• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.7
• /
• pp.1065-1074
• /
• 2008

The purpose of this paper was to present the proximity of clothing to self(PCS) which is a subjective measure developed by Sontag and Lee(2004). PCS is the scale to examine the relationship between self and clothing. Since PCS scale was prepared for American consumers, it is necessary to verify the validity as a measure to Korean consumers. Consumers' quality of life are functionally related to satisfaction with all of life's domain and subdomains. Clothing in life facilitates the creativity and expressiveness to the wearer, especially to adolescent. The concept of bottom-up spillover effect developed by Lee et al.(2002) was adopted as research model. Data were gathered by surveying university students using convenient sampling, 419 questionnaires were used in the statistical analysis. It was proved that PCS scale was effective measure to Korean consumers. And also PCS scale could be a proxy indicator in view of the fact that clothing was deeply related to consumers' quality of life.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.6
• /
• pp.1039-1049
• /
• 2017

This study investigated the effect of shopping satisfaction on travel satisfaction, travel specific quality of life and overall quality of life for Korean vacation tourists. Tourist evaluations on those four variables were confirmed first. The effect of shopping satisfaction on the other variables was then investigated. The effect of demographics was also identified. An on-line survey method was used to obtain data of 20's-50's tourists, while factor analysis, regression analysis, ANOVA, and Duncan test were applied to analyze data. The results were as follows. First, shopping satisfaction of the vacation travel showed a positive effect on tour satisfaction, which affected the quality of life after travel. Second, travel specific quality of life had a significant effect on overall quality of life and confirmed the bottom-up spillover effect. Third, the perception of shopping satisfaction, travel satisfaction, travel specific quality of life, and overall quality of life differed by demographic factors. Women and young tourists revealed high satisfaction scores in shopping and travel; in addition, wealthy travelers showed a higher quality of life. Occupation tended to partly affect satisfaction and quality of life. The findings implied that travel and tourists' shopping are an important element to enhance the quality of life.