• Title/Summary/Keyword: Brand fit

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Comparison of New Hanbok Jeogory Pattern for Customizing System Development

  • Cha, Su-Joung;Heo, Seung-Yeun;An, Myung-Sook
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.11
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    • pp.167-178
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    • 2020
  • This study attempted to find out the difference in the patterns of jeogori between commercially available Shinhanbok brands by comparing and analyzing the patterns of the changing Shinhanbok jeogori in consideration of material characteristics, fit, and fastening. After purchasing and disassembling 6 products, analysis was conducted with the disassembly pattern. As a result of analyzing the shape of the jeogori, the 1st, 3rd and 6th brands showed no darts. In the case of the 5th brand, the three-dimensional effect of the human body was expressed with a princess line. As a result of the appearance evaluation, the 5 brands were evaluated as the highest in most items except for the space of the front width and the group wrinkles of back sleeve armhole, and the appearance was analyzed to be the best. As a result of evaluating the clothing pressure, it was analyzed that the chest circumference of the first brand was smaller than that of the other brands, and the shoulder width and shoulder length were also shorter, and pulling occurred even after wearing. As the demand for new hanbok increases, it is believed that it is necessary to establish a size system for ready-made clothes.

Collaboration Among Design Fields With a Focus on the Fashion Industry (패션산업을 중심으로 한 디자인 영역간의 콜레보레이션)

  • Jeong, Hoon-Sil;Kim, Young-In
    • Journal of the Korean Society of Costume
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    • v.58 no.6
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    • pp.110-123
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    • 2008
  • The objectives of this study are to define the fundamental notions of collaboration in design field. The results of this study are summarized as follows: Firstly, collaboration means a cooperative work which are cooperatively done by collabarator and collaboratee on the equal status within a certain period of time, based on core ability of each of them. This cooperative work is presented with a visual image based on the identity of participants, and it creates an added value. Collaboration is different from convergence and hybrid in the methodological aspects and from brand alliance and strategic alliance in the aspects of the subject of project. Secondly, collaboration has been developing through step of using the specific ability, step of sharing each core abilities, and step of fusing their identities, in a view of the sphere of cooperative work and the intimate relations in reciprocity. Thirdly, according to strategic purpose, collaboration can be classified into value ascending collaboration, image changing collaboration, business-field extension collaboration, and event collaboration. Fourthly, production methods of collaboration consist of limited edition method, premium line method, common line method, producing a collaborative product, and so on. Fifthly, differentiation effect, image upgrade effect, production of higher value-added products, sale increase, diversification of business, sharing the targets, and promotion effect are achievable through collaboration. Sixthly, to make progress in collaboration successfully, the compatibility of combination between collaborator and collaboratee, the superiority of collaboratee, definitude of collaboration, the fit method of collaboration, the novelty of collatoration, possibility of issuing of collaboration, and perfection of collabo-product must be the points which deserve our attention.

A Study 2nd Proposal on the Sizing System for Middle-School Girls' Clothing (여중생의 기성복 치수적합성과 치수체계에 관한 연구)

  • Kim Nok-Yeon;Choi Hei-Sun
    • Journal of the Korean Society of Costume
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    • v.55 no.6 s.96
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    • pp.67-81
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    • 2005
  • The purpose of this study is to evaluate a sizing system of ready-to-wear clothes for middle-school girls. Results of the study are as follows. 1. Results of the survey revealed most middle-school girls preferred garments for women like unisex-casual and young-casual, and prioritized overall style and design over sizing issues. However, when they purchased clothes, they were dissatisfied with the poor fit of ready-to-wear clothing, which is a little too big for average middle-school girls. 2. There is a difference between a brand's target age and its average consumer age. $96.7\%$, of respondents purchased clothes from unisex-casual and young-casual brands, which sizes did not fit for them. Most of these brands had female adults ages 18 to 24 as their targets, whose somatotypes do not correspond with those of girls 12 to 15 years old. 3. Body measurements of those in age groups from 12 to 15 and from 10 to 24 were analyzed to identify physical differences between middle-school girls and female adults, which confirmed the relevance of different sizing systems for each age group. As a result, it is undesirable that middle school girls' clothes are designed in accordance with sizing system for female adults' garments. 4. Using the two-wav distribution of middle school girls' stature-bust circumference for upper garments, and stature-waist circumference for lower garments, this study establishes a sizing system in sections of high frequency. The size intervals of stature and circumference were 5cm and 3cm respectively.

