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The Effect of Perceived Shopping Value Dimensions on Attitude toward Store, Emotional Response to Store Shopping, and Store Loyalty (지각된 쇼핑가치차원이 점포태도, 쇼핑과정에서의 정서적 경험, 점포충성도에 미치는 영향에 관한 연구)

  • Ahn Kwang Ho;Lee Ha Neol
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.137-164
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    • 2011
  • In the past, retailers secured customer loyalty by offering convenient locations, unique assortments of goods, better services than competitors, and good credit policy. All this has changed. Goods assortments among stores have become more alike as national-brand manufacturers place their goods in more and more retail stores. Service differentiation also has eroded. Many department stores have trimmed services, and many discount stores have increased theirs. Customers have become smarter shoppers. They don't pay more for identical brands, especially when service differences have diminished. In the face of increased competition from discount storess and specialty stores, department stores are waging a comeback war. Growth of intertype competition, competition between store-based and non-store-based retailing and growing investment in technology are changing the way consumers shop and retailers sell. Different types of stores-discount stores, catalog showrooms, department stores-all compete for the same consumers by carrying the same type of merchandise. The biggest winners are retailers that have helped shoppers to be economically cautious, simplified their increasingly busy and complicated lives, and provided an emotional connection. The growth of e-retailers has forced traditional brick-and-mortar retailers to respond. Basically brick-and-mortar retailers utilize their natural advantages, such as products that shoppers can actually see, touch, and test, real-life customer service, and no delivery lag time for small-sized purchases. They also provide a shopping experience as a strong differentiator. They are adopting practices as calling each shopper a "guest". The store atmosphere should match the basic motivations of the shopper. If target consumers are more likely to be in a task-oriented and functional mindset, then a simpler, more restrained in-store environment may be better. Consistent with this reasoning, some retailers of experiential products are creating in-store entertainment to attract customers who want fun and excitement. The retail experience must deliver value to turn a one-time visitor into a loyal customer. Retailers need a tool that measures the full range of components that define experience-based value. This study uses an experiential value scale(EVS) developed by Mathwick, Malhotra and Rigdon(2001) which reflects the benefits derived from perceptions of playfulness, aesthetics, customer "return on investment" and service excellence. EVS is useful to predict differences in shopping preferences and patronage behavior of customers. EVS consists of items measuring efficiency, economic value, visual appeal, entertainment value, service excellence, escapism, and intrinsic enjoyment, which are subscales of experiencial value. Efficiency, economic value, service excellence are linked to the utilitarian shopping value. And visual appeal, entertainment value, escapism and intrinsic enjoyment are linked to hedonic shopping value. It has been found that consumers value hedonic experiences activated from escapism and attractiveness of shopping environment as much as the product quality, price, and the convenient location. As a result, many department stores, discount stores, and other retailers are introducing differential marketing strategy based on emotional/hedonic values. Many researches suggest that consumers go shopping not only for buying products but also for various shopping experiences. In other words, they seek the practical, rational value as well as social, recreational values in the shopping process(Babin et al, 1994; Bloch et al, 1994). Retailers may enhance buyer's loyalty to store by providing excellent emotional/hedonic value such as the excitement from shopping, not just the practical value of buying good products efficiently. We investigate the effect of perceived shopping values on the emotional experience and store loyalty based on the EVS(Experiential Value Scales) developed by Holbrook(1994), Mathwick, Malhotra and Rigdon(2001). This study assumes that the relative effect of shopping value dimensions on the responses of shoppers will differ according to types of stores and analyzes the moderating effect of store type(department store VS. discount store) on the causal relationship between shopping value dimensions and store loyalty. Emprical results show that utilitarian values of shopping experience and hedonic value of shipping experience give the positive effect on the emotional response of consumers and store loyalty. We also found the moderating effect of store types. The effect of utilitarian shopping values on the attitude toward discount store is higher than the effect of utilitarian shopping values on the attitude toword department store. And the effect of hedonic shopping value on the emotional response to discount store is higher than on the emotional response to department store. The empirical results reflect on the recent trend that discount stores try to fulfill the hedonic needs of consumers as well as utilitarian needs(i.e, low price) that discount stores traditionally have focused on

