• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.1
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• pp.41-51
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• 2017

Recently, Broadband Internet service in the rural area is deployed actively so it will be needed to identify the factors influencing success for continuous spread. In this paper, we explain the users'satisfaction of BcN for rural area and verify success factors such as obstacles the digital divide through the empirical analysis. We select basic variables from Information System (IS) Success Model and add specific variables from former research about overcoming digital divide. The results show that system quality has a significant influence on satisfaction. Use and satisfaction have an impact on eliminating the digital divide in rural area. Based on the findings, academic and practical implications for establishing Broadband Service in rural area are also discussed.