• 제목/요약/키워드: Brand Design

검색결과 2,066건 처리시간 0.031초

고급차의 제동 신뢰성 향상을 위한 카본 세라믹 복합재의 제동 특성 제어 및 향후 기술 진화 트랜드 예측에 관한 연구 (A Study on Braking Characteristics Control of Carbon Ceramic Composite for Brake Reliability Improvement of Luxury Car and Future Technology Evolution Trend Prediction)

  • 심재훈;전갑배;이중희;박병준;임동원;현은재;정광기;김기정;김홍기
    • 한국자동차공학회논문집
    • /
    • 제24권6호
    • /
    • pp.684-693
    • /
    • 2016
  • The luxury car industry has grown 10.5 % every year from 2010 to 2014. For this reason, it is very important for automotive companies to improve profitability and brand value. High-performance brake systems have become an absolute necessity because of the increase in engine power and customer preference among other factors. Also, competing automotive companies actively reinforce domestic production in order to maintain quality and infrastructure for luxury cars. In this regard, we demonstrated new carbon ceramic brakes to improve brake reliability for luxury cars and to improve the competitiveness of automotive companies. Finally, we propose the next-generation braking technology by predicting technological evolution trends.

여성용 기능성 등산용 팬츠 패턴 개발을 위한 등산용 팬츠의 구매 및 선호도 조사 연구 (A Survey on the Purchasing Behavior and Preference of Mountain Climbing Pants for the Development of Women's Functional Mountain Climbing Pants Patterns)

  • 서추연
    • 한국의류학회지
    • /
    • 제37권1호
    • /
    • pp.90-100
    • /
    • 2013
  • This study uses a survey questionnaire to identify the major customer age class of adult women who frequently mountain climb as well as analyze their purchasing behavior and preference of mountain climbing pants. The field survey, classified the types of mountain climbing pants, selected the types of mountain climbing pants that consumers preferred, and then analyzed the degrees of satisfaction for mountain climbing pants based on an evaluation of wearing. Specifically, the patterns of mountain climbing pants preferred by national brands and licensed brands were compared and analyzed. The validities of commercially available mountain climbing pants were analyzed through an evaluation of wearing comfort and an evaluation of wearing on a 3D simulation of the human body. The basic data for the development of mountain climbing pants are presented based on the results. The survey questionnaire results indicate that the major class of women consumers of mountain climbing goods was in the 40s to 50s; in addition, the types they most wore were straight type and functional cut type. The preferred brand was KOLONSPORT (which occupies a 21.2% market share), followed by THE NORTH FACE (13.0%), K2 (11.5%) and Kolping (10.0%). The main reason (26.8% of responses) that they preferred these brands was functionality. The difference in measurement of climbing pants patterns could be analyzed accurately in the pattern analysis, the wearing evaluation by the self-sonsory test and evaluation of wearing comfort through 3D simulation. The results of ANOVA on motions and items indicates that no significant difference was found among motions; however, a significant difference was recognized among items. A comparison of straight type and functional cut type showed that the functional cut type excelled slightly in wearing comfort.

TV 홈쇼핑 이용자의 패션 라이프스타일이 패션제품 구매에 미치는 영향 (The Impact of TV-home shoppers′ fashion-life style on fashion goods purchasings)

  • 이수인;박혜정;정혜영
    • 한국의류학회지
    • /
    • 제28권1호
    • /
    • pp.54-65
    • /
    • 2004
  • The purpose of this study was to identify the impact of fashion life styles of TV-home shoppers on their fashion goods purchasings. This study analyzed TV home shoppers grouped into clusters based on their fashion life styles and identified their product-related evaluative criteria and purchasing intention according to clusters. This study also analyzed whether there are differences in clusters according to their socio-economic status. Utilizing the convenient sampling method, the sample of the study is composed of women aged over 20 living in the Seoul metropolitan area. Of 380 distributed, 196 useful questionnaires were returned. The data were analyzed using factor analysis, cluster analysis, $\chi$$^2$analysis, and One-way ANOVA. The results are as follows: Regarding fashion life styles, 5 factors, 1) fashion leadership, 2) shopping-involvement, 3) fashion image, 4) economics and 5) anti-fashion attitude were obtained. Based on the factor scores, 4 clusters, 1) aesthetic-orientation, 2) economics and fashion innovation-orientation, 3) conspicuous consumption-orientation and 4) anti-fashion attitude, were identified. Regarding the product-related evaluative criteria, there were significant differences in price, fashionability, design, size, brand reliability, refund policy, and appearances when worn according to clusters. There were also significant differences in purchasing intention when purchasing low price products and fashion items such as under wears, night and home wears, suits, leather and fur clothes, purse and bags, and shoes. Regarding the socio-econmic status, age, marital status, and occupation were significantly different according to clusters.