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Disposal Process Improvement of Construction Waste through Identifying Factors Obstructing Reduction and Recycle of Construction Wastes (주요 건설폐기물의 재활용 저해요인 도출을 통한 현장 건설폐기물 처리 프로세스 개선 방안)

  • Kim, Jae-Moon;Kim, Jee-Hye;Cha, Hee-Sung;Shin, Dong-Woo
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.1
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    • pp.77-86
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    • 2008
  • On account of increasing interest of substantiality in these day, it is needed to make an effort to establish an environmentally sustainable production system for the construction works. Although practical affairs and researches are in progress to reduce and recycle construction wastes, as a result of a research, there are still obstructive factors on waste reduction and recycling which they don't interact efficiently between waste disposal process of the construction area and waste disposal company. As a plan to revitalize reduction and recycling of construction wastes, this research focuses on finding obstructive factors and giving solutions to reduce and recycle construction wastes which comes from construction process and construction industries. To meet the needs of the research, firstly relatively significant construction wastes (concrete, soil, brick, block, asphalt, plastic, lumber) were identified. On site level interviews with management of disposal companies and construction sites were conducted as well, focusing on typical waste disposal process. Throughout this interviews, obstructive factors were conducted. A result of the research, the authors suggest an improved approach on disposal and recycling for construction waste by prioritizing the identified factors and ranking the importance level of each factor. And, by identifying factors obstructing reduction and recycle of construction wastes, this research suggests improved disposal process of construction waste.

Sources of Carbonaceous Materials in the Airborne Particulate Matter of Dhaka

  • Begum, Bilkis A.;Hossain, Anwar;Saroar, Golam;Biswas, Swapan K.;Nasiruddin, Md.;Nahar, Nurun;Chowdury, Zohir;Hopke, Philip K.
    • Asian Journal of Atmospheric Environment
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    • v.5 no.4
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    • pp.237-246
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    • 2011
  • To explore the sources of carbonaceous material in the airborne particulate matter (PM), comprehensive PM sampling was performed (3 to 14 January 2010) at a traffic hot spot site (HS), Farm Gate, Dhaka using several samplers: AirMetrics MiniVol (for $PM_{10}$ and $PM_{2.5}$) and MOUDI (for size fractionated submicron PM). Long-term PM data (April 2000 to March 2006 and April 2000 to March 2010 in two size fractions ($PM_{2.2}$ and $PM_{2.2-10}$) obtained from two air quality-monitoring stations, one at Farm Gate (HS) and another at a semi-residential (SR) area (Atomic Energy Centre, Dhaka Campus, (AECD)), respectively were also analyzed. The long-term PM trend shows that fine particulate matter concentrations have decreased over time as a result of government policy interventions even with increasing vehicles on the road. The ratio of $PM_{2.5}/PM_{10}$ showed that the average $PM_{2.5}$ mass was about 78% of the $PM_{10}$ mass. It was also found that about 63% of $PM_{2.5}$ mass is $PM_1$. The total contribution of BC to $PM_{2.5}$ is about 16% and showed a decreasing trend over the years. It was observed that $PM_1$ fractions contained the major amount of carbonaceous materials, which mainly originated from high temperature combustion process in the $PM_{2.5}$. From the IMPROVE TOR protocol carbon fraction analysis, it was observed that emissions from gasoline vehicles contributed to $PM_1$ given the high abundance of EC1 and OC2 and the contribution of diesel to $PM_1$ is minimal as indicated by the low abundance of OC1 and EC2. Source apportionment results also show that vehicular exhaust is the largest contributors to PM in Dhaka. There is also transported $PM_{2.2}$from regional sources. With the increasing economic activities and recent GDP growth, the number of vehicles and brick kilns has significantly increased in and around Dhaka. Further action will be required to further reduce PM-related air pollution in Dhaka.

