• Journal of Distribution Science
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• v.8 no.2
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• pp.45-51
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• 2010

This purpose of research is to examine in blog characteristics. To realize the purpose of this study, above all it is nessary to analyse the varius blog characteristics. As like blog reputation, blog unification with buyer, blog information value, and blog interactivity. how to blog characteristics influence on credibility and satisfaction as relationship quality in blog. and presenting goods and brand I n blog, How to influence to buyer intention affect related review results of precedent study about blog research, famed design model and set in connected a hypothesis. result of hypothesis verify in blog characteristics, it is supported a hypothesis blog's supplying information value, blog characteristics. supported a hypothesis blog credibility. The factor on the effect of blog satisfaction is revealed blog unification and blog information value, But blog reputation is effect on blog satisfaction negatively. Even if blog reputation became known others and higher reputation. it is not agree with blog satisfaction. the satisfaction of blog's user is associated with blog credibility. introducing satisfaction of goods and service in blog is not influence buyer buying intention, but buyer credibility of blog is influence buyer's buying intention,

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.101-109
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• 2019

With the rapid development of China's economy, the consumption concept of Chinese consumers has changed, and the purchase intention of consumers is also affected by the origin of the brand. The purpose of this study is to help local enterprises gain more competitive advantages in international marketing activities by improving the image of the country of origin. Based on the theory of clue utilization, this paper constructs a theoretical model of the effect of the image of origin on consumers' purchase intention and puts forward the basic hypothesis. The data were collected, analyzed and processed through questionnaire survey and spss23.0. The results showed that: the image of the place of origin and the perceived value had a significant impact on the purchase intention. The image of origin has significant influence on perceived value. Finally, combined with the empirical research results, relevant marketing strategies and Suggestions are provided for local enterprises. At the same time, it also provides some reference for other countries to sell in China.

• Journal of Fashion Business
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• v.28 no.4
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• pp.167-178
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• 2024

With the advent of the ICT era in the 4th Industrial Revolution era, cutting-edge industries in accordance with changing trends of the time, the MZ generation is leading a new consumer culture with a digital platform-based lifestyle. As such, wearable devices are leading popularization of the market, the need for product development and research that goes beyond simply combining high technology and combines user-centered functions and designs is emerging. Therefore, the purpose of this study was to analyze the functional mechanism of wearable devices according to consumption value of the MZ generation, focusing on wearable devices currently being commercialized in the digital transformation era, their characteristics were also derived. The research method for this purpose involved classifing wearable devices into notification, information, and content types according to their functional mechanisms and examing them. As a result of the research, characteristics of identity, collaboration, customization, and content were derived, I was is thought that they could interact with situational awareness to suit the situation and purpose. They are closely related. They could make social responsibility and sustainable efforts beyond the brand's image and profit pursuit. As the consumption value of the MZ generation, a new consumer class, is highlighted, it is essential to segmenting and analyzing user-centered functions and content, not simply combining cutting-edge technologies this study is significant in that it provides essential data for continuous development of wearable devices and the establishment of successful marketing strategies.

• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.35-49
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• 2014

In cases of fashion businesses operating by consignment, base estimate on quantity of sales is the most essential part of merchandising. This study classified factors influential to sales into factors with systematic influence and factors with unsystematic influence. In order to find out influence of each factor on sales, non-linear regression was used with SPSS package on the basis of actual data on sales for 5 years for sport shoes brand. Major findings of this study are as follows. First, price level had significant negative(-) influence on sales. Second, price expectation effects had significant negative(-) influence on sales. Third, competitor's price effect showed significant negative(-) value. Fourth, day-of-the-week effect showed significant positive(+) effect. The theoretical marketing implications of this study are as follows. First, study on price leads to expansion of the researches from apparels to sport shoes. Field of study on price was enlarged through expansion of variable of study from price level and price expectation effect to promotion, day-of-the-week effect and rainfall effect. Second, quantitative scale of day-of-the-week effect was found and it could be confirmed that there was seasonal differences with day-of-the-week effect. Implications of above findings on marketing managers are as follows. First, it was found that an increase in competitiveness of brand power and a decline in absolute value of competitor's price effect can be realized when new product groups are developed to meet the unsatisfied needs in the market. Second, it was possible to find out the parameters scales of the price response function, making it possible to estimate sales for the next season, and in turn realize increase in rate of sales and profit rate. This research is based on the dynamic price response function, which is rare to find in the apparel business and it academic significance due to its expanding response model which was focused on price in conventional researches to non-systematic variables.

