• Title/Summary/Keyword: Broadcasting Channel Evaluation

Search Result 71, Processing Time 0.025 seconds

Exploring the Effect on the Channel Brand Equity by Audience Evaluation of Public Broadcasting Independency and Their News Credibility: focusing on KBS and MBC (공영방송사 방송독립성과 뉴스 신뢰도에 대한 시청자 평가가 채널브랜드자산 인식에 미치는 영향에 관한 연구: KBS와 MBC를 중심으로)

  • Woo, Hyung Jin
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.6
    • /
    • pp.155-164
    • /
    • 2021
  • The purpose of this study investigates how the audience evaluation on independency of broadcasting and news credibility of KBS and MBC affect their channel brand equity(cognition, image, loyalty, and quality). The results indicate that the audience evaluation on news credibility of KBS and MBC has stronger influence on channel brand equity than the one of independency of broadcasting. On ages, the older generation group has more positive perception on channel image and loyalty of KBS than the college student group and the college student group has more positive perception on channel cognition and quality of MBC than the older generation group. On political traits, the politically conservative groups of both KBS and MBC have more positive perception on independency of broadcasting, news credibility, and channel brand equity than the other groups. Consequently, public broadcasting systems should improve the credibility of news for securing independency of broadcasting. These systems make audience change their perception toward public broadcasting as recovering integrity of news and improving professionalism of news. Public broadcasting systems should conduct a further research to improve the management of channel brand equity by studying audiences' age and political traits.

Performance Evaluation of Direct Broadcasting Satellite Channel using a MC and QA Method (MC기법과 QA기법을 이용한 직접위성방송채널 성능평가)

  • 정지원;조형래;고성찬
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.3 no.4
    • /
    • pp.839-847
    • /
    • 1999
  • This paper presents the performance evaluation of direct broadcasting satellite by monte-carlo(MC) and quasi-analytic(QA) simulation method in the existence of uplink/downlink adjacent channel interference(ACI), co-channel interference(CCI), and gaussian noise. Korea's satellite system parameters and link design are used at the simulation. MC and QA simulation methods are a valuable adjunct to analytical performance.

  • PDF

Efficient Performance Evaluation Method for Digital Satellite Broadcasting Channels (효율적인 디지틀 위성방송채널 성능평가 기법)

  • 정창봉;김준명;김용섭;황인관
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.25 no.6A
    • /
    • pp.794-801
    • /
    • 2000
  • In this paper, the efficient new performance evaluation method for digital communication channels is suggested and verified its efficiency in terms of simulation run-tim for the digital satellite broadcasting satellite TV channel. In order to solve the difficulties of the existing Importance Sampling(IS) Technics, we adopted the discrete probability mass function(PMF) in the new method for estimating the statistical characteristics of received signals from the measured Nth order central moments. From the discrete probability mass function obtained with less number of the received signal than the one required in the IS technic, continuous cumulative probability function and its inverse function are exactly estimated by using interpolation and extrapolation technic. And the overall channel is simplified with encoding block, inner channel performance degra-dation modeing block which is modeled with the Uniform Random Number Generator (URNG) and concatenated Inverse Cummulative Pr bility Distribution function, and decoding block. With the simplified channel model, the overall performance evaluation can be done within a drastically reduced time. The simulation results applied to the nonlinear digital satellite broadcasting TV channel showed the great efficiency of the alogrithm in the sense of computer run time, and demonstrated that the existing problems of IS for the nonlinear satellite channels with coding and M-dimensional memory can be completely solved.

  • PDF

Performance Evaluation of the Physical Layer of the DSRC Operating in 5.8 GHz Frequency Band

  • Lee, Byung-Seub;Yim, Choon-Sik;Ahn, Dong-Hyun;Oh, Deock-Gil
    • ETRI Journal
    • /
    • v.23 no.3
    • /
    • pp.121-128
    • /
    • 2001
  • In this paper, the theoretical as well as experimental results of BER characteristics of three different modulation schemes, ASK, FSK and BPSK, in a multi-path Rician channel are addressed. These BER characteristics are analyzed as a function of $E_b/N_o$ and the power ratio of the line of sight (LOS) component to the Rayleigh scattered component. The theoretical as well as computer simulation results shows the ASK is the most suitable modulation scheme for the dedicated short range communication (DSRC) in terms of implemental cost and system complexity. The decision feedback equalizer is proved to be very effective in canceling the multi-path interference in the DSRC channel environment. The simulation result of the equalized ASK, reveals the performance enhancement achievable with decision feedback (DFE) equalizer for the first generation DSRC system. The multi-ray DSRC channel model is also provided to predict the received carrier power and fluctuation, which are quite dependent on the surroundings of a cell.

  • PDF

Creating Covert Channel by Harnessing Shapley Values from Smartphone Sensor Data

  • Ho, Jun-Won
    • International journal of advanced smart convergence
    • /
    • v.10 no.3
    • /
    • pp.10-16
    • /
    • 2021
  • In this paper, we devise a Shapley-value-based covert channel in smartphones. More specifically, unlike ordinary use of Shapley value in cooperative game, we make use of a series of Shapley values, which are computed from sensor data collected from smartphones, in order to create a covert channel between encoding smartphone and decoding smartphone. To the best of our knowledge, we are the first to contrive covert channel based on Shapley values. We evaluate the encoding process of our proposed covert channel through simulation and present our evaluation results.

