• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.86-99
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• 2001

The purpose of this study was to identify and profile store browsers in terms of their browsing motives, fashion behavioral characteristics, buying behavior and preferred store attributes. The data were collected through questionnaire from 302 female college students by convenient sampling method. Statistical analysis of factor analysis, x²-test, and t-test were performed in analyzing the data. The browsing motives of browsers were to obtains fashion information, sensory stimulation and diversion from routine life. They showed the high level of fashion involvement, shopping confidence, shopping innovativeness, shopping opinion leadership as well s fashion opinion leadership. Browsers tended to be impulse buyers and spent more money on clothing than non-browsers. The attributes that influence their store choice were the variety of products and brands, information availability ,and pleasant store atmosphere.

• Journal of Information Technology Services
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• v.9 no.1
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• pp.157-172
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• 2010

Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

• Journal of Distribution Science
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• v.21 no.3
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• pp.61-69
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• 2023

Purpose: This study's purpose is to conduct empirical research on online comments affect Vietnamese consumers' impulsive buying in e-distribution. This study also considers affecting of browsing toward the urge to buy, and the urge to buy toward impulse buying in e-distribution. Research design, data and methodology: This study used the non-probability method to assemble data from 273 customers' online buying experiences via a Google Forms online survey. By using SmartPLS, the data were examined for reliability, convergent validity, discriminant validity of the variables, and proposed hypothesis testing. Results: The empirical study discovered that internet comments with utilitarian and hedonistic values had a positive effect on browsing, the urge to buy, and impulse purchases in e-distribution. Additionally, the result revealed that browsing had a positive influence on the urge to purchase. Likewise, the findings also disclosed that the urge to buy had a favorable effect on impulse buying. Conclusions: This study offered a thorough conceptual model of internet feedback influencing browsing, urge to buy, and impulsive purchases in e-distribution. Also, to increase impulsive buying, this study will assist e-distribution managers in concentrating on developing innovative marketing strategies and action plans that take into consideration consumers' internet reviews, browsing, and urge to buy.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.280-288
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• 2017

This study tested how the mobile impulse buying(m-impulse buying) of fashion products was related to shopping motives and mobile applications(apps) browsing in the context of mobile shopping. A total of 316 self-administered questionnaires were obtained from college students who had experienced m-impulse buying of fashion products during the most recent six months. A structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among shopping motives(e.g., hedonic shopping motive and utilitarian shopping motive), apps browsing, and m-impulse buying of fashion products(e.g., fashion-oriented impulse buying and pure impulse buying) by AMOS 21.0. Findings showed that hedonic shopping motive and utilitarian shopping motive had significant effects on apps browsing in their mobile shopping. Apps browsing had a significant effect on fashion-oriented impulse buying, but did not significantly effect on pure impulse buying of fashion products. Additionally, the hedonic shopping motive had directly significant effects on both fashion-oriented impulse buying and pure impulse buying, whereas the utilitarian shopping motive significantly effected on only the pure impulse buying of fashion products in their shopping. This study suggests that the hedonic shopping motive played an important role to determine the m-impulse buying of fashion products and the utilitarian shopping motive played a role in activating apps browsing relevant to mobile shopping for fashion products. Managerial implications are discussed for retailers related to the fashion products in mobile shopping.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1046-1055
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• 2008

The purpose of this study is to investigate the effects of product variables(i.e., fashionability, brand fame) and situational variables(i.e., time constraint, usage occasion) on the internet browsing behavior (i.e., prepurchase search; ongoing search for products, stores, fashion trends, promotions, and post-purchasing information) for fashion products. This study developed hypothetical scenarios based on the factorial design of the two independent variables for the survey with a questionnaire. All items in the questionnaire were measured on a six-point scale. By convenience sampling and on-line survey, a total of 209 usable responses were used for further analyses. The results show as follows; firstly, respondents more intensively browse for information search on products, stores and fashion trends when the style of browsing products is trendy. Secondly, whether the fashion products have a famous brand name or not has a significant influence on browsing behavior for stores and fashion trends information search. Thirdly, time constraint is found to influence significantly on respondents' browsing for promotions information search. Lastly, occasion for product worn shows a significant influence on browsing behavior for stores and fashion trends information search. The managerial implications are provided based on findings.

• Journal of Broadcast Engineering
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• v.11 no.3 s.32
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• pp.276-283
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• 2006

This paper analyzes metadata workflow from creation to browsing, and discusses metadata authoring and browsing technology. Unlike usual multimedia authoring, broadcast metadata authoring means metadata editing synchronized with video. In order to make practical application of other systems, the result is in XML or MXF(Material eXchange Format) based on common metadata scheme. The MXF Browser developed with the consideration of broadcast metadata that is time-synchronized with AV content provides not only metadata authoring capability but also advanced content browsing services such as summary playback and highlight browsing based on metadata multi-track.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.4
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• pp.442-446
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• 2010

In this paper we propose an indexing method supporting the browsing scheme for effective image search on large photo database. The proposed method is based on M-tree, a representative indexing scheme on matrix space. While M-tree focuses on the searching efficiency by pruning, it did not consider browsing efficiency directly. This paper proposes node selection method, node splitting method and node splitting conditions for browsing efficiency. According to test results, node cohesion and clustering precision improved 1.5 and twice the original respectively and searching speed also increased twice the original speed.

• Journal of Internet Computing and Services
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• v.3 no.2
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• pp.69-77
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• 2002

Recently, Digital video is one of the important information media delivered on the Internet and playing an increasingly important role in multimedia. This paper proposes a Video Browsing Service(VBS) that provides both the video content retrieval and the video browsing by the real-time user interface on Web, For the scene segmentation and key frame extraction of video sequence, we proposes an efficient scene change detection method that combines the RGB color histogram with the $x^2$(Chi Square) histogram. Resulting key frames are linked by both physical and logical indexing, This system involves the video editing and retrieval function of a VCR's, Three elements that are the date, the field and the subject are used for video browsing. A Video Browsing Service is implemented with MySQL, PHP and JMF under Apache Web Server.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.59-67
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• 2008

This study aims to find out the characteristics and the type classification of contemporary public libraries in terms of browsing circuit. In so doing, it is to analyze 21 recently built libraries by using the browsing circuit, the spatial depth and the spatial layout. The study makes use of codes derived from the concept of 'Classification' and 'Frame' suggested by a pedagogist, Basil Bernstein. As a result, it shows that two codes are phased in overseas cases. In other words, one type is a lower depth of space and a high rate of rings with the multi-layer circuits and the three-dimensional circuit of multi-centered. the other type is the higher depth of space and a low rate of rings with the single-layer circuit and the multi-layer circuit of single-centered. In domestic cases, 4 types are shown. The characteristics of layout are seen as a radial shape and the rate of rings is lower than the overseas cases. It can be said that these results are a transitional phenomenon. For browsing circuit, domestic public libraries would be adapted to the three-dimensional circuit of multi-centered, a lower depth of space and a high rate of rings. By instructions of this plan, the real meaning of a public library will be come true.

• Journal of the Ergonomics Society of Korea
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• v.12 no.1
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• pp.75-86
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• 1993

Hypermedia systems allow the retrieval and representation of multimedia in- formation such as text, graphics, image and voice/sound using navigation and browsing mechanisms. In this study we developed a hypermedia system which provides hierarchical group, local map and cluster view for effective navigation in hyperspace. The system also supports hot link, reference link, move-to link and multiple link to browse the multimedia information space effectively. This system has been designed to integrate the navigation, browsing and searching function of the hypermedia system in hyman factor perspective and provides the user-friendly user interface mechanism.