Component Analysis and Antioxidant Activity of Opuntia ficus-indica var. saboten (손바닥 선인장 열매의 영양성분 분석과 항산화 활성)

  • Shin, Eon-Hwan;Park, Sung-Jin;Choi, Sang-Kyu
    • Journal of the East Asian Society of Dietary Life
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    • v.21 no.5
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    • pp.691-697
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    • 2011
  • The purpose of this study was to determine the possibility of using Opuntia ficus-indica as a natural health food source. To accomplish this, the contents of general and antioxidative nutrient contents of Opuntia ficus-indica were measured. The carbohydrate, crude protein, crude fat and crude ash were 66.79%, 5.51%, 9.89% and 9.29%, respectively. The calorie contents of Opuntia ficusindica was 378.21 kcal. The content of total dietary fiber was 36.54%. The essential and non-essential amino acids contents were 1,635.14 mg and 3,012.68 mg, respectively. Potassium was the most abundant mineral followed by Ca, Mg, and Na, showing that Opuntia ficus-indica is an alkali material. The electron-donating activity (EDA) of Opuntia ficus-indica was 29.85~44.57%, and the activity was dependent on the sample concentration. Total phenolic content of Opuntia ficus-indica was 2.21 ${\mu}g$/mg, and total flavonoids content was estimated as 1.80 ${\mu}g$/mg. Opuntia ficus-indica extract showed the highest reducing power (OD 700=3.18) at a concentration of 6.25 mg/mL. Based on the above results, we determined that the Opuntia ficus-indica has potential antioxidant activities.

Impedance Spectroscopy Models for X5R Multilayer Ceramic Capacitors

  • Lee, Jong-Sook;Shin, Eui-Chol;Shin, Dong-Kyu;Kim, Yong;Ahn, Pyung-An;Seo, Hyun-Ho;Jo, Jung-Mo;Kim, Jee-Hoon;Kim, Gye-Rok;Kim, Young-Hun;Park, Ji-Young;Kim, Chang-Hoon;Hong, Jeong-Oh;Hur, Kang-Heon
    • Journal of the Korean Ceramic Society
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    • v.49 no.5
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    • pp.475-483
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    • 2012
  • High capacitance X5R MLCCs based on $BaTiO_3$ ceramic dielectric layers exhibit a single broad, asymmetric arc shape impedance and modulus response over the wide frequency range between 1 MHz to 0.01 Hz. Analysis according to the conventional brick-layer model for polycrystalline conductors employing a series connection of multiple RC parallel circuits leads to parameters associated with large errors and of little physical significance. A new parametric impedance model is shown to satisfactorily describe the experimental spectra, which is a parallel network of one resistor R representing the DC conductivity thermally activated by 1.32 eV, one ideal capacitor C exactly representing bulk capacitance, and a constant phase element (CPE) Q with complex capacitance $A(i{\omega})^{{\alpha}-1}$ with ${\alpha}$ close to 2/3 and A thermally activated by 0.45 eV or ca. 1/3 of activation energy of DC conductivity. The feature strongly indicate the CK1 model by J. R. Macdonald, where the CPE with 2/3 power-law exponent represents the polarization effects originating from mobile charge carriers. The CPE term is suggested to be directly related to the trapping of the electronic charge carriers and indirectly related to the ionic defects responsible for the insulation resistance degradation.

A Study on the Chinese Architectural View Point of Realist Hong Daeyong and Joseon Embassy in Beijing (실학파(實學派) 학인(學人) 홍대용(洪大容)의 중국(中國) 건축관(建築觀)과 북경(北京) 조선관(朝鮮館)에 관한 연구)