• The Journal of Industrial Distribution & Business
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• v.10 no.2
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• pp.39-49
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• 2019

Purpose - Customer loyalty and citizenship behavior are key success factors of franchise system. They make the management of franchisee more effective and efficient. Prior studies, however, mainly dealt with only acquisition utility of customer, such as perceived product/service quality and brand reputation to explain customer loyalty and citizenship behavior, which explains only on one side. We tried to investigate the effect of exchange utility of customer, such as relationship strength and psychological obligation together with the acquisition utility. In addition, we tried to investigate the relationship between customer loyalty and citizenship behavior in franchise context. Research design, data, and methodology - This study used data collected from the dining franchisee managers of 342 franchisors in South Korea. The franchisors consist of more than ten franchisees, the majority of which participated directly in the transaction with franchisor and have worked for more than six months. To test the hypotheses, the study used structural equation model analysis. Results - H1-1, 1-2, 1-3 predicted that acquisition utility would increase customer loyalty to franchisee. In support of H1-1, 1-2, 1-3, the results indicated that acquisition utilities such as perceived product value, perceived service value, and franchise brand reputation had positive effects on customer loyalty. H2-1, 2-2 predicted that exchange utility would increase customer loyalty to franchisee. In support of H2-2, the result indicated that psychological obligation had positive effects on customer loyalty like other acquisition utilities. However, H2-1 was not supported. Relationship strength had no significant effect on customer loyalty. H3 predicted that customer loyalty would increase customer citizenship behavior. In support of H3, the results indicated that customer loyalty had positive effect on customer citizenship behavior. Overall, the evidences generally supported the hypotheses. Conclusion - The results of the study show that not only acquisition utility but also exchange utility increases customer loyalty to franchisee and also show that customer loyalty increases customer citizenship behavior. Interestingly, however, relationship strength has no significant effect on customer loyalty. These results have two implications. The one is that increasing exchange utility can improve customer loyalty as acquisition utility can. The other one is that both of customer utilities can improve customer citizenship via customer loyalty.

• Journal of Distribution Science
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• v.12 no.9
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• pp.101-112
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• 2014

Purpose - Recently, although corporate social responsibility activities have been increasing in size, they do not have to achieve qualitative improvements and can be passive and cost consuming. Therefore, companies should make quantitative as well as qualitative improvements in their efforts in corporate social responsibility activities. In this study, the classification of social responsibility activities in a variety of studies was analyzed through a more specific path than in previous studies. Corporate behavior image, social behavior image, and corporate contributions image were analyzed through a more detailed analysis of performance. This study suggests that more detailed and concentrated social responsibility activities be pursued by forming companies. Research design, data, and methodology - The purpose of study is to gauge the corporate need for a more intensive, specific area of CSR activities. For this purpose, the sample of consumers that were targeted for CSR activities, recognized as 261 persons, have been investigated. Through a theoretical discussion on previous research, nine hypotheses were established on corporate image, the influence of corporate performance on CSR, and the CSV regulation effect. In order to test the hypothesis, a survey was conducted on 261 male and female consumers who were targeted for CSR, being persons in their 20s to 40s. PASW Statistics 18.0 and AMOS 18.0 were used for statistical analysis. Results - Corporate behavior image was formed through legal responsibility activities and economic responsibility activities. In addition to economic responsibilities, ethical responsibilities and environmental responsibilities were confirmed to have influence on social behavior image. Corporate social responsibility and philanthropic responsibility were confirmed to have influence on economic contribution image. Corporate image has positive effects on brand attitude, corporate reputation, and corporate competition. In addition, when CSV awareness is high, consumers perceive corporate image only through economic responsibility. However, when CSV awareness is low, economic responsibility as well as legal responsibility through charitable activities form the corporate image that influences the brand attitude and corporate reputation, as well as corporate competitiveness. It would appear that the area of corporate social responsibility needs more intensive management for corporate image and corporate competitive advantage. Conclusion - First, the findings of this study show that each CSR activity has a different effect on corporate image and thus, the corporate image influences corporate performance in distinct ways, depending on the CSR activity. This implies that reactive strategies should be tailored to the required image. Second, there is a difference in CSV awareness between groups. When the CSV awareness is low, we can confirm that legal responsibility activities have an especially significant effect on corporate image, implying that corporations should pursue their economic objectives within legal regulations and need to invest significant time and effort for this. This study has limited generalization potential because the result of the model fit has insufficient reference value. In future research, we need to approach various dimensions of corporate performance.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.62 no.2
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• pp.79-86
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• 2017