국내(國內) 패션산업(産業)의 아웃소싱(outsourcing) 현황(現況)과 효율적(效率的) 활용방법(活用方法)에 대(對)한 연구(硏究) - 남성복(男性服)을 중심(中心)으로 - (A Study on the Outsourcing and the Effective Application Method for Men's Wear Industry in Korea)

  • 김일;이정찬
    • 패션비즈니스
    • /
    • 제8권2호
    • /
    • pp.56-68
    • /
    • 2004
  • Korean fashion industry is not exceptional in terms of positive offense of multinationals and management circumstance of corporations which is changeful momentarily. Accelerated by continuous industry growth and particular policy to promote fashion industry, Korean fashion industry has been inflated quantitatively. In this paper the author presents a effective model which is applicable to the area of outsourcing in Korean men's wear industry incomplete and non-systematic. Studying and analyzing the state of outsourcing in other industries which use advanced outsourcing systems, the author suggests how to customize their advanced systems to men's wear industry. For the successful outsourcing, fashion brands have to recognize the specialized ability of outsourcing companies, go into partnership with them horizontally and concede their own value, not only for cost reduction. On the other hand, outsourcing companies should mediate between two parties, fashion brands and manufacturers, have the ability to create new designs, be able to present merchandises that fashion brands want, invest money in developing creative designs and new products which have good quality, and handle many manufactures specialized in their own areas to play an important role in mediating fashion brand sand manufactures. In this paper, the author tries to study forward direction of specialized outsourcing companies theoretically and is going to apply this theory to men's wear industry to make Korean fashion industry survive in international market successfully.

유아복(乳兒服) 구매실태(購買實態)에 관(關)한 조사(調査) 연구(硏究) (A Study on the Purchasing Conditions of Infant's Wear)

  • 김지연;손희순
    • 패션비즈니스
    • /
    • 제3권4호
    • /
    • pp.93-101
    • /
    • 1999
  • The purpose of this study is to provide for the basic data useful to the effective production and thereby, help them improve their apparel life. For this purpose, 180 Korean mothers who bring up from newborns to fouryear-old babies were sampled to survey their practices of purchasing the infant's wear and positively identify the factors affecting the practices. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, Duncan's Multiple Range test. The main results of this study are as follows; 1. The mothers tend to gather the information from the items displayed(50.6%) in the stores. The criteria for purchasing considerably depends on the 2. The places of purchasing on which the mothers rely most for infant's wear are department stores(35.2%) and stores nearby their house(28.5%). The frequency of infant's wear depend on the change of season and necessity. 3. It had been disclosed that the brand favored most by the mothers is AGABANG(48.6%). The most influential factors for the popularity of brands are Design(53.1%). The most important reference affecting the mother's choice of infant's wear is size(51.1%) followed by functionality and price(26.7%). After the purchase, mothers are discontent with the high prices of infant's wear. In all, it has been found through this study that the behavior of number in purchasing infant's wear was influenced by many external factors. Therefore, manufacturers and retailers should manufcture and sell products that are of the highest quality. This must be their utmost concern for the satisfaction of their customers.