A development of outdoor jackets for active senior males (액티브 시니어 남성을 위한 아웃도어 재킷 개발)

  • Kim, Ji-Eun;Kim, Eun-Kyong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.2
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    • pp.31-46
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    • 2018
  • This study was carried out to offer basic data that can be used for outdoor wear production for active senior males, emerging as a new consumer bracket in the era of rapid aging. To this end, this study modified and complemented the patterns of outdoor jackets for active senior males based on existing outdoor jackets that received the most excellent evaluation. On the basis of the research outdoor wear wearing assessment results, this study confirmed those areas to be modified and proposed areas to be considered in manufacturing outdoor wear for this demographic. As a result of existing outdoor wear's wearing assessment, the jacket of brand B was shown to be the most excellent one. This study actually designed research outdoor wear patterns by modifying the problematic parts through the addition and subtraction of spare length or circumference in the sections where fit satisfaction was low by referring to the selected brands' patterns. The research outdoor wear was designed by referring to the preferred outdoor types and colors that were highlighted in the previous survey result of consumer wearing reality, based on the designs of the outdoor wear receiving the most excellent assessment in wearing assessment. Fabric that specially glued two-layered mesh that bonded the thin membrane of synthetic resin with polyester fabric was used as the material in this study. Wearing assessment was conducted by comparing the manufactured research outdoor wear and the existing outdoor wear selected as excellently assessed outdoor wear. Consequently, this study verified that the wearing fit of the research outdoor wear was more excellent in most items. This study proposed final patterns for outdoor jackets suitable for active senior males through the modification of several items that required improvements as per the wearing assessment of the research outdoor wear.

A Research on the Actual Condition of Silver Apparel Brands (실버의류 기성복업체의 실태조사 연구)

  • Chung Sham-Ho;Kim Soo-A
    • Journal of the Korean Society of Costume
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    • v.56 no.4 s.103
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    • pp.15-32
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    • 2006
  • The purpose of this study is to research on the actual condition of production and selling in silver apparel market. For the questionnaire, 19 women's wear brands which were in higher ranking of sales in boutiques and madame-zone of department stores were selected. Pattern makers of each brand were questioned about 40 items for this research. The results of the questionnaire were as follows: 1) According to the result of the survey on the made-to-wear production of 19 ready-to-wear manufacturers, there was the gap was in ages between the target and the real consumer. Consumers of these brands were older and aged more broadly than their target ages. 2) Most of the consumers of silver-zone has thick waists, common heights, fat shapes. Custom-made clothes are ordered in many cases because of the big abdomen(50.0%) and H-shape(58.3%) of a somatotype. The body size variation of user population is needed for a good fit. 3) All brands(100%) of this research are using KS standards in the label of clothing, but they don't use these data in their production by reason of unawareness and distrust about these data. These inconsistency between the label and the real size of products may cause a confusion when consumers buy ready-to-wear. 4) Silver apparel manufacturers have need of anthropometry information and dummy(78.6%) suitable for their target consumers to increase their satisfaction about their apparel fit.

Teens and College Students' Purchasing Decision Factors of Denim Jeans In the United States

  • Hwang Shin, Su-Jeong;Fowler, Deborah;Lee, Jinhee
    • Fashion & Textile Research Journal
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    • v.15 no.6
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    • pp.971-976
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    • 2013
  • This study provides insight into current social media influences and purchasing power of the young generation in that the size of both of these demographic groups will impact the apparel companies and retail market for the predictable future Denim apparel companies are aware of the discretionary spending power of the Y and Z Generations. The characteristics of current teens are so similar to college-age individuals in that they have grown up with digital technology and they prefer to communicate via social networking sites. Retailers have utilized these social media platforms in order to capture the attention of the generations. Traditionally marketing campaigns have differentiated between teens and the college-age population. However, the teens actually have larger spending power and more discretionary income. A survey consisted of 32 questions pertaining to Internet media influences, influence of people, and decision factors on decisionmaking related to purchasing selection. A random sampling of 163 females responded to a set of questionnaires. Teens, like college students desire to make their own decisions when they select and purchase denim jeans. Overall 40% of them wanted to make their own decisions when purchasing their jeans, however, a significant number are influenced by their friend's opinions (34%) and the opinions of family members (15%). However, celebrities (10%) had the least influence on their decisions. Teens, like colleges students make decisions based on the same decision factors: fit (63%), cost (23%), brand (10%) and color (2%). The most important factor in determining preference was "fit".