  • Han, Dong-Soo
    • Journal of architectural history
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    • v.15 no.1 s.45
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    • pp.29-40
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    • 2006
  • This paper is focused on Damheonseo(湛軒書), an anthology written by Hong Daeyong, and I deal with Chinese Architectural views which he had experienced in his itinerary to Beijing, and the vivid pictures of Joseonkwan (called the Koryo or Joseon Embassy) located in Beijing at that time. He was a scholar of great erudition over astronomy, mathematics, military science, politics, and so on. He was interested in practical sciences at early time, and criticized secular scholars full of vanity who had presented purposeless articles. In his age of 35, Qianlong(乾隆) 30 (1764, Youngjo 41), he, a military escort, accompanied by Hong Uk, Joseon envoy and his uncle. Before his itinerary, he self-studied Chinese. Also, during a long journey he got new experiences and information around each area, deviating his group whenever he had some times. He could get more variant experiences than others because of his character full of curiosity, and his observations from the vivid lives of the time helped us get various views between Chinese and Korean architecture. Likewise, although he denounced Qing(淸) scathingly as a barbarian, he mentioned several points about the characteristics of Chinese architecture at that time. First of all, totally Chinese architecture had strong rational and practical points. Secondly, based on bountiful products, buildings along streets shown in Chinese city had sophisticated compositions, and luxurious and magnificent appearances. Thirdly, using the brick from walls to houses was so universal. Fourthly, the layouts of building with three- or four-closed courtyard had very orderly shapes, and the structure of street was also so arranged. Finally, because of stand-up lives, the scales and appearances of interior space were even more extended, and storages were less developed than those of Joseon. As another points, I found that Joseonkwan was moved next to Shushangguan(庶常館)from Huidongnanguan(會同南館) around Hanlimyuan(翰林院), and had been remodeled into a house with Korean custom in using the inner spaces, although it was followed by a closed courtyard style. Likewise, I recognized that Ondols were sure to be established in all temporary houses during the journey to Qing, and felt their strong traditional residential custom in such mentions. Now that the past pictures have disappeared and ways of life and our values have been largely changed, this study has very important meaning in comparing the ancient Chinese and Korean architecture.

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The sintering characteristics of fly ash-clay system with mine tailing (플라이애쉬-점토-광미계의 소결특성)

  • Kim, Kyung-Nam;Woo, Dong-Myung;Park, Hyun
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.21 no.6
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    • pp.259-265
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    • 2011
  • This research was performed to stabilize heavy metals in mine tailing using fly ash and clay. Fly ash-clay-mine tailing system were investigated using XRD (X-ray diffractometer), XRF (X-ray fluorescence spectrometer), TG-DTA, SEM (Scanning Electron Microscope), Dilatometer and UTM with various mine tailing contents (~15 wt%). The fly ash used in this research was mainly composed of $SiO_2$ (33.01 wt%), $Al_2O_3$ (28.54 wt%), $K_2O$ (3.32 wt%), $Fe_2O_3$ (1.47 wt%), CaO(9.97 wt%). $SiO_2$ and $Al_2O_3$ composition of the clay was over 61 wt%. And the mine tailing have high composition of $SiO_2$ (26.91 wt%), CaO (24.25 wt%), $Fe_2O_3$ (22.97 wt%). Therefore, it was estimated that fly ash-clay-mine tailing have enough sintering characteristics. The shrinkage of specimens started at around $850^{\circ}C$ and changed little up to $1100^{\circ}C$, but increased markedly at above $1100^{\circ}C$. The shrinkage rate is strongly related to the decarbonization amount of coal fly ash. As the result of SEM, structure of the specimens with mine tailing addition showed more close than the one without mine tailing. Compressive strength of the specimens with mine tailing was highly increased to approximately 200~420 kgf/$cm^2$, it satisfied the first grade criterion for clay brick by KS L 4201. The specification of leaching characteristics of the sintered specimens were within the Korean regulation standard.

Evaluation of Physical Property and Material Characteristics for Stained Glass in the Yakhyeon Catholic Church, Korea (약현성당 스테인드글라스의 재료학적 특성과 물성평가)

  • Cho, Ji Hyun;Lee, Chan Hee;Kang, Myeong Kyu
    • Journal of Conservation Science
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    • v.32 no.3
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    • pp.425-436
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    • 2016
  • The Yakhyeon catholic church (Historic Site No. 252 in Korea) that was constructed in 1892 has been the first western brick structure to ever have existed and one of the most important historical materials in the Korean modern architecture. After a fire had broken out at the catholic church in 1998, the stained glass on the back wall, the slab glass (dalle de verre) introduced by Lee Nam Guy in 1974, was repaired in 1999 because of singe scorch and water leakage. An analysis of the coloration elements showed that yellow, red and green included Zn, K and Cd, respectively. The glass of red contained Se, dark green contained Mn and Cr, and blue contained Pb and S. According to material analysis, the masonry joint was identified dolomite ($CaMg(CO_3)_2$) and calcite ($CaCO_3$), which was observed plate, columnar, rhombic and square of crystalline particles. Meanwhile, ultrasonic velocity in the stained glass recorded low speed in the middle and lower right of the window (an average of 4,130 m/s). And the joint was measured the lowest physical properties of the top left and middle of the window (an average of 2,053 m/s). This study have showed that extensive physical damage was founded to the left and middle rather than the right side. In this respect, more research in needed to conserve the correlation between color and physical properties.