The Effects of Biased Media Perceptions from (In)congruency between TV Audience's and Broadcasting Company's Partisanship on Evaluations of the Broadcasting Channel (시청자와 방송사의 정치성향의 (불)일치가 방송채널 평가에 미치는 편향적 매체지각 효과)

  • Song, Indeok
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.8
    • /
    • pp.300-314
    • /
    • 2018
  • This study, expending the existing concept of hostile media perception to biased media perception, empirically examined the effects of TV audience's political disposition(liberal, neutral, conservative) and broadcasting company's political disposition perceived by the audience(liberal, neutral, conservative) on evaluations of the broadcasting channel(interestedness, diversity, creativity, reliability, usefulness, fairness, public interest). With the nationwide online survey data from 624 adult audiences, a broadcasting company evaluated as the most neutral in political disposition at the moments of data gathering was selected and respondents' evaluations of the broadcasting channel were analyzed in a two-way factorial multiple analysis of covariance(MANCOVA). The results showed that the perceived political disposition of the broadcasting company affects audiences' evaluations of the channel while audiences' their own political dispositions do not. In addition, due to the interaction effects between audience's and broadcasting company's political dispositions, congruency in political dispositions led to positive evaluations(congenial media perceptions) while incongruency led to negative ones(hostile media perceptions). Based on these results, theoretical and empirical implications were discussed in terms of the formation of attitudes toward TV broadcasting channels.

Analysis for Channel Change Minimization Scheme of Mobile IPTV Service in LTE-Advanced Systems (LTE-Advanced 시스템에서 모바일 IPTV 서비스 채널 변경 최소화 방법에 대한 분석)

  • Lee, HyeungWoo;Jeong, Jongpil
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.15 no.2
    • /
    • pp.77-85
    • /
    • 2015
  • This paper presents our performance evaluation after the way of minimizing waiting times between channel switching for eMBMS(evolved Multimedia Broadcast/Multicast Services) technique in LTE-Advanced systems. Existing composition of MBMS using IGMP(Internet Group Management Protocol) transfers the data with Multicast from BM-SC(Broadcast Multicast Service Center) to eNB(evolevd Node B) and with Broadcast from eNB to UE(User Equipment). Therefore, in case of channel switching, IGMP Join report should be transferred to BM-SC and then wait user's contents to be retransferred from eNB. To achieve this, Subscriber Channel technique of priorities is used for minimizing waiting times between channel switching as UE broadcasts favorite channels in advance.

Inter-Transmitter Distance-Based Guard Time Control Scheme in Airborne Tactical TDMA Networks with Long Propagation Delay (전파 지연이 긴 공중 전술 TDMA 네트워크에서 송신자 간 거리 기반 보호 시간 제어 기법)

  • Baek, Hoki;Lim, Jaesung;Koo, Jayeul;Oh, Ilhyuk
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.37C no.11
    • /
    • pp.1104-1111
    • /
    • 2012
  • Airborne tactical networks is used to air-to-air or air-to-ground operation and have a large propagation delay. All nodes share the data by using TDMA-based broadcasting. In airborne tactical networks, each time slot needs the guard time to ensure the broadcasting because the collisions occur due to the large propagation delay. However, the channel utilization of the networks can be greatly degraded due to the waste of guard time. In this paper, we propose Inter-Transmitter Distance-Based TDMA (ID-TDMA) scheme which ensures the broadcasting while improving the channel utilization by reducing the guard time with the inter-transmitter distance information. The proposed scheme shows the effectiveness through the performance evaluation.

Improvement Measures for 'Viewer-Participation Program' System of Public Service Broadcasting (공영방송의 '시청자 참여 프로그램' 제도 개선을 위한 연구)

  • Choi, Mideum
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.3
    • /
    • pp.537-543
    • /
    • 2021
  • Under the Chapter 1, Article 3(Protection of Rights and Interests of Viewers) of the Broadcasting Act, the viewers should be able to participate in decision-making with regard to planning, programming, or production of broadcast programs. For this, the public service broadcasting, KBS is operating two kinds of system such as 'viewer-evaluation program' and 'viewer-participation program' that televises the broadcasting programs directly produced by viewers. This study presented several improvement measures by analyzing the contents of viewer-participation programs televised through the of KBS, so KBS could work as an open public platform in which the people could freely express their own thinking, ideology, opinions, and ideas.

Performance Evaluation of a Next Generation European Digital Terrestrial Television Broadcasting System(DVB-T2) (차세대 유럽형 디지털 지상파 방송 시스템 성능 분석)

  • Jeon, Eun-Sung;Seo, Jung-Wook;Kim, Dong-Ku
    • Journal of Advanced Navigation Technology
    • /
    • v.15 no.1
    • /
    • pp.61-68
    • /
    • 2011
  • DVB-T2 system developed by DVB project is the next generation digital terrestrial television broadcasting standard designed for offering HDTV service in a post-Analog Switch Off (AOS) environment. In this paper, the performance of DVB-T2 is evaluated with the help of computer simulation. The bits error rate(BER) performance is studied in both AWGN, Rayleigh, Ricean and 0db-echo channel. Firstly, we will give a brief introduction to DVB-T2 system and then compare its BER performance to that of Implementation Guideline.