• 복식문화연구
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• 제9권1호
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• pp.86-99
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• 2001

The purpose of this study was to identify and profile store browsers in terms of their browsing motives, fashion behavioral characteristics, buying behavior and preferred store attributes. The data were collected through questionnaire from 302 female college students by convenient sampling method. Statistical analysis of factor analysis, x²-test, and t-test were performed in analyzing the data. The browsing motives of browsers were to obtains fashion information, sensory stimulation and diversion from routine life. They showed the high level of fashion involvement, shopping confidence, shopping innovativeness, shopping opinion leadership as well s fashion opinion leadership. Browsers tended to be impulse buyers and spent more money on clothing than non-browsers. The attributes that influence their store choice were the variety of products and brands, information availability ,and pleasant store atmosphere.

• 한국IT서비스학회지
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• 제9권1호
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• pp.157-172
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• 2010

Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

• 유통과학연구
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• 제21권3호
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• pp.61-69
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• 2023

Purpose: This study's purpose is to conduct empirical research on online comments affect Vietnamese consumers' impulsive buying in e-distribution. This study also considers affecting of browsing toward the urge to buy, and the urge to buy toward impulse buying in e-distribution. Research design, data and methodology: This study used the non-probability method to assemble data from 273 customers' online buying experiences via a Google Forms online survey. By using SmartPLS, the data were examined for reliability, convergent validity, discriminant validity of the variables, and proposed hypothesis testing. Results: The empirical study discovered that internet comments with utilitarian and hedonistic values had a positive effect on browsing, the urge to buy, and impulse purchases in e-distribution. Additionally, the result revealed that browsing had a positive influence on the urge to purchase. Likewise, the findings also disclosed that the urge to buy had a favorable effect on impulse buying. Conclusions: This study offered a thorough conceptual model of internet feedback influencing browsing, urge to buy, and impulsive purchases in e-distribution. Also, to increase impulsive buying, this study will assist e-distribution managers in concentrating on developing innovative marketing strategies and action plans that take into consideration consumers' internet reviews, browsing, and urge to buy.

• 한국의류산업학회지
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• 제19권3호
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• pp.280-288
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• 2017

This study tested how the mobile impulse buying(m-impulse buying) of fashion products was related to shopping motives and mobile applications(apps) browsing in the context of mobile shopping. A total of 316 self-administered questionnaires were obtained from college students who had experienced m-impulse buying of fashion products during the most recent six months. A structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among shopping motives(e.g., hedonic shopping motive and utilitarian shopping motive), apps browsing, and m-impulse buying of fashion products(e.g., fashion-oriented impulse buying and pure impulse buying) by AMOS 21.0. Findings showed that hedonic shopping motive and utilitarian shopping motive had significant effects on apps browsing in their mobile shopping. Apps browsing had a significant effect on fashion-oriented impulse buying, but did not significantly effect on pure impulse buying of fashion products. Additionally, the hedonic shopping motive had directly significant effects on both fashion-oriented impulse buying and pure impulse buying, whereas the utilitarian shopping motive significantly effected on only the pure impulse buying of fashion products in their shopping. This study suggests that the hedonic shopping motive played an important role to determine the m-impulse buying of fashion products and the utilitarian shopping motive played a role in activating apps browsing relevant to mobile shopping for fashion products. Managerial implications are discussed for retailers related to the fashion products in mobile shopping.

• 한국의류학회지
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• 제32권7호
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• pp.1046-1055
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• 2008

The purpose of this study is to investigate the effects of product variables(i.e., fashionability, brand fame) and situational variables(i.e., time constraint, usage occasion) on the internet browsing behavior (i.e., prepurchase search; ongoing search for products, stores, fashion trends, promotions, and post-purchasing information) for fashion products. This study developed hypothetical scenarios based on the factorial design of the two independent variables for the survey with a questionnaire. All items in the questionnaire were measured on a six-point scale. By convenience sampling and on-line survey, a total of 209 usable responses were used for further analyses. The results show as follows; firstly, respondents more intensively browse for information search on products, stores and fashion trends when the style of browsing products is trendy. Secondly, whether the fashion products have a famous brand name or not has a significant influence on browsing behavior for stores and fashion trends information search. Thirdly, time constraint is found to influence significantly on respondents' browsing for promotions information search. Lastly, occasion for product worn shows a significant influence on browsing behavior for stores and fashion trends information search. The managerial implications are provided based on findings.