  • PDF

유아복(乳兒服)브랜드 치수규격(値數規格) 실태(實態) 조사(調査) 연구(硏究) II (A Study on Sizes Specifications of Infants' Apparels)

  • 김진;손희순
    • 패션비즈니스
    • /
    • 제3권4호
    • /
    • pp.31-39
    • /
    • 1999
  • The purpose of this study is to survey and analyze the general conditions of infants' apparel brands in Korea, review the sizes and specifications of each brand, analyze the differences and correlations among brands, and thereby, present the reasonable sizes and specifications for infants' apparels in consideration of domestic and foreign specifications and infants' health conditions. for this purpose, 13 brands manufacturing the apparels for the infants aged from 0 to 4 were sampled, and their design directors and outside pattern suppliers were surveyed through direct interviews. The collected data were processed for frequencies, mean, median and mode. The results of this study can be summarized as follows; 1. The sample infants' apparel brands were mostly launched as national brands in 1990's, while their target ages were diverse : 0 $\sim$ 72 months, 0 $\sim$ 36 months, 0 $\sim$ 48 months, 0 $\sim$ 60 months, 12 $\sim$ 24 months, etc. 2. More brands were restructuring the pattern suppliers' sizes and specifications rather than developing them directly, which suggests that most of infants' brands depend much on pattern suppliers. 3. Infants' apparel brands were presenting the 'space suites' sized from #60 to #90 because consumers prefer those space suites distinct in their upper and lower parts and convenient for their toddlers aged 36 months or older. The brands were setting the sizes for 6 parts: total length, breast, sleeve length, hip, hip height, leg. 4. The sizes for infants' one-pieces were #70, #75, #80, #85, #90, #95, #100, #110 and #120, while their subsizes were determined for 4 parts: total length, breast, sleeve length, hip.

  • PDF

임베디드 소프트웨어의 재사용성 향상을 위한 리엔지니어링 프레임워크 (Re-engineering framework for improving reusability of embedded software)

  • 김강태
    • 한국컴퓨터정보학회논문지
    • /
    • 제13권4호
    • /
    • pp.1-9
    • /
    • 2008
  • 대부분의 전자제품은 날로 다양한 소비자의 니즈로 인해 수많은 라인업을 보유하고 있다. 이에 대응하기 위해 보통 '베이스 모델'이라 불리는 초기 개발모델에서 각 상품화 과제의 특정 요구사항을 반영하여 파생개발을 한다. 제품 라인업에 기반한 소프트웨어 라인 업이 형성되는 개발환경에서 '베이스 코드'의 구조와 그 구성요소의 품질은 향후 파생되는 여러 많은 제품의 생산성과 품질의 근간이 된다. '베이스코드'는 최초 개발 후 여러 상품화를 거치면서 그 구조와 코드 자체에 수많은 변경이 가해진다. 상품화 과제의 요구사양에 따라 변경되거나 추가되는 기능의 구현은 필수적 활동이며, 성능 개선 및 문제점 해결을 위한 구조 및 코드의 변경 역시 상품화를 통해 지속적으로 발생하는 유지관리 활동이다. 하지만 위와 같은 변경은 최초 설계 시 의도된 구조가 깨지거나 코드의 복잡도가 증가하는 등의 노쇠화 징후(Ageing symptom)로 나타나 유지관리에 어려움을 준다. 본 논문은 노쇠화 된 베이스 코드의 상품화 적용 효율을 높이기 위해 재사용성, 유지보수성, 확장성 등의 비기능적 요소(quality attribute)의 개선을 위한 절차와 기법으로 리엔지니어링 프레임워크를 제안한다.

  • PDF

막걸리의 선택 속성이 만족도와 추천 의도, 재구매 의도에 미치는 영향 (The Effect of Selection Attributes for Makgeolli on the Customer Satisfaction, Repurchase Intention and Recommendation Intention)