This study was conducted to analyze seasonal and annual variations in rice quality and factors affecting the quality, for quality evaluation of the brand rice varieties produced in Jeonnam region. Coefficient of variation (CV) values for the seasonal variation in the rice quality were 3.1% in Toyo value, 2.1% in whiteness, 1.6% in protein content, 1.0% in moisture content, and 0.4% in head rice ratio. Quality characteristics of the brand rice varieties generally showed a decreasing tendency after April, as the months progressed. CV values for the annual variation in the rice quality were relatively high at 5.6% in protein content and 5.2% in Toyo value whereas those for whiteness and head rice ratio were relatively low, at 2.7% and 1.8%, respectively. Palatability and protein content showed high correlations with minimum air temperature, sunshine hours, rainfall, and daily temperature range. Head rice ratio had a negative correlation with daily temperature range whereas chalky rice ratio had a positive correlation with rainfall. Based on these results, we formulated a multiple regression equation to estimate palatability of cooked rice using protein content, whiteness, head rice ratio, and moisture content as follows: y = - 6.71a + 2.27b + 1.29c + 0.51d - 15.34 ($R^2$=0.51*) (y: palatability of cooked rice, a: protein content, b: moisture content, c: whiteness, d: head rice ratio).

• Archives of design research
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• v.18 no.3 s.61
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• pp.55-62
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• 2005

Recently, the opening of the world economy and regional ization of national demand endless endeavors and investments to upbring design-industry for regional economic development. Our domestic commodities, declined in price competitiveness against China and Southeast Asian nations, need construction of brand image of commodities and consumers' response through expanded concernments in marketing spheres. The design-industry is a important means to strengthen competitiveness of the domestic industry through discrimination of commodities and creativity of high added value. Design-industry has some problems in circumstances; commodity development and marketing are below the level in the sphere of manufacture industry yet and businessmen are unwilling to invest demanded for development of new design. Establishment of the personal foundation, useful for accumulating competent designers' experiences and technologies, can not pass limit. In addition, a system and a policy to protect design-industry have a problem in effectiveness. Concrete strategies to activate design industry which meets social and cultural circumstances of Daegu and Gyeongbuk region are to establish policy for construction of specialists' infra, systematization of study & development of design, common ownership of information on design, and expansion of design company. The business to upbring design in the region should be operated to develop competitive commodities which is helpful to the regional economy and to increase value of the regional enterprises' brand. In addition, foundation of design should be expanded personal, material, and informational infra through design-centered so that they are helpful to activate economy of Daegu and Gyeongbuk through making design reformational cluster.