• 방송공학회논문지
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• 제11권3호
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• pp.276-283
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• 2006

본 논문은 메타데이터의 생성에서부터 브라우징에 이르는 방송 메타데이터 워크플로우를 분석하고, 방송 메타데이터의 저작 및 브라우징 기술 구현에 대해 논한다. 방송 메타데이터 저작은 일반적인 멀티미디어 저작과는 달리 비디오와 연동하여 동기화 된 편집이 필요하다. 저작된 결과를 공통 메타데이터 스킴을 기반으로 XML 또는 개방형 표준 콘텐츠 교환 포맷인 MXF(Material eXchange Format) 파일에 저장하면 타 시스템에서의 활용이 용이하다. 동영상 콘텐츠와 시간 동기화되어 있는 방송 메타데이터의 특성을 고려하여 개발된 MXF 브라우저는, 메타데이터 저작 기능을 포함할 뿐만 아니라 메타데이터 멀티트랙을 기반으로 요약 재생, 하이라이트 브라우징 등 진보된 콘텐츠 브라우징 서비스를 다양하게 제공한다.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제16권4호
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• pp.442-446
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• 2010

본 논문에서는 대량의 사진 데이터베이스에 대한 효과적인 사진 검색을 위하여 브라우징을 지원하는 인덱싱 방법을 제안하였다. 제안한 방법은 대표적인 거리 공간 인덱싱 방법인 M-트리를 기본 구조로 하였다. 그러나 M-트리는 pruning을 통한 검색의 효율성에 초점을 맞추었으며 브라우징을 직접적으로 고려하지 않는다. 따라서 본 논문에서는 M-트리의 노드 선택 방법, 노드 분할 방법 및 노드 분할 조건을 브라우징에도 적합하도록 변경하였다. 제안한 방법을 적용하여 실험한 결과 노드 응집도와 클러스터링 정확도에서 각각 2배와 1.5배의 향상을 나타내었으며, 검색 성능도 약 2배정도 빨라지는 효과를 확인하였다.

• 인터넷정보학회논문지
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• 제3권2호
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• pp.69-77
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• 2002

최근 디지털 비디오는 인터넷을 통해 제공되는 매우 중요한 정보 미디어의 하나이며 멀티미디어 분야에서 매우 중요한 역할을 수행하고 있다. 본 논문에서는 웹 상에서 실시간 사용자 인터페이스를 통해 비디오 내용 검색과 브라우징을 제공하는 비디오 브라우징 서비스를 제시한다. 비디오 시퀀스의 장면 분할과 키 프레임 추출을 위해서 RGB 컬러 히스토그램과 $x^2$(카이 스퀘어) 히스토그램을 합성한 효율적인 장면 전환 검출 방법을 제안한다. 이렇게 추출된 키 프레임들은 물리적인 방법과 논리적인 방법에 따라 색인 화된다. 이 시스템은 또한 비디오카세트리코더(VCR)가 갖고 있는 비디오 편집과 검색 기능을 포함한다. 비디오 브라우징을 위하여 날짜, 분야, 그리고 주제의 세 가지 요소가 사용되며, 비디오 브라우징 서비스는 아파치 웹서버에서 MySQL, PHP, 그리고 JMF를 이용하여 구현된다.

• 한국실내디자인학회논문집
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• 제17권3호
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• pp.59-67
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• 2008

This study aims to find out the characteristics and the type classification of contemporary public libraries in terms of browsing circuit. In so doing, it is to analyze 21 recently built libraries by using the browsing circuit, the spatial depth and the spatial layout. The study makes use of codes derived from the concept of 'Classification' and 'Frame' suggested by a pedagogist, Basil Bernstein. As a result, it shows that two codes are phased in overseas cases. In other words, one type is a lower depth of space and a high rate of rings with the multi-layer circuits and the three-dimensional circuit of multi-centered. the other type is the higher depth of space and a low rate of rings with the single-layer circuit and the multi-layer circuit of single-centered. In domestic cases, 4 types are shown. The characteristics of layout are seen as a radial shape and the rate of rings is lower than the overseas cases. It can be said that these results are a transitional phenomenon. For browsing circuit, domestic public libraries would be adapted to the three-dimensional circuit of multi-centered, a lower depth of space and a high rate of rings. By instructions of this plan, the real meaning of a public library will be come true.

• 대한인간공학회지
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• 제12권1호
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• pp.75-86
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• 1993

Hypermedia systems allow the retrieval and representation of multimedia in- formation such as text, graphics, image and voice/sound using navigation and browsing mechanisms. In this study we developed a hypermedia system which provides hierarchical group, local map and cluster view for effective navigation in hyperspace. The system also supports hot link, reference link, move-to link and multiple link to browse the multimedia information space effectively. This system has been designed to integrate the navigation, browsing and searching function of the hypermedia system in hyman factor perspective and provides the user-friendly user interface mechanism.