  • 김영갑;김선희
    • 동아시아식생활학회지
    • /
    • 제20권3호
    • /
    • pp.389-395
    • /
    • 2010
  • This research was focused on observing the effect of Makgeolli's selection attributes on customer satisfaction, recommendation intention, and repurchase intention. The purpose of this study was to examine to present a marketing-related suggestion by finding the components that needs to be discussed in order to satisfy the customer and lead to positive word of mouth and repurchasing in the perspective of a corporation. The evidence to achieve the research purpose can be summarized as below. To begin with, the causes of Makgeolli's selection attributes were classified into 9 types, which are design and ad image, expertise and tradition, drinking experience and in harmony with food, taste and freshness, materials and origin, brand image, flavor and color, alcoholic and nutrition, and finally price and recommendation. And it showed up that the average importance of the taste and freshness is the highest. Moreover, the study on the Makgeolli's state of being potable showed up that the drinking number was no more than once a month, and one drink was almost all less than a bottle. The drinking place was usually tavern, and word of mouth was the most often used information medium that contacted Makgeolli. The potential of the Makgeolli's globalization is 80.6% which added positive and very positive, that enables us to infer that the Makgeolli's global dependency is very high. Third, from the 9 types of classification mentioned before, taste and freshness, and price and recommendation were proved to be influential in satisfaction, and recommendation is affecting the repurchase intention and the recommendation intention.

한국 섬유산업의 비즈니스 프로세스 모형 분석에 관한 연구 (Study on the analysis of model of business process for textile industry of Korea)

  • 장덕성
    • 한국컴퓨터정보학회논문지
    • /
    • 제11권1호
    • /
    • pp.223-235
    • /
    • 2006
  • 한국의 섬유산업은 생산 설비 면에서 선진 섬유산업국의 면모를 갖추고 있지만, 디자인, 브랜드, 인지도 등에서는 이탈리아, 일본, 영국 등에게 떨어지고 있으며, 중 저가 제품에서는 중국, 동남아시아 등 저임금 국가들로부터 생산된 제품으로부터 큰 영향을 받아 한국제품의 경쟁력이 떨어지는 상황이다. 전 세계 섬유산업국들은 무역자유화와 지역 무역블록화에 직면하게 되었다. 무역자유화에 따라 새로운 시장개척이 가능해졌지만. 한편으로는 무역블록화(NAFTA, EU, APEC 등)에 따라 블록화 지역간 이익 극대화 추구로 섬유수출 중심 국가들은 이에 대응하는 전략이 요구되고 있다. 이에, 선진 섬유산업 국가들은 새로운 기업 환경에 적극적으로 대응하기 위한 국가간 분업 및 연계 시스템을 구성하여 고부가 가치제품은 선진국에서 생산하고 저가 제품은 해외 아웃소싱을 하고 있다. 이에, 본 연구는 한국, 중국, 이탈리아 섬유산업 구조에 대한 기존연구를 한 후, 국제경쟁력 확보를 위하여 요구되는 프로세스가 기업성과 달성에 미치는 영향에 대한 실증분석을 하고자 한다.

  • PDF

21 세기 패션에 표현된 에스닉 메이크업의 특징에 관한 고찰 (The Character of Ethnic Make up by Observation of 21's Century Fashion Trend)

  • 김미정;김미현
    • 한국생활과학회지
    • /
    • 제16권5호
    • /
    • pp.1061-1068
    • /
    • 2007
  • The study has sought to explore how fashion emerges as a comprehensive tool of dress for increasing its brand appeal and express one's artistic sense and fashion by using everything from make-up to hair to trappings. Therefore, when it comes to fashion trends reflected in collections, the study is designed to improve understanding of make-up as one of the elements of total fashion and to help create diverse ideas in expressing creative and free make-up that can help perfect fashion concept in harmony with all the other elements. The study has pondered upon collection, trends and fashion make-up through literature study, and has gathered image data via the Internet. It also has conducted analysis of Ethnic style reconstructed combining past and the future, East and the West, and futurism style using asymmetrical forms without no defined patterns and hi-tech textures, which emerges as a result of post-modernism. The results of the study are as follows. Ethnic fashion that pursues strange and exotic beauty is characterized by its simple and idyllic images of traditional costume in Asia or primitive clothes in Africa. Make-up represent images of matt and pale skin, tanned yellow, glossy and thickly powered squeaky white skin. Point make-up highlighted eye lines, red chick, small and voluptuous red lips. Hair and accessory seeks diversity combining various ethnic styles together such as oriental, Indian, Islam and Africa. In addition, future-oriented fashion of the 21st century, twists in texture, various kinds of materials and changes in technique help give impressions of freedom and bizarreness.