• Journal of the Korean Society for Library and Information Science
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• v.46 no.3
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• pp.203-231
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• 2012

This study tried to analyze 11 standards and guidelines related to bookmobile service to provide the theoretical basis for establishing bookmobile standards or guidelines in Korea. In these standards and guidelines, there were 9 core elements about bookmobile service including administration, vehicle, staffing, collections, schedule & stops, services & programs, marketing & public relations, information & communication technology and safety, and each element had several related sub-elements. In conclusion, some suggestions were proposed to assist the establishment process of bookmobile standards or guidelines in Korea.

• Journal of the Korean Society for Library and Information Science
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• v.34 no.3
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• pp.5-23
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• 2000

The purpose of this study is to explore ways to imporve bookmobile operations by investigating bookmobiles' operating status and users' behavior in DaeJeon City. Concerning the bookmobiles operated in 32 areas of DaeJeon City, the suitability of visiting area and staying hours, the correlation between users' circumstances and lending aspects, the effects of bookloan shop in the same area, etc. are analyzed, and for the improvement of bookmobile operations, the utilization of volunteers, the connection with the main libraries' collection, the development of service programs, the strengthening of publicity activities, etc. are proposed.

• Journal of Korean Library and Information Science Society
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• v.47 no.1
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• pp.99-127
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• 2016

The purpose of this study is to investigate the current status of services and programs of bookmobiles in Korea. To do this, a questionnaire containing 22 questions on basic information, scheduling and stops of bookmobiles, services and programs of bookmobiles, promotions and needs assessment and improvement requirements was developed on the basis of 7 foreign standards and guidelines related to bookmobile services. 74 questionnaires from bookmobiles belonging to public libraries and Saemaul bookmobiles were analysed. As a result, many parts of the results including operation days per week, stops per day, operation hours per stop, visiting cycle, circulation per day, circulation period and circulation volume and promotion conformed to foreign standards and guidelines but the others did not conformed to them. Also, there were more group differences in services and programs between bookmobiles belonging to public libraries and Saemaul bookmobiles than between bookmobiles in metropolitan cities and provinces in Korea.

• Journal of Korean Library and Information Science Society
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• v.44 no.1
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• pp.279-303
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• 2013

The purpose of this study is to suggest public library service positioning strategies for the segmented markets according to public library service users' loyalty. To achieve the study purpose, this study conducted interview with public library users. Qualitative method was utilized to analyze the data. The following public library service positioning strategies for the both segmented groups were suggested: 1) expanding of bookmobile service and utilization of shuttle bus, 2) regular and systematic user study, 3) diversification of public library service promotion methods, 4) user survey, 5) internal marketing, 6) increasing environmental quality of public library services, and 7) provision of reading programs for preschoolers, students, and their parents.