Identification and Distribution of Leak Sites of Half Mask Respirators (반면형 방진마스크의 누출부위 분포조사)

  • Hur, Ji Yeun;Kim, Hyunwook
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.4 no.2
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    • pp.180-188
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    • 1994
  • This study was designed to investigate qualitatively whether respirators now being used in workplaces tit workers iflfaces well or not. Leak sites were determined after exposing the subjects to fluorescent aerosol and were analyzed by gender, brand and manufacturing nation. The results were as follows ; 1. Among those leak sites which were classified into four areas(nose, cheek, lip and chin), test aerosol was mostly deposited on the nose and the cheek areas. 2. The mean number of leak sites observed from the female subjects were 2.3 while the number were 2.2 from the male subjects. The most frequently observed leak site was nose and followed by chin, lip and cheek in descending order of frequency. 3. Among different brands of respirators, different leak sites were observed. Test subjects wearing the Sand N brands were more heavily exposed than those of wearing the D and M brands. 4. No significant difference of the number of leak sites were found between Korean-made and American-made masks. However, the most frequent leak site observed for the Korean-made ones was the nose area while it was the chin area for the American-made ones. 5. Analyses of 97 leak sites by shape showed that 27(27.8%) were point types, 54(55.7%) diffuse types and 16(16.5%) streamline types. 6. Test subjects indicated that the facepieces of Korean-made respirators were harder and smaller in size than those of American-made one. The most comfortable respirator selected was the respirator by the N Co. and the most uncomfortable one was the respirator by the D Co. This study suggests that many half-mask respirators now being used in the workplaces may not fit to workers well. Therefore, when selecting respirators, employers are advised to test respirators if they fit to workers well. And manufacturers are recommended to produce effective and comfortable respirators tested qualitatively and quantitatively not only in the laboratory but also in the field.

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A Research on the Tailored Suit Wearing Conditions and Fit Preferences of Chinese Adult Women - Focusing on the age of 25-34 Resident in Shanghai - (중국 성인여성의 테일러드 수트 착용실태 및 맞음새에 관한 연구 - 상해지역 25-34세 거주자를 중심으로 -)

  • Kang, Yeon-Kyung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.12 no.2
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    • pp.117-133
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    • 2008
  • In this research, female adults in ages 25 to 34 that reside in Shanghai, China, have been polled from 29th of December, 2007 to 2nd of February, 2008 in accordance with simple random sampling method. 210 women have been selected and polled. Of these, 10 who responded in appropriately were excluded and the remaining 200 were used in the final analysis. The questionnaires used in this poll were made up of ones that are about how they wear tailored suits and how much they are satisfied with them, and questions about demographical characteristics. SPSSWIN 12.0 Program was used as the analysis method in getting statistics and descriptive statistical analysis, t-test, and $x^2$ analysis have been performed. The summary about the Chinese female adults is as follows: 1. They prefer jackets with design, style, and quality that better fit them to the ones with a name brand and a lower price. 2. They prefer shoulder princess style jackets with short lapel color lengths and slacks with a basic style in waistline. 3. When wearing jackets they feel uncomfortable in all regions and were not satisfied. 4. All responded that they have an experience of having the jackets mended after purchasing them and a high frequency of mending was shown along the waistline, hips, and leg lengths.

A development of outdoor pants for active senior males (액티브 시니어 남성을 위한 아웃도어 팬츠 개발)

  • Kim, Ji-Eun;Kim, Eun-Kyong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.2
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    • pp.57-73
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    • 2019
  • This study was carried out to offer basic data that can be used for the production of outdoor pants for active senior males, which is emerging as a new consumer bracket in the rapidly aging society. To this end, this study modified and complemented the patterns of existing outdoor pants for active senior males, that received the most positive evaluations. On the basis of the research and outdoor wear assessment results, this study proposed the matters to consider in the manufacturing of outdoor pants for active senior males. As a result of the existing outdoor wear's wearing assessment, the pants of brand C were revealed to be the best. This study actually designed research outdoor wear by modifying the problematic parts by adding and subtracting spare length or circumference, on parts where fit satisfaction was low, and by referring to the selected brands' patterns. The research outdoor pants were designed by referring to the preferred outdoor types and colors that were revealed in the survey results. The wearing assessment was conducted by comparing the manufactured research outdoor pants and the existing outdoor pants, which were selected as the best outdoor pants. Consequently, this study verified the fit of the research outdoor pants was superior to most items. This study proposed the final patterns of outdoor pants suitable for active senior males through the modification of several items that required some improvements revealed via the wearing assessment of the research outdoor.

A Survey on the Athleisure Wear Wearing Condition of Korean Men in Their 20s and 30s (국내 20, 30대 남성의 애슬레저웨어 착용실태조사)

  • Eun-Kyong Kim
    • Journal of the Korea Fashion and Costume Design Association
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    • v.26 no.1
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    • pp.45-60
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    • 2024
  • This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.