Effects of Brand Experience in Mass Cosmetic Brand Store on Brand Commitment and Loyalty Among Female High School Students (여고생의 중저가 화장품 점포 내 브랜드체험이 브랜드몰입과 충성도에 미치는 영향)
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- Journal of the Korean Society of Clothing and Textiles
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- v.43 no.2
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- pp.167-183
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- 2019