detention time will be necessary. Several methods to prove the inhibitive effect of improving the LI value on water quality have been also suggested.

• 유통과학연구
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• 제11권7호
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• pp.5-13
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• 2013

Purpose - The study explores social well-being of the community of five selected countries of the South Asia: India, Pakistan, Sri Lanka, Nepal and Bangladesh. The study compares effectiveness of macroeconomic policies across the countries through interactive effects of the macroeconomic policy variables with the regional dummy variables. Research design, data, and methodology - Using the data set for the period of 1990-2008, this study employs panel data models, quantile regression methods, and the fixed effects method, which the constant is treated as group or country-specific. The model can also be known as the least-squares dummy variables estimator. Results - The results reveal significant chances of improvement in the well-being of the people while living in India and Pakistan as compared to the other countries of the region where India relatively stands with better chances of providing opportunities to improve the well-being of the people. Conclusions - This study recommends an increasing allocation of budget on education and health in order to enhance social well-being in the South Asian region. Inflation is the main cause of deteriorating well-being of the South Asian community by escalating the cost of living. Comprehensive study is recommended by employing the micro data models in the region.

• 동아시아경상학회지
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• 제4권4호
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• pp.24-32
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• 2016

There hardly have been support policies for small wholesale vendors or any materials such as proper statistical standards and figures compared to diversity of support policies and size of budget for small and medium manufacturing business. The biggest concern coming from it is that there have never been any policies for small and medium wholesale vendors. This study proposes some ways to improve support policies through investigating the current status of those vendors as their true values haven't been properly recognized, while diverse support systems have been devised for manufacturing business thanks to the traditional industrial development process. According to the study on support policies for domestic and international small and medium wholesale vendors, I realized that those vendors need a policy to ensure them to be promptly adjusted to the rapidly changing distribution environment and to be competitive to access to the global distribution market to finally become hidden champions through systematical operations of small and medium wholesale vendors and implementing educational business through sales management. Therefore, I propose five ways to improve support policies for small and medium wholesale vendors by considering social and economic value, systematizing small wholesalers and scaling small and medium wholesale vendors, reinforcing support for wholesalers, support policies for new online market opening and offline market opening.

• 한국조명전기설비학회:학술대회논문집
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• 한국조명전기설비학회 2004년도 춘계학술대회 논문집
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• pp.502-505
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• 2004

The purpose of this experiment is to modify diagnosis criterion of isothermal relaxation current(IRC) measurement equipment which is using for distribution cable diagnosis. We're using this system for several years in the field instead of DC leakage current measurement and lots of cables were replaced. But we have to investigate on the reliability of this equipment for our cables because we didn't carried out condition assessment of extracted cables after field diagnosis by this equipment. It is important thing for cable maintenance. If the replacement criterion is improper we can not prevent failures or will waste budget on account of replacement of the sound cables. In this papar we selected field installed cables and injected silicone fluid to the cables for insulation rehabilitation. In order to prove reliability of the diagnosis equipment we compared diagnosis results and AC breakdown strength according to operating time after silicone treatment. This is the results of the field test for 1 year.