Accelerated Degradation Test and Failure Analysis of Rapid Curing Epoxy Resin for Restoration of Cultural Heritage (문화재 복원용 속(速)경화형 Epoxy계 수지의 가속열화시험 및 고장분석 연구)

  • Nam, Byeong Jik;Jang, Sung Yoon
    • Journal of Conservation Science
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    • v.33 no.6
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    • pp.467-483
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    • 2017
  • In this study, the degradation properties by temperature stress of $Araldite^{(R)}$ rapid-curing epoxy resin used for inorganic cultural heritages, was identified. The tensile and tensile shear strength of durability decreased for 12,624 hours at temperatures of $40{\sim}60^{\circ}C$. In terms of stability of external stress and temperature, the slow-curing epoxy was superior to the rapid-curing epoxy, and cultural heritage conservation plans should therefore consider the strength and stress properties of restoration materials. Color differences increased for 12,624 hours at temperatures of $40{\sim}60^{\circ}C$, and glossiness decreased. Both color and gloss stability were weak, which necessitates the improvement of optical properties. Thermal properties (weight loss, decomposition temperature, and glass transition temperature) of adhesives are linked to mechanical properties. Interfacial properties of the adherend and water vapor transmission rates of adhesives are linked to performance variation. For porous media (ceramics, brick, and stone), isothermal and isohumid environments are important. For outdoor artifacts on display in museums, changes in physical properties by exposure to varying environmental conditions need to be minimized. These results can be used as baseline data in the study of the degradation velocity and lifetime prediction of rapid-curing epoxy resin for the restoration of cultural heritages.

A Historical Geography of the Castles in the Sacheon Bay Region (사천만 연안에 축성된 성(城)의 유형과 기능에 관한 역사지리적 연구)

  • Lee, Jeon
    • Journal of the Korean association of regional geographers
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    • v.6 no.1
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    • pp.51-68
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    • 2000
  • The Sacheon bay region functioned as a strategic place as the bay provided a major sea-route leading to the Kyungnam province. So it is no wonder that a number of castles and walls were located in such an outlying post of strategic importance. In the bay region there are found Sacheon, Gonyang and Seonghwangdang town castles, Yeegu, Seongbangri, Shinbyukdong, Duckgockri, Baekcheondong and Gaksan miltary castles, Seonjinri and Sadung Japanese castles, Kumseonri and Wueolseongri mud walls, Gaksan, Anjeom, Chimzi and Usan beacon-post walls, and Tongyang, Gasan and Jangam warehouse walls(사천읍성, 곤양읍성, 성황당산성, 이구산성, 성방리산성, 신벽동산성, 덕곡리산성, 백천동산성, 각산산성, 사등산성지, 선진리성, 금성리 토성, 월성리 토성지, 각산봉수대성, 안점봉수대성, 침지봉수대성지, 우산봉수대성, 통양창성지, 가산창성지, 장암창성). Castles are, according to their functions, classified into two: town castles and military castles. In the former castles people live permanently, but in the latter people do not. Military castles are occupied only in time of emergence. Beside the two types, two Japanese castles, two old mud walls, four beacon-post walls, and three warehouse-post walls are found in the Sacheon bay region. Castles are also classified into plain castles and mountain castles according to their location. Mud, stone, wood, and brick materials were used for castle and wall building. As the castles and walls of the bay region are precious cultural assets, they should be preserved and protected with much attention. It should be remembered that in the future they can be the most valuable tourist attractions all around.

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