• Restorative Dentistry and Endodontics
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• v.21 no.2
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• pp.530-545
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• 1996

The purpose of this study was to investigate by spectrophotometry the changes in color parameters of composite resins after exposure to distilled water, filtered coffee, and artificial saliva. Five kinds of fine particle composite resin in experiment 1, and six kinds of composite resin in experiment 2 were used. In experiment 1, each group of composite resin was stored in distilled water at $4^{\circ}C$, $50^{\circ}C$, and filtered coffee solution at $4^{\circ}C$, $50^{\circ}C$. And then each specimen was measured by spectrophotometer. Measurements were repeated in 1 hour, 2 hours, 4 hours, 8 hours, 16 hours, 24 hours, and 48 hours. In experiment 2, all specimens of each brand were stored in distilled water at $37^{\circ}C$, artificial saliva not contained mucin at $37^{\circ}C$, and artificial saliva contained mucin at $37^{\circ}C$. All specimens of each brand were measured by spectrophotormeter in 1 week, 2 weeks, 4 weeks, 8 weeks, and up to 12 weeks. The results were as follows : 1. In cold coffee, five of fine particle composite resins showed ${\Delta}E{^*}_{ab}$ values less than 2. However, in hot coffee ${\Delta}E{^*}_{ab}$ values of Amelogen Universal and Prisma TPH were higher than those of Conquest Crystal, ${\AE}$litefil and Z100. 2. Z100 and ${\AE}$litefil had better cleansibility of extrinsic coffee staining than Amelogen Universal, Conquest Crystal and Prisma TPH. 3. In distilled water and artificial saliva not contained mucin, five of fine particle composite resin showed ${\Delta}E{^*}_{ab}$ values less than 2 up to 12 weeks. However, Silux Plus showed higher than ${\Delta}E{^*}_{ab}$ values of fine particle composite resin. 4. As an immersion solution for discoloration experiment, artificial saliva not contained mucin showed similar appearance as distilled water. However, artificial saliva contained mucin had different appearance from the others. 5. In artificial saliva contained mucin, ${\AE}$litefil, Prisma TPH and Z100 showed ${\Delta}E{^*}_{ab}$ values less than 1 up to 12 weeks. However, Silux Plus, Amelogen Universal and Conquest Crystal showed ${\Delta}E{^*}_{ab}$ values more than 1 up to 12 weeks. But, Conquest Crystal showed different characteristics of chromacity difference value(less chromatic) and lightness difference value(lighter) from Silux Plus and Amelogen Universal.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.167-177
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• 2021

The scientific paper studies the impact of tourism and traveling on the economic level of development of countries at the macro level and its relationship with other sectors of the economy. Tourism is one of the budget-forming factors of every economy. This work describes the main trends in the development of tourism. It is determined that about one third of tourism revenues are generated by the food sector, i.e., the culinary niche of tourism. Culinary tourism is a new direction of tourism, but it is developing quite dynamically in the EU. Culinary is an important part of rural tourism in the EU and culinary tourism is actively promoted at fairs and festivals. In recent years rural tourism has been developing both at the international level and in Ukraine, primarily due to its features, which include the implementation of the principles of sustainable community development, preservation of local traditions and cultural values, gastronomic events to promote them. The aim of the article is to study the theoretical aspects of the development of gastronomic tourism in the world, to analyze the actual condition of gastronomic tourism in the EU and Ukraine, identifying prospects and ways to develop regional gastronomic tourism. The methodological and informational basis of the work is analytical reports and researches related to the development of event tourism and statistics. Systematic and logistical approaches to the studied problems were used to achieve this goal. Various general scientific and special research methods were also used. Based on PESTLE analysis, key aspects of the external environment of gastronomic tourism in Ukraine are identified. We took into account the principles of sustainable development: political, economic, social, technological, legal and environmental. The main trends in the development of gastronomic tourism in the world are studied and it is found that the greatest development in the coming years will be the trend of combining gastronomic and event tourism on the basis of sustainable development. The main preconditions and possibilities of introduction of this holistic approach to the strategy of development of the tourist branch of Ukraine are determined. A model of sustainable value chain of gastronomic tourism in the region is formed and the main advantages of its implementation are identified: formation of a regional brand, preservation of culinary traditions, development of green farming, minimization of negative impact on the environment, sustainable